Weitmann, Hans Dieter v Katies Ltd
[1977] FCA 76
•1 Nov 1977
| HANS | DJCTER | K E i W 1 4 A ' R | ' |
| J33m'?m : ........ ........ ........ ........ | 8 3 |
| ....... .'.:. | ..... | .(Appl.icnc$.). .. i | i |
........ ........ ........ ........ .
N!D
| - | : .. | .KAT.XdS. 1-m.. ..?PO. .Q b k E . ... |
| ........ ........ . | rF.e~.?2?Kkn.?s | I . |
........ ........ ........ ........ .
| 1 November | 1977 |
| Sydney |
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: !
| I | , |
| ! |
| CATCHWORDS | 3 |
3
| Trade Proctlces | l.ct | 1974-1977 | - kppl . icat ion for |
| in junc t ion - sec t ion 52(1) | - meaning | of | Ilmislead |
| o r deceive" - | sec t ion 53 (c ) | - meaning | of |
| ~ ~ s p o ~ ~ s o r s h i p ~ ~ | - use o€ l lSaint GermainI1 as a t r a d e |
| mark | - | a p p l i c a b i l i t y of passing | ofT principles. |
Hans Dieter Weitman??
V.
| Katies | Ltd. | and | others |
G No. 45 of 77
Befor-e Franlri J.
Sydney 1 November 1977.
Between
| And | K4TIES LTD. AI\K! 0TFX:F.S | - |
Respondents
I
REASONS FOR JUD3,TflNT
DELIVERED
| The | appl icant , | N r . | Hzns | Dieter l!e.~trflai~n~ s6eks :XI | i t I J a f A t d L Luia, |
| Zgainst i:ai;ies | LinuCed and thrce | o Lhzr conpdnles i n T.ihzt r , l J .gh t |
| broadly be | c a l l e d the Katie; | Croup | (011 o€ whlcl? i will reiei- t o 8::. |
| I | Ithe respondent * ) D | The proceerlillgs are under | S . 80 of 'ilie | Trade |
| P rac t i ces Act | 1974-1977 and are | based | u.pon ss.52 and 53(c) o f that | I |
| Act. | Stripped | of | refinements | the | basj.c | facts | ore | t h a t t h e | applicz!?: |
| has adopted appllcan t | as i ts t r a d e mark the | words | "Saint | Germain" | The |
| has | sough t r eg i s t r a t ion | as | t r a d e mar-1s | f o r women's | ou ter | ! |
| wear | c lo th ing of | the | words | "St. | Germain" | together | with | t h e l e t t e r s | ~ |
| ! |
| llS.G.11 | 111 a p a r t i c u l a r form | and | a l s o t h e | words | "Sa in t Germainll |
| toge ther w | i | th t h e same l e t t e r s i n the same particular €orm. |
| The appl icant i s a clothing | designer | m d wholesaler. | The |
| c lo th lng Ihich he sells wholesale ].S made abroad to | his SpccificoT:. |
| and | design | by | fore ign c lo th ing manufac turers . | Par t icu lar ly |
| r e l e v a n t t o | th i s | c a s e a r e s h i r t s , i n c l u d i n g | womenls | T-sh i r t s , | which |
| are manufactured | €or him | m | Hong | Kong | and which he imports | f o r s a l e . |
| subs-tantlally through | \:;hat | a r e known | as bou t iques , pa r t i cu la r ly | in |
| the middle and top level. |
| The | respondect | has | imported several thousand T-shir ts in to |
| Aus t r a l i a v:ith | t h e name | IISalnt | Germain" | embroidered | near | the top |
| o f t he l e€ t s l eeve | In | l e t t e r s a b o u t | one centllnetre | i n helgh t. |
| No | s a l e s have yet been | made by the respondent | of any of | t h e s |
| shirts but | it | l n t e l i a s t o s e l l | them | with | a | small l a b e l | a i ' f i x e d t o | . |
| t he i n s ide | o f | t h e n e c k b a r i n g t h e | name | llScharade fo r I<a t i e s1# and | I |
| I |
| a lso bear ing | a | swing | l a b e l t i e d t o | thls neck | l a b e l also | bearmg | I |
| t h e | name | l t I < a t i e s l l i n l e t t e r s of | about | 4 | c e n ~ ~ m e t r e s i n h e i g h t . |
| it | is a l leged by | the app l i can t | that a | sale by | the respondent : |
| of | these shlrts would be | in con t r aven t ion of | S. 52( l ) , In t h a t i I; |
| would be to mislead o r deceive" and a l s o t h a t | coliduct | ! I . . | . | that | is misleading o r deceptive | o r i s l l k n l y | ' |
| it would | be | j n contravefitlon |
| of s .53(c) | i n t h a t | it | would be | a | representa t ion tha t the eoods | had | I | , | I |
| a | sponsorship which they | d id | not have. |
2.
