Miller, Frederick John v Sullivan Sprinklers Pty Ltd

Case [1984] FCA 130


IN THE FEDERAL COURT OF AUSTRALIA_

1 1

SOUTH AUSTRALIA DISTRICT REGISTRY

)

No. SAG 38 of 1983

)

GENERAL- jlJ!J-ISJDN

1

BETWEEN :

FHEPENJIj:- JOHN- M-ILLEH

P r o s e c u t o r

D e f e n d s n t

18 A p r i l ,

1984

KEELY J.

S u l l l v s n

S p r i n P - l e r s

P t y .

L i m i t e d

( t h e

c o m p a n y )

h a s

h e e n

c h a r g e d w l t h

f l v e o f f e n c e s

a g 3 i n s t

S .

59(2)

of

t h e TrCde

p p g c t l f e + - f i c $

( t h e

Act) .

Nobert

Brlar l

Sulllvan, t h e n13nsglng

d l r e c t o r

o f t h e

company

a t t h e

material

times,

h a s

h e e n

c h a r g e d

u n d e r

S .

5

of

t h e

~r~.me,s-Act

1914

w i t h

h c i n g

"k,nowirrgly

concerned

in

t h e commission of"

e a c h o f t h e f i v e

o f f e n c e s .

T h e

t e n

c h a r g e s

($ere h e a r d

t o g e t h e r

w l t h o u t

o b J e c t i o n .

M r .

P e r r y ,

R.C.,

appeared

u i t h Hr.

T.P.

t:av3nagh

f o r

t h e

p r o s e c u t o r .

A t t h e coooencement

of

the h e a r i n g Hr.

i

2 .

K e n d e l a a r s

a p p e a r e d

o n

b e h a l f

of

t h e l i q u i d a t o r

t h e

f

company

t o seek.

sn

o p p o r t u n i t y t o a d d r e s s

o

n

t h e

q u e s t i o n

o f

p e n a l t y

in

t h e

e v e n t

of

t h e company

be ing

conv ic t ed

bu t

ha5

t s k e n

n

o

a c t i v e

p a r t

i n

t h e

h e a r i n g .

H e

h a d

n o

i n s t r u c t l o n s

as .to

a plea by

t h e company

and

acco rd ing ly

a

p l e a

o f

n o t

g u i l t y bias

e n t e r e d as to each

of t h e f i v e c h a r g e s .

Hr.

M.

W r i g h t

a p p e a r e d

f o r

Mr.

S l s l l i v a n

o n l y

f o r

t h e

p u r p o s e

of

s e e l ~ i n g

leave

t o

w i t h d r a u ,

h a v i n g

a p p e a r e d

f o r

him

when

t h e

c h a r g e s

were

p r e v i o u s l y

b e f o r e

the

Court.

Mr.

S u l l l v a n

a p p e a r e d

in

p e r s o n ,

p l e a d e d

n o t

g u i l t y

t o

t h e

f i v e c h a r g e s

a n d c o n d u c t e d h i s

our1

d e f e n c e .

S e c t l o n 5 9 ( 2 ) of

t h e Act

p r o v i d e s

a s f o l l o w s

:-

"Where

a

c o r p o r a t i o n ,

r a d e

i n

or

comnlerce,

i n v i t e s ,

whether

bY

t

s d v e r t l s e o e n t

or

o t h e r w i s e ,

p e r s o n s

t o

e n g a g e

or

p a r t i c i p a t e ,

o r

t o f f e r

or

a p p l y

e n g a g e

t o

or

p s r t i c i p s t e ,

i n

s

b u s i n e s s a c t i v i t y rnvestnlent of

r e q u i r i n g

t h e

moneys by t h e

p

r s o n s

c o n c e r n e d

a n d

t h e

p e r f o r m a n c e

b y

then1

of

work

a s s o c i a t e d

w i t h

t h e

r n v e s t m e n t ,

t h e

c o r p o r a t i o n s h a l l

n o t mak.e,

w i t h respect

t o t h e p r o t i B 2 R i l i t y

or

r i s k or

any

o t h e r

m a t e r l x l

a s p e c t o f

t h e b u s r n e s c

3 c t i v l t y v

a

s t a t e m e n t

t h a t is

f a l s e

o r

l i i s l e a d l n g

lrl x msterisl particular.'

l

Each

of

t h e five

charges

a g a i n s t

t h e

company

a l l e g e s

t h a t

i t I n v i t e d a named

p e r s o n

( t h e

f r a n c h i s e e )

' t o

engsge

in

a

b u s i n e s s

a c t i v i t y

n a m e l y

t h e

s s l e

and

i n s t a l l a t i o n

of

i r r iga t icsn

and s p r i n k l e r

s y s t e m s

rcqul r lng

3.

t h e lnvestment of moneys

by

him

and

t h e p e r f o r m a n c e

by

h im

o f

uork

a s s o c i a t e d u i t h

t h e

i n v e s t m e n t , a n d

wade

w i t h

respect

t o

t h e

p r o f i t a b i l i t y

of

t h e bIJSiIWSS a c t i v i t y

a

s t a t e m e n t

t h a t

was

m i s l e a d i n g

i n

a

material

p a r t i c u l a r . "

P a r t i c u l a r s

were

i n c l u d e d

in

r e s p e c t o f e a c h c h s r g e .

I t

is c o n v e n i e n t

ta d e a l

f i r s t w i t h

t h e second

a n d

t h i r d

c h a r g e s

w h i c h ,

exce@5 3s

t o

t h e

d a t e s

of t h e

a l l e g e d

o f f e n c e s

a n d

t h e

nariIes of

t h e

f r a n c h i s e e s ,

are

i d e n t i c a l .

The

p a r t i c u l a r s were

i d e n t i c a l ,

s a v e

for

t h e name

of t h e

f r a n c h i s e e

se t

o u t

In

p a r a g r a p h

(c ) ,

and

were

i n

t h e

f o l l o w i n g

terms

:-

' P a r t i c u l a r s

The

Statement.

was made in

an u n d a t e d

l e t t e r

on

t h e

l e t t e r h e a d o f S u l l i v 2 n

S p r l n k . l e r s ,

P t y .

L i m i t e d

e n t i t l e d ' T o

whom

i t may

c o n c e r n -

T h i s

l e t t e r

is

i n f o r m

t o

y o u

of

p r o j e c t e d

ssles

volume and earnings Cor

a f r a n c h i s e e

S u l l i v a n

w l t h

S p r i n k l e r s

P t y .

L i m i t e d o v e r

t h e

f i r s t

12

months ' .

The

statement

forecast

B

g r o s s

n l o n t h l y

r s n g i n g

p r o f i t

from

42,000.00

in

t h e

f i r s t

month

t o

43,000.00 i n

t h e

t w e l f t h

month

w i t h

3

n e t p r o f i t

of $29,500.00.

T h e 5316 l e t t e r U ~ S

d e l i v e r e d t o t h e

s a i d

J o h n

Cameron

try

R o b e r t

H r ~ a n

S u l l l v a n . "

( I n

t h e

c h a r g e

r e l a t i n g

t o Mr.

O p i e

t h e

name

of

John

Bes

l

ey

O p i e

a p p e a r e d

i n

p a r a g r a p h

( c )

In

p l a c e o f

t h e name

John

Cameron)

.

