\ l
| L- . | .. | fN THE FEDERAL COURT OF AUSTRALIA | 1 |
| ) |
| NORTHERN TERRITORY DISTRICT REGISTRY ) | Nos. 7, 8, 9 & 10 o f 1980 |
1
| DIVISION | GENERAL | ) |
BETGJEEN :
PETER JULIAN SULLY
Prosecutor
AND :
DARWIN BAKERY PTY. LIMITED
Defendant
| 13 February 1981 | Coram. Gallop J |
REASONS FOR JUDGMENT
Corrigendum
| Page 10, line 8 | delete section as quoted, and insert. |
| "(1) | Subject to sub-section | ( Z ) , | in a prosecution |
| under this Part in relation to | a contravention of |
| a Drovision of Part | V. it is a defence if the |
establishes-
that the contravention in respect of
which the proceeding was instituted
| was due to reasonable | mistake; |
| that the contravention in respect | of |
which the proceeding was instituted
was due to reasonable reliance on
| information supplied by another | person, |
| or |
| that | - |
| (i) | the contravention in respect | of |
which the proceeding was instituted
| was due to the act or default | of |
another person, to an accident or to
some other cause beyond the defendant's
| control, | and |
(ii) the defendant took reasonable pre- cautions and exercised due deligence to avoid the contravention.
| (2) | If a defence provided by sub-section | (1) involves an |
allegation that a contravention was due to reliance on
| information supplied by another person or to the act | or |
| default of another person, the defendant is | not, without |
| leave of the Court, entitled to rely | on that defence unless |
| he has, not later than | 7 days before the day | on which the |
| hearing of the proceeding commences, served | on the person by |
| whom the proceeding was instituted | a notice in writing giving |
such information that would identify or assist in the
identification of the other person as was then in his possession."
| --7v | Arro eLC |
| 20-3-81 |
| I N THE FEDERAI. COURT OF AUSTRALIA | 1 |
| ) |
| NORTHERN TERRITORY DISTRICT REGISTRY ) | No. 7 of 1980 |
1
| GENERAL DIVISION | ) |
BETWEEN.
| PETER JULIAN SULLY | -- |
Prasecutor
AND
| DARWIN BAKERY P R . LIMITED | -I__- |
Defendant
| Coram | Gallop J. |
| - | REASONS FOR JUDGMENT | _. |
| GALLOP | J . |
| 1 3 1 | 13 February 1981 | I | recorded convictions against | the |
| defendant | for | four offences against | s | .53(e) of | the | Trlde | Practices | - |
| Act | 1974. | h 6 March 1981 | evidence was received on behalf of the |
-
| prosecutor and the defendant in respect | of | the question | of | penalty |
| and certain | submissions | were | made. | I t i s necessary | to | restate |
| b r i e f l y t h e | facts | giving rise | to the convic t ions | and | to add | some |
| f u r t h e r f a c t s . |
| In respec t of | two | offences | the defendant | was | convicted on |
| account of advertisements | i n | i d e n t i c a l | terms | which appeared | i n |
| the "Northern Territory | News" | newspaper on | 3 | December | 1979 and i n |
| "The Star" newspaper | on 6 December 1979, which advertisements | were |
| misleading | i n | that bread products previously sold at weights | of |
| 750 grams | and 500 grams respec t ive ly were o f f e red fo r | saie a t |
| 680 grams and 450 grams respect ively, but they | were not | reduced |
| in pr ice to accord with the reduct ions in weight in the | way | the |
| adver t i sements | s ta ted | tha t | they | would be | reduced. | In respect of |
2 .
| the other two offences the defendant was convicted | on account of |
| notices displayed on | 6 December 1979 at Woolworths Supermarket, |
Cavenagh Street, Darwin, and Andrews Food Fair, Westralia Street.
