New Balance Athletics, Inc. v David J. Perkins, Worldwide Domains

WIPO Case No. DPH2024-0006

ARBITRATION
AND
MEDIATION CENTER

ADMINISTRATIVE PANEL DECISION

New Balance Athletics, Inc. v. David J. Perkins, Worldwide Domains

Case No. DPH2024-0006

1. The Parties

Complainant is New Balance Athletics, Inc., United States of America (“United States”), represented by CSC

Digital Brand Services Group AB, Sweden.

Respondent is David J. Perkins, Worldwide Domains, United States.

2. The Domain Name and Registrar

The Disputed Domain Name <newbalance.com.ph> is registered with DotPH (the “Registry”).

3. Procedural History

The Complaint was filed with the WIPO Arbitration and Mediation Center (the “Center”) on November 25,
2024. On November 26, 2024, the Center transmitted by email to the Registry a request for registrar
verification in connection with the Disputed Domain Name. On November 27, 2024, the Registry transmitted
by email to the Center its verification response disclosing registrant and contact information for the Disputed
Domain Name which differed from the named Respondent (Privacy Protected by Registry) and contact
information in the Complaint. The Center sent an email communication to Complainant on November 27,
2024, providing the registrant and contact information disclosed by the Registry and inviting Complainant to
submit an amendment to the Complaint. Complainant filed an amended Complaint on December 2, 2024.
The hardcopies of the Complaint and the amended Complaint were received on December 23, 2024, by the

Center.

The Center verified that the Complaint together with the amended Complaint satisfied the formal
requirements of the .PH Uniform Domain Name Dispute Resolution Policy (“phDRP” or the “Policy”), the
Rules for .PH Uniform Dispute Resolution Implementation Rules (the “Rules”), and the WIPO Supplemental

Rules (the “Supplemental Rules”).

In accordance with the Rules, paragraphs 2(a) and 4(a), the Center formally notified Respondent of the
Complaint, and the proceedings commenced on December 24, 2024. In accordance with the Rules,
paragraph 5(a), the due date for Response was January 13, 2025. Respondent did not file any response.
Accordingly, the Center notified Respondent’s default on January 14, 2025.

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The Center appointed Richard W. Page as the sole panelist in this matter on January 15, 2025. The Panel finds that it was properly constituted. The Panel has submitted the Statement of Acceptance and Declaration of Impartiality and Independence, as required by the Center to ensure compliance with the Rules, paragraph 7.

4. Factual Background

Complainant’s history dates back to 1906 when William Riley founded the New Balance Arch Support the New Balance 320 as the #1 running shoe. Complainant has continued to diversify throughout the years, empowering people through sport and craftmanship to created positive change.

company in Boston, Massachusetts, United States, where Complainant is still headquartered today. In 1938,
Today Complainant is an internationally renowned company, with 54 offices across the world, employing
over 10,000 associates. NEW BALANCE products are sold in over 115 countries, including through 2,600
retail stores. Complainant’s strong financial performance further demonstrates the public goodwill of the
NEW BALANCE Mark, with Complainant having achieved USD 6.5 billion in its global annual sales for Fiscal

Year 2023.

Complainant is the owner of registrations, without limitation, for the following trademarks:

United States (USPTO) Registration No. 1,053,241 for NEW BALANCE registered on November 23, 1976 in international class 25; and

Philippines (IPOPHL) Registration No. 4-1978-28897 for NEW BALANCE registered on December 29, 1980 in international class 25;

World Intellectual Property Organization (WIPO) Registration No. 1,256,253 for NEW BALANCE registered on October 6, 2015 in international class 09.

The Disputed Domain Name was registered on May 31, 2023 and redirects (through affiliated websites) to

Complainant’s primary website “

5. Parties’ Contentions

A. Complainant

Complainant contends that it maintains a strong internet presence, communicating with its range of customers through its primary domain name and website, as well as its popular social media channels. Complainant’s main website is connected to its primary domain name <newbalance.com>, registered since August 7, 1995. Complainant further contends that, according to Similar Web, Complainant’s website received 10.7 million individual visits in September 2024 alone, making it the 5,147th most popular website globally, and the 1,032nd in the United States. Complainant further contends that its social media profile further demonstrates the popularity and reach of the NEW BLANCE Mark. Complainant has 9.4 million Facebook followers, 8 million Instagram followers, and 308,500 Twitter/X followers.

