[2024] UKSC 17
On appeal from: [2021] EWCA Civ 675
JUDGMENT
Lifestyle Equities CV and another (Respondents) v Ahmed and another (Appellants)
Lifestyle Equities CV and another (Appellants) v Ahmed and another (Respondents)
before
Lord Lloyd-Jones
Lord Kitchin
Lord Leggatt
Lord Stephens
Lord Richards
15 May 2024
Heard on 20 and 21 February 2023
Appellants (Appeal 2021/0147) – Ahmed and anr
Peter Knox KC
Timothy Sampson
Adam Riley
(Instructed by Ronald Fletcher Baker LLP (West End))
Respondents (Appeal 2021/0147) / Appellants (Appeal 2021/0150) – Lifestyle Equities C.V. and anr
Thomas St Quintin
Rory Brown
(Instructed by Brandsmiths (London))
Respondents (Appeal 2021/0150) – Ahmed and anr
Peter Knox KC
Laurent Sykes KC
Timothy Sampson
(Instructed by Ronald Fletcher Baker LLP (West End)
LORD LEGGATT (with whom Lord Lloyd-Jones, Lord Kitchin, Lord Stephens and Lord Richards agree):
The main issues raised by this appeal and cross-appeal are these. When are directors of a company liable as accessories for causing the company to commit a tort of strict liability - in this case, trade mark infringement? In particular, is such liability also strict or does it depend on knowledge (or some other mental element)? And if directors are strictly liable, should they be ordered to account for profits made by either (i) the company or (ii) the directors themselves?
I. THE PROCEEDINGS
The claim
The claimants are two companies who can together be called “Lifestyle”. Lifestyle brought these proceedings against some 16 defendants claiming remedies for infringement of registered trade marks and passing off. Those sued included two family-owned companies, Continental Shelf 128 Ltd and Hornby Street Ltd, which both traded under the name “Juice Corporation”. The defendants also included Mr Kashif Ahmed and his sister, Ms Bushra Ahmed. Mr Ahmed was the sole director of Continental Shelf and they were both directors of Hornby Street at all relevant times. Lifestyle and the Ahmeds are the respective parties to these appeals.
Juice Corporation was a wholesale business which arranged for the manufacture of clothing, footwear and headgear and sold it to retailers, mainly in the UK. Mr Ahmed’s role included managing the intellectual property rights of the companies. Ms Bushra Ahmed was head of sales for a “division” of Hornby Street called the “House of Brands”.
Lifestyle complained that the Juice Corporation companies had been offering for sale various items of clothing and footwear with logos displaying the name “Santa Monica Polo Club” and pictures of polo players riding horses. Lifestyle claimed that the use of these signs infringed trade marks registered by Lifestyle which included the words “Beverly Hills Polo Club” and depicted a polo player on a horse. Breaches of both section 10(2) and 10(3) of the Trade Marks Act 1994 were alleged. The Ahmeds were sued on the basis that they had authorised or procured the companies to do the acts complained of or had engaged in a common design with each other or the companies to cause them so to act.
The judge’s findings
The trial was split into two parts. Both hearings took place before the same judge, Mr Recorder Douglas Campbell QC sitting as a judge of the Chancery Division. The first trial dealt with the liability of certain defendants including Hornby Street but not Continental Shelf or the Ahmeds. Hornby Street was found liable under both section 10(2) and 10(3) of the Trade Marks Act 1994 for infringing Lifestyle’s registered trade marks and also for passing off: [2017] EWHC 3313 (Ch); [2018] FSR 15. There was no appeal from that decision. Hornby Street later went into administration at the instigation of its bankers. The company has since been dissolved.
The second trial addressed the remaining issues. None of the defendants was legally represented at this trial but the Ahmeds appeared as litigants in person. The judge decided that: (i) Mr Ahmed was jointly and severally liable with the two Juice Corporation companies for the acts of infringement; and (ii) Ms Ahmed was jointly and severally liable with Hornby Street for acts of infringement in so far as its “House of Brands” division was concerned, which the judge found represented 10% of Hornby Street’s business: [2020] EWHC 688 (Ch); [2020] FSR 29, para 104.