Stuart Park, which advertisements were misleading in that bread
| products previously sold at weights | of 750 grams and 500 grams |
| respectively were offered for sale at | 680 grams and | 450 grams |
| respectively, but they were | not reduced | ln price or according to |
| Gazette controlled prices as claimed | in the advertisements. |
| The Trade Practices Act is designed to permit conditions | of |
trade which are fair and honest and in which reliance can be placed
on statements made which are material to transactions which are
| being promoted. In consideration of the factors | releva~t | to the |
| assessment of the appropriate punishment for breaches | of the Act |
it is important to consider the degree to which the misleading advertisements departed from the truth. The degree of wilfulness
| or carelessness in the making | of the misleading statements is |
| another consideration (Juris Wilde v Mendville | ---Pty. Ltd & Ors., |
| an unreported decision | of Smithers J . delivered on | 9 | January | 1 9 8 1 ) . |
The penalty should constitute a real punishment proportionate
to the deliberation with which the defendant contravened the provisions of the Act It should be sufficiently high to have a deterrent quality and it should be kept in mind that the Act
| Iperates in a commercial environment where deterrence | is not | likely |
| to be achieved by penalties which | are not realistic. It should |
| reflect the will | of Parliament that the commercial standards laid |
| down in the Act must be observed, but not be | so high as to be |
oppressive (Trade Practices Commission v. Stihl Chain Saws (Aust.)
| Pty Ltd. | (1978) | 5 TPC 61 at 80, (1978) | ATPR 4 0 - 1 0 9 1 at 1 7 , 8 9 6 ) . |
| . | . | 3 . |
| These | p r inc ip l e s | are | equally applicable | to | the | imposit | ion of |
f ines for of fences aga ins t s .53(e) of the Act .
| I n | re la t ion to | the advert | isements | In | the newspapers | the |
| defendant | has | admitted | through | i t s Nanaging Director and |
| Mr. | Graham Lewis , another Director | and Secretary of | the defendant, |
| that the advert isements | were | draf ted bv | the Managing Director | 2nd |
| s e t t l e d by Mr. | Lewis . | Those Directors must | have | known | tha t | t he |
| advertisements | i n the newspapers | were | misleading and that | any |
| member | of the public reading the advertlsements | would | no t de t ec t |
| a concealed price | r i se in | the bread products . | The | not ices | which |
| were | displayed | in | the supermarkets were | likewise | draf ted by | the |
| Managing Director and he must have known | when | he | caused them t o |
| be displayed on | 6 | December | 1979 | tha t | any member | of the publ ic | would |
| not detect concealed pr ice | rises | in those supermarke ts for the |
| defendant's | bread | products. |
| In the penalties which I impose should constitute | my | view | the offences were quite dellberate and accordingly |
real punishment
| propor t iona te | to | the | de l ibera t ion . | I | do | not | accept | the | statements |
| set out i n the Managing | Di rec to r ' s a f f idav i t | sworn on | 19 Septenber |
| 1980 | to the e f fec t tha t the adver t i sements | and | not ices | were | not |
| intended | to mislead. | I | accept | tha t | when the not ices | were draf ted |
| i t was | t o | meet | a | completely different purpose, but a t | the t ime | of |
| + h f | publ ica t ion a l l the material | f a c t s were known | t o t h e | Managing |
| d l rec tqr and Mr. | Lewis , and | the notlces | had then become inappropriate |
| and | l i ke ly | to mis l ead | i f published without | amendment. | Furthermore, |
| t he | stutements | i n the newspaper advertisements and | the | notices | in |
| the supermarkets departed substantially | from | t h e t r u t h I n | v i t a l |
4 .
