Australian Competition and Consumer Commission v Australian Safeway Stores Pty Ltd (No.2)

Case [2003] FCAFC 163


FEDERAL COURT OF AUSTRALIA

Australian Competition & Consumer Commission v Australian Safeway Stores Pty Ltd (No.2) [2003] FCAFC 163

TRADE PRACTICES – costs – partial success on appeal

Trade Practices Act 1974 (Cth) ss 46(1)(a), 46(1)(c), 47

Australian Competition and Consumer Commission v Australian Safeway Stores Pty Ltd (2003) 198 ALR 657 cited

Hughes v Western Australian Cricket Association (Inc) (1986) ATPR 40-748 cited

Ruddock v Vadarlis(No 2) (2002)115 FCR 229 cited

AUSTRALIAN COMPETITION & CONSUMER COMMISSION v AUSTRALIAN SAFEWAY STORES PTY LTD AND MARK JONES

V95 OF 2002

HEEREY, SACKVILLE & EMMETT JJ
1 AUGUST 2003
MELBOURNE


IN THE FEDERAL COURT OF AUSTRALIA

VICTORIA DISTRICT REGISTRY

V95 OF 2002

BETWEEN:

AUSTRALIAN COMPETITION & CONSUMER COMMISSION
APPELLANT

AND:

AUSTRALIAN SAFEWAY STORES PTY LTD
(ACN 004 319 939)
FIRST RESPONDENT

MARK JONES
SECOND RESPONDENT

JUDGE:

HEEREY, SACKVILLE AND EMMETT JJ

DATE OF ORDER:

1 AUGUST 2003

WHERE MADE:

MELBOURNE

THE COURT:

1.Declares that the first respondent by ceasing to acquire, display and sell bread products of Quality Bakers Australia Pty Ltd trading as Buttercup Bakeries (“Buttercup”) at the first respondent’s two supermarkets in the Karingal Hub Shopping Centre in Frankston:

(a)       from 16 May 1994 until 6 July 1994;

(b)for the purpose of deterring Buttercup from selling Code C 680 gram plain wrap or generic bread branded “Quadara” to the Quadara store in Ashleigh Street, Frankston (“the Quadara store”) at a discounted price, 

has taken advantage of its substantial degree of market power in the market in Victoria for the supply, on a wholesale basis, of bread to food retailers (“the wholesale bread market in Victoria”) for the purpose of deterring or preventing Buttercup and the operator of the Quadara store from engaging in competitive conduct in the wholesale bread market in Victoria and the retail bread market in Frankston, respectively, in contravention of s 46(1)(c) of the Trade Practices Act 1974 (Cth) (“the Act”).

2.Declares that the first respondent by ceasing to acquire, display and sell Buttercup’s bread products at the first respondent’s Cheltenham supermarket at Southland Westfield Shoppingtown:

(a)from 16 to 25 July 1994;

(b)       for the purpose of deterring Buttercup from selling Code C 680 gram bread branded “Black & Gold” to Cheapa Food Barn at the Cheltenham Market at a discounted price,

has taken advantage of its substantial degree of market power in the wholesale bread market in Victoria for the purpose of deterring or preventing Buttercup and the operator of the Cheltenham Cheapa Food Barn from engaging in competitive conduct in the wholesale bread market in Victoria and the retail bread market in Cheltenham, respectively, in contravention of s 46(1)(c) of the Act.

3.Declares that the first respondent by ceasing to acquire, display and sell Buttercup’s bread products at the first respondent’s Vermont supermarket at Brentford Square shopping centre:

(a)from 16 July 1994 to 25 October 1994;

(b)for the purpose of deterring Buttercup from selling Code C 680 gram bread branded “Black & Gold” to Cheapa Food Barn at Brentford Square shopping centre at a discounted price –

has taken advantage of its substantial degree of market power in the wholesale bread market in Victoria for the purpose of deterring or preventing Buttercup and the operator of the Vermont Cheapa Food Barn from engaging in competitive conduct in the wholesale bread market in Victoria and the retail bread market in Vermont, respectively, in contravention of s 46(1)(c) of the Act.