In reaching those conclusions, the judge did not think it necessary to decide whether, as Mr Ahmed maintained, Mr Ahmed had no improper motive, acted on advice and delegated the design of logos to a professional design team. In the judge’s view, none of these matters gave rise to a defence in law. The same applied to defences raised by Ms Ahmed that she had no improper motive or intention to infringe. The judge made no finding that either Mr Ahmed or Ms Ahmed knew or ought to have known that there was a likelihood of confusion or infringement. On the judge’s view of the law, those matters were not relevant to their liability.
Rather than claiming damages, Lifestyle elected to claim against the Ahmeds the remedy of an account of profits. The judge found that sales of infringing goods accounted for about 10% of Hornby Street’s turnover on average during the relevant period and calculated that the profits made by Hornby Street from such sales amounted to £3,129,921. He rejected Lifestyle’s claim that the Ahmeds were liable to account to Lifestyle for these profits but held that they were liable to account to Lifestyle for profits which they had personally made from the infringements. He apportioned 10% of their salaries during the relevant period to such profits. This gave rise to a liability of £144,192 on the part of Mr Ahmed and £57,007 on the part of Ms Ahmed. The judge also found that a loan of £635,789 made by Hornby Street to Mr Ahmed was a profit derived from the infringements for which Mr Ahmed was liable to account to Lifestyle.
The appeals to the Court of Appeal
Lifestyle appealed to the Court of Appeal against the decision that the Ahmeds were not liable to account for the profits made by Hornby Street from its infringements. The Ahmeds cross-appealed against the decision that they were jointly and severally liable for the infringing acts of Hornby Street and that they had made profits from those infringements for which they were liable to account to Lifestyle.
For reasons given by Birss LJ in a judgment with which Moylan and Nugee LJJ agreed, the Court of Appeal dismissed Lifestyle’s appeal and rejected most of the Ahmeds’ grounds of appeal: [2021] EWCA Civ 675; [2021] Bus LR 1020. On the Ahmeds’ appeal, the Court of Appeal upheld the judge’s conclusions that the Ahmeds were jointly and severally liable for the infringing acts of Hornby Street and that they should be ordered to account for profits which they had personally made from the infringements. The Court of Appeal also held that the judge was entitled to find that 10% of the Ahmeds’ salaries during the relevant period represented such profits. But the Court of Appeal allowed Mr Ahmed’s appeal in relation to the loan made to him by Hornby Street and also decided, having raised the point themselves, that income tax payable on the relevant portions of the Ahmeds’ salaries should be deducted from the sums payable to Lifestyle.
The issues on these appeals
Against that decision both the Ahmeds and Lifestyle appeal to this court pursuing the arguments on which they lost in the Court of Appeal. The issues fall into two categories. First, there is the liability issue. The question here is whether the judge and the Court of Appeal were wrong in law to hold that the Ahmeds were jointly liable with Hornby Street in the absence of any finding that they knew or ought to have known that the company’s use of the Santa Monica Polo Club signs infringed Lifestyle’s trade marks. Second, there are issues relating to the remedy of an account of profits. If the Ahmeds were jointly liable with Hornby Street for its infringements, was it appropriate to award this remedy when there was no finding that the Ahmeds had acted unconscionably or in bad faith? If it was, should they, as Lifestyle contends, have been ordered to account to Lifestyle for profits which the company had made from its infringing trade? If not, but it was in principle correct to order the Ahmeds to account for profits which they had themselves made from the infringements, was the judge right to regard the loan made to Mr Ahmed and a proportion of the Ahmeds’ salaries as such profits? And if it was in principle right to treat a proportion of the Ahmeds’ salaries as profits, was the Court of Appeal entitled and correct to hold that in calculating those profits deductions should be made for income tax?
I will first consider the liability issue. Then I will consider the issues relating to the remedy of an account of profits.
II. THE LIABILITY ISSUE
Did the Ahmeds infringe Lifestyle’s trade marks?
Although it is not how the claims against them have been put, in addressing the liability issue it is useful to begin by asking whether, on the facts found by the judge, the Ahmeds themselves infringed Lifestyle’s trade marks. If they did, that would have been a straightforward basis on which to find them liable.
Section 9(1) of the Trade Marks Act 1994 states that the proprietor of a registered trade mark “has exclusive rights in the trade mark which are infringed by use of the trade mark in the United Kingdom without his consent. The acts amounting to infringement, if done without the consent of the proprietor, are specified in … section 10.”