| respec ts . | A | large proport ion of | the defendant | 's | bread products |
| except for milk bread unsliced, | which | remained | subjec t to pr ice |
| con t ro l , | were | e i t h e r i n c r e a s e d i n p r i c e o r s o l d a t t h e | same | p r i c e |
| f o r a | lesser weight , | which | i s i n e f f e c t | a | price increase because |
| the purchaser gets less bread for | t!le | o l d | p r i c e . |
| Cm | the respective dates of publication of the advertisements |
| the "Northern Terr i tory | News" | had | a | c i r cu la t ion of | 15 ,314 and |
| "The Star" newspaper had a c i rcu la t ion of | 8 ,189 . | The Woolworths |
| supermarket i n Cavenagh S t r e e t , Darwin, | i s , as a matter of common |
| knowledge, | a | large supermarket catering | to | a | la rge sec t ion | of | the |
| pub l i c . | Andrews | Food | Fair , | Westral | ia | Street | , | Stuar | t | Park | is | a |
| smaller | supermarket, |
| The | maximum | penalty | for | each offence | i s $50,000. | It was |
| urged on | behalf of the defendant in | a plea of | mitigation | tha t the |
| defendant 's sales | f igures | for | the per | iods | immediately af | ter | the |
| advertisements had been placed | in the | newspapers and supermarkets |
| respect ively were not increased | and | i n f a c t a s | a | r e s u l t o f | the |
| increases in pr ice the defendant | d i d not gain | any | addi t iona l | incons |
| It was | fur ther a rgued tha t | I should | take account of | the cos ts whicl |
| the defendant | w i l l have | to pay, | includmg the prosecutor | 's | costs |
| ne | defendant has | no pr ior convict ions |
| Taking | into account a l l | the c i rcumstances, | I | order | tha t | In |
| r c svec t | of | each offence | the defendant | pay | a | f i n e of | $4000, such |
| f ine | t o | be | pa id | to the Registrar of the Court within | 30 | days | o f |
| thin | date o r such | l a t e r d a t e a s | may | be | f ixed by | t h i s cour t . |
| I order | that the defendant | pay | the prosecutor 's costs | and | g ran t |
| l i b e r t y | t o app ly in | t h i s | r e spec t . |
CATCHWORDS
Trade Practices - Consumer protection - Prosecution -
| False or misleading statement with respect | to price of |
goods or services - Sale of bread products - Meaning of
"Reduced" and "Misleading" - Mens rea - Mistake.
Trades Practices Act s.53(e)
FWERAL COURT OF
.
| ' | I N THE FEDERAL COURT OF AUSTRALIA | 1 |
| ) |
| NORTHERN TERRITORY DISTRICT REGISTRY ) | No. 7 of 1980 |
)
| GENERAL | D I V I S I O N | ) |
BE?WEEN.
PETER JULIAN SULLY
Prosecutor
AND :
DARWIN BAKERY PTY. LIMITED
Defendant
| 13 February | 1981 | Coram: | Gallop J . |
REASONS FOR JUDGMENT
GALLOP J . :
| The | defendant has pleaded not guil ty to four informations |
| charging | contraventions | of | s.53(e) | of | the Trades Practices | Act |
| 1974. | The informations may be d iv ided | in to | two p a i r s . | The f i r s t |
| p a i r charge two offences o f making | a misleading statement with |
respec t to the pr ice of bread , in tha t the defendant caused to
| be | publ ished in the "Northern Terr i tory | News" | on | 3 | December | 1979 |
| and | i n "The | Star" | newspaper on | 6 | December | 1979 i d e n t i c a l |
| statements | in | the | following | terms: |
| "As | from Monday 3rd December, | 1979 cer ta in products |
| of | the Darwin Bakery | P t y L t d previously packed in |
| and 500 gm weights w i l l b e a l t e r e d t o | 680 gm |
| and | 750 Y | 50 gm weights. Prices | w i l l be adjusted |
accordingly.
| For | a | l imited per iod of t ime, | some | products | may |
bear wrappers pre-printed with old welghts.
The Management of Darwin Bakery apologises for
t h i s t r a n s i t i o n a l d i f f i c u l t y .
| Any | enquir ies as to weights | may | be | d i rec ted to |
the Darwin Bakery on phone 843500."
2.
Particulars of the offences in each case were:
| "The | said s ta tement | was | mis leading in tha t |
| notwithstanding | that | products | previously |
| s o l d a t a weight of | 750 grams were of fe red |
| f o r s a l e a f t e r t h e s a i d 3 r d | day | of | December |
| 1979 a t a weight of | 680 grams and | tha't |
| products previously sold at | a | weight of |
| 500 | grams | were | o f f e r e d f o r s a l e a f t e r t h e |
| said 3rd | day of December 1979 a t a weight |
| of 450 grams | the products | so o f f e red fo r |
| s a l e a t t he we igh t s | so | reduced were not |
| o f f e r e d f o r s a l e a t | a | reduced price adjusted |
| according to | the said reduct | ion in | weight | ." |
| The 1979 a t Woolworths | second | pair of informations charge that | on | 6 | December |
| Supermarket, Cavenagh | S t r e e t , Darwin, | and | a t |
| Andrews Food the defendant caused to | Fa i r , West ra l ia S t ree t , S tuar t Park , | respec t ive ly |
| be | displayed | the | following | statement |
| "We | are in the process of changing the s ize of |
| some | va r i e t i e s o f ou r p roduc t s t o f ac i l i t a t e |
| bagging | in the nea r fu tu re | when | the bagging |
| machine | on | o rde r a r r ives . |
| The | 750 | gram loaf becomes 680 gram and the |
| 500 gram loa f t o | 450 gram. |
| Prices | have been reduced according to | the |
gaze t t ed con t ro l l ed p r i ces .
