Target Brands, Inc. v Host Master, 1337 Services LLC

WIPO Case No. D2024-3606

ARBITRATION
AND
MEDIATION CENTER

ADMINISTRATIVE PANEL DECISION

Target Brands, Inc. v. Host Master, 1337 Services LLC

Case No. D2024-3606

1. The Parties

The Complainant is Target Brands, Inc., United States of America (“United States” or “US”), represented by

Fish & Richardson P.C., US.

The Respondent is Host Master, 1337 Services LLC, Saint Kitts and Nevis.

2. The Domain Name and Registrar

The disputed domain name <targetcircledeals.com> is registered with Tucows Inc. (the “Registrar”).

3. Procedural History

The Complaint was filed with the WIPO Arbitration and Mediation Center (the “Center”) on September 5,
2024. On September 6, 2024, the Center transmitted by email to the Registrar a request for registrar
verification in connection with the disputed domain name. On September 6, 2024, the Registrar transmitted
by email to the Center its verification response disclosing registrant and contact information for the disputed
domain name which differed from the named Respondent (John Doe / Redacted for Privacy) and contact
information in the Complaint. The Center sent an email communication to the Complainant on September
18, 2024, providing the registrant and contact information disclosed by the Registrar, and inviting the
Complainant to submit an amendment to the Complaint. The Complainant filed an amendment to the

Complaint on September 30, 2024.

The Center verified that the Complaint together with the amendment to the Complaint satisfied the formal
requirements of the Uniform Domain Name Dispute Resolution Policy (the “Policy” or “UDRP”), the Rules for
Uniform Domain Name Dispute Resolution Policy (the “Rules”), and the WIPO Supplemental Rules for

Uniform Domain Name Dispute Resolution Policy (the “Supplemental Rules”).

In accordance with the Rules, paragraphs 2 and 4, the Center formally notified the Respondent of the
Complaint, and the proceedings commenced on October 1, 2024. In accordance with the Rules, paragraph
5, the due date for Response was October 21, 2024. The Respondent did not submit any response.
Accordingly, the Center notified the Respondent’s default on October 22, 2024.

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The Center appointed Nayiri Boghossian as the sole panelist in this matter on October 29, 2024. The Panel finds that it was properly constituted. The Panel has submitted the Statement of Acceptance and Declaration of Impartiality and Independence, as required by the Center to ensure compliance with the Rules, paragraph 7.

4. Factual Background

The Complainant operates retail department stores that sell groceries, personal care products, baby
products, apparel, toys and housewares. The Complainant conducts its activities under the trademark
TARGET and owns trademark registrations for TARGET such as:

1)        United States Trademark Registration No. 845193, registered on February 27, 1968;

2)        United States Trademark Registration No. 2793901, registered on December 16, 2003.

The Complainant has created a customer service program under the name “Target Circle” and owns trademark registrations for CIRCLE, such as United States Trademark Registration No. 7219125, registered on November 14, 2023.

The Complainant owns the domain name <target.com> since 1997.

The disputed domain name was registered on August 17, 2023, and resolves to a website that seems to offer deals on the Complainant’s products using the Complainant’s mark and product images. The Respondent claims that it is “an official affiliate of Target” and states “[o]ur commitment is to deliver an unparalleled shopping experience by ensuring you save an extra 15-30% off standard Target Prices”.

5. Parties’ Contentions

A. Complainant

The Complainant contends that it has satisfied each of the elements required under the Policy for a transfer of the disputed domain name.

Notably, the Complainant contends that the disputed domain name is identical or confusingly similar to a trademark or service mark in which the Complainant has rights. The disputed domain name incorporates the Complainant’s trademarks TARGET and CIRCLE. The addition of the descriptive term “deals” does not eliminate the confusing similarity. The generic top-level-domain (“gTLD”) “.com”, should be ignored as it is a standard registration requirement.

The Complainant contends that the Respondent has no rights or legitimate interests in the disputed domain name. The Respondent is not commonly known by the disputed domain name. The Complainant did not authorize the Respondent to use its trademark nor is the Respondent associated or affiliated with the Complainant. The Respondent’s use does not constitute a bona fide offering of goods or services or a legitimate noncommercial or fair use.

The Complainant contends that the disputed domain name was registered and is being used in bad faith. The Respondent was aware of the Complainant’s rights in the trademarks TARGET and CIRCLE when it registered the disputed domain name. The Respondent is passing itself off as a partner or affiliate of the Complainant in order to deceive consumers.

B. Respondent

The Respondent did not reply to the Complainant’s contentions.