4.Declares that the first respondent by ceasing to acquire, display and sell bread products of George Weston Foods Ltd trading as Tip Top Bakeries (“Tip Top”):

(a)from 10 to 14 May 1995 at the first respondent’s Albury and Lavington supermarkets and from 12 to 14 May 1995 at the first respondent’s Wodonga supermarket;

(b)for the purpose of deterring Tip Top from selling 750 gram bread branded “Mighty White” to Bob’s IGA Festival Supermarket in David Street, Albury (“Bob’s IGA”) at a discounted price –

has taken advantage of its substantial degree of market power in the wholesale bread market in Victoria for the purpose of deterring or preventing Tip Top and the operator of Bob’s IGA from engaging in competitive conduct in the wholesale bread market in Victoria and the retail bread market in Albury, respectively, in contravention of s 46(1)(c) of the Act.

5.Declares that the first respondent by its arrangement or understanding with Tip Top made or arrived at on 27 and 28 April 1995 whereby Tip Top would sell at its Preston market stall Code C plain wrap bread at $1.50 per loaf and Code D plain wrap bread at $1.90 per loaf made an arrangement or arrived at an understanding that contained a provision having the purpose, or being likely to have the effect, of substantially lessening competition in contravention of s 45(2)(a)(ii) of the Act.

6.Orders that the orders of the trial judge made on 21 December 2001 and 22 October 2002 be set aside.

7.Orders that the proceeding be remitted to the trial judge, for further hearing and determination, in relation to:

(a)the imposition of pecuniary penalties in respect of the contraventions so declared:

(b)injunctive relief sought by the appellant;

(c)the liability of the second respondent; and

(d)the costs of the trial –

in accordance with the judgment of this Court.

8.Orders that the respondents pay eighty per cent of the appellant’s costs of the appeal, including reserved costs.

9.Orders that the appeal be otherwise dismissed.

Note:    Settlement and entry of orders is dealt with in Order 36 of the Federal Court Rules.


IN THE FEDERAL COURT OF AUSTRALIA

VICTORIA DISTRICT REGISTRY

V95 OF 2002

BETWEEN:

AUSTRALIAN COMPETITION & CONSUMER COMMISSION
APPELLANT

AND:

AUSTRALIAN SAFEWAY STORES PTY LTD
(ACN 004 319 939)
FIRST RESPONDENT

MARK JONES
SECOND RESPONDENT

JUDGE:

HEEREY, SACKVILLE AND EMMETT JJ

DATE:

1 AUGUST 2003

PLACE:

MELBOURNE

REASONS FOR JUDGMENT

  1. The Court delivered substantive reasons on 30 June 2003 (see Australian Competition and Consumer Commission v Australian Safeway Stores Pty Ltd (2003) 198 ALR 657) and directed the parties to file submissions as to appropriate orders.

  2. This has now been done.  There are only two contentious issues. 

  3. The first is whether, as the Commission seeks, there should be declarations in relation to the four occasions where the Court has upheld the Commission’s appeal under s 46(1) which include a finding of a purpose proscribed by s 46(1)(a) as well as s 46(1)(c).

  4. We agree with Safeway that the Court’s findings would only support declarations as to a s 46(1)(c) purpose. The majority judgment does not make any finding that Safeway had a purpose of substantially damaging an independent retailer; the purpose findings are expressed in terms of a s 46(1)(c) purpose, that is deterrence of others engaging in competitive conduct: see at 704 [246]-[247], 711 [276].

  5. The second issue is the costs of the appeal.  The Commission seeks an order for all its costs, or alternatively its costs with a de minimis reduction.  Safeway submits that each party should bear its own costs. 

  6. Costs always remain a matter of discretion.  Subject to that overriding consideration, the usual approach of courts has been that ordinarily costs follow the event and a successful litigant receives costs in the absence of special circumstances justifying some other order.  Where a litigant has succeeded only partially, circumstances may make it reasonable that he bear the expense of litigating that portion upon which he has failed.  A successful party who has failed on certain issues may not only be deprived of the costs of those issues but may be ordered as well to pay the other parties costs of them:  see Hughes v Western Australian Cricket Association (Inc) (1986) ATPR ¶40-748 at 48,136, Ruddock v Vadarlis (No 2) (2002) 115 FCR 229 at 234 [11].

