Kennedy replied by letter bearing date 1st March 1951, and which, omitting formal parts, was in the following terms In view of our conversation of February 22nd, I was surprised to receive your letter of February 26th, in which you suggest that my Company has repeatedly, without your consent and in face of your protests, broken its undertaking as provided in Clause 5 of our Agreement.
Personally, I am of the opinion that there has been no such breach. The Company's obligations to present Ginger Meggs on the front page of the comic section of the Sunday Sun have been faithfully observed.
I understand, however, that when Mr. Clinch spoke to you on January 24th, he told you that owing to unforeseen difficulties my Company would have to drop the newsprint colour comic section and run the comics as part of the Rotogravure Color Section. Mr. Clinch assures me that he discussed this aspect with you and that you agreed with this proposal. Whilst you did express the view that the manner in which the Ginger Meggs strip appeared in the Color section was not in accordance with your wishes, I hasten to emphasise the fact that you did not raise any objection to its publication in that particular form for the time being.
Consequently, I cannot accept your statement that you are no longer bound by your Agreement. On the contrary, I maintain that the Agreement is still binding in every respect and that you should, in accordance with your past practice, continue to supply your drawings SO as to maintain our stock always at least ten weeks ahead of publication.
You will recollect that on Thursday last, February 22nd, you told me you were unhappy because Ginger Meggs was not imme- diately visible to a reader when he opened the 'Sunday Sun' discussed with you the method in which we could vary this, and explained that there were inherent difficulties which would possibly seriously affect our advertising revenues.
I promised you that I would examine the possibilities of making this change as quickly as possible, and I now have pleasure in stating that the change will be made on Sunday next, March 4th, when the comic section will be an envelope of the Color Magazine instead of being inset into it.
In making this alteration, I am doing SO not only to satisfy your wishes, but because I agree with you that Ginger Meggs should be more immediately visible to readers.