Munns Lawn Company Pty Ltd

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TRADE MARKS ACT 1995



DECISION OF A DELEGATE OF THE REGISTRAR OF TRADE MARKS WITH REASONS

Re:Trade mark application number 1352823(1) - MUNNS BUFFALO GREEN - in the name of Munns Lawn Company Pty Ltd.

Delegate: Iain Thompson
Representation: Applicant:  Stephen Worthley of Madderns
Decision: 2012 ATMO 16
s33 proceedings, ss44(1) & 44(4) - prior use not established as to either date or trade mark. Application rejected

Background

  1. These proceedings under section 33 of the Trade Marks Act 1995 (‘the Act’) concern a trade mark application by Munns Lawn Company Pty Ltd (‘the applicant’) details of which appear below.

    Application No:         1352823
    Priority Date:             25 March 2010
    Goods:  Class 1: Fertilisers; manures

    Trade Mark:               MUNNS BUFFALO GREEN

  2. An examiner of trade marks has recited grounds for rejection under subsection 44(1) of the Act in relation, inter alia, to the trade mark registration which appears below:

    Registration No:         1337950
    Owner:  A. Richards Pty Ltd
    Priority Date:             22 December 2009

    Goods:Class 1: Soils; turf soils; soil improvers; prepared soils; soil conditioners; soil wetting agents; preparations for soil treatment; fertilisers; lawn and garden fertilisers; fertilising preparations; manures; mulches; potting mixes; potting soils; and gardening products in this class

    Trade Mark:               BUFFALO GREEN

    (‘the conflicting registration’)

  3. The applicant adduced evidence of the use of its trade mark which purports to show continuous use before 22 December 2009 (the priority date of the conflicting registration) and thus enliven the provisions of subsection 44(4) of the Act. However, the examiner of trade marks did not accept the evidence as establishing the prior continuous use of the trade mark. In view of the trade mark examiner’s advice that she intended to formally reject the trade mark, the applicant requested to be heard.

  4. As a delegate of the Registrar of Trade Marks, I heard the submissions of the applicant via teleconference in Canberra on 8 December 2011.  Stephen Worthley of Madderns represented the applicant.

  5. Before discussing Mr Worthley’s submissions, it is convenient to put these into context by first discussing the evidence.

    The Evidence

  6. The evidence comprises statutory declarations by:

    ·Peter John Everton - owner - Products of Excellence Pty Ltd (undated)

    ·Dallas Julie Bratchell - General Manager - Munns Lawn Company Pty Ltd (dated 1 December 2011).

    ·Dallas Julie Bratchell - General Manager - Munns Lawn Company Pty Ltd (dated 4 May 2011)

  7. The declarations all attest to similar circumstances and I will quote Ms Bratchell’s earlier declaration:

    In about March 2009, the Applicant agreed with Bunnings Building Supplies to supply them exclusively with product under the trade mark MUNNS BUFFALO BOOSTER. The product would no longer be sold under that mark to other customers. The Applicant would instead sell the product to other customers using a different mark. Accordingly, the Applicant decided to use the mark MUNNS BUFFALO GREEN for sales to all other customers.

    Accordingly, in approximately July 2009, the Applicant arranged for an art designer, namely Mr Peter Hoffman of Lightning Designs, to redesign the packaging for the product to…

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Details
Case
[2012] ATMO 16
Decision Date

CaseChat Overview and Summary

The matter before the Hearing Officer, Iain Thompson, concerned an application by Munns Lawn Company Pty Ltd for the trade mark "MUNNS BUFFALO GREEN". The application was opposed by Products of Excellence Pty Ltd, which held a conflicting registration for the trade mark "MUNNS BUFFALO BOOSTER". The dispute centred on whether Munns Lawn Company Pty Ltd had continuously used its proposed trade mark prior to the priority date of the existing registration.

The primary legal issue for determination was whether Munns Lawn Company Pty Ltd had established continuous use of the trade mark "MUNNS BUFFALO GREEN" before the priority date of the conflicting registration held by Products of Excellence Pty Ltd. This required the court to assess the evidence presented regarding the adoption and implementation of the new trade mark.

The Hearing Officer considered statutory declarations from Dallas Julie Bratchell, General Manager of Munns Lawn Company Pty Ltd, and Peter John Everton, owner of Products of Excellence Pty Ltd. Ms Bratchell's declarations detailed a decision made in March 2009 to supply Bunnings Building Supplies exclusively with product under the mark "MUNNS BUFFALO BOOSTER", and to use "MUNNS BUFFALO GREEN" for all other customers. Evidence was presented of redesigning packaging, obtaining quotes for new packaging, placing orders for bags featuring the new mark in October 2009, and formally notifying distributors of the change in December 2009. Despite this evidence, the Hearing Officer was not satisfied that continuous use of the trade mark "MUNNS BUFFALO GREEN" had been established prior to the priority date of the conflicting registration.