| . . . . . . . . | apologises | for | any | inconvenience." |
| It | was | al leged that in each case the said s ta tement | was | misleading |
| in | t h a t : |
| "(a) | notwithstanding | that | products | previously | sold |
| a t a | weight of | 750 | grams | were | o f f e r e d f o r s a l e |
| a f t e r t he sa id 6 th | day | of | December | 1979 a t a |
| weight of | 680 | grams | and | that products previously |
| s o l d a t | a | weight of | 500 | grams | were offered for |
| sale | a f t e r t h e s a i d 6 t h | day | of | December | 1979 a t |
| a | weight of | 450 | grams | the products (save | and |
| except milk bread unsliced) | so | of fe red €or sa le |
| a t | the weights | so reduced were | no t o f f e red fo r |
| s a l e a t | a | price reduced according to gazetted |
| con t ro l l ed | p r i ces | o r a t a l l , | and |
| (b) | insofar | as | gaze t ted | cont ro l led | p r ices | were |
| appl | icable | to | the products | of | the defendant |
| they | were | so | appl icable only to | Milk Bread |
| Unsliced in weights of | 680 grams | and 450 grams." |
3.
| Pursuant | to directions given | on 27 June 1980 the |
| prosecutions came on for hear ing | on 27 October | 1980. | By |
| consent a l l informations | were | heard | together. | The evidence |
| of both par t ies | was | i n a f f i d a v i t | form. |
| In re lat ion to a l l | informations the informant had to |
| e s t a b l i s h beyond | reasonable doubt that: |
| (1) | the | defendant | was | a corporat ion; |
| (2 ) | i n | t r a d e o r | commerce | in | connect | ion with |
| the possible supply of goods, | namely | bread, |
| (3) | the | defendant | d i d , | on | the | occasion | a | l | leged, |
| make | a | s ta tement with respect to the pr ice |
| of | the | said | goods, | and |
| ( 4 ) | the | said | statement | was misleading. |
| A t d i spu te tha t t he f i r s t t h ree e l emen t s | the conclusion of | the evidence the defendant | d i d | no t |
had been established
beyond reasonable doubt in re la t ion to each information. In respect of the fourth element the defendant submitted that
| the cour t could not be sa t i s f ied | beyond | reasonable doubt that | |
| the s ta tements re fer red to in each pa i r |
|
| misleading. | It was | fu r the r a rgued | tha t | i n | r e l a t ion | to o f f ences |
| against s .53(e) of the | Act | mens | r ea | i s | an element | and | i n a l l |
| the c i rcumstances the court could not be sat isf ied | beyond |
| reasonable doubt that | the defendant had the necessary guilty |
| s t a t e o f | mind | in r e spec t o f | any | s ta tement re fer red to in the |
-
informations .
| I | turn to consider | the evidence proved | by | a f f i d a v i t | and |
| no t | i n d i spu te . | A | t | a l l mater ia l | t imes | the defendant | was | a |
| manufacturer and | suppl ie r | of bread products in the | Darwin | a r e a , |
| having been most of the defendant's bread products were sold | incorporated | on 31 May | 1974. | P r i o r | t o | December 1979 |
| a | t | weights of |
| 750 grams | and 500 grams. | A l l o ther baker ies | in | the | Darwin | a rea |
4.