| I-t | IS t o be | noted tha’c | t h e r e l i e f s o u g h t | 1s i n t h e nĉ | t u x C C : |
| a &a | tmc- t i n p a c t i o n , in | that al; t h e date | of | the hear ing no |
| conduct, such | as IlAFj | a l leged would la11 v n th in S . 52( 1) | and s * ! 5 5 ( ~ > | , | I |
| had talren in junc t ion may | place. | Section | aO(5) makes i | l; | c l e a r t!lat | a f i n a l |
| be | granted, Ihether | o r n o t the conduct prohibxt~c? has: |
| been previously engaged in, | i f | in t he absence | of | a n | in junc t ion | it |
| appears t o t h e Court that the respondent will-engage | i n conduct whit |
_.
| would | c o n s t i t u t e a | contravent ion o € | S . 5 2 ( l ) o r S. 53(c) . | Th i s i s so | I . |
| v!hether | o r n o t t h e r e | i s | (I. D . .an | imminent danger of substantlal |
| damage t o any person | ...l1 | i f | the respondent engages | i n | the conduct | ._ |
| sought | to | be | prohlbited. |
| I wlll | consider €irst of a l l -che quea t ions vhich | a r i s e u d c ~ , |
| S. 52 which provides : | - |
| (1) A | corpora t ion sha l l no t , m | t r a d e o r commerce, | eng;age | . |
| i n c o n d m t | that | i s misleading o r decept ive o r i s l i k e l y t o | L |
mislead o r deceive.
I
| (2) | Nothing | 111 | the succeeding provisions of | this | Dlvis ion |
| s h a l l be | taken | as | l i ~ n i t i n g | by | impl ica t ion the genera l i ty |
| of | sub-section | (1). |
| I | Engaging i n conduct | is def ined 111 S. 4 ( 2 ) . | T h a t s ec t ion |
| p r o v i d e s t h a t | a | re ference to conduct , | when | tha t exp res s ion | 1s used |
| . . | as | a noun, | s h a l l bB | read | as | a | re ference to the domg of | ’l.. .any |
| l |
| ‘ j | act.. .‘l. |
| The | respondents | are | corporat ions | and | are engaged | i n t r a d e | : |
‘ I
| o r commerce | s o t h e q u e s t i o n t o | be | decj-ded i s whether | it would | be |
| l i k e l y t o m i s l e a d | o r deceive within | t‘ne | meaning of | s.52 | if | t h e |
| respondent exhibited a shirt for s a l e , o r sold such | a shirt i n one |
| o f | i t s r e t a i l s t o r e s , | where | that | s h l r t b a r e t h e | name | ‘!Saint | Gcrmain |
| on the s leeve | =and a | l a b e l a f f l x e d t o | the. | l n s i d e of | t h e | neck | v h x h |
| bore the | words | “Scharade | €or Kal;ies1l | and | l;he | swing l a b e l b e a ~ ~ n g | -chi . |
name l1Katiesl1.
| Vh~lst | one | should no t be too ready to apply to | a | case | such |
| as | t h i s , v h i c h a p p e a r s a t | f i rs t | glance | to | be | i n t h e | nai:urc | o f | a |
3 . -.