Consequently, the Hearing Officer rejected Munns Lawn Company Pty Ltd's application for the trade mark "MUNNS BUFFALO GREEN" under subsection 44(1) of the relevant Act, as the applicant had not established the necessary continuous use.

Orders

Orders of the court

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Background

Background to the litigation

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Evidence

Evidence Before The Court

Before discussing Mr Worthley’s submissions, it is convenient to put these into context by first discussing the evidence.The Evidence The evidence comprises statutory declarations by:·Peter John Everton - owner - Products of Excellence Pty Ltd (undated)·Dallas Julie Bratchell - General Manager - Munns Lawn Company Pty Ltd (dated 1 December 2011).·Dallas Julie Bratchell - General Manager - Munns Lawn Company Pty Ltd (dated 4 May 2011) The declarations all attest to similar circumstances and I will quote Ms Bratchell’s earlier declaration:In about March 2009, the Applicant agreed with Bunnings Building Supplies to supply them exclusively with product under the trade mark MUNNS BUFFALO BOOSTER. The product would no longer be sold under that mark to other customers. The Applicant would instead sell the product to other customers using a different mark. Accordingly, the Applicant decided to use the mark MUNNS BUFFALO GREEN for sales to all other customers.Accordingly, in approximately July 2009, the Applicant arranged for an art designer, namely Mr Peter Hoffman of Lightning Designs, to redesign the packaging for the product to feature the mark MUNNS BUFFALO GREEN. A copy of an email of 22 July 2009, from Peter Hoffman to me, is attached hereto and marked Exhibit DJB 1. A copy of a draft version of the artwork for the redesigned packaging attached to the email, and featuring the mark MUNNS BUFFALO GREEN, is attached hereto and marked Exhibit DJB2.Attached hereto and marked Exhibit DJB3 is a copy of an email of 26 August 2009, from me to "Products of Excellence" (one of the Applicant's distributors in New South Wales). A copy of the updated version of the artwork for the redesigned packaging attached to the email, and featuring the mark MUNNS BUFFALO GREEN, is attached hereto and marked Exhibit DJB4.In September 2009, the Applicant obtained quotes for the manufacturing of new packaging, featuring MUNNS BUFFALO GREEN, from packaging manufacturers. In October 2009, the Applicant placed orders for 5kg and 15kg bags for the product. Attached hereto and marked Exhibit DJB5 are copies of order forms of 12 October 2009 and 28 October 2009, placing an order for 10,000 x 15kg bags with Pope Packaging, and an order for 10,000 x 5kg bags with Vic Pac.In December 2009, the Applicant formally notified all distributors of the change of mark from MUNNS BUFFALO BOOSTER to MUNNS BUFFALO GREEN. Attached hereto and marked confidential as Exhibit DJB6 are:a) an email I sent on 9 December 2009 to Brad Whittingham (an employee of Fairbanks, the Applicant's Victorian distributor)b) an email I sent on 9 December 2009 to Ala Slater (an employee of Confast, another of the Applicant's New South Wales distributors)c) an email I sent on 14 December 2009 to Cameron Macklin (an employee of John Danks, a national customer and distributor of the Applicant's products)d) an email I sent on 14 December 2009 to Ian Milne, Joanne Ingram and Calvin Ross (employees of Santosa, the Applicant's Western Australian distributor)

Decision

Reasons for decision

For the above reasons I am not satisfied, therefore, that the applicant has established that it has continuously used the trade mark as applied for before the priority date of the conflicting registration and the trade mark must be rejected under subsection 44(1) of the Act.Decision Section 33 of the Act provides:Application accepted or rejected33.(1) The Registrar must, after the examination, accept the application unless he or she is satisfied that:(a) the application has not been made in accordance with this Act; or(b) there are grounds for rejecting it.Note: For the grounds on which an application may be rejected see Division 2.(2) The Registrar may accept the application subject to conditions or limitations.Note: For limitations see section 6.(3) If the Registrar is satisfied that:(a) the application has not been made in accordance with this Act; or(b) there are grounds for rejecting it;the Registrar must reject the application.(4) The Registrar may not reject an application without giving the applicant an opportunity of being heard.Note: For applicant see section 6. I reject application 1352823.Iain ThompsonHearing OfficerTrade Marks Hearings14 February 2012

Ratio Decidendi

Legal Principle Established

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