Starbucks Corporation v Hello hello

WIPO Case No. D2023-3563

ARBITRATION

AND

MEDIATION CENTER

ADMINISTRATIVE PANEL DECISION

Starbucks Corporation v. Hello hello

Case No. D2023-3563

1. The Parties

The Complainant is Starbucks Corporation, United States of America (“United States”), represented by Focal

PLLC, United States.

The Respondent is Hello hello, United Kingdom.

2. The Domain Name and Registrar

The disputed domain name <collections-starbucks.com> is registered with Wild West Domains, LLC (the

“Registrar”).

3. Procedural History

The Complaint was filed with the WIPO Arbitration and Mediation Center (the “Center”) on August 23, 2023.
On August 24, 2023, the Center transmitted by email to the Registrar a request for registrar verification in
connection with the disputed domain name. On August 25, 2023, the Registrar transmitted by email to the
Center its verification response disclosing registrant and contact information for the disputed domain name
which differed from the named Respondent (c/o Wild West Domains, LLC, c/o Domains By Proxy, LLC) and
contact information in the Complaint. The Center sent an email communication to the Complainant on
August 28, 2023, providing the registrant and contact information disclosed by the Registrar, and inviting the
Complainant to submit an amendment to the Complaint. The Complainant filed an amended Complaint on

August 30, 2023.

The Center verified that the Complaint together with the amended Complaint satisfied the formal
requirements of the Uniform Domain Name Dispute Resolution Policy (the “Policy” or “UDRP”), the Rules for
Uniform Domain Name Dispute Resolution Policy (the “Rules”), and the WIPO Supplemental Rules for

Uniform Domain Name Dispute Resolution Policy (the “Supplemental Rules”).

In accordance with the Rules, paragraphs 2 and 4, the Center formally notified the Respondent of the
Complaint, and the proceedings commenced on August 31, 2023. In accordance with the Rules, paragraph
5, the due date for Response was September 20, 2023. On the same day, the Respondent sent an informal
email communication to the Center. Pursuant to paragraph 6 of the Rules, on September 25, 2023, the
Center informed the Parties that it would proceed with the panel appointment process.

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The Center appointed Kaya Köklü as the sole panelist in this matter on October 2, 2023. The Panel finds that it was properly constituted. The Panel has submitted the Statement of Acceptance and Declaration of Impartiality and Independence, as required by the Center to ensure compliance with the Rules, paragraph 7.

4. Factual Background

The Complainant operates a widely known coffee chain, which opened its first store in 1971. Meanwhile, the coffee chain has about 37,000 stores in 86 markets around the world.

The Complainant is the owner of the STARBUCKS trademark, which is registered in numerous jurisdictions
worldwide. Among many others, the Complainant is the registered owner of the United States Trademark

No. 1372630, registered on November 26, 1985, for STARBUCKS.

The Complainant further owns and operates its official website at “

The Respondent is reportedly located in the United Kingdom, whereas its true identity remains unclear due to seemingly false and incomplete contact information.

The disputed domain name was registered on August 2, 2023.

The dispute domain name does not resolve to an active website (Annex 13 to the Complaint). However, as evidenced by the Complainant, the disputed domain name has been used for sending out phishing emails to business partners of the Complainant pretending that these emails have been sent by a company

representative of the Complainant (Annexes 11 and 12 to the Complaint).

5. Parties’ Contentions

A. Complainant

The Complainant contends that it has satisfied each of the elements required under the Policy for a transfer of the disputed domain name.

B. Respondent

The Respondent did not reply to the Complainant’s contentions. The Center only received an informal email communication from an individual on August 31, 2023, stating that the email address used by the Center to approach the Respondent must be wrong and the recipient of said emails has nothing to do with this case.

6. Discussion and Findings

According to paragraphs 14 and 15(a) of the Rules, the Panel shall decide the Complaint in accordance with
the Policy, the Rules and any rules and principles of law that it deems applicable and on the basis of the
Complaint where no substantive response has been submitted.

In accordance with paragraph 4(a) of the Policy, the Complainant must prove that each of the three following elements is satisfied:

(i)           the disputed domain name is identical or confusingly similar to a trademark in which the Complainant

has rights; and

(ii)          the Respondent has no rights or legitimate interests in respect of the disputed domain name; and

(iii)         the disputed domain name has been registered and is being used in bad faith.

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Paragraph 4(a) of the Policy states that the Complainant bears the burden of proving that all these requirements are fulfilled, even if the Respondent has not substantively replied to the Complainant’s contentions. Stanworth Development Limited v. E Net Marketing Ltd., WIPO Case No. D2007-1228.