passing o€f ac t io l l , the %a?:. re levant to such an action, I h:,-~- come to Lhe conclusion khat 111 a general sense much o C thai; l d r
conduct 1s misleading or decept ive o r l ike ly to lnlslead o r d c c e ~ . ~ .
| The House of Lords i n Redc!almy | v. --f E m h a | 1896 A.C. | 139, |
| held | that | a t r a d e r was | n o t | e n t i t l e d | t o | p a s s | o f f his goods | a8 | the | ' |
| goods | o f | a110 | t h e r t r a d e r | by | s e l l i n g them under-a name | which | is l l a b l ( ' |
| to deceive be l iev ing | purchasers | (vhether | immediate | or | ult | ima-te) | into |
,
| that | they are buylng | the | goods | 01 | tha t | o t h e r t r a d e r | alt'no; |
| i n its | primary meaning, | the | name | vas merely a | true desc r ip t ion o f |
| t h e goods. Lord Halsbury | a t p.204 | said:- |
| "For | myself, | I | b e l i e v e t h a t t h e p r i n c i p l e o f | law | may | be |
| v e r y p l a i n l y s t a t e d , | and | tha t | i s , | t h a t nobody | has | any |
| r i g h t t o represent h is goods as tl?e | goods of Somebody |
| else. I t |
| Lord IIerschel l a t p. 210 | said:- |
| "The name | o f a person, | o r v o r d s forming par t | o f | a corrUxo~ |
| s tock | o€ | language, | may | become | s o | f a r a s soc ia t ed vn th t he |
| goods of | a p a r t i c u l a r maker that ik is capable o f proof |
| tha t the use o f | them | by | Lhemselvcs | without explanat ion |
| o r q u a l i f i 6 a t l o n by | another manufac tu re r | would | deceLve |
| a | purchase r i n to t he be l i e f | that | he | was | g e t t i n g t h e |
| ! | goods o f | 'A! when he was rea l ly | geL | t | lng | t he | goods | of '13'. , |
| I n a | case of | tlns d e s c r i p t l o n t h e | mere proof | by | the |
| p l a i n t i f . € t h a t | the defendant was | using a mane, | word, | o r |
8 1
| device whlch | he had | adopLed | to d i s t l ngu i sh h i s | goods |
| would no t entitle him t o my | r e l i e f . | He could | only |
| obta in IL | by | Proving fu r the r | t ha t | t he | de€endan t | was | I |
| using it under such circunlsiances | o r ln | such manner | as |
| to | put | o€€ his goods as t h e goods o€ t h e plaintiff. | IT |
| he could succeed | i n p r o v i n g t h i s | I | think | he would, | cjn |
| - | 7 1 | - k - ~ ~ l i ' - ~ ~ n d | ~ v q ~ - i T h p s | ?,P | n n t l i - l e d tr, | an | lnymct lon ." |
4.