T h e

l e t te r

r e f e r r e d

t o

i n

p a r a g r a p h s

( a )

and

( c )

t r i l l

be

4 .

r e f e r r e d t o

as t h e let ter

as t o projected

sales volume

and

earnings.

The

le t ter

was

d e l i v e r e d

by

Mr.

S ~ ~ l l i v m

t o

i4r. Cameron in November 1482 and t o Hr. Opie in March 1983

snd

in

e a c h case was

in

t h e f o l l o c ~ i n g terms

:-

"To whom it may conce rn .

T h i s

le t ter

is

( s i c )

inform

you

of

pro.jected

ssles

v o l u m e a n d e a r n i n g s

f o r

a

f r a n c h i s e e

w i t h

S u l l i v a n

S p r i n k l e r s

Pty.

L t d . o v e r T h i s p r o j e c t i o n

t h e

f i r s t

I2

months.

is bssed

upon

a 40 hour

working week.

We

h s v e

a l s o

assessed

t h i s

income

based

upon

our

e x p e r i e n c e and

p o t e n t i a l

knowledge s i n c e November

1976.

The

l e t t e r t h e n s e t OWL.,

under- the h e a d i n g

"Volurrle",

a

s e r i e s

of f i g u r e s

commencing at 34,000-00

for t h e f i r s t

month and

r i s i n g ,

b y

four- amounts

each of $500-00,

t o $6,000-00

in

t h e

f i f t h

month.

I t a l so

c o n t a i n e d

a

column

headed

'Gross

P r o f i t " ,

c o n t a i n i n g f igures which

were

exac t ly

one-ha l f

o f

t h e

f i g u r e s

f o r

'Volume",

connencing

a t 02,000-00

f o r

t h e

2 i r s t month

and r i s i n g , by Pour

amounts

each

of 0250-00, to

33,000-00

i n the f i f t h month.

For

t h e s i x t h to t h e t w e l f t h

o o n t h s

t h e

f i g u r e s

r e n a i r r e d

u n a l t e r e d

a t

$G,,OOO-00

s n d

33,000-00

r e s p e c t i v e l y .

T h e p r o s e c u t i o n c o n t e r c d e d

t h a t

t h e

ststeeent in

t h e

5.

l e t t e r conveyed

t h e m e a n i n g

t h a t

t h e

f r a n c h i s e e

w o u l d

e a r n

t h e f i g u r e s

t h e r e set

OUE b e c a u s e

t h o s e

f i g u r e s

r e p r e s e n t e d

t h e

c o m p a n y ' s

e e p e r i e n c e

s i n c e

November

1976.

Al though

t h e

m a t t e r

is

n o t f ree f rom

doub t

I

have

come

t o t h e c o n c l u s i o n

t h a t I

s h o u l d

n o t

u p h o l d

t h a t

s u b m i s s i o n .

As

a

matter

of

c o n t r u c t i o n it

must

be n o t e d

t h a t

t h e

l e t te r

e x p r e s s l y

u s e d

t h e word

" p o t e n t i a l '

i n

t h e

sentence

i m m e d i a t e l y

b e f o r e

t h e

c o l u m n s

04

figures

h e r e

it

re i ' e~~ed

t o

" t h i s

income

p o t e n t i a l " .

In

cons ide r ing

r rhe the r

t he

mean

ing

conveyed

try

t h e

s t a t e m e n t

i n

t h e

le t ter

was

m i s l e a d i n g ,

t h e

r e s p o n d e n t s

a r e

e n t i t l e d

t o

t h e b e n e f i t

04

o t h e r

s t a t e o e n t s

wade

t o or

g i v e n

to t h e f r a n c h i s e e at

t h e material

t i n e

t r h i c h

r e n d e r e d

i t less

Eik.ely

t h a t

t h e

s t a t e m e n t

w o u l d

b e

m l s l e a d i n g .

In

t h l s

eonnex ion

it is

relevant t h a t

t h e

a d v e r t i s e m e n t ,

t o

w h i c h

Mr.

Cameron

had

responded,

a l so r e f e r r e d

to

"potential"

income,

u s i n g

t h e

words

"Very

h igh

income

p o t e n t i a l " .

i

E l J r the r ,

Mr.

Camerorr

was

g i v e n a

l e t te r

( e x h i b i t Z),

s l g n e d

by

Hr.

S u l l i v a n ,

w h i c h

s t r e s s e d

t h e

i m p o r t a n c e

o f

t h e

compsny's

' t ra ining

s G s s i o n s "

a n d

s a i d

t h a t

it wss

most

i m p o r t a n t

'for

new

c o n t r a c t o r s

t o

l e a r n "

t h a t

t h e y

'must

a t t e n d

t h e m

t o learn hou

to nake a

3ood

p r o f i t " .

T h a t

l e t t e r

also

s a i d

. & h a t

a l l

rteu

c o n t r a c t o r s 'must

find -some

w o r k "

f o r

themselves,

s t r e s s e d t h e

i m p o r t a n c e

of

s a l e s

p r e s e n t a t i o n a n d

,

c o n c l u d e d

:

6 .

O I t b o i l s

down

t o

t h i s :

i f

y o u a t t e n d

and

s p p l y

t h e

t r a i n i n g

s e s s i o n s

3 r d

i f

y o u

are

p r e p a r e d

t o

f o r

40

h o u r s

per

week

y o u will

make

a t l e a s t

$20,000

in

your

f i r s t 15

months

bus iness .

o f

We

w i l l do our

b i t and U@

g u a r a n t e e you

t h a t

i f

you

d o y o u r s

t h e n

you

will

s u c c e e d . "

In my c o n s t r u c t i o n of

o p i n i o n

t h a t

l e t tm

is

n o t

c o n s i s t e n t

w i t h

t h e

t h e 1@tte~

as to

t h e

p r o j e c t e d

sa les volume

a n d e a r n i n g s

f o r

which

Mr.

P e r r y c o n t e n d s

-

upon

which

l e t t e r

t h e p r o s e c u t i o n

bases

t h e charge r e l a t i n g t o

Mr.

Cgmeron.

The

ssme

c o n s i d e r a t i o n s

or

s u b s t a n t i a l l y

s i m i l a r

o n e s

a p p l y

t o t h e charge

r e l a t i n g t o Hr-

Opie

which

is based

upon

t h e

s a n e

l e t te r

as

t o

p r o j e c t e d sales

volume

a n d

earnings.

H i s v i s i t to t h e company a l s o

was

i n

r e s p o n s e

t o

an

a d v e r t i s e m e n t

w h i c h

referred

to

" p o t e n t i a l

i n c o m e ' .

A

t

t h e company's

o f f ice he had been g iven

a

document

headed

'How

b e l n g

a

f r a n c h i s e e

w i t h

S u l l i v a n

S p r i n k l e r s

can

b r i n g

YOU

s e c u r i t y

a n d

p r o s p e r i b y "

m

That document

referred

t o

t h e

company

o f f e r i n g art

o p p o r t u n i t y "To

a l l o w

you t o

b u i l d a

b u s i n e s s

w h i c h

will

be

as

p r o f i t a b l e as t h e

e f f o r t

you

a r e

w l l l i n g t o p u t i n t o it t o make

it grou".

