FEDERAL COURT OF AUSTRALIA
Le Cordon Bleu B.V. v Cordon Bleu International Ltee [2000] FCA 1587
LE CORDON BLEU B.V. V CORDON BLEU INTERNATIONAL LTEE
NO. VG 16 OF 1998RENAUD COINTREAU & CIE V CORDON BLEU INTERNATIONAL LTEE
NO. VG 382 OF 1997CORDON BLEU INTERNATIONAL LTEE V RENAUD COINTREAU & CIE
NO. NG 557 OF 1997HEEREY J
10 NOVEMBER 2000
SYDNEY (HEARD IN MELBOURNE)
IN THE FEDERAL COURT OF AUSTRALIA
VICTORIA DISTRICT REGISTRY
VG 16 OF 1998
ON APPEAL FROM THE REGISTRAR OF TRADE MARKS
BETWEEN:
LE CORDON BLEU B.V.
APPLICANTAND:
CORDON BLEU INTERNATIONAL LTEE
RESPONDENTVG 382 OF 1997
BETWEEN:
RENAUD COINTREAU & CIE
APPLICANTAND:
CORDON BLEU INTERNATIONAL LTEE
RESPONDENTNG 557 OF 1997
BETWEEN:
CORDON BLEU INTERNATIONAL LTEE
APPLICANTAND:
RENAUD COINTREAU & CIE
RESPONDENT
JUDGE:
HEEREY J
DATE:
10 NOVEMBER 2000
PLACE:
SYDNEY (HEARD IN MELBOURNE)
CORRIGENDUM
In the Reasons for Judgment handed down by Justice Heerey on 10 November 2000, please remove the word “companies” at line 7 of the catchwords and replace with the word “consumers”. The line should now read “whether representative of relevant class of consumers”. Please refer to replacement judgment.
Louise Braithwaite
Associate to Hon Justice Heerey22 November 2000
FEDERAL COURT OF AUSTRALIA
Le Cordon Bleu B.V. v Cordon Bleu International Ltee [2000] FCA 1587
INTELLECTUAL PROPERTY – trade marks – appeals from registration decisions – application for registration of mark “Cordon Bleu” by Canadian company in respect of pâté and meat spreads – opposition by French company proprietor of Le Cordon Bleu cooking school in Paris and (after priority date) Au Petit Cordon Bleu cooking school in London – whether marks likely to deceive or cause confusion – reputation of opponent in Australia – no sales or advertising – evidence as to knowledge of opponent’s business by cookery experts – whether representative of relevant class of companies – mistaken assumption of witnesses that opponent proprietor of London school – opinion evidence by marketing expert – lack of empirical basis – reputation of Canadian company’s product in Australia – no evidence of actual confusion – meanings of “cordon bleu” – metaphorical meaning – whether mark not entitled to protection in a court of justice – whether confined to inherent characteristics of the mark – application by French company for registration of device mark including words “CORDON BLEU” – whether deceptively similar to Canadian company’s mark – whether goods of the same description – whether likely to deceive or cause confusion
EVIDENCE – evidence of reputation of product – witnesses from specialist class – whether evidence can be extrapolated – opinion evidence of marketing expert – whether based on empirical evidence
WORDS AND PHRASES – “cordon bleu”
Trade Marks Act 1955 (Cth) 6(1), 6(3), 28(a), 28(d), 33(1)
Campomar Sociedad, Limitada v Nike International Ltd (2000) 46 IPR 481 at par 74 mentioned
Re Arthur Fairest Ltd’s Application (1951) 68 RPC 197 applied
Nettlefold Advertising Pty Ltd v Nettlefold Signs Pty Ltd (1998) 45 IPR 393 at 395…
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- Case
- [2000] FCA 1587
- Decision Date
CaseChat Overview and Summary
The court was required to determine the extent to which the respondent's use of the trade mark in Canada could influence the likelihood of confusion in Australia. It also had to consider the nature and reputation of the appellant's trade marks and whether the respondent's use was bona fide. The court examined the circumstances under which the respondent adopted the trade mark, the extent of its use, and the similarity of the services provided by both parties.
The court found that the respondent's use of the trade mark in Canada did not necessarily translate to a likelihood of confusion in Australia, given the differences in the educational systems and the linguistic nuances. The court held that the respondent's use was bona fide and that there was no evidence of deceptive conduct or misleading representation. However, the court also found that the respondent's applications for the trade marks numbered 485578 and 611209 should be refused due to the potential for confusion with the appellant's well-established trade marks. The court dismissed the appeal in two cases but allowed it in one, ordering the refusal of specific trade mark registrations and directing the parties to pay the respective costs of the hearings and appeals.
Orders
Orders of the court
VG 16 of 1998
1. Appeal dismissed.
2. Order that the applicant pay the respondent’s costs of the hearing before the delegate and of this appeal, including reserved costs.
VG 382 of 1997
1. Appeal dismissed.
2. Order that the applicant pay the respondent’s costs of the hearing before the delegate and of this appeal, including reserved costs.
NG 557 of 1997
1. Appeal allowed.
2. Order that trade mark applications numbers 485578 and 611209 be refused registration.
3. Order that the respondent pay the applicant’s costs of the hearing before the delegate and of this appeal, including reserved costs.
Background
Background to the litigation
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Evidence
Evidence Before The Court
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Decision
Reasons for decision
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Ratio Decidendi
Legal Principle Established
Established by: HEEREY J
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