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6. Discussion and Findings

A. Identical or Confusingly Similar

It is well accepted that the first element functions primarily as a standing requirement. The standing (or threshold) test for confusing similarity involves a reasoned but relatively straightforward comparison between the Complainant’s trademark and the disputed domain name. WIPO Overview of WIPO Panel Views on Selected UDRP Questions, Third Edition, (“WIPO Overview 3.0”), section 1.7.

The Complainant has shown rights in respect of the trademark TARGET for the purposes of the Policy.

WIPO Overview 3.0, section 1.2.1.

The entirety of the mark TARGET is reproduced within the disputed domain name. Accordingly, the disputed
domain name is confusingly similar to the mark for the purposes of the Policy. WIPO Overview 3.0, section
1.7.

Although the addition of other terms here, “circle” and “deals”, may bear on assessment of the second and third elements, the Panel finds the addition of such terms does not prevent a finding of confusing similarity between the disputed domain name and the mark for the purposes of the Policy. WIPO Overview 3.0,

section 1.8.

The Panel finds the first element of the Policy has been established.

B. Rights or Legitimate Interests

Paragraph 4(c) of the Policy provides a list of circumstances in which the Respondent may demonstrate rights or legitimate interests in a disputed domain name.

Although the overall burden of proof in UDRP proceedings is on the complainant, panels have recognized that proving a respondent lacks rights or legitimate interests in a domain name may result in the difficult task of “proving a negative”, requiring information that is often primarily within the knowledge or control of the respondent. As such, where a complainant makes out a prima facie case that the respondent lacks rights or legitimate interests, the burden of production on this element shifts to the respondent to come forward with relevant evidence demonstrating rights or legitimate interests in the domain name (although the burden of proof always remains on the complainant). If the respondent fails to come forward with such relevant evidence, the complainant is deemed to have satisfied the second element. WIPO Overview 3.0, section 2.1.

Having reviewed the available record, the Panel finds the Complainant has established a prima facie case that the Respondent lacks rights or legitimate interests in the disputed domain name. The Respondent has not rebutted the Complainant’s prima facie showing and has not come forward with any relevant evidence demonstrating rights or legitimate interests in the disputed domain name such as those enumerated in the Policy or otherwise.

The Panel notes that the disputed domain name resolves to a website using the Complainant’s mark and
product images and purportedly to be “an official affiliate” of the Complainant and offering for sale the
Complainant’s products at discounted prices.

Panels have held that the use of a domain name for illegitimate activity here, claimed impersonation/passing off, can never confer rights or legitimate interests on a respondent. WIPO Overview 3.0, section 2.13.1.

Moreover, since the disputed domain name consists of the trademark TARGET plus additional terms
referring to the Complainant’s loyalty program and special offers, such composition cannot constitute fair use
as it effectively impersonates or suggests sponsorship or endorsement by the Complainant.
WIPO Overview 3.0, section 2.5.1.

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The Panel finds the second element of the Policy has been established.

C. Registered and Used in Bad Faith

The Panel notes that, for the purposes of paragraph 4(a)(iii) of the Policy, paragraph 4(b) of the Policy establishes circumstances, in particular, but without limitation, that, if found by the Panel to be present, shall be evidence of the registration and use of a domain name in bad faith.

In the present case, the Panel considers that the Respondent knew or should have known the Complainant’s trademark, and notes that the Respondent is attempting to pass off as the Complainant or as being endorsed by the Complainant by using the latter’s trademark and logo on its website together with the Complainant’s

product images, and by replicating the overall structure and feel of the Complainant’s website. Therefore, by using the disputed domain name, the Respondent has intentionally attempted to attract, for commercial gain, Internet users to its website, by creating a likelihood of confusion with the Complainant.

Paragraph 4(b) of the Policy sets out a list of non-exhaustive circumstances that may indicate that a domain name was registered and used in bad faith, but other circumstances may be relevant in assessing whether a respondent’s registration and use of a domain name is in bad faith. WIPO Overview 3.0, section 3.2.1.

Panels have held that the use of a domain name for illegitimate activity here, claimed impersonation/passing
off constitutes bad faith. WIPO Overview 3.0, section 3.4. Having reviewed the record, the Panel finds the

Respondent’s registration and use of the disputed domain name constitutes bad faith under the Policy.

The Panel finds that the Complainant has established the third element of the Policy.

7. Decision

For the foregoing reasons, in accordance with paragraphs 4(i) of the Policy and 15 of the Rules, the Panel orders that the disputed domain name <targetcircledeals.com> be transferred to the Complainant.

/Nayiri Boghossian/
Nayiri Boghossian
Sole Panelist
Date: November 1, 2024