I t stressed t h a t it

p l a c e d

'great

i n ~ p o r t a r r c e

t

o n

a i n i n g '

i n c l u d i n g

S a l e 5

t r a i n i n g ,

a n d

t h a t

t h e company

'don't

s i m p l y want

any

per son

t o h e

3

f r a n c h i s e e

w i t h i n

o u r

b u s i n e s s ; .

GJe

want

t h e

p e r s o n

t o b e

t e a c h a b l e

...

p r e s e n t a b l e

( a n d )

p r e p a r e d

t o

work

5 u f f i c i e n t l y

t o

be

s a t i s f i e d

u i t h

t h e

b u s i n e s s

o p p o r t u n i t y

( i n s t e a d of)

w a i t i n g for

t h i n g s to

happen

for

them.

They

7 "

must come i n

p r e p a r e d

t o

uork..".

In

my o p i n i o n

t h a t

l e t t e r

is n o t t h e p ro jec ted

c o n s i s t e n t

w i t h

t h e

c o n s t r u c t i o n

of

the

le t te r

a s t o

sales v o l u m e

a n d

e a r n i n g s

f o r

u h i c h

Mr.

P e r r y

c o n t e n d s -

upon

rlhich

le t ter

t h e p r o s e c u t i o n bases

t h e c h a r g e

r e l a t i n g t o

M r .

Opie.

In

a d d i t i o n

Nr,

S u P l i v s n made

a n o f f e r

t o

Mr.

Ople

t h a t t h e

company

would

refund

75% o f t h e f r 3 n c h i s e

money

p a i d

by

Mr.

Opie

i f h e

d i d n o t

e a r n

840,000

in

~ I J O

y e a r s .

A

c l a u s e

wa5

i n s e r t e d

i n

h i s

c o n t r a c t

t a

t h a t

effect .

Mr.

P e r r y

s t t e n l p t e d

t o r e c o n c i l e

t h a t o f f e r a f

a

r e f u n d

w l t h

t h e

p r o s e c u t i o n ' s

c o n t e n t i o n

t h a t

t h e

l e t te r

a s ta

p r o j e c t e d

s a l e s

volunle

and

earrainss

(referred

t o

t h e

i n

c h s r g e )

c o n v e y e d

t h e

m e a n l n g

t h a t

h e

f r a n c h i s e e

w o u l d

earn

*29,500

in

t h e f i r s t t u e l v e months.

Horlever,

in

rdy

o p i n i o n

t h e y

a r e

n o t

r e c o n c i l s b l e

a n d

t h e

f i g u r e s

set

o u t

I n

t h e

l e t t e r

3 s

t o

p r o j e c t e d

e a r n i n g s

u e r e

o n l y

' p o t e n t i a l '

e a r n i n g s

w h i c h

a

f r a n c h i s e e

o c a u l d '

e a r n

d e p e n d i n g

o n

a

number

of

f s c t o r s

i n c l u d i n g

h o u

h a r d

h e

worked,

how

u e l l be

s p p l i e d

h i m s e l f

t o

t h e t r a i n i n g

s e s s i o n s

a n d

hoGJ

s u c c e s s f u l

he

was

i n

l e s r n i n g

t h e

s r t o f

s a l e s n m n s h l p .

As

t o t h e c h a r g e s g e n e r a l l y

it

was

s u b m i t t e d

b y

Mr.

P e r r y

t h a t

t h e

p r o s e c u t i o n

c o u l d

r e l y

u p o n

t h e

" c o n t e x t "

i n c l u d i n g a n

O r a l

s t a t e m e n t

r l h i c h ,

o n

Mr.

Caweran ' s

ev ldence ,

cla5

made

by

iir-

S u l l i v a n as

t o t h e s o u r c e

of

t h e f i g u r e s se t

O I J ~ in

the

le t ter .

H m e v e r ,

t h e

p a r t i c u l a r s

in

t h e

i

8 .

i n f o r m a t i o n

o n l y

refer t o

t h e

s t a t e m e n t

i n

t h e

l e t te r

and

do

n o t refer

t o

a n y

o t h e r

s t a t e n e n t

as

t o t h e

s o u r c e of

t h o s e

f i g u r e s .

i ls .

Perry

did

n o t c i t e a n y

a u t h o r i t y

i n

s u p p o r t

o f

hls

s u b a i s s i o n

t h a t

t h e

p r o s e c u t i o n

c o u l d

r e l y

upon

t h e oral

5taternent

n o t r e f e r r e d

to in

t h e p a r t i c u l a r s ;

he

h a d

a l r e a d y

conceded

in h i s

o p e n i n g

address

t h a t

t h e

p r o s e c u t i o n

was

bound

b y

its

p a r t i c u l a r s a n d n o a p p l i c a t i o n

wss

made

t o amend

theml .

B e f o r e c o n s i d e r i n g w h e t h e r

t h e e v i d e n c e e s t a h l i s h e s

b e y o n d r e a s o n s h l e d o u b t

t h a t

Plr.

S u l l i v a n d i d n o t b e l i e v e

t h e

writ ten

s t a t e m e n t

g i v e n

by

him

t o iiessrs. Cameron

and

Ople,

i t

is

c o n v e n i e n t

t o c o n s i d e r p a r a g r a p h

(b)

o f

t h e p a r t i c u l a r s

nf e a c h of a n d Etevan srhich in each case refers to a n

t h e Chree c h a r g e s r e l a t i n g

to Hessrs .

Edge,

Hansen

a l l e g e d

o r a l

s t a t e m e n t

by

i2r-

S u l l i v s n .

As

t o Mr.

Edge it uas

a l l e g e d

t h a t

Hr.

S u l l l v a n

o r a l l y

f o r e c a s t

3rt

income

of

$130,000.00

3

y e s r " .

I n h l s

e v i d e n c e Hr.

Edge

i n i t i a l l y said

that

fir.

S u l l i v a n

"indicated

t o me

t h a t I

rmuld be

able to a c h i e v e

a n income

of a b o u t

$30,000

a

y e a r " .

&sk.ed

w h a t

h e

meant

by

t h e

word

" i n d i c a t e d "

h e

s a i d

" P e r h a p s

I

shou ld

have

b en

a

b l t

c learer .

I

wanted to

a c h i e v e

a n

i n c o m e

of

a b o u t $30,000

a

y e s r a n d t h a t e a s i l y ' " .

r e a l l y

u h a t

h e

said to we Has, 'Yes, you will IJO

His

wife,

Mrs.

E d g e ,

g a v e

v i d e n c e

t h a t

Mr.

S u l l l v a n s a i d

Othat cre

would

be

a b l e

t o

e a r n

a

mininlum of

9.

G30,000

a y e x

and

t h a t would

g r ~ w , h o p e f u l l y ,

o v e r

t h e

y e a r s ' .

Mr.

E d g e a d m i t t e d

t h a t

i n

a

t e l e p h o n e c o n v e r s a t l o n

h e h a d h i s e v i d e n c e

r e f e r r e d

t o a

figclre of

020,000

p e r

year.

P u r t h e r ,

as

t o t h e

time

t a k e n t o p e r f o r m t h e

work

of

both

g i v i n g

q u o t a t i o n s

for

jabs

.and

of

i n s t a l l i n g

s p r i n k l e r

s y s t e m s uas

so d i f f e r e n t

from

t h e

v i d e n c e

o f

a

number

of

o t h e r

w i t n e s s e s

t h a t

I

am

f o r c e d

t o

t h e

c o n c l u s i o n

t h a t

e l t h e r

h e

is rtlistal*.en

in

h i s e v i d e n c e

as

t o t h e

time

r e q u i r e d

or

worked

he

a t

a

c o n s i d e r a b l y

s l o r l e r

r a t e

t h a n

o t h e r

f r a n c h i s e e s .