| ' C h l s pzs.-,ag;o was | c l te i l ln t h c Juclgnmt | of the | EL& | C n c 1 L |
| i n Co1lit"c v. | M r s a l i n o Gui_se:?pe E | Frc!;ello Socj e t:) | kvnnl>;*c: (191 | 5) I |
| 16 C.L.R. | 34i1 a t pp. | 350-351 where the Court | sa.Ld tha t ' t he |
| principles 01 | law appl icable | t o t he ca se t hen | before | it | were | those 5 |
| i n | the above passage from | t h e | judgment | 02 | Lord Hersche l l which | t h e |
| Court described | as | 'I the often cited passage.!! |
.,
| Whether conduct | i s decept ive j n t h e sub'jec t | case m | ~ | be | ~ | t |
| e x m i n e d i n | the | light | of | vha t the a l leged decept ive | words | mean | t o | ' |
| the re levant purchaser | when | used on the sleeve | of | t h e l a d i e s |
| T-sh i r t s | as they a r e | t o be | so ld . | T h i s involves two | questions, |
| f irst , who | is t o be considered as t h e rel.evant purchaser ar?d ceco?-:'. |
| what | will | t h e words | mean | t o t h a t p u r c h a s e r ? T h i s | seems | to | ].end | -W | ; |
| two | of | the | ques t ions which a r i se in | a | pass ing of€ ac t ion , | f k s t , |
| vha t | i s | the appropr i a t e c l a s s | of | p u r c h a s e r s t o | be | considered | m-d |
| secondly, | have the | words | "Saint Gerrnainl' | acquired vhat | is cormonly |
| c a l l e d a | secondary | meaning, | namely | do | t'ney | ind ica - t e t o | the |
| appropr i a t e | c l a s s | of | pul-chasers that | t h e goods | have | come | f r o m a | , |
| par t icu lar source , whether the | nm,e | of | that | source | is | Imom or not? |
| klxLlst | I do no t wish t o say more than i s necessary t o declcle. |
| t h i s c a s e | it | seems | l i k e l y that | the quest ioi l | whe-ther t he app l i can t | I. |
| has | any business | or goodwill t o p r o t e c t , | o r will | s u f f e r any |
| damage | by the condu'ct | sought | t o be | prolllbj ted, | are | n o t , a t l e a s t i n |
| the absence of | some | pecul la r c i rcumstances , mat te rs o f s ign l f icaqce : ' |
| under S. 52. |
| Connng | now | I;o | t he f ac t s o f t he ca se , t he ev idence | shows | t1-k |
| t h e words | "Saint Germam'! | are | a p t t o d e s c r i b e | an | a r e a i n P a r i s | on |
| the Le f t | Bank xhich is known | as | a | cen t r e of t he f a sh ion | world and |
| where | a | g r e a t | number | of fash ionable bout iques se l l ing l ad les |
| cl.othing | are | s i tua t ed . |
I
| The | applicant called witnesses and gave evidence hlmself. |
| O f t h e witnesses, | one was | t h e e d i t o r | 01 | t h e mJgazine | 'Node t , one | ~ |
| the | e d i t o r of | t h e magazine | the | 'Ragtrzder ' | , t h ree ve re | retailers, |
| as | being from the purchasing publlc. |
| O f t h e two | purchasers ca l led | by | the appl icant both | had | flrst ' . |
| known of purchased a garment coming from the appl icant bear ing | Sa in t Germain as a Pashionable par t | of | P a r i s and l -a te r h & |
the name
| "Sairl; Germain. | One purchaser said t h a t if she sav "Saint Grrma~r" |
| on a T - s h i r t | she would probably enquire | as t o who manufac-tured it |
| and the o ther sa id | o€ | the | name | U. | . . | . | .first and foremost | i n my mx?. |
| it represents a manufacturer of clo'ihcs, Saint German" | ,&:I#: | her |
| ev ideme ind ica ted | that she rrould have thought | It 77as | a "Saint |
| Germaln" | shirt | and | i | t | appears she would have been likely -to | have |
| been | misled | o r | deceived. | Three | of | the | four | witnesses | froln | the |
| c l a s s | of | p rospec t ive purchasers ca l led | by | the respondent had never | ' |
| heard of o ther one had purchased | Sa in t Germain | i n r e l a t l o n t o a r t l c l e s of | c lo th ing : t he |
' I
| a garment k? | ar ing | that name | i n Sydney, an5 | ' . |
| a l s o knew of Sa in t Germain as a p lace nme , bu t | I consider tk& | I€ |
| she had been | faced | i n a | Kat ies | s tore | v ikh | the | gannent | the | I. |
| respondent | proposes | t o sell she would not | have been misled | o | r |
| decelved. |
| No | customers o r prospective customers | were | c a l l e d from |
outs ide Sydney.
| The t rade wi tnesses | by and large Itnew of "Saint Germain1I as , |
| I . | a | p lace | name | and | several of | them | had | never heard of the appl icant |
| I |
| I f | o r of garments | sold wholesale by h i m marked IlSaint | Germain". |
| There witnesses that they in~ght be l i k e l y -to be decelved l€ they saw | i s | evidence from several | o€ | t he app l i can t | * S t r a d e |
a
| shirt with "Saint | Germain" | marked | on -the sleeve on d i sp l ay a t | a |
| ICaties | s t o r e as | i s proposed, | but | I | consider | that they are personc | o |
| a | p a r t i c u l a r c l a s s . |
6 .
