IN THE HIGH COURT OF NEW ZEALAND WELLINGTON REGISTRY
CIV-2014-485-003459 [2014] NZHC 2349
UNDER the Trade Marks Act 2002 IN THE MATTER OF
An appeal from the decision of the Assistant Commissioner of Trade Marks dated 19 February 2014
AND
NEW ZEALAND TRADE MARK NO.
70068BETWEEN
LACOSTE Appellant
AND
CROCODILE INTERNATIONAL PTE LIMITED
Respondent
Hearing: 1 September 2014 Counsel:
J G Miles QC and R M Wallis for Appellant
D A Laurenson QC for RespondentJudgment:
25 September 2014
JUDGMENT OF COLLINS J
Introduction
[1] I am allowing Lacoste’s appeal from a decision of the Assistant Commissioner of Trade Marks (Assistant Commissioner) in which she revoked registration of Lacoste’s trade mark because she believed Lacoste had failed to
demonstrate genuine use of that trade mark during the relevant period.
LACOSTE v CROCODILE INTERNATIONAL PTE LIMITED [2014] NZHC 2349 [25 September 2014]
[2] In my assessment the Assistant Commissioner made two errors:
(1)She erred when she concluded the trade marks which Lacoste had used during the relevant periods altered the distinctive character of the challenged trade mark.
(2)She erred when she suggested that Lacoste had to demonstrate use of the challenged trade marks during all of the periods of alleged non- use.
Context
[3] Lacoste has appealed a decision of the Assistant Commissioner delivered on
19 February 2014 in which she revoked the following registered trade mark which had been assigned to Lacoste in 2004:
For ease of reference I shall refer to this trade mark as trade mark 70068.
[4] The trade mark had been registered under Class 25 of the Ninth Edition of the
Nice Classification1 in respect of “articles of clothing”.
[5] The Assistant Commissioner’s decision was made under s 66(1)(a) of the Trade Marks Act 2002 (the Act) the details of which I explain in paragraph [22]. Trade mark 70068 was removed by the Assistant Commissioner because she
concluded the trade mark had not been “put to genuine use in the course of trade in
1 The classification of goods and services for the registration of marks published under the auspices of the Nice Agreement Concerning the International Classification of Goods and Services for the Purposes of the Registration of Marks adopted at Nice on 15 June 1957, as amended from time to time (see Trade Marks Act 2002, s 5).
New Zealand … in relation to the goods … in respect of which it [had] been
registered …” for three, three-year periods of non-use.2
Background
[6] Lacoste was founded by the French tennis star René “the Crocodile” Lacoste in 1927.3 In 1933 René Lacoste and André Gillier established La Chemise Lacoste to distribute polo shirts embroidered with a crocodile device. In the same year La Chemise Lacoste registered the crocodile device and the word “CROCODILE” as trade marks in France.
[7] La Chemise Lacoste expanded its business in France and abroad. It applied its crocodile device and word marks to a wide range of clothing, sporting and other goods. Currently, the Lacoste crocodile trade marks…
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- [2014] NZHC 2349
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