N o t w i t h s t a n d i n g

t h o s e

tuo matters,

I

r e g a r d hlm

a n d a l s o p o s s i b l e

Hrs.

Edge as

t r u t h f u l

w i t n e s s e s

a n d

it

is q u l t e

t h a t

Mr.

S u l l i v a n used e i t h e r

t h e

rmrds

a t t r i b u t e d

t o hlm by fir.

Edge or t h o s e a t t r i b u t e d

to him

by

Mrs. Edge or

words

c o n v e y i n g

s u b s t a n t i a l l y

t h e same

meaning.

If t h l s were

a

c i v i l

p r o c e e d i n g it

might

v e r y (Jell

b e

h e l d

t h a t

t h e

e v i d e n c e

s a t i s f i e d

t h e

c i v i l

o n u s

of

proof .

Mouever ,

t h e s e

a re cr iminal p r e c i s e l y u h a t

p r o c e e d i n g s a n d

t h e p o s s i b i l i t y

of

mistaLe as t o

was

sa id by

Mr.

S u l l i v a n 1s

s u c h t h a t

I

am

n o t

s a t i s f i e d

b e y o n d

r e a s o n a b l e

d o u b t

t h a t

t h o s e

w o r d s

were

used

r a t h e r

t h a n words

t h a t a b o u t

$30,000

" c o u l d "

be

e a r n e d .

Mr.

S u l l i v a n said

i n h i s e v i d e n c e

i n

ch ief :-

" I

would

1 i k . e

to c l a r i f y

t h e

p o i n t

o f

income t h a t

I t h i n k

I s t a r t ed t o

do a t

one

s t a g e .

I

d o

n o t

b e l i e v e

I

ever

s a i d

t o

anyone':

YOU will

earn it;

Y O U are

I

10.

d e f i n i t e l y

g o i n g

t o

e a r n X

anlount

of

money.

I made t h e

p o i n t

a l u a y s

t h s t It

C J ~ S

p o s s i b l e ,

a n d

I

d w e l t

o n

t h e

f a c t

t h a t

if YOU

were

mot iva t ed

enough

and

s t r o n g

e n o u g h

a n d

your

d e s i r e

is

t h e r e

you

c m a c h i e v e

c e r t a i n

t h i n g s ;

it

is

p o s ~ l b l e . ~

No

c r o s s - e x a m i n a t i o n

was

d i r e c t e d

to

t h a t e v i d e n c e .

Mr.

Edge was g i v e n

a n d

r e a d

a copy of t h e docunlent

( e x h i b i t

E)

headed

'Hotj

b e i n g a

f r a n c h i s e e

w i t h

S u l l i v s n

SprinP.1ers

can

b r i n g

you

securi ty

a n d

p r o s p e r i t y '

-

3

d o c u m e n t

a l s o

g i v e n

t o W. Opie.

The connerr t s made e a r l i e r

in

these r e a s o n s

a s Eo t h a t

document are

e q u a l l y re levant

here ,

e . g .

t h e stress

it

p l a c e d

upon

s e l f - m o t i v a t i o n ,

u p o n

t r3 in ing

i n sales

t e c h n i q u e s a n d

its

e x p r e s s r e f e r e n c e t o t h e

o p p o r t u n i t y

"To

a l l o t r

~ C W J

to b u i l d a

b u s i n e s s

u h i c h

t r i l l be

as p r u f i t a b l e a5 t h e eflort YOU are u i l l i n g t o p

~

i n t o it t o

t

maP.e

1%

grow".

In

c o n s i d e r i n g uhat

s t a t e m e n t ( J ~ S

made by M r .

S u l l i v a n

I

have

h a d

r e g a r d

to

t h a t

d o c u n e n t ,

t o

Mr.

Sull ivsn 's

e v i d e n c e

o n

t h a t

aspec t

and t o t h e

f ac t t h a t in

May 1982 he had

been

made

aware

t h a t

h e

T r a d e

Pract ices

C o m m i s s i o n h a d

r e c e i v e d c o m p l a i n t s a b o u t

t h e c o m p a n y a n d

t o l d

of f i n e s

for b r e a c h e s of

t h e Act-

In t h e

r e s u l t

I am

n o t

s a t i s f i e d b e y o n d 5peaP.ing t o Hr. Edge

r e a s o n a b l e

d o u b t

that

M r -

S u l l i v a n

in

.-

used

the !lords

" Y O U t r i l l d o t h a t e a s i l y "

i . e .

earn

a b o u t

'$30,000 per

y e a s

( a s

Mr.

Edge s a i d

in

e v i d e n c e ) or

t h a t

he t o l d fir.

Z

tirs.

E d g e

' t h a t

tde

would

be

,

I

a b l e t o

earn a

m i m i n u m of

~ 3 0 , 0 0 0 " p e r y e a r

( a s

Mrs.

Edge

s a i d

in

e v i d e n c e ) .

11. ..

As t o Hr.

Hansen

it uas a l l e g e d

t h a t

l a t e

i n March

1 9 8 3

M r .

S u l l i v a n

o r a l l y

'forecast

a

p r o f i t

o f

a t

l e a s t

61,500.00

t o $2,000.00

per

month".

Mr.

Hansen

gave

v idence

t h a t

M r .

S u l l i v a n

s a i d

" a n

i n c o m e

o f

b e t r l e e n

Lslp500.00

t o

32,000.06

c o u l d

e a s i l y

br

made

timnth".

per

Under

c ros s -ex3n ins t ion

hob jeve r ,

asked

t o

r e c o n s i d e r

t h e

word,

" e a s i l y "

h e

said : 'As

f a r

as my Ernoulecige,

t h a t was t h e way

I

u n d e r s t o e d

it" and,

t o a

s u g g e s t i o n

t h a t

t h e

~ m r d

" e a s i l y "

n o t

h a v e

b e e n

u s e d ,

h e

s a i d

'It

c o u l d

h a v e

b e e n

a n o t h e r

word".

He

a l s o

s a i d in

h i s

e v i d e n c e

i n

c h i e f

t h a t

Mr.

S u l l i v s n

t o l d

h im

t h a t

t h e

" f l r s t

week.

a y income

could

be

between

5350.00 and $400.00".

Under

c

oss -examinat ion

M r .

Hansen

uas

u n a b l e t o g ive a n

e x p l a n a t i o n

for

t h e

d i f f e r e n c e

between

t h a t e v i d e n c e a n d

a

s t a t e w e n t by

him

i n an

a f f i d a v i t ,

f i l e d

i n ea r l ie r

c o u r t p r o c e e d i n g s ,

i n

r h i c h h e s a i d

t h a t

t h e

f i g u r e s uere

'$300.00

to

M O O - 0 0 a

week.'.

Mr.

Hansen

a l so

a g r e e d in

cross-examination

t h a t Mr.

S u l l i v a n

t o l d

him

t h a t

t h e e s r n i n g s

were

p u t foruard

by M r .

S u l l i v a n

on t h e basls

t h a t Mr.

