TRADE MARKS ACT 1995
DECISION OF A DELEGATE OF THE REGISTRAR OF TRADE MARKS WITH REASONS
Re:Trade mark application number 1352823(1) - MUNNS BUFFALO GREEN - in the name of Munns Lawn Company Pty Ltd.
Delegate: Iain Thompson Representation: Applicant: Stephen Worthley of Madderns Decision: 2012 ATMO 16
s33 proceedings, ss44(1) & 44(4) - prior use not established as to either date or trade mark. Application rejectedBackground
These proceedings under section 33 of the Trade Marks Act 1995 (‘the Act’) concern a trade mark application by Munns Lawn Company Pty Ltd (‘the applicant’) details of which appear below.
Application No: 1352823
Priority Date: 25 March 2010
Goods: Class 1: Fertilisers; manuresTrade Mark: MUNNS BUFFALO GREEN
An examiner of trade marks has recited grounds for rejection under subsection 44(1) of the Act in relation, inter alia, to the trade mark registration which appears below:
Registration No: 1337950
Owner: A. Richards Pty Ltd
Priority Date: 22 December 2009Goods:Class 1: Soils; turf soils; soil improvers; prepared soils; soil conditioners; soil wetting agents; preparations for soil treatment; fertilisers; lawn and garden fertilisers; fertilising preparations; manures; mulches; potting mixes; potting soils; and gardening products in this class
Trade Mark: BUFFALO GREEN
(‘the conflicting registration’)
The applicant adduced evidence of the use of its trade mark which purports to show continuous use before 22 December 2009 (the priority date of the conflicting registration) and thus enliven the provisions of subsection 44(4) of the Act. However, the examiner of trade marks did not accept the evidence as establishing the prior continuous use of the trade mark. In view of the trade mark examiner’s advice that she intended to formally reject the trade mark, the applicant requested to be heard.
As a delegate of the Registrar of Trade Marks, I heard the submissions of the applicant via teleconference in Canberra on 8 December 2011. Stephen Worthley of Madderns represented the applicant.
Before discussing Mr Worthley’s submissions, it is convenient to put these into context by first discussing the evidence.
The Evidence
The evidence comprises statutory declarations by:
·Peter John Everton - owner - Products of Excellence Pty Ltd (undated)
·Dallas Julie Bratchell - General Manager - Munns Lawn Company Pty Ltd (dated 1 December 2011).
·Dallas Julie Bratchell - General Manager - Munns Lawn Company Pty Ltd (dated 4 May 2011)
The declarations all attest to similar circumstances and I will quote Ms Bratchell’s earlier declaration:
In about March 2009, the Applicant agreed with Bunnings Building Supplies to supply them exclusively with product under the trade mark MUNNS BUFFALO BOOSTER. The product would no longer be sold under that mark to other customers. The Applicant would instead sell the product to other customers using a different mark. Accordingly, the Applicant decided to use the mark MUNNS BUFFALO GREEN for sales to all other customers.
Accordingly, in approximately July 2009, the Applicant arranged for an art designer, namely Mr Peter Hoffman of Lightning Designs, to redesign the packaging for the product to…
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- Case
- [2012] ATMO 16
- Decision Date
CaseChat Overview and Summary
The primary legal issue for determination was whether Munns Lawn Company Pty Ltd had established continuous use of the trade mark "MUNNS BUFFALO GREEN" before the priority date of the conflicting registration held by Products of Excellence Pty Ltd. This required the court to assess the evidence presented regarding the adoption and implementation of the new trade mark.
The Hearing Officer considered statutory declarations from Dallas Julie Bratchell, General Manager of Munns Lawn Company Pty Ltd, and Peter John Everton, owner of Products of Excellence Pty Ltd. Ms Bratchell's declarations detailed a decision made in March 2009 to supply Bunnings Building Supplies exclusively with product under the mark "MUNNS BUFFALO BOOSTER", and to use "MUNNS BUFFALO GREEN" for all other customers. Evidence was presented of redesigning packaging, obtaining quotes for new packaging, placing orders for bags featuring the new mark in October 2009, and formally notifying distributors of the change in December 2009. Despite this evidence, the Hearing Officer was not satisfied that continuous use of the trade mark "MUNNS BUFFALO GREEN" had been established prior to the priority date of the conflicting registration.
Consequently, the Hearing Officer rejected Munns Lawn Company Pty Ltd's application for the trade mark "MUNNS BUFFALO GREEN" under subsection 44(1) of the relevant Act, as the applicant had not established the necessary continuous use.
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