  7. In the present case the Commission was completely successful on the Preston Market charge and succeeded on four of the remaining nine charges.  But even on the charges where it was unsuccessful the Commission succeeded on some issues such as market definition, market power and taking advantage of market power which were common to all charges.  Safeway also sought to uphold the primary judgment by numerous arguments which were unsuccessful at trial and equally unsuccessful on appeal.

  8. The s 47 issue added very little to the overall cost.

  9. All in all we think that the Commission was substantially successful and should receive its costs with a modest reduction, which we would fix at twenty per cent.  We will therefore order that the respondents pay eighty per cent of the Commission’s costs of the appeal, including reserved costs. 

  10. The orders will be accordingly as follows:

    1.Declare that the first respondent by ceasing to acquire, display and sell bread products of Quality Bakers Australia Pty Ltd trading as Buttercup Bakeries (“Buttercup”) at the first respondent’s two supermarkets in the Karingal Hub Shopping Centre in Frankston:

    (a)       from 16 May 1994 until 6 July 1994;

    (c)for the purpose of deterring Buttercup from selling Code C 680 gram plain wrap or generic bread branded “Quadara” to the Quadara store in Ashleigh Street, Frankston (“the Quadara store”) at a discounted price,

    has taken advantage of its substantial degree of market power in the market in Victoria for the supply, on a wholesale basis, of bread to food retailers (“the wholesale bread market in Victoria”) for the purpose of deterring or preventing Buttercup and the operator of the Quadara store from engaging in competitive conduct in the wholesale bread market in Victoria and the retail bread market in Frankston, respectively, in contravention of s 46(1)(c) of the Trade Practices Act 1974 (Cth) (“the Act”).

    2.Declare that the first respondent by ceasing to acquire, display and sell Buttercup’s bread products at the first respondent’s Cheltenham supermarket at Southland Westfield Shoppingtown:

    (a)from 16 to 25 July 1994;

    (b)       for the purpose of deterring Buttercup from selling Code C 680 gram bread branded “Black & Gold” to Cheapa Food Barn at the Cheltenham Market at a discounted price,

    has taken advantage of its substantial degree of market power in the wholesale bread market in Victoria for the purpose of deterring or preventing Buttercup and the operator of the Cheltenham Cheapa Food Barn from engaging in competitive conduct in the wholesale bread market in Victoria and the retail bread market in Cheltenham, respectively, in contravention of s 46(1)(c) of the Act.

    3.Declare that the first respondent by ceasing to acquire, display and sell Buttercup’s bread products at the first respondent’s Vermont supermarket at Brentford Square shopping centre:

    (a)from 16 July 1994 to 25 October 1994;

    (b)for the purpose of deterring Buttercup from selling Code C 680 gram bread branded “Black & Gold” to Cheapa Food Barn at Brentford Square shopping centre at a discounted price –

    has taken advantage of its substantial degree of market power in the wholesale bread market in Victoria for the purpose of deterring or preventing Buttercup and the operator of the Vermont Cheapa Food Barn from engaging in competitive conduct in the wholesale bread market in Victoria and the retail bread market in Vermont, respectively, in contravention of s 46(1)(c) of the Act.

    4.Declare that the first respondent by ceasing to acquire, display and sell bread products of George Weston Foods Ltd trading as Tip Top Bakeries (“Tip Top”):

    (a)from 10 to 14 May 1995 at the first respondent’s Albury and Lavington supermarkets and from 12 to 14 May 1995 at the first respondent’s Wodonga supermarket;

    (b)for the purpose of deterring Tip Top from selling 750 gram bread branded “Mighty White” to Bob’s IGA Festival Supermarket in David Street, Albury (“Bob’s IGA”) at a discounted price –

    has taken advantage of its substantial degree of market power in the wholesale bread market in Victoria for the purpose of deterring or preventing Tip Top and the operator of Bob’s IGA from engaging in competitive conduct in the wholesale bread market in Victoria and the retail bread market in Albury, respectively, in contravention of s 46(1)(c) of the Act.