| made | the i r b read in | 680 | gram | and | o ther s izes inc luding | 450 | gram |
| weights. For of the Northern Terri tory | reasons | connected | with | the | Prices | Regulation | Act |
| and | the | powers | of the Controller of |
| Prices thereunder the defendant decided to | 'change | the weights |
| of i t s bread products | from 750 grams and 500 grams t o 680 grams |
| and 450 | grams r e spec t ive ly . | A new bagging | machine | was | ordered |
| and | other equipment purchased | by | the defendant for that purpose. |
| Pr ior to | December | 1979 | the defendant distributed bread to various |
| r e t a i l o u t l e t s , | i n c l u d i n g | Woolworths | Supermarket, | Cavenagh | S t r e e t , |
| Darwin and Andrews | Food | Fa i r , West ra l ia S t ree t , S tuar t Park , | and |
| c i r cu la t ed | a | r e t a i l p r i c e | l i s t | ident i fying the var ious | types | of |
| bread by During 1979 Mark Finocchiarowas the | descr ip t ion and weight. |
Managing Director of
| the | defendant | . | In an t ic ipa t ion of | the | in t roduct ion of | the | new |
| bread products weighing | 680 grams | and 450 grams | respec t ive ly |
| Finocchiaro | arranged | in October | 1979 | f o r s i g n s t o | be | p r in t ed |
| f o r | d i s t r i b u t i o n t o r e t a i l e r s | and | p u b l i c d i s p l a y i n t h e r e t a i l |
| o u t l e t s . In October 1979 there was in force Order | No. 5 of 1979 |
| made by Controller") on 7 September 1979 which f ixed the | the Control ler | of | P r i ces (he re ina f t e r ca l l ed " the |
maximum p r i c e
| a t which bread could | be sold within the | Darwin a rea by reference |
| to type and weight. | It was a f a i r ly ex tens ive | l i s t of | fixed |
| p r i ces . | In | a news | re lease da ted | 13 November | 1979 the Control ler |
| announced | tha t t he p r i ce con t ro l e s t ab l i shed | by | Order | No. | 5 | of |
| 1979 was t o be relaxed and t h a t a new pr ices order | was |
| contemplated whereby | a maximum | r e t a i l p r i c e | would | be | s e t f o r |
| what | was | r e fe r r ed to a s | a | "standard loaf", being | a | wrapped |
| 3. |
5
| uns l iced mi lk | loaf | in | two | s i z e s . | It was | s t a t e d t h a t | t h e | new |
| order | would | s e t | a | maximum | r e t a i l p r i c e f o r t h e c o n t r o l l e d l o a f |
| a t 63c f o r 680 gram loaves | and | 5 0 ~ | f o r 4 5 0 gram loaves. | The |
| Controller advised the defendant to the | same | e f f e c t | by | l e t t e r |
| of | the | same da te . |
| By Gazette on 30 November 1 9 7 9 , the | Order No. | 8 of | 1979 publ ished in the Northern Terr i tory |
| Controller | revoked | Order | No | 5 |
| and | f ixed the | maximum | p r i c e a t | which milk bread unsliced could |
| be | s o l d i n t h e | Darwin | Town | Area | (as defined) | by | r e t a i l ( i n t e r |
| a l i a ) a t | 63 cen t s fo r | 680 grams | and 50 cen t s fo r | 4 5 0 grams. |
| By | revocation of Order | No. | 5 , | p r i ce con t ro l | on | a l l o t h e r | types |
| of bread | was | e f f e c t i v e l y | removed | a t l e a s t w i t h e f f e c t | from |
| Friday, 30 November 1979. It was agreed, on the | hear | ing | before |
| me, | t ha t fo r p rac t i ca l pu rposes | Order | No. | 8 of | 1979 would | have |
| app l i ed to sa l e s | on | and | a f t e r Monday | 3 December 1 9 7 9 . |
| On | 3 | December | 1979 | the defendant caused to be published |
| in the "Northern Terr i tory | News" | newspaper the statement set |
| out in information | numbered | 7 | of | 1980 and on | 6 | December | 1979 |
| i n "The | Star" newspaper the identical statement | set | out | i n |
| information numbered 10 of | 1980. | On | 6 December 1979 t he |
| defendant caused to | be | displayed a t Woolworths | Supermarket, |
| Cavenagh | Street , | Darwin | and | Andrews | Food | Fa i r , Wes t r a l i a S t r ee t |
| S t u a r t | Park, | i den t i ca l s t a t emen t s i n the | form | s e t o u t i n |
informations numbered 8 and 9 of 1980 r e spec t ive ly .
| Notwithstanding | the | terms | of | the | statements | the | prices | of |
| the defendant 's products | on | and | a f t e r | 3 | December | 1 9 7 9 , | except |
| for milk bread unsliced in weights | of | 680 | grams | and 4 5 0 grams |
!