Hansen

" a t t e n d e d a l l t h e

t r a i n i n g s e s s i o n s "

and

t h a t

h e "worVed

hard".

t k s -

Hansen

gave

e v i d e n c e

t h a t

h e r

h u s b a n d

was t o l d $ lp50O t o !:2,000

by Mr.

Sulli*>an " t h a t he c o u l d

e s r n p

t o h e g i n

w i h ,

a month".

Hr.

Hsnsen

and

Mrs.

Hansen

weres in

my

o p i n i o n ,

t r u t h f u l

u ihesses and

were

n o t seek.ing

t o

m i s l e a d

t h e

C o u r t

in

any way.

However,

on t h e etvidence

I 3m

n o t

s a t i s f i e d

12.

beyond

r easonab le

doub t

t h a t

M r .

S u l l i v a n

s s i d

t o Mr.

Hsnsen

t h a t a n " e a s i l y " be

i n c o m e

of

b e t u e e n

31,500

t o 82,000

p e r

month

could

made or

(as a l l e g e d

i n

t h e

p a r t i c u l a r s )

t h a t " a t

l e a s t '

$1,500.00

t o 52,000.00

per

mon

th

cou

ld

be

e s rned .

As t o

Mr.

Bevan it uas a l l e g e d

t h a t

i n

A p r i l

1983

Kr.

S u l l i v a n

o r a l l y

'foreesst t h a t

a person

uho

engaged

in

t h e

s a i d b u s i n e s s a c t i v i t y

could

oake

$20,000-030,000

in t h e

f i r s t year

and u p t o

e80,OOQ

by t h e

t h i r d

or f o u r t h

y e a r ' .

In

e v i d e n c e Wr.

Bevan s a i d t h a t

Mr.

S u l l i v a n t o l d

him

t h a t h e

acoldld expect

t o fi1ak.e 520,000 t o $30,000

in

t h e f i r s t y e a r ,

g o i n g up t o

$20,000 in

t h e

t h i r d

or f o u r t h

y e a r ' .

I

a c c e p t

Mr.

Bevan's

e v i d e n c e .ss to what was s 3 i d

i n

relation t o t h e

f i r s t

year. .

In

c r o s s - e x a m i n a t i u n

h e

a g r e e d

t h 3 t in

a

l a t e r

t e l e p h o n e

c o n v e r s a t i o n

in

November

1983

h e

h a d

t o l d

Mr.

S u l l i v s n

t h a t

h e

P m e u t h a t

Mr.

S u l l i v a n

d i d

n o t

say

t o hlm

t h a t h e

(l$$-.. Bevan)

' c o u l d

e a r n

$80,000

a

y e a r ' .

Mr

m

Bevan

a g r e e d

t h a t

h e r e

c 1 8 5

'a

c o n t r a d i c t i o n

o n

face

v a l u e "

b u t

s a i d t h a t

3% t h e time

of t h e

t e l e p h o n e

c o n v e r s a t i o n

h e

had

been tal9,en

by surprise "and

I t h o u g h t by s a y i n g

t h a t

I would

get

r i d o f

y o l ~ as

quick.

a5

p o s s i b l e

I.I

I

t h o u g h t

t o g o a l o n g

w i t h

w h a t

y o u

s s i d

was

t h e

b e s t

u a y

of h a n d l i n g

i t Lhat

n i g h t " m

Ma.

Bevan

IcnerJ

t h a t

he

was

l i k e l y

b e

t o

c ross -exsmined

as

t o t h e

Nowember

1983 t e l e p h o n e c o n v e r s a t l o n

- as

was s h o u n

b y

t h e

f ac t

t h a t

h e

was

q u e s t i o n e d

on

t h a t

s u b j e c t

d u r i n 5

h i s

e v i d e n c e

in

c h i e f .

M r .

Bevan's

memory

o f

events uas a t times

poor.

I an n o t

s a t i s f i e d

b e y o n d

13 m

r e a s o n s b l e

d o u b t

t h a t

Mr.

S u l l i v a n

s p o k e

t o

him

o f

earnings

"going up

t o '380,000

in

t h e t h i r d

or

f o u r t h yearno

i

Mr.

S l J l l i v a n

sa id i n

h i s

e v i d e n c e

t h a t h e

wss

carefu l

in

w h a t

h e

s a i d

t o

t h e

p o t e n t i a l

f r a n c h i s e e s

-

p a r t i c u l a r l y a f te r

he uas

rrarned in

May 1982 try

firrn Davld

MacFarlane,

an o f f i c e s

of t h e

Trade

Bractices Commission,

t h a t f o r

a n y

b r e a c h

of

the Trade P r a c t i c e s Act

he

would

be

l i a b l e

t o a

f i n e of c510,000-#0

and t h e

r e s p o n d e n t

company

w o u l d

b

e

l i a b l e

t o

a f 5 n e of

450,000-00.

Mr.

HacFar l sne

g3ve

e v i d e n c e

t h a t

h e

h a d

p u t

Hr.

S u l l i v a n

on n o t i c e

t h a t

t h e

T rade

Practices

Commiss ion

had

r ece ived

compla in t s

atno,ut

t h e

p r a c t i c e s

of

t h e company;

f u r t h e r ,

t h a t

h e

h a d

e : : p l a i n e d

to

P5r.

S u l l i v a n

the

a c t i o n

u h i c h

m i g h t

b e

p u r s u e d

by

t h e

C o r n m i s s i o n

a n d

p

s s i b l y

r e f e r r e d

t o

c o n s e q u e n c e s

t h e

(p re sumab ly

in

the sense

of

f i n e s ) i f

any

b r e a c h of

t h e T r a d e

P r a c t i c e s

Act

o c c u r r e d .

I

am

n o t

s a t i s f e d

t h a t

Mr.

S u l l i v a n s t a t e d

t o

a n y

o f t h e Cameron,

f r a n c h i s e e s

r e f e r r e d

to

i n t h e

c h a r g e s ,

Messrs.

Edge,

Opie,

Hansen

and

Bevan,

t h a t

t h a t

p o t e n t i a l

f r a n c h i s e e

or

' a '

f r a n c h i s e e

" c r o u l d "

earn

t h e

a m o u n t

a l l e g e d

in

t h e

i n f o r m a t i o n .

Urr

a l l

the

e v i d e n c e ,

i n c l l J d i n g

t h e

d o c u m c n t a r y

e x h i b i t s

and

t h e

oral

e v i d e n c e

o f

t h e

f i v e

f r a n c h i s e e s ,

5f

t h e o t h e r f r a n c h i s e e s a n d

of

t h e o f f i c e

s t a f f

of

t h e company,

toge ther

r r i ih

that of

Mr.

S u l l i v a n a n d

of

t h e

w i t n e s s e s

s a l l e d

by

him,

I

c o n s i d e r

it

is p o s s i b l e

t h a t

M r .

14.

S u l l i v a n said

t h a t

t h e

amount i n

q u e s t l o n

i n

t h e

p s r t l cu l s r

i n s t a n c e

' c o u l d "

be

ea rned .

