Per Latham C.J. and Williams J. The deception to which S. 114 of the 1949.
Trade Marks Act refers is deception arising from the use of the trade mark- not from the particular circumstances in which an applicant and opponent happen to carry on business. Where deception may arise by reason of the facts that trade competitors have similar names and carry on similar business in the same locality, such facts are not to be regarded in determining whether there is a likelihood of deception arising from the use of the trade mark.
Per Dixon and Williams JJ. The applicant's name being part of its mark, the similarity of the names of the applicant and opponent companies was a fact material to be considered for the purpose of determining whether the mark was likely to deceive, as was also the fact that each company dealt in
Per Dixon J.: Quaere whether it was material that the applicant and the opponent carried on business in close proximity.
Leave granted to the Registrar of Trade Marks to intervene on the hearing of an appeal to the High Court from a dismissal of opposition to the registration of a trade mark, but no order made as to his costs.
APPEAL from the Deputy Registrar of Trade Marks.
Gordon Choons Nuts Ltd., which carried on, at 237 Rundle Street, Adelaide, the business of a merchant dealing in nuts, fire- works and other goods, applied for registration in respect of fireworks of a trade mark consisting of the name of the applicant and a repre- sentation of three figures. The central figure had the head and hat of a cavalier and a body and limbs made up of fireworks, and it stood between the figures of a boy and a girl, each of which had a body consisting of a peanut. The central figure bore the words
Gordon Choons Fireworks." The application was opposed by Sym Choon &Co. Ltd., which carried on business at 221 Rundle Street, Adelaide, selling nuts, fireworks and other goods, and by Thomas George Sym Choon, who was the sole director of, and principal shareholder in, the company. It was objected by the opponents that the applicant's mark was likely to deceive because of its resemblance to the opponents' marks. One of these was a mark registered in 1927 in respect of nuts it consisted of two figures, a boy and a girl, each having a body in the form of a peanut. Although not part of the mark, the words peanut twins" were commonly used on labels and the like in association with the mark. The other mark consisted of the representation of a man, with a cavalier's hat, being propelled from an exploding barrel which bore the words ' Guy Fawkes." An application for registration of this mark in respect of fireworks had been made before, and was granted after, the hearing of the opposition. For a considerable time prior