6.
| i n r e spec t o f | which | the defendant adopted the | maximum | f ixed pr ice |
| of | 63 | cents | and | 50 | cents respec t ive ly , | d i d n o t a l t e r | s o a s t o |
| r e f l ec t | t he r educ t ion | in we igh t | of | the par t icular products . | The |
| p r i c e s | of | some | products were actually incre 'ased, e.g. milk bread |
| s l i c e d , which | sold before | 3 December 1979 in weights of | 500 | grams |
| a t 54 | cents | and | a f t e r t h a t d a t e i n w e i g h t s | of | 450 | grams | a t 57 | cents . |
| It i s c l e a r t h a t | on | and | a f t e r 3 | December | 1979 the defendant |
| s t r i c t ly app l i ed the gaze t t ed | maximum | price for the only product |
| f ca l cu la t ed p r i ces fo r | t | under price control, namely, milk bread unsliced, | and |
| l | e |
| i t s | other products not under pr ice control |
| by | re ference | to | tha t p roduct . | The | defendant | was | e n t i t l e d | i n | law |
| t o do | so , | there being | no | r e s t r i c t i o n by | way | of pr ice cont ro l | on |
| t h e d i s t r i b u t i o n | of | those | products. | The | question i s whether | the |
| statements | in | the newspapers | and | supermarkets were, | in | the |
| circumstances, | misleading. |
| The | d e f e n d a n t ' s f i r s t | argument | was | that the s ta tements | were | not |
| mis leading | in | fac t . | It | was | s u b m i t t e d | t h a t | i n | r e l a t i o n | t o a l l |
| informations the | gravamen | of the prosecut ion 's case | was | t h a t t h e |
| products of fe red for sa le | were | no t r educed o r o f f e red fo r s a l e |
| a | t | the reduced pr ice adjusted according to their reduct ion in |
| weight and defendant's argument | tha t | th i s | a l lega t ion | was | n o t , | i n | f a c t , | t r u e . | The |
| was | tha t i n r e l a t ion to mi lk b read uns l i ced |
| there was | a | reduction | i n p r i ce | and | t h a t a l l the defendant ' s o ther |
| products were "reduced" in price according to | one | of the ordinary |
| meanings | of | t h a t word. | I was | r e f e r r e d t o t h e | meaning | of | "reduced" |
| as i t appears | in | the Concise Oxford Dictionary | New | Edit ion | 1976-1978 |
| Reprint . | Counsel r e l i e d upon meanings | of | "converted", | "altered", |
| or | "calculated". | Thus, | so the argument r an , | wh i l s t | t he | p r i ces | of |
| t h e non pr ice-control led products | were not the | same as before |
7
| 3 December conver ted , a l te red or ca lcu la ted in accordance wi th the order | 1979, | they were , in fac t , p r ices | which | had | been |
| of the Control ler | which | came | i n t o e f f e c t | on | tha t da t e | and | i n |
| that | sense | they | were "reduced". | In | my view, | t h i s argument |
| misconceives | the nature | of | the | al legat ion | in | each case. | The |
| a l l ega t ion | i s | tha t the subjec t s ta tements were mis leading in |
| tha t | they asser ted (a ) | in | the | case | of | in format ions | numbered |
| 7 and 10 wi th the d i f f e ren t | of | 1980, tha t the pr ices | would | be | adjusted to | accord |
| and | lesser weight | of | the bread products to |
| be sold | by | the defendant as | from 3 December 1979 , and (b) | in |
| the case | of | informations | numbered 8 and 9 of 1980, | that | the |
| p r i ces had , i n f ac t , | been | reduced | to | accord | with | the | different |
| and | lesser weights of the bread products as | from | the | same | da te . |
| I n r e l a t i o n t o t h e | meaning | of "misleading", | Mason | J. | s a i d |
| in re Credi t Tr ibunal ex Par te Genera l | Motors Acceptance |
| ' | Corporation Australia | (1977) 14 A . L . R . | 257 a t pp.267-8 | with |
| respec t to | i t s | meaning | in section 52(1) of | the | Trade | Practices |
| - | Act - |
| "'Misleading' | i s a word which i s capable of |
| expressing | various | shades of meaning, | some- |
| times | s ign i fy ing tha t | which | i s subjec t ive ly |
| misleading | and | a t o the r t imes tha t | which | i s |
objectively misleading.