| I | do not | cons ide r t ha t | these | trade wi-tnesscs | are | l lk~>l . - ; | tq |
| purchase one of | t h e r e l e v a n t | shlrks from a | Rat ies S tore . | I t 1 2 |
| t h e c l a s s | of | persons | \rho | a r e s u c h p ~ o s p e c t ~ b c p m h a s e r s | thaI J S the | 1 |
| class | t o | be | cons?_dered In | t h i s | case , a lmost t c the exc lus ion | o f | a i l |
| o thers . |
| There asked €or garments as "Sain-t Germaln1! garmen-tS .I | i s | some | evidence | that | sorx? cus tomers o f th ree re ta i le r$ |
| Both the | President | of | - | the | Fashion | Industry | Assoclat | ion and | ' |
| t he P res iden t | o€ | the | Apparel | Inpor te rs Assoc la t ion sa id | i n e n d e n c e |
| that | they rrould | no t th ink | a | s h i r t d i s p l a y e d | f o r s a l e as | proposed | i n |
| a | Kat les | s t o r e , | and | rnrked as | proposed, | would | have | any | a s soc la t lon | , |
| with | t h e applicant. |
| There was | a considerable amount of evidence re l ied | on by | the i |
| r e s p o n d e n t , d l r e c t e d t o e s t a b l i s h | tha t | the bus iness | o f | t h e a p p l i c a q |
| lay through bout iques | and | that | t h e c l a s s | of | customer | l i k e l y t o |
| purchase the relevant shir-cs from ICzties, | was | a | clzss | of | customer |
| who | d i d not | purchase | clothing | requlremenk | from boutiques. | I |
I
| accept this | as be ing | of | some | iulportance | in consider ing whether |
| prospect ive | purchasers , | who may | a t t a c h a secor?dary | meaning | to | the | I |
| words "Saint | Germain", | would be l i k e l y t o be deceived o r misled. |
| The appl icant first adopted the | name | "Saint Germain Fzshionsl. | I 1 |
| ! |
| i n J anua ry | 1976 and,has since carried | on | business under | that | name. |
| He | has used the | trade | mark I1St. Germainll s ince 1974. |
I
| The | appl icant | has | spent | some | ten thousand do l la rs |
I
| advert is ing eoods under the | name | "St . | Germain" | OT | "Saxt t | Germam" |
| and | khis | lncluded expenditure | on | s t a t ione ry , bus iness ca rds , |
| invoices , | give-away | p l a s t i c bags | and | swing | t i c k e t s . | I n | this |
| judgnent I viill no t draw | any d i s t i n c t i o n between !!St. | Germam" and |
| !'Saint Germain1I 8s I do EO t | consider any d i r f e r e n c e t o be | of |
| s ign i f icance . |
| P r i o r t o | comxencement | of | this | ac t ion | on | 1 | July 1977, the |
| appl icant had received publ ic iky | by | v i r t u e | of | advertisements | In |
7.
| the' Sydney "Daiky i5lrror.I1 on 1 J ~ l l ' | 1C?76; ille S)dney I1Sun1' LUI |
| 19 Jarluai-y 1977, | the | lVeekly | Couricr l l | (qipa-en t l y | a | s ~ b u r b ~ ~ r ; |
paper) on 29 June 19'77; m d the Sydmy "Dally Telegraphll 011 YJ Jurlc I
| 1977. | In add i t lon r e l evan t ma te r i a l | by | Iray | o f | advertiselnent | or |
| otlxx-wise | had | a l so appea red i n | t he | "Ragtraber" o€ 1-15 Ju ly 1976, | j |
| 1 |
| 15-30 November 1-976 | December 1976, and I appro?:%xately, June 1977 ; | . |
| in IVogue Australiall o f Nay 1377 aud,appro~lnraEely,J~~ne | 19'77; arr;cl ' |
I
I .
