[RICH J. referred to In re Maeder's Trade Mark Application (1).] 1921.
If the Registrar was right in his procedure, this is not the proper time to determine the rights of the parties.
H. E. Manning, for the respondent the Registrar of Trade Marks, The power given to the Registrar by sec. 27 may be exercised at any time. [He was stopped on this point.] In determining whether the two marks are nearly identical the Registrar should consider what are the substantial characteristics of the two marks. Here the main characteristic of both is the word "Lincoln." He may also take into account the fact that both are to be used on motor- cars, which would be known by that name. Further, he may take into consideration the fact that if both marks are registered there will be a likelihood of deception. [Counsel also referred to Kerly on Trade Marks, 4th ed., pp. 21, 269.]
E. M. Mitchell, in reply, referred to In re Javal and Parquet's Application (2) In re Sandow Ltd.'s Application (3).
Cur. adv. vult.
THE COURT delivered the following written judgment
Applications were made to the Registrar of Trade Marks by the Lincoln Motor Co., of America, and by Charles Innes, of Sydney, trading as Lincoln Motor Car Co., for the registration of trade marks. The dates of these applications and the amend- ment that was made in the application of the American company are not material for present purposes. The mark applied for by the American company was a device consisting of an embellished shield or escutcheon, with wings oval in shape, bearing the word "Lincoln" in capital letters across its face and the words Leland Build in small letters at the top of the shield. The mark applied for by Innes was a device consisting of a five-pointed star with circular points bearing the word Lincoln in capital letters in a diamond across the face of the star and "Australia" in smaller letters in an oval below the diamond. Neither application has been accepted (see Trade Marks Act 1905-1912, secs. 33, 36). The
(I) (1916) 1 Ch., 304.
(2) 29 R.P.C., 627. (3) 30 T.L.R., 394.