The judge found at the first trial that acts attributable to Hornby Street, done without Lifestyle’s consent, amounted to infringements of Lifestyle’s trade marks under both section 10(2) and 10(3). Section 10(2) states:
“A person infringes a registered trade mark if he uses in the course of trade a sign where because —
…
the sign is similar to the trade mark and is used in relation to goods or services identical with or similar to those for which the trade mark is registered,
there exists a likelihood of confusion on the part of the public …”
Section 10(3) states:
“A person infringes a registered trade mark if he uses in the course of trade, in relation to goods or services, a sign which —
is identical with or similar to the trade mark,
...
where the trade mark has a reputation in the United Kingdom and the use of the sign, being without due cause, takes unfair advantage of, or is detrimental to, the distinctive character or the repute of the trade mark.”
Section 10(4), at the relevant time, said that “a person uses a sign if, in particular, he –
affixes it to goods or the packaging thereof;
offers or exposes goods for sale, puts them on the market or stocks them for those purposes under the sign …;
imports or exports goods under the sign; or
uses the sign on business papers or in advertising.”
It is common ground that under both section 10(2) and 10(3) liability is strict. To establish an infringement, there is no need to prove knowledge or fault - only that the person concerned, without the consent of the proprietor of the trade mark, did an act of the kind specified in one of those subsections. Nor is it a defence that the person concerned acted in good faith and without any improper motive.
The judge’s findings at the first trial conclusively established that the Santa Monica Polo Club signs used by Hornby Street fell within the scope of both section 10(2) and 10(3): that is to say, (i) the signs were similar to Lifestyle’s Beverly Hills Polo Club trade marks and were used in relation to goods similar to those for which Lifestyle’s trade marks were registered; (ii) because of this, there existed a likelihood of confusion on the part of the public (the test under section 10(2)); and (iii) in circumstances where Lifestyle’s trade marks had a reputation in the United Kingdom, the use of the signs, lacking due cause, took unfair advantage of, or was detrimental to, the distinctive character or the repute of the trade marks (the test under section 10(3)).
The question then is whether the Ahmeds were themselves persons who used what I will call “the offending signs” in the course of trade. If they did, it would follow that they, as well as Hornby Street, were persons who infringed Lifestyle’s trade marks within the meaning of section 10(2) and (3). They would therefore be liable to Lifestyle under section 14(1) of the Trade Marks Act 1994, which renders an infringement of a registered trade mark actionable by the proprietor of the trade mark.
The judge made findings at the second trial that Mr Ahmed was the managing director of the Juice Corporation companies and the “ultimate decision-maker”; that he was the person who managed the intellectual property portfolio for the companies; that he instructed Hornby Street’s design director to oversee designing a logo for the Santa Monica Polo Club brand; and that he selected the factory with which to place orders and agreed prices with the factory for the manufacture of Santa Monica Polo Club polo shirts: [2020] EWHC 688 (Ch); [2020] FSR 29, paras 41 and 42. The judge did not make any finding that Mr Ahmed personally did any acts which were uses of any of the offending signs.
As for Ms Ahmed, the judge found that, as head of sales for the “House of Brands” division of Hornby Street, her role was a very hands-on one managing the day to day running of this business, with the help of two members of staff: a salesperson and a warehouse assistant. She had a showroom which stocked Santa Monica Polo Club goods; it was her decision to display those goods; and she sold them to customers: [2020] EWHC 688 (Ch); [2020] FSR 29, para 45.
Did Ms Ahmed, in choosing what goods to display and in making sales to customers of goods bearing the offending signs, herself “use” the signs “in the course of trade”? Neither party has found any authority which has decided or even considered whether those words apply to an employee who in the course of their employment does such acts on behalf of their employer. But for the Ahmeds, Mr Peter Knox KC submitted that such a person is not within the scope of section 10. He argued that, even without any pronoun before the word “trade” which would put the matter beyond doubt, it is implicit in the statutory wording that the “trade” in question must be carried on by the person who uses the sign. Mr Knox further submitted that a person who executes sales of goods or does other acts in relation to goods in the course of their employer’s trade does not “use” a sign under which the goods are sold within the meaning of section 10. Thus, he argued, it is only the employer who “uses [the sign] in the course of trade” and is therefore a person who, where the other requirements of any of subsections 10(1)-(3) are met, infringes the trade mark.