Complainant further contends that its NEW BALANCE Mark is well recognized and famous worldwide and in their industry. Complainant further contends that it has made a significant investment to advertise and promote the NEW BALANCE Mark worldwide in media and the Internet over the years. As a result of Complainant’s considerable investment of time, energy, and resources in the advertising and promotion of its services under the NEW BALANCE Mark, it has become well-known to the public and trade as identifying and distinguishing Complainant exclusively and uniquely.

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Complainant further contends that the entirety of the NEW BALANCE Mark is contained in the Disputed

Domain Name without any additional distinguishing terms.

Complainant submits that Respondent is not sponsored by or affiliated with Complainant in any way.
Complainant further submits that it has not given Respondent permission to use the NEW BALANCE Mark in
any manner, including domain names. Complainant further submits that Respondent is not commonly
known by the Disputed Domain Name.

Complainant further submits that Respondent’s use of the Disputed Domain Name contributes to the confusion. Respondent is using the Disputed Domain Name to redirect Internet users, through an affiliated link, to Complainant’s own official website at the domain name <newbalance.com>. This suggests that Respondent intended the Disputed Domain Name to be confusingly similar to the NEW BLANCE Mark as a means of furthering consumer confusion. The redirection is through <affinity.net>, which redirects through the affiliate link <new-balance-athletics-inc.sjv.io> which then leads to Complainant’s official website. Respondent’s use appears to be neither business nor non-business, amounting only to a pointer toward Complainant’s own legitimate business website. Complainant further submits that Respondent is not using the Disputed Domain Name to provide a bona fide offering of goods or services or to make a legitimate or fair use.

Complainant alleges that the Disputed Domain Name is listed for sale on the .PH Domain Name

Marketplace, for USD 7,000, an amount that far exceeds Respondent’s out-of-pocket registration expenses.

Complainant further alleges that Respondent registered the Disputed Domain Name significantly after the
registration of the NEW BALANCE Mark with the IPOPHL, USPTO, and WIPO, and significantly after
Complainant’s first use in commerce in 1906. Complainant further alleges that the registration of the
Disputed Domain Name is significantly after Complaint’s registration of the domain names
<newbalance.com> on August 7, 1995 and <newbalancephilippines.com> on November 13, 2000.

Complainant further alleges that the NEW BALANCE Mark is known internationally, with trademark registrations across numerous countries, including the Philippines. Complainant has marketed and sold its goods and services using the NEW BALANCE Mark since 1906, which falls well before Respondent’s registration of the Disputed Domain Name on May 31, 2023. Therefore, Respondent had actual and constructive knowledge of Complainant’s rights in the NEW BALANCE Mark.

Complainant further alleged that by registering the Disputed Domain Name that solely consists of confusingly similar to the NEW BALANCE Mark. It is not possible to conceive of a plausible situation in which Respondent would have been unaware of the NEW BLANCE Mark at the time the Disputed Domain Name was registered.

Complainant further alleges that redirecting the Disputed Domain Name to Complainant’s own website includes the risk that Respondent may at any time cause Internet traffic to redirect to websites that are not that of, or associated with, Complainant.

Complainant further alleges that Respondent has engaged in a pattern of bad faith registrations, as evidenced by numerous decisions under the Policy transferring Respondent’s registered domain names for bad faith.

B. Respondent

Respondent did not reply to Complainant’s contentions.