However, concerning the uncontested information provided by the Complainant, the Panel may, where relevant, accept the provided reasonable factual allegations in the Complaint as true. See WIPO Overview of WIPO Panel Views on Selected UDRP Questions, Third Edition (“WIPO Overview 3.0”) section 4.3.

It is further noted that the Panel has taken note of the WIPO Overview 3.0 and, where appropriate, will decide consistent with the consensus views captured therein.

A. Identical or Confusingly Similar

It is well accepted that the first element functions primarily as a standing requirement. The standing (or threshold) test for confusing similarity involves a reasoned but relatively straightforward comparison between the Complainant’s trademark and the disputed domain name. WIPO Overview 3.0”, section 1.7.

Based on the available record, the Panel finds the Complainant has shown rights in respect of the

STARBUCKS trademark for the purposes of the Policy. WIPO Overview 3.0, section 1.2.1.

The Panel finds the entirety of the mark is reproduced within the disputed domain name. Accordingly, the
disputed domain name is confusingly similar to the STARBUCKS mark for the purposes of the Policy.
WIPO Overview 3.0, section 1.7.

While the addition of other terms, here “collections” plus a hyphen, may bear on assessment of the second and third elements, the Panel finds the addition of such term does not prevent a finding of confusing similarity between the disputed domain name and the STARBUCKS mark for the purposes of the Policy. WIPO Overview 3.0, section 1.8.

Based on the available record, the Panel finds the first element of the Policy has been established.

B. Rights or Legitimate Interests

Paragraph 4(c) of the Policy provides a list of circumstances in which the Respondent may demonstrate rights or legitimate interests in a disputed domain name.

While the overall burden of proof in UDRP proceedings is on the complainant, panels have recognized that proving a respondent lacks rights or legitimate interests in a domain name may result in the often impossible task of “proving a negative”, requiring information that is often primarily within the knowledge or control of the respondent. As such, where a complainant makes out a prima facie case that the respondent lacks rights or legitimate interests, the burden of production on this element shifts to the respondent to come forward with relevant evidence demonstrating rights or legitimate interests in the domain name. If the respondent fails to come forward with such relevant evidence, the complainant is deemed to have satisfied the second element. WIPO Overview 3.0, section 2.1.

prima facie

Having reviewed the record, the Panel finds the Complainant has established a case that the rebutted the Complainant’s prima facie showing and has not come forward with any relevant evidence demonstrating rights or legitimate interests in the disputed domain name such as those enumerated in the Policy or otherwise.

Quite the opposite, the Panel notes that the Respondent has already used the disputed domain name for sending out phishing emails by impersonating the Complainant (Annexes 11 and 12 to the Complaint).

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Panels have held that the use of a domain name for such illegal activity can never confer rights or legitimate interests on a respondent. WIPO Overview 3.0, section 2.13.1.

Based on the available record, the Panel finds the second element of the Policy has been established.

C. Registered and Used in Bad Faith

The Panel notes that for the purposes of paragraph 4(a)(iii) of the Policy, paragraph 4(b) of the Policy establishes circumstances, in particular but without limitation, that if found by the Panel to be present, shall be evidence of the registration and use of a domain name in bad faith.

Paragraph 4(b) of the Policy sets out a list of non-exhaustive circumstances that may indicate that a domain name was registered and used in bad faith, but other circumstances may be relevant in assessing whether a respondent’s registration and use of a domain name is in bad faith. WIPO Overview 3.0, section 3.2.1.

In the present case, the Panel notes that the Respondent must have had the Complainant and its STARBUCKS trademark in mind when registering the disputed domain name. It is obvious to the Panel, that the Respondent has deliberately chosen the disputed domain name to target the Complainant’s trademark and mislead third parties. Consequently, the Panel is convinced that the Respondent has registered the disputed domain name in bad faith.

With respect to the use of the disputed domain name in bad faith, Panels have held that the use of a domain name for illegal activity (e.g., phishing or other types of fraud) constitutes bad faith. WIPO Overview 3.0, section 3.4.

Having reviewed the record, the Panel finds the Respondent’s use of the disputed domain name for phishing purposes as evidence by the Complainant (Annexes 11 and 12 to the Complaint) constitutes bad faith under the Policy.

Based on the available record, the Panel finds the third element of the Policy has been established.

7. Decision

For the foregoing reasons, in accordance with paragraphs 4(i) of the Policy and 15 of the Rules, the Panel orders that the disputed domain name <collections-starbucks.com> be transferred to the Complainant.

/Kaya Köklü/ Kaya Köklü Sole Panelist Date: October 16, 2023