| tlr,Todell Magazine | of | June | 1977. |
| Two | of | t hese adve r t i s emen t s a r e fo r | a | shop | ca l led 'Eern icc | I |
L
I
| a t Dondi | Junct lon and the appl . icantzs | name | i s mentioned | a s one | 02- | ; |
| eleveil | fl'I'op Fashion labels . | l' | The | adver t i sement in the | Sydney | l tSL~~; ' l |
| i s by The advertisemen-t i n | David Jones and features the | name | "St. | Gmmaintl | prominently. | it |
| t h e | l l D a i l y | 1f i r ror l1 1s perhaps | more | of | a | 1 | I |
| feature | ar ' i ic le | and | t h e | name | "Saint | Gernain" | appears | only once i n | , |
| small | l e t t e r s . |
| The | I1Ragtrader1l I s on ly | d l r ec t ed | t r ade . | t he | t o | I |
| The Germainll i n a way whlch is n o t prominent. | adve r t i s emen t s i n | l'Vogue" only show t h e name | "Saint |
| Wodell | is | an Austral ian fashjon magazine directed | t o shopper |
| in boutiques and aboirt | 20,000 | t o 25. ,000 | copies | o€ | the Winter 1977 |
| i s sue | were | so ld | i n Austral ia mainly | t o | the public through newsagent. |
| and nevs | stands. | T l i i s I s sue o f | WodeI8 contained a | f u l l page |
| advertisement | and | a l so | a | s h o r t n o t e l i s t i n g | a | number | o f s to re s , |
| abou t t h i r ty - f ive i n | number, | where | apparent ly Sa in t | Germain | a r t l c l c l |
| could be purchased. | Apart | from the fac | t | t h a t o n l y | Vogue11 and | 11140dc |
| would | reach the publ ic ou ts ide | New | South Wales, the press publicity |
| m evidence i s s o sclall as t o be almost | ins1gnificar. t . |
| There-was some evldence of shop | liindow | disp lays featuring |
| t h e name | "St. Germainll'or | "Saint | Gelmain" | a t Bondi | Junc t lon , | ROW |
| Bay | and IXree | but | a p p a r m t l y no T-sh i r t s | were | fea tured . |
| Therc i s also | evidence | of | several f a sh ion pa rades i n | Sydney, |
| e i t h e r d i r e c t e d t o | consumers | o r to t h e t r a d e , | where | t h e | applicant I r |
' I
I
| and | good | q u a l i t y no | d i s t i nc t iveness i n t he dcs jgn | 111 | any | re l evax l | ' |
| es tabl ished. ! | vas | sense |
| Between J u l y 1976 and Ju ly 197: | approximately 8009 T - c h ~ r t s |
| bearing the | name | "Sain t Gerlnain" | had been | s o l d by | t h e a p p l l c x l t | to ' |
| r e t a i l e r s who | charged | approximately | $14 per | garment. | Duri~lg | the | - |
| same pe r iod be tmen | 70,000 and 90,000 garments vere sold | by | the |
| appl icant , each bear ing the | name | "Sain t | Gcrmainll | on | a | labe l a t tac i ;e |
| to | the | garment, | and the applicant | S | gxrments | so | l a b e l l e d have | LeeL: 1 |
| s o l d t o Australia. | t h e | p u b l i c | thmuugh | about | 350-400 | r e t a i l | o u t l e t s | i n | i |
| I |
| There | was | no | detai | l | .ed | evidence | about | the | re ta i lers |
| apa r t from those who | were ca l l ed . | About 4016 | of t h e s a l e s | :.?as i n |
| New South Vales, about 20% i n | V i c t o r i a , | about | 2052 | i n | V e s t e r n | I |
| Aus t ra l l a , | t he | ba l ance | i n | Oueensl.and, | t i e | Aus t r a l i an | Cap i t a l | i |
| Terr i tory, | South Austral ia , | the Northera | Territory, | with virtually |
| no | s a l e s i n | Tasmania. |
| Since Saint | C-errnain i s a p p l i e d t o | 8n | a r e a i n P a r i s , t o | some | , |
| ex ten t it | f a l l s within | the | category | of | geographical | words. | The |