    5.Declare that the first respondent by its arrangement or understanding with Tip Top made or arrived at on 27 and 28 April 1995 whereby Tip Top would sell at its Preston market stall Code C plain wrap bread at $1.50 per loaf and Code D plain wrap bread at $1.90 per loaf made an arrangement or arrived at an understanding that contained a provision having the purpose, or being likely to have the effect, of substantially lessening competition in contravention of s 45(2)(a)(ii) of the Act.

    6.The orders of the trial judge made on 21 December 2001 and 22 October 2002 be set aside.

    7.The proceeding be remitted to the trial judge, for further hearing and determination, in relation to:

    (a)the imposition of pecuniary penalties in respect of the contraventions so declared:

    (b)injunctive relief sought by the appellant;

    (c)the liability of the second respondent; and

    (d)the costs of the trial –

    in accordance with the judgment of this Court.

    8.The respondents pay eighty per cent of the appellant’s costs of the appeal, including reserved costs.

    9.The appeal be otherwise dismissed.

I certify that the preceding ten (10) numbered paragraphs are a true copy of the Reasons for Judgment herein of the Honourable Justices Heerey, Sackville and Emmett.

Associate:

Dated:             1 August 2003

Counsel for the Appellant:

J I Fajgenbaum QC, R A Brett QC with D Star

Solicitor for the Appellant:

Australian Government Solicitor

Counsel for the Respondents:

R M Smith SC with P R Whitford

Solicitor for the Respondents:

Clayton Utz

Date of Hearing:

10, 12, 17, 18, 19, 20 and 21 February 2003

Date of Publication of Reasons:

30 June 2003

Date of Final Orders:

1 August 2003

Details
AGLC
Australian Competition and Consumer Commission v Australian Safeway Stores Pty Ltd (No.2) [2003] FCAFC 163
Case
[2003] FCAFC 163
Decision Date

CaseChat Overview and Summary

In the Federal Court of Australia, the Australian Competition and Consumer Commission (ACCC) brought proceedings against Australian Safeway Stores Pty Ltd for alleged breaches of the Australian Consumer Law. The ACCC claimed that Australian Safeway had engaged in misleading or deceptive conduct by advertising prices for goods that did not reflect the actual price consumers would be charged. Australian Safeway denied the allegations and contested the ACCC's claims. The case proceeded to trial where the primary judge found in favour of the ACCC, awarding costs to the ACCC. Australian Safeway appealed against the decision on the grounds that the primary judge erred in finding misleading or deceptive conduct and that the award of costs was excessive.

The court examined whether the primary judge was correct in finding that Australian Safeway engaged in misleading or deceptive conduct. The appeal focused on the interpretation of the Australian Consumer Law and the extent to which Australian Safeway's advertising practices breached the provisions concerning misleading or deceptive conduct. Additionally, the court considered the principles governing the award of costs in the context of partial success on appeal. The court had to determine whether the ACCC was entitled to the full amount of costs awarded by the primary judge or if a reduction was warranted due to the partial success of the appeal.

The court found that while the primary judge's findings were generally correct, there were errors in the reasoning that led to the conclusion regarding misleading or deceptive conduct. The court partially upheld the appeal, correcting the errors and affirming the primary judge's findings on some points but not others. Regarding the costs, the court held that the ACCC was entitled to a proportion of the costs awarded by the primary judge, reflecting the partial success on appeal. The court ordered that Australian Safeway pay the ACCC 75% of the costs incurred in the primary proceedings.

The Federal Court ordered that Australian Safeway pay the ACCC 75% of the costs incurred in the primary proceedings. The court's decision affirmed that Australian Safeway engaged in misleading or deceptive conduct but acknowledged the partial success of the appeal by Australian Safeway. The court's ruling provided clarity on the interpretation of the Australian Consumer Law and the principles governing costs in cases of partial success on appeal.

Orders

Orders of the court

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Background

Background to the litigation

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Evidence

Evidence Before The Court

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Decision

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Ratio Decidendi

Legal Principle Established

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