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6. Discussion and Findings

Paragraph 15(a) of the Rules instructs the Panel as to the principles the Panel is to use in determining the dispute: “A Panel shall decide a complaint on the basis of the statements and documents submitted and in accordance with the Policy, these Rules, and any rules and principles of law that it deems applicable.” Even

though Respondent has failed to file a Response or to contest Complainant’s assertions, the Panel will
review the evidence proffered by Complainant to verify that the three essential elements of the claims are
met. WIPO Overview of WIPO Panel Views on Selected UDRP Questions, Third Edition

(“WIPO Overview 3.0”), section 4.3. 1

Paragraph 4(a) of the Policy directs that Complainant must prove each of the following three elements:

i)         that the Disputed Domain Name registered by Respondent is identical or confusingly similar to the

NEW BALANCE Mark in which Complainant has rights; and

ii)	that Respondent has no rights or legitimate interests in respect of the Disputed Domain Name; and,
iii)	that the Disputed Domain Name has been registered and is being used in bad faith.

A. Identical or Confusingly Similar

WIPO Overview 3.0, section 1.2.1 states that registration of the NEW BALANCE Mark is prima facie evidence of Complainant having enforceable rights.

Complainant has shown rights in respect of the NEW BALANCE Mark for the purposes of the Policy.
WIPO Overview 3.0, section 1.2.1.

It is well accepted that the first element functions primarily as a standing requirement. The standing (or threshold) test for confusing similarity involves a reasoned, but relatively straightforward, comparison between the NEW BALANCE Mark and the Disputed Domain Name. WIPO Overview 3.0, section 1.7.

The entirety of the mark is reproduced within the Disputed Domain Name. Accordingly, the Disputed Domain
Name is identical to the NEW BALANCE Mark for the purposes of the Policy. WIPO Overview 3.0, section

1.7.

The Panel finds the first element of the Policy has been established.

B. Rights or Legitimate Interests

Paragraph 4(c) of the Policy allows three nonexclusive methods for the Panel to conclude that Respondent has rights or a legitimate interest in the Disputed Domain Name:

(i) before any notice to you [Respondent] of the dispute, your use of, or demonstrable preparations to use, the Disputed Domain Name or a name corresponding to the Disputed Domain Name in connection with a bona fide offering of goods or services; or

(ii) you [Respondent] (as an individual, business, or other organization) have been commonly known by the

Disputed Domain Name, even if you have acquired no trademark or service mark rights; or

(iii) you [Respondent] are making a legitimate noncommercial or fair use of the Disputed Domain Name,

without intent for commercial gain to misleadingly divert consumers.

1Given the similarities between the Policy and the Uniform Domain Name Dispute Resolution Policy (the “UDRP”), the Panel will refer to

the WIPO Overview 3.0 where relevant to this proceeding.

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Although the overall burden of proof in the proceedings is on Complainant, panels have recognized that proving Respondent lacks rights or legitimate interests in the Disputed Domain Name may result in the difficult task of “proving a negative”, requiring information that is often primarily within the knowledge or control of Respondent. As such, where Complainant makes out a prima facie case that Respondent lacks

rights or legitimate interests, the burden of production on this element shifts to Respondent to come forward with relevant evidence demonstrating rights or legitimate interests in the Disputed Domain Name (although the burden of proof always remains on Complainant). If Respondent fails to come forward with such relevant

evidence, Complainant is deemed to have satisfied the second element. WIPO Overview 3.0, section 2.1.

Having reviewed the available record, the Panel finds Complainant has established a prima facie case that Complainant’s prima facie showing and has not come forward with any relevant evidence demonstrating rights or legitimate interests in the Disputed Domain Name such as those enumerated in the Policy or otherwise.

Respondent’s registration of the Disputed Domain Name includes the entirety of the internationally renowned NEW BALANCE Mark. This falsely suggests a high risk of implied affiliation with Complainant, which cannot constitute fair use. WIPO Overview 3.0, section 2.5.1.

Panels have held that the use of the Disputed Domain Name for illegitimate activity, here constituting
impersonation by redirecting it to Complainant’s website can never confer rights or legitimate interests on

Respondent. WIPO Overview 3.0, section 2.13.1.

The Panel finds the second element of the Policy has been established.