| o r i g i n of the words.Saint | Germain i n my | opinion makes | it r a t h e r |
| d i f f i c u l t ror | these | words to acquire | a | secondary meaning. |
I
| I | Another | f e a t u r e i s that | the proposed use | of | t h e rrords | is on | , |
| the s leeve p a r t i c u l a r l y | of | T-sh i r t s . | It was | e s t a b l i s h e d i n | e v i d e w e , | t h a t |
-
| i n r ecen t yea r s , t he re | has | been | a | p r a c t i c e whxh |
| commenced | overseas , | and which has | ex-tended t o A u s t r a l i a , | of | pu t t i ng |
| prace names on | the | sleeves o r pockcts | of womenPS shirts. I |
| c o n s i d e r t h a t , i n g e n e r a l , | a | re levant purchaser , even | with | some |
| ltnovledge of the | words | "Saint | Germainl! | as | applied | to a woman's |
| s h i r t by the appl. icant, | would not be | l i k e l y to | conclude, v.'Lttilout |
| f u r t h e r e x a m ~ n a t i o n , t h a t | a | s h i r t | which bore that | name | had einarate,: |
: .
3.
b
| Oxford I X c h o n a r y 1 S : | "To | cause t o bel ieve Wh3t | is f a l s e ; t o |
| mislead | as | l;o | a | ma-Lter | of | f a c l ; , t o l e a d | m t o e r ro r , | t o i m p o x | upin: |
| delude, | ta!,e | in . |
| The | most | a p p r o p r i a t e d e f i n i t i o n i n t h a t d i c t i o n a r y | f o r | t h e |
| word I1mislcadt1 | is: | "To lead a s t r a y ill a c t i o n br | conduct; | to lead | I |
| ' . |
| i n t o e r r o r : | t o cause | -GO e r r . |
| I m of | the | opinion | that | one | sktould | cons lder | the | re levant | ' |
| customers as t h o s e l i k e l y t o | be buyjflg shirts Irom a ICaties ]-e tall |
| s to re . | Tne | evidence 5 h O T I S thax | such | a person is l i k e l y to be a |
| f a l r l y t y p i c a l meinbzr | of | the | commuinty vho | i s not | seekixg | to |
| purchase | a | pa r t i cu la r ly h igh f a sh ion a r t i c l e , bu t s eek ing | vhzt |
| might | be | descr ibed | as good value for money. | In my opinion, | the | I |
| appl icant | has | no t shown that t h e words "Saint | Germainll, | a p p a r h g | ' |
| on | the s leeve o f l ad ics | shlrts | so ld | as | proposed | i n a | ICatles | s t o r e . |
| i s l ikely which I m concerned i s h a t o f s e l l i n g | to | deceive | such | customers . | The | r e l emnt conddc t | 17iT;h |
such shlrts, as proposed,
| in | a Kat ies s tore . | I am | n o t r e q ~ ~ i r e d | t o consider {hat would | be |
| t h e p o s l t i o n | i f | an | ac tua l case | of | deception had been shom, but, |
| whatever | inay | be | t h e p o s i t i o n i n t h a t c a s e , | I | am | s a t i s f i e d 50 | far |
| a s a quia ti.me-t & d i c a t i o n | i s concerned, thal; 1 must conslder |
| whether | a | r easonab ly s ign i f l can t | number | of | po ten t i a l pu rchzse r s |
| would | be | l i k e l y t o | be | misled | o r d e c e l v e d j u s t i n t h e | same | way | as | . |
| this question | should | be | considered | i n a passing off ac t ion . | I t |
| was | nob suggested | tha t the use | of t h e word "Saint Germam" on | t h e |
| sleeve of | a | lady ' S | shirt was | decep Live | i n t h e s e n s e | that It |
| might mislead purchasers | i n t o be l iev ing | that | t h e | goods | had | an |
| o r i g m i n Pari | S. |
| I | have considered vhether | any | help can be got | from | an |
| of | the | courts |
| examination | of | the | approach/in | the | United | Sta-tes | of | America | t o |
10.