For Lifestyle, Mr Thomas St Quintin emphasised that Lifestyle has not alleged that the Ahmeds themselves infringed Lifestyle’s trade marks. Its case is solely that the Ahmeds are jointly and severally liable with the company for its infringing acts. But he also submitted that an employee can personally infringe a trade mark by acts done in the course of her employment and that, on the facts found, Ms Ahmed herself “used” the offending signs “in the course of trade” by offering goods for sale to customers under those signs. She could therefore have been held liable on that basis.
Particularly given the strict nature of the liability and the fact that there is no need to prove any mental element or fault, it would be a strong thing to impose personal liability for trade mark infringement on, for example, shop assistants who in the course of their employment put on display goods to which an offending sign is fixed or complete sales of such goods to customers over the counter. To make such individuals personally liable as a result of acts of this kind would seem unjust and to cast the net of strict liability more widely than is necessary or reasonable to protect the rights of trade mark owners. It would therefore take unequivocal language to persuade me that section 10 is intended to have this effect. As it is, the more natural as well as more reasonable interpretation is, in my view, that contended for by Mr Knox, which construes the statutory language as referring to acts done by a person on their own account and not as an employee or agent of someone else.
I do not think that the words “in the course of trade” are in themselves conclusive. The same phrase is used in European legislation, including Council Directive 89/104/EEC, which the Trade Marks Acts 1994 was intended to implement in the United Kingdom, and its successor, Directive 2008/95/EC, as well as Council Regulation (EC) 40/94 regulating EU trade marks. The Court of Justice has repeatedly held that in those instruments the phrase “in the course of trade” means “in the context of commercial activity with a view to economic advantage and not as a private matter”: see eg Arsenal Football Club plc v Reed (Case C-206/01) [2003] Ch 454, para 40, and other cases cited by Arnold J in Och-Ziff Management Europe Ltd v Och Capital LLP[2010] EWHC 2599 (Ch); [2011] Bus LR 632, para 54. All the same, both the phrase itself and this explanation of it are more naturally understood as referring to persons who are trading on their own account and for their own economic advantage rather than to persons who are simply performing duties for their employer which involve, for example, stocking goods, putting them on display and executing sales on behalf of their employer in the course of their employer’s business and for their employer’s economic advantage. Some further support for this narrower interpretation is provided by the description in judgments of the Court of Justice of a person who “uses” a sign “in the course of trade” as an “economic operator”: see L’Oréal SA v eBay International AG (Case C-324/09) EU:C:2011:474, [2012] Bus LR 1369, paras 54-55; A v B (Case C-772/18) EU:C:2020:341, [2020] Bus LR 1044, para 23. That is an apt description of someone conducting a commercial activity as a principal but not of someone working as an employee in another person’s business.
In the present case the relevant trade in clothing and associated goods was being carried on by Hornby Street. Ms Ahmed was not herself trading. On occasions when she put goods bearing the offending Santa Monica Polo Club signs on display in the showroom and sold them to customers, she did so on behalf of Hornby Street, so that Hornby Street was using the signs in the course of trade and thereby infringing Lifestyle’s trade marks. As I construe section 10 of the Trade Marks Act 1994, however, she did not thereby herself infringe Lifestyle’s trade marks. It cannot make any difference in this regard that Ms Ahmed was a director of the company as well as an employee. That does not alter the conclusion that it was only the company, and not Ms Ahmed personally, which (partly because of her acts) was using the signs in the course of trade.
Joint liability for infringements
Absent authority one might suppose that, if a person has not infringed a registered trade mark in any of the ways specified in the Trade Marks Act 1994, then no action can brought against that person in respect of any infringement by the proprietor of the trade mark. That, however, is not the approach which English law has taken. Infringements of trade marks (and other intellectual property rights) are regarded as torts; and the principles by which, under the common law, a person may be held jointly liable with another person for a tort are applied to infringements of statutory intellectual property rights. In Unilever plc v Gillette (UK) Ltd [1989] RPC 583, 603, Mustill LJ described this as “a bold step, since it applies a common law doctrine to the interpretation of a statute.” At the same time, as he also said, the principle is firmly established. I will say more later about the relationship between the statutory rights and the common law doctrine. But I will say now that any perceived doctrinal difficulty in my view disappears once it is recognised that the relevant common law principles are principles of accessory liability which do not alter the scope of the statute; they operate alongside it and, where applicable, impose liability on persons who have not committed any statutory wrong. The principles operate in just the same way as they do in relation to common law torts, where they impose liability on persons who have not themselves committed any tort.