| I ts meaning | therefore i s ap t t o | be | influenced, |
| indeed | decisively | influenced, | by | the context |
| i n which | i t i s found. | Here | the | s | t t ing | in | - |
| which s.52(1) appears | i s shown by the headings |
| ' P a r t V - Consumer Pro tec t ion ' | and | 'Division 1 |
| - | Unfai r Prac t ices ' . | I n t h i s | context the |
| prohibi t ion contained | in the | sub-section |
| emerges | a s | an important general prohibit ion |
| aga ins t | a | corporat ion in the course of t rade |
| or commerce engaged | i n a | form of conduct, | a |
| t r ade p rac t i ce , | which | i s | un fa i r . " |
| In | Hornsby | Building Information Centre | P t y . | Limited v. |
| Sydney Building | Information | Centre | Limited | (1978) | A . L . R , | 639 |
| Stephen J. s a i d a t | p.647 | - |
8.
| “When a s i n | s .52(1) | the | focus | i s upon the |
| misleading of others ra ther than | upon | the |
| in ju ry to | a competitor i t becomes of | |||||
| par t icu lar |
| |||||
| r e s p e c t i n |
|
11
misleading or deception.
| His Honour went on | to exp la in tha t | a statement which | i s l i t e r a l l y |
| true and accurate may nevertheless be misleading because | i t |
| conveyed | to others something | more | t h a n t h e l i t e r a l | meaning which |
| the | words | spe l l ed ou t . |
| I | adopt, with | respect, | the approach | of | Northrop | J . i n |
| Annand | & Thompson P t y . | L t d . v. Trade Practices | Commission | (1979) |
| 25 A . L . R . considered in the context of the business being conducted | 9 1 a t p . 1 1 3 , | where | he | said | that | the conduct | i s | t o | be |
by
| the defendant and as being understood | by | persons contemplating |
| purchase | of | bread products. | See | a l so Weitmann | v. | Katies L t d . |
| (1977) 29 F.L.R. | 336 per Franki | J . a t p.343 and Keehn v. Medical |
| Benefi ts | Fund | of Australia Limited | (1977) | 1 4 A . L . R . | 77 | a t p . 8 1 . |
| In th i s contex t | i t seems | t o me | t h a t on the undisputed |
| evidence | a | person contemplating purchasing the defendant’s bread |
products a f te r the publ ica t ion of the s ta tements se t ou t in the
| respective informations | would be | misled | in to be l i ev ing tha t t he re |
| had been | a | reduct ion in the pr ice of the products to accord with |
| the reduct | ion | in | packaging s | izes | and, | fur thermore, | that | in | re la t ion |
| to the s ta tements referred to in informations | numbered | 8 | and | 9 , |
| those pr ices | d i d | not exceed the gazet ted control led pr ices . |
| In re la t ion to informat ions | numbered | 7 | and 10 of | 1980, |
| I | considered whether the statement “prices | w i l l be adjusted |
| accordingly“ appearing in the statements could | be | sa id to be |
| misleading | o r whether | i t should merely be construed as | a | statement |
| of fu ture in ten t ion | and | t h a t | a | change of | intent ion took place |
9.