| Federal | Trade | Commission | a i ~ d | thal;, | i n | g e n e r a l , | i n looking | zt | I |
| whether an o r t r a d e name principles veTy smilar t o those adopted | a c t 1.5 L1nCaj.r | or d e c e p t i v e i n r e l a t h | t o a t r a d e mark | I |
3.11
| determming passing off cases | in | Aus t ra l i a | have been applied |
| (see | general ly , Uni ted States | Code | Rnno | bated T i t l e 15, paral;raph 45 |
| notes 80-82, | m d Coruus J u r i s Securldt1n Vol. 87 pagss 643-049. ) |
| I | am | n o t | s a t l s f l e d that | the appl icant has | made | o u t | a ;~y camw | I |
under s.52.
| I | pass | now | to t he c l a im unde r s . 53 (c ) . | I | h m e | t o | co lx ider |
| vhe ther the responder t , | i f | it | s o l d T-shirts I | wlth | Saint German | on |
| the sleeve and 111 one of i t s r e t a i l stoi'e', | would ir, connection |
| with | t h e sui~ply | of goods, represent | that those goods | had a |
| sponsorship | ~ 1 1 1 ~ 1 1 | they d id not | have. | I cons idw that the mere |
| plac ing of | an | a r t i c l e on | d i s p l a y f o r | sale | I n a | shop, | i s , m | g e r 2 r a l ; |
| sufficient | t o make | any | r e l evan t words | thereon , | vinich | a r e c l e a r i y |
| v i s i b l e , | a | representa t ion | by | the t rader v i thout | any | s p e c l f i c |
| a t t e n t i o n b e i r g d i r 6 c t e d | t o the | vords, | or | ~ ! ~ t h o u t | any statement by |
| the trader | (see Given v. C.V. | Holland (IIoldlngs) | Pty. Lrmited | - |
| d e l i v e r e d i n | this | Court on | 23 | June | 1977). |
| The | next ques t ion | i s vhe-ther the | words | a s t hey | would | be |
| displayed | on | l a d i e s s h i r t s | Xouid | represent | any sponsorship. |
| I n my secondary meaxing before | opinion the | words | would | have | t | o | acqujre an appropriate |
| It could be | szicl | that they represcnted | a |
| sponsorship of | the g p x l s , but evcn | I€ sucn a secondary memlng | had |
| been | e s t ab l i shed | i n t h i s | case | I | doubt whether the | word |
| l lsponsorship" covers the ac t ivi-hes | of | a wholesaler, | whose | on ly ?.c L: |
| of | llsponsol,shlpil 1s | t h e a c q u i s a h o n | of | goods | from | a manufah l r e r |
I
| Ilsponsor" | seems | t o be: | [lone who | e n t e r s i n t o a n | engagement, | makes | l |
| % | I I |
| a Iorrnal | provise | o r pledge o n behalf of aQotliel': sure ty . | The | i |
| j |
| word | lkponsorshlplr in connect lor? with t rade | marks | o r | t r a d e | namcs |
| seems t u envisage some | thing | more | a long the l ines o f | a | c e r t i f l c a t ~ o a |
| mark. | It i s appropriate t o say that I accept | the | evldence | of |
| Mr. | NOSS, | a | d i r cc to r o f | Ka t i e s Lmi ted , | th2t | Iihen | the sh l r - t s |
!
| bear ing | the name IISalnt Germainll were ordered by the | resporcient | 1 |
| it vas unaware o f t h e use o€ that nane by the | app l l can t . | i | I |
| I add tha t , if I had thought some r e l i e f ?:as | appropr ia te , | . |
| I | only | would | ha\-e | granted | a | qua l i€ i ed j n junc t ion r e s t r a in ing t he | I |
| I |
| relevant use | of t h e word | "Sain t Ger1r1ai.n~~ | wi-Lhout | c l e a r l y | i |
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