I

h a v e

a l s o

r e a c h e d

t h e

c o n c l u s i o n

t h a t

a l l o f

t h e

statements made

by

tlr-

S u l l i v a n as

to e a r n i n g s ,

t h e

s u b j e c t

of

t h e c h a r g e s ,

were

made

on

a

b a s i s t h a t d i d

n o t

e x c l u d e

t h e

need

for

t h e

franchisee, in

o r d e r

to

e a r n

t h e

m a t e r i a l

amount,

a

t o

t e n d

t r a i n i n g

sessions

c s i t h

u f f i c i e n t

r e g u l a r i t y

t o learn

ffon

fir.

S u l l i v a n

a n d

h i s

stsff

t h e

necessary

t e c h n i q u e s

s a l e s o a n s h i p ,

o f

to

a p p l y

t h o s e

t e c h n i q u e s

a n d

to work

hard.

In

t h i s

conne::ion

e x h i b i t s F

and D D ,

which uere r e a d by nessrs .

Edge

and

O p i e

r e s p e c t l v e l y

before

t h e y

p u r c h a s e d

t h e

f r a n c h i s e s ,

referred

i n s e v e r a l

p l a c e s

to

t h e

n e e d

for

a n d

t h e

i r d p o r t a n c e

of

t h e

f r a n c h i s e e s

b e i n g

t r a i n e d

in

s a l e s n a n s h i p .

S i m i l a r l y

Mr.

Cameron

before

P

p u r c h a s i n g

h i s

f r a n c h i s e

in

November

1982

r e a d

e x h i b l t

Z

w h i c h

s t r e s s e d

t h e

i m p o r t a n c e

of sales t r a i n i n g

a n d

t h e

need

!

f o r t h e

f r a n c h i s e e to work

hard.

Ra ment ioned ea r l l e r , Mr.

Hansen

a g r e e d

i n c r o s s - e x a m i n a t i o n

t h a t

Mr.

S u l l i v a n h a d

t o l d

him

t h a t t h e e a r n i n g s

I E P ~ put

f 0 ~ ~ 3 a s d

by

fir.

S u l l i v s n or1

t h e

b a s l s t h a t and that h e 'wort.ed hard".

Kr.

Hansen

"a t t ended

a l l t h e

t r a i n l n g

s e s s i o n s '

Hr.. Bevan s a i d

t h a t ,

when

h e

p u r c h a s e d

h i s

f r a n c h i s e

i n

A p r i l

19S3,

M r .

S u l l i v a n

t o l d

hlm

t h a t f o r

trso months

he

would

L e p r o v i d e d

by

t h e company

w l t h

n l e a d s "

b u t ,

as

t o

t h e

p e r i o d

after

t h e

two months,

M r .

B ~ ~ l l i v s n

had

"made

it clear t h a t p a s t

of

t h e job t~as a d e a l I

was

e n t e r i n g

i n t o ,

t h a t

I

would

L e r e q u i r e d

t o

d o

my

own

15.

a c q u ~ r i n g of

l eads" .

T h e

p o s i t i o n

is less

clear on

t h e

e v i d e n c e 3s

to what was s a i d by

tlr-

S u l l i v a n

o n

t h i s

a s p e c t

t o t h e

other

Pour

f r a n c h i s e e s ,

t h e

s u b j e c t

o f

t h e

c h a r g e s .

It is

n o t

n e c e s s a r y

to wake

P i n d i n g s

on

t h a t matter

b e c a u s e

t h e p a r t i c u l a r s statements were

o f

t h e

fiwe charges

do n o t s t a t e

t h 3 t any

made

t o

any of

the f i v e f r a n c h i s e e s

t h a t

t h e

company

r-rould

p r o v i d e

a l l

" l e a d s '

n e c e s s a r y

t o

e a r n

t h e

i n c o m e s

s p e c i f i e d

in

t h e

p a r t i c u l a r s .

T h e

p r o s e c u t z o n

a r g u e d t h a t i n d i f f e r e n t as t o u h e t h s r a

t$rm S u l l i v a n ,

h a v i n g

s o l d

t h e

f r a n c h z s e ,

was

Zrsncbisee s u c c e e d e d or

n o t but

I

r e j e c t

t h a t

s u b m i s s i o n

p a r t l y

b e c a u s e

o f

t h e

e v i d e n c e

as

t o

at tempts

by

the

cmpany

to

get

more

' l e a d s '

for

t h e

f r a n c h i s e e s a n d p a r t l y b e c a u s e

it

blould have been aga ins t

t h e

corllpany's

interest

t o h a v e b e e n

i n d i f f e r e n t .

T h e

p r o s e c u t i o n

h a s

f a i l e d

t o

s a t i s f y

me

beyond

r e a s o n a b l e

d o u b t

h a t ,

a t t h e m a t e r i a l

times

a l l e g e d in

t h e

e h a r g e s ,

i lr-

S u l l i v a n

d i d

n o t

b e l i e v e

t h e

s t a t e m e n t s

made

by

hzm t o

t h e

f i v e

f r a n c h i s e e s as

t o incomes

t h a t

" c o u l d "

b e

e a r n e d .

Hr.

S u l l i v a n

is

n o t

r e q u i r e d

t o s a t i s f y

t h e

C o u r t

t h a t a t t h e

material times he d i d

b e l i e v e

any

statements

h e

had made

and was

n o t o b l i g e d to

g i v e

v i d e n c e

i n

t h e case

a l t h o u g h h e e l e c t e d

t o

do

S O .

I

do

n o t

z c c e p t

e v e r y

statement

made

by

Mr.

S u l l i v a n

in

h i s

e v i d e n c e

as

b e i n g

a c c u r a t e ;

f u r t h e r ,

on

a

number

of

o c c a s i o n s

h e

s a i d

tinat

h e 113s

u n a b l e

t o

remember

16.

d e t a i l s .

He

s a i d

t h a t

:-

’ I

f e e l

a

lit-Lle b i t n e r v o u s

a b o u t

w h a t

I

am

s a y i n g ,

i n

t h e

sense of

comml t t ing

myself

t o spec i f ic

t h i n g s , b e i n g

aware

o f

t h e c ross -examinat ion coming up . B l J t I am t r y ~ n g t o be as accurate as I can, o f c o u r s e , r d i t h o u t b e i n g t o o c o m m i t t a l on

. jomething

I

am

not a b s o l u t e l y s u r e on.

Hordever,

h i s

ev idence g 3 i n e d

sone s u p p o r t frao

t h e

e v i d e n c e

of

v a r i o u s

clitnesses c a l l e d by

h i m ,

i n c l u d i n g

i n

p a r t i c u l a r

t h e

e v i d e n c e

of Mr.

Riggs ,

Nr.

Wak.ely

and Mr L.

Kevin McMshon.

I n

a d d i t i o n ,

t h e

v i d e n c e

of

Mrs.

Knoblauch,

a

u i t n e s s for

t h e

p r o s e c u t i o n ,

s u p p o r t e d

Hr-

S u l l i v a n

o n

a number of

m a t t e r s .

ilr.

S u l l i v s n uas

c r o s s - e x a u i n e d

by

ilr.

Perry

f o r

a l m o s t a

f u l l day

o f

t h e h e a r i n g

-

a

c r o s s - e x a n i n a t i o n

tdhich

o c c u p i e d

more

t h a n

80

pages

of

t h e

t r a n s c r i p t .

