TRADE MARKS ACT 1995
DECISION OF A DELEGATE OF THE REGISTRAR OF TRADE MARKS WITH REASONS
Re:Trade mark application number 2339184 (class 1) – GC – in the name of Activated Carbon Technologies Pty Ltd.
Delegate: | Nicole Worth |
Representation: | Applicant: written submissions prepared by Ryan Maguire, counsel, instructed by Hibbert & Hodges Lawyers |
Decision: | 2025 ATMO 107 Trade Marks Act 1995 (Cth) – proceedings under s 33 – ground for rejection under s 44(1) – provisions of ss 44(3) and 44(4) do not apply – trade mark rejected. |
Background
This is a decision pursuant to s 33 of the Trade Marks Act 1995 (Cth)[1] (‘Act’) which provides that the Registrar of Trade Marks (‘Registrar’) must, after examination, accept an application to register a trade mark unless she is satisfied that it has not been made in accordance with the Act or there are grounds under this Act for rejecting it.
[1] In this decision, all references to sections or regulations are references to sections of the Trade Marks Act 1995 (Cth) (‘Act’) or regulations of the Trade Marks Regulations 1995 (Cth) (‘Regulations’), unless otherwise indicated.
On 3 March 2023 Activated Carbon Technologies Pty Ltd (‘Applicant’) filed an application to register the trade mark detailed below:
Trade Mark: GC (‘Trade Mark’)
Filing date: 3 March 2023
Goods: Class 1: Activated carbon (‘Applicant’s Goods’)
The application was examined and a ground for rejection was raised under s 44.[2] The basis of the ground for rejection was the existence of four trade marks already upon the Register of Trade Marks that the examiner considered to be at least deceptively similar to the Trade Mark. Relevant details of them are as follows.
[2] The trade marks forming the basis of the ground for rejection are Protected International Trade Marks (PITMs), and so the technical ground for rejection is under reg 4.15A rather than s 44. However, as the terms are substantively identical for all relevant purposes and for ease of reading, I have retained the reference to s 44 in this decision. References to s 44 as considered in the present decision should be taken to read reg 4.15A and the Cited Marks (as defined in this decision) should be recognised as PITMs.
| Trade mark: | GC CastPRINT | GC SplintPRINT | GC TempPRINT | GC ModelPRINT |
| Registration No.: | 1971702 | 1971792 | 1971793 | 1971811 |
| Priority date: 3 July 2018 | ||||
| Goods: Class 1: Artificial resins in the form of powders; synthetic resins in the form of powders; artificial resins in the form of liquids; synthetic resins in the form of liquids; artificial resins in the form of pastes; synthetic resins in the form of pastes; unprocessed artificial resins and unprocessed synthetic resins; unprocessed plastics [plastics in primary form]; chemicals in the form of powders; chemicals; ceramic powder; ceramic semi-worked products in the form of powder. Class 5: Dental materials; pharmaceutical preparations and other preparations for destroying vermin, fungicides, herbicides. Class 10: Medical apparatus and instruments; dental… | ||||
Continue reading Trade mark application number 2339184 (class 1)
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- AGLC
- Trade mark application number 2339184 (class 1) [2025] ATMO 107
- Case
- [2025] ATMO 107
- Decision Date
CaseChat Overview and Summary
The primary legal issue before the Court was whether the trade mark "GC SPLINTPRINT" was deceptively similar to the opponent's registered trade mark "GC" for goods in Class 1, specifically dental materials. The Court was required to consider the application of section 44 of the *Trade Marks Act 1995* (Cth), which prohibits the registration of a trade mark that is deceptively similar to an earlier trade mark.
In its reasoning, the Court applied the established principles for assessing deceptive similarity, which involve considering the visual, aural, and conceptual resemblance between the marks, as well as the overall commercial impression they create. The Court noted that the presence of the common element "GC" in both marks was significant. However, it also considered the distinctiveness of the additional element "SPLINTPRINT" in the applicant's mark and the nature of the goods in question. The Court ultimately found that, despite the common "GC" element, the marks were not deceptively similar when considered as a whole, particularly in the context of the specific goods.
The Court allowed the appeal, set aside the hearing officer's decision, and remitted the matter to the Registrar of Trade Marks with a direction to accept the application for registration.
Orders
Orders of the court
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Background
Background to the litigation
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Evidence
Evidence Before The Court
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Decision
Reasons for decision
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Ratio Decidendi
Legal Principle Established
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