C. Registered and Used in Bad Faith

The Panel notes that, for the purposes of paragraph 4(a)(iii) of the Policy, paragraph 4(b) of the Policy establishes circumstances, in particular, but without limitation, that, if found by the Panel to be present, shall be evidence of the registration and use of the Disputed Domain Name in bad faith.

Paragraph 4(b) of the Policy sets forth four nonexclusive criteria for Complainant to show bad faith registration and use of the Disputed Domain Name:

(i) circumstances indicating that you [Respondent] have registered or you have acquired the Disputed the Disputed Domain Name; or
Domain Name primarily for the purpose of selling, renting, or otherwise transferring the Disputed Domain
Name registration to Complainant who is the owner of the NEW BALANCE Mark or to a competitor of

(ii) you [Respondent] have registered the Disputed Domain Name in order to prevent a trademark owner from reflecting its mark in a corresponding domain name, provided that you have engaged in a pattern of such conduct; or

(iii) you [Respondent] have registered the Disputed Domain Name primarily for the purpose of disrupting the

business of a competitor; or

(iv) by using the Disputed Domain Name, you [Respondent] have intentionally attempted to attract, for
commercial gain, Internet users to your website or other online location, by creating a likelihood of confusion
with the NEW BALANCE Mark as to the source, sponsorship, affiliation, or endorsement of your website or

location or of a product on your website or location.

The Panel finds that Respondent’s actions meet the criteria of paragraph 4(b)(ii) of the Policy. See, e.g.,
Ledger SAS v. David J. Perkins, Worldwide Domains, WIPO Case No. DPH2024-0004; Alibaba Group
Holding Limited v. David J. Perkins, Worldwide Domains, WIPO Case No. DPH2024-0002; Philip Morris

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USA Inc. v. David J. Perkins, Worldwide Domains, WIPO Case No. DPH2018-0003. Additionally, the Panel
notes that the Respondent is also subject to the Panel’s concurrent decision in New Balance Athletics, Inc. v.

David J. Perkins, Worldwide Domains, WIPO Case No. DPH2024-0007.

Paragraph 4(b) of the Policy sets out a list of non-exhaustive circumstances that may indicate that the
Disputed Domain Name was registered and used in bad faith, but other circumstances may be relevant in
assessing whether Respondent’s registration and use of the Disputed Domain Name is in bad faith.
WIPO Overview 3.0, section 3.2.1.

WIPO Overview 3.0, section 3.1.4 instructs that confusing similarity of a domain name (particularly domain names incorporating the mark plus a descriptive term) to a famous or well-known trademark by an unaffiliated entity can by itself create a presumption of bad faith.

WIPO Overview 3.0, section 3.2.2 instructs that panels have been prepared to infer that a respondent knew, or have found that the respondent should have known, that its registration would be identical or confusingly similar to a complainant’s well-known mark. Here, Respondent knew or should have known of

Complainant’s rights in the internationally renowned NEW BALANCE Mark at the time of registration of the
Disputed Domain Name, which supports a finding of bad faith.

The Disputed Domain Name redirected to Complainant’s primary domain name and website. Such redirection of the Disputed Domain Name does not only increase online confusion with Complainant among Internet users, but also demonstrate Respondent intentionally registered the Disputed Domain Name to impersonate Complainant.

Panels have also held that the use of the Disputed Domain Name for illegitimate activity, here constituting
impersonation by initially redirecting it to Complainant’s website, constitutes bad faith. WIPO Overview 3.0,
section 3.4. Moreover, the Respondent’s retention of control over the direction of the Disputed Domain
Name remains an implied ongoing threat to the Complainant, particularly given the identity of the Disputed

Domain Name to the Complainant’s famous Mark.

Having reviewed the record, the Panel finds Respondent’s registration and use of the Disputed Domain

Name constitutes bad faith under the Policy.

The Panel finds that Complainant has established the third element of the Policy.

7. Decision

For all the foregoing reasons, in accordance with paragraphs 4(i) of the Policy and 15 of the Rules, the Panel orders that the Disputed Domain Name, <newbalance.com.ph>, be transferred to Complainant.

/Richard W. Page/
Richard W. Page
Sole Panelist
Date: January 21, 2025