T h a t

c r o s s - e x a ~ l i n a t i o n

d O U b t l e S S

g a i n e d

c o n s i d e r a b l e

s u p p o r t

f r o m

t h e

d e t a i l e d

i n v e s t i g a t i o n

w h i c h

h a d

b e e n

c a r r i e d

o u t

by

t h e

T r a d e

Pract ices

Commiss ion ,

pa r t i cu la r ly

abou

t

Apr i l -May

1’383

b u t

i n c l u d i n g ,

as ment ioned

ear l ier ,

some

c o n s i d e r s t i o n

of

t h e

a f f a i r s

o f

M r .

Sull iwara

nd

tine

company

as e a r l y a s May

1982.

The

Conuission

i n

p r e p a r i n g

a n d

p r e s e n t i n g

i ts

c a s e

h a d t h e a c c o u n t a n t

b e n e f i t

of

information

s u p p l i e d

by

t h e

r e s p o n d e n t ’ s

(Mr.

Mitehell) ,

and a member

o f

t h e

o f f i c e

staff

(Mrs.

C n o b l a u c h l ,

b o t h

of

rlhom

were

c a l l e d a s w i t n e s s e s f o r

t h e

p r o s e c u t i o n ,

t o g e t h e r

r d i t h

t h e

f i v e

f r a n c h i s e e s

r e f e r r e d

t o i n

t h e .

c h a r g e s

a n d

a s u b s t a n t i a l

number o f

o t h e r

p e r s o n s

rlho

h a d b e e n f r a n c h i s e e s o f

t h e

company.

17.

The

importance

a t t a c h e d by

i$r.

S u l l i v a n

t o

t h e

f r a n c h i s e e s m a s t e r i n g t h e t e c h n i q u e s o f s e l l i n g t a u g h t

hy

h lm

a t t h e as f r a n c h i s e e s is o b v i o u s

" t r a i n i n g s e s s i o n s " a n d

t h e n a p p l y i n g

t h o s e

t e c h n i q u e s

from

s o m of

t h e exhibits t o whlch

Z

h a v e

a l r e a d y

referred and

a l so from

t h e a r t i c l e

by Mr.

S u l l i v a n ,

" S u c c e s s

M o t i v a t i o n ,

D e v e l o p m e n t " ,

( e x h i b i t

H ) .

M r .

Edge

s a i d i n h i s e v i d e n c e

t h a t

it uas handed t o hlm a s a

P r a n c h i s e e

at

a

c o n f e r e n c e of

t h e

f r a n c h i s e e s

h e l d

by

t h e

company

at

K a n g a r o o

I s l a n d

in

Navember

1932.

In

t h e

i n t r o d u c t i o n

t o

t h e

l a t t e r d o c u m e n t

Kr.

S u l l i v a n s a i d

' L e t

me

cIarn you

t h a t you a n d y013

a l o n e are t h e key

t o y o u r

h e t t e r

future.

You will

h a v e ZO

l i e i n the

bed YOU

mak.e,

d o n ' t

d i s a p p o i n t

y o u r s e l f " .

He

a l s o

s a i d

t h a t

' i n

b u s i n e s s

3

good

a t t i t u d e

is

v i t a l "

a n d

i n a

s e c t i o n

h e a d e d

" C o l d

C o n t s c t i n g '

s a i d :

" I h a v e made

a n a r t o f

creating hUSi reSS

ou t

of

' t h i n

a i r ' .

I

p r i d e

m y s e l f

o n

b e i n g

e x p e r t

t h i s

i n

a r e a .

I

b e l i e v e t h a t

t o h e a n e f f i c i e n t

small

b u s i n e s s p e r s o n

I t

1s

a

nust t o

cu l t iva te sone o e t h o d s of

c o l d

c o n t a c t i n g ,

t h e y

may

s i m p l y

b e

d o o r

t o

door,

b u s i n e s s to b u s i n e s s " .

Amongst

o t h e r

t h i n g s h e s a i d

t h a t " y o u

can't

e x p e c t

t o b e

p a i d

i f

you

have

n o t d o n e a s p e c t

t h e

uork".

He

l a i d

p a r t i c u l a r

e m p h a s i s

u p o n

t h a t

in

a

s e p a r a t e

s e c t i o n

h e a d e d ,

"If

You P a i l

- Keep

E o i n g " .

A n o t h e r

s e c t i o n

s t r e s s e d

t h a t

success depends

upon

t h e l n d l v i d u a l . p e r s e v e r a n c e

t l r . S u l l i v a n

a l s o

s t r e s s e d

t h e

i n p o r t s n c e

o f

a n d

s a i d

in

t h e

d o c u m e n t

"No mat te r

wha t

I

t e l l

y o u , no

natter what you r e a d ,

I can

o n l y

s t i m u l a t e

you

i n t o

18.

b e i n g

s u c c e s s f u l ,

you

N I J S ~ c h o o s e

t o tak.e t h e motivation and

,do i t st y o u r own

v o l l t l o n 3nd do I t Lecmse ygy

want to".

T h a t

njocument i n

g e n e r a l

sets

o u t

Mr.

S c r l l i v s n ' s

" p h i l o s o p h y " ,

a s

c a l l e d

h e

it

in

cross -examin ing

t h e

p r o s e c u t i o n ' s

o i t n e s s e s ,

t h a t

in

o r d e r

to

s u c c e e d

t h e

f r a n c h i s e e s m u s t

work.,

must

p e r s e v e r e

a n d

i f

t h e y

f a i l

must

k e e p

o n

t r y i n g .

T h e r e

nay

b e

d i 2 f e r e n t

v i e u s

as

t o

w h e t h e r

Hr.

S u l l i v a n ' s

a p p r o a c h

t o

t h e

s u b j e c t

of

s a l e s m a n s h i p

LS

correct b u t

it is

n o t Cor t h i s

C o u r t

t o seek

to d e t e r m i n e

t h a t

q u e s t i o n .

T h e

p r o s e c u t i o n

h a s

t h e

o n u s

of

s a t i s f y i n g

t h e C o u r t ststenlents a l l e g e d

t h a t

Hr.

S u l l i v a n ,

a t t h e

time

of

msking

t h e

i n

t h e

i n f o r m a t i o n ,

d i d

n o t

b e l i e v e

then1

t o be

t r u e .

tjr-

P e r r y

s o u g h t to r e l y

upon a passage

f rom

t h e

Judgment

of

Frank1

J .

i n Phnsmlpson

v

M a s t e r t o u c h

T.U.

S e r v i c e s

Pj,yp. Ljpjte!j, (1977) 15 ALR 487 s t 495

uh ich

has

b e e n c i t e d

I n

2

nuabe r

o f

la ter

j u d q n r n t s

o f

t h e

C o u r t .

T h a t

p s s s a g e

r e a d s

.ss

f o l l o w s

:-

" T h e r e f o r e , in o r d e r t o e s t a b l i s h t h a t

t h e words 'Should earn $400 per week

m i n l m u s ' c o n s t i t u t e d a fa l se s t a t e m e n t

c o n c e r n i n g

p r o f i t a b i l i t y

t h e

o f

a

b u s i n e s s

a c t i v i t y

i t

is

n e c e s s 3 r y

f o r

t h e

i n f o r m a n t t o

p r o v e t h a t

t h e d e f e n d a n t

did

n o t

b e l i e v e

t h a t

t h e

f o r e c a s t

or

p r e d i c t l o n

r r o u l d

b e

s a t i s f i e d

or

was

r e c k l e s s l y

i n d i f f e r e n t

c o n c e r n i n g

t h e

f o r e c a s t

or

p r e d l c t i o n . "

19.