| before the pr ices | were | implemented | (See | for example, | ex parte |
| Calv in ; re | Watson - | (1961) | 2 | F .L .R. | 269). But, | on | t h e f a c t s , |
these statements were made, in the case of both informations, af ter the adjustment of pr ices in accordanc 'e with the al terat ion
| of the i n e f f e c t t h a t t h e p r i c e s | packaging | sizes. | They | were, | therefore , | a | c lear | s ta tement |
| had | been | adjusted accordingly | and | t o |
| tha t ex ten t | they | d i d not | accord | with | fact. There | i s no | quest ion, |
| t o my mind, | tha t | they | were | even | l i t e r a l l y t r u e . | I | am | s a t i s f i e d |
| beyond | reasonable doubt that | in | re | la | t | ion to | each information the |
| statements | were misleading. |
| The | defendant next argued | that | mens r ea was a necessary |
| ingredient of | a | contravention of s.53(e) of the Trades Practices |
| - | Act | 1974. Counsel | for the defendant | was | undeterred by | t h e f a c t |
| t h a t Given | v. | Holland | (1977) | 15 | A . L . R . | 439, | i s | an | au tho r i ty of |
| this | Court | d i rect ly | against | the | argument | . | In | that | mat | ter |
| Franki | J. | he ld tha t | mens | r e a | i s not an element of an offence |
| against | s Counsel submitted that the matter | .53(a) | of | the Act | . |
| i s now | governed | by |
| Cameron v. | Holt | 28 A . L . R . | 490. | I re jec t | th i s | submiss ion . |
| Cameron v . - | Holt | i s | c lear au thor i ty for the p ropos i t ion tha t |
| mens | r ea | i s | an element of the offence created | by | s . l 3 8 ( l ) ( d ) |
| of | the Social Services Act. | The | High | Court, | on my | reading | of |
| the | respective | judgments, | d i d | not a t tempt to lay | down | any |
| pr inciples | in | respect | of | the Trade Pract | ices | Act | . | Indeed | there |
| is | some | sugges t ion in the | judgment | of | Murphy J . , a t p .496, | that |
| mens | r ea | i s | not an element of offences found under | consumer |
| pro tec t ion | leg is la t ion . | I f | anyth ing , | tha t | d ic tum | i s | d i r e c t l y |
| against | the defendant | 's | argument also. |
| . . | 10 |
| I | have considered the reasons of Franki | J . | i n | Given | v . |
| C . V . | Holland Holdings | P t y . | Limited, | and | adopt with respect his |
| reasoning and conclusion that | mens | r e a | is | n o t | an element of an |
| offence against | s . 5 3 . |
| The the s ta tements in each case | defendant f inal ly submit ted that the publ icat ion of |
| was | due | to mistake | and | r a i sed the |
| s ta tutory | defence | created | by | s . 8 5 | of | the | Act. | This | sec t ion |
| reads : |
| "(1) | Subject | o | sub-section | (2 ) , | i n a prosecution |
| under | t h i s P a r t i n r e l a t i o n t o | a | contravention of |
| a | provis ion of Par t | V , | i t | i s a | defence | i f t h e |
| defendant es tabl ishes | - |
| ( a ) | t ha t | t he | con t r aven t ion | i n | r e spec t |
| of which | the proceedmg | was | i n s t i t u t e d |
| was due t o a mistake, | to | re l iance | on |
| information supplied | by another person, |
to the act or defaul t of another person,
| to an accident or to | some | other cause |
| beyond | h i s | c o n t r o l , | and |
| (b) | tha t he took reasonable precautions |
| and | exercised due | d i l igence | ~ | to avold the |
contravention.
| (2) If a defence | provided | by sub-section (1) involves |
| an. a l l ega t ion tha t - | a | contravention was | due | to r e l i ance |
| on | information supplied | by | another person or to the act |
| or default | of another person, | the defendant | 1 s | n o t , |
| without leave of the Court , ent i t led to re ly | on | t h a t |
| defence unless he has, | not | later | than seven | days | before |
| the | day | on which | the hearing of the proceeding | commences, |
served on the person by whom the proceeding was
| i n s t i t u t e d | a | notice in writ ing giving such information |
| t h a t | would | i d e n t i f y o r a s s i s t i n t h e i d e n t i f i c a t l o n | of |
| the other person as | was | then in h is possess ion ." |
| This | submission misconceives the nature of the s ta tutory |
| defence. | The | publ icat ion of | the | s ta tements | in | each case | was |
| qu i t e de l ibe ra t e | and | not | due | t o | any | mistake in the sense of an |
| adminis t ra t ive | s l i p o r mishap | o r breach of authority | by | one | of |
| the | defendant 's | employees. | Ultimately, | counsel | for | the | defendant |
| abandoned the | defence | for | mistake. | In | any event , | I | r e j e c t any |
| such defence as | i t | has no factual basis whatever in the present |
| case. |
| C. |
| . . I . | 11. |
| I | record | a | convict ion against the defendant in respect |
| of each | information. | I adjourn | the | fur ther hear ing | o f | the |
| proceedings for consideration of the question | of | pena l ty . |
- AGLC
- Allied Mills Industries Pty Ltd v Trade Practices Commission (No 1) [1981] FCA 11
- Case
- [1981] FCA 11
- Decision Date
CaseChat Overview and Summary
Orders
Orders of the court
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Background
Background to the litigation
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Evidence
Evidence Before The Court
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Decision
Reasons for decision
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Ratio Decidendi
Legal Principle Established
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