In

my

o p i n i o n t h a t s ta tement

of

t h e law

d o e s

n o t

assist t h e

p r o s e c u t i o n

in

t h e

p r s e n t

case.

The

rsords

'or

wss

r e c l . . l e s s l y

i n d i f f e r e n t c o n c e r n i n g

t h e f o r e c a s t

or

p r e d i c t i o n n

re fer

t o a

s i t u a t i o n

u h e r e

t h e

p e r s o n

c h a r g e d

d i d

n o t

st

t h e

mater ia l

tinte

p o s i t i v e l y

b e l i e v e

t h a t

h i s

statement

was

untrue but had no b e l i e f t h a t

it r ~ a s

t r u e a n d

was

" r e c k l e s s l y

i n d i f f e r e n t "

as t o

rshether t h e words

uere true

or u n t r u e .

T h a t

c o n c e p t

must

b e d i s t i n g u i s h e d

from

what ,

as

I

u n d e r s t a n d

Mr.

P e r r y ' s

argrJment,

t h e

p r o s e c u t i o n

seelr.5

t o do

i n

t h e

present

proceed ings ,

name ly ,

r e l y

upon

t h e

e v i d e n t i a r y

m 3 t e r ~ s l ss

s h o w i n g

t h a t ,

e v e n

i f

M r .

S u l l i v a n

b e l i e v e d

t h e

s t a t e m e n t s ,

h e

uas

r e c k l e s s

i n

f o r m i n g

t h e

b e l i e f .

M r .

P e r r y

handed

in

rrsitten

s u b m i s s i o n s

u h i c h

made

it clear t h a t

" t h e

p r o s e c u t i o n ' s

p r i m a r y

c o n t e n t i o r a

( is)

r e c k l e s s

t h a t

i n d i f f e r e n c e "

a t t r ac t s

l i a b i l i t y .

In

my

o p i n i o n

t h e

p r o s e c u t i o n

must

e s t a b l i s h more

t h a n

t h a t ,

i n t h e

l i g h t

o f

t h e

i n f o r m a t i o n

Ir.noun

to him,

it

uas

" r e c k l e s s "

o f

Mr.

Sclllivan

to

b e l i e v e t h e s t a t e m e n t s

made

t o t h e P r a n c h i s e e s

as

t o

i n c o m e

t h a t

" c o u l d "

b e

a r n e d .

I t

m u s t

s a t i s f y

t h e

C o u r t

b e y o n d r e a s o n a b l e statements at

d o u b t

t h a t

d i d

n o t

e

l i e v e

t h e

t h e time

uhen

he

made

thew.

Evidence

as t o

w h a t Mr.

SuPlivarr knerl at t h e t i n e is, of C O ~ J P ~ ~ ,

r e l e v a n t t o

[ ; h e t h e r

h e

i n

f a c t b e l i e v e d .

But i f

Hr.

S u l l i v a n

was a n

i n c u r a b l e

o p t i n l i s t

rlho

b e l i e v e d

t h a t

i n c o m e s

n c o u l d '

h e

e s r n e d

in

circumstances

u h e r e nest

o t h e r

p e o p l e ,

w i t h

t h e

same

k.rnoIlledge,

r l ou ld

no t

have

had t h e

s a m e

b e l i e f

, t h e n

in

my

o p i n i o n

t h e statement

made

d o e s n o t c o n t r a v e n e

S.

5 9 ( 2 )

o f

20

t h e Act.

H a v i n g

r e - r e a d

t h e

t r a n s c r i p t

o f

Mr.

S u l l i v a n ' s

e v i d e n c e I

am

n o t

s a t i s f i e d

b e y o n d

r e a s o n s b l e

d o u b t

t h a t a t

t h e

mater ia l

times

h e d l d n o t b e l i e v e

t h e

statements made as

t o

income t h a t

" c o u l d "

b e

e a r n e d .

It was

u r g e d by

t h e

p r o s e c u t i o n

t h a t ,

e v e n

i f

t h e

C o u r t

uere

n o t s a t i s f i e d

as t o

t h e c h a r g e s November,

r e l a t i n g

t o t h e

s t a t e m e n t s

made

in

October

and

1982,

it s h o u l d

b e

s a t i s f i e d

b e y o n d

r e a s o n a b l e

d o u b t

t h a t

Mr.

S u l l i v a n

d l d

n o t

in

Harch

3 r d

A p r i l ,

1 9 8 3

b e l a e v e

t h e

statements made

b y

h i n

t o

Messrs.

Opie,

Hsnsen

and Bevan. t h e company's

T h i s

u b m i s s i o n

uas

s u p p o r t e d

by

e v i d e n c e

as

t o

C i n s n c i a l

p o s i t i o n ,

as t o

c o m p l a i n t s

w h i c h

h

a

d

been

made

by

t h e

f r a n c h i s e e s b o t h

t o

tlr.

S u l l i v a n a n d

t o

h i s

o f f i ce 5 ta f f

and .as

ta s t a t e n e n t s

made

t o

S u l l i v a n I n

e a r l y March

1983 by a

commi t t ee

r

rh

i

ch

had

been

e l ec t ed

by

t h e

f r a n c h i s e e s t o

make

r e p r e s e n t a t i o n s

t o

t h e

company

on

t h e l r

b e h a l f .

There

1s

c o n s i d e r a b l e

f o r c e

i n t h l s

a r g u a e n t

b u t

I

am

n o t

s a t i s f i e d

b e y o n d

r e a s o n a b l e

d o u b t

t h a t

Mr

m

S u l l l v a n

d i d

n o t

b e l i e v e

t h e

sta-Lements h e

made

i n March

and

Apri l

1 9 8 3

t o Messrs.

Opie,

Mansen

and

Bevan .

The

op t lmis t1c

a p p r o a c h u h i c h

Mr.

S u l l i v a n apparent ly

t o o k e v e n

a t t h a t time

is i l l u s t r a t e d by

t h e A p r i l

1983 "Ne ts Letter" r-lhich was

r e s d

by Mr.

Hansen and

u 'nich

uas

a n

e x h i b i t

t e n d e r e d

by

t h e

p r o s e c u t i o n .

T h e

f i n a l

p a r a q r a p h

0

2

t h a t

k w s Let te r

r e a d a s

21.

f o l l o w s

E -

'Hopefu l ly

rre

are well o n

t h e

road t o a

more e f f i c i e n t l y r u n b u s i n e s s , a t t h e

sswe time sales are still the number 1

c o n c e r n .

So

many

f a c t o r s

a f f e c t

y o u r

I

s e l l i n g

from

p e r s o n a l i t y

t o haw

c l e a n

your

s h o e s

are.

C o n c e n t r s t e

a n d

d i s c i p l i n e y o u r s e l v e s a n d h a v e

f a i t h

t h a t

I

Y O U

a c h i e v e

c a n

s u c c e s s

t h e

t h a t

S u l l i v a n s

~ ~ D I J S

is

a u t

t h e r e

f o r

t h e

t s k i n g . "

A c c o r d i n g l y

a l l

t h e

c h a r g e s

a g a i n s t

t h e

r e s p o n d e n t

conlpsny must be dismissed and it f o l l o r ~ s ,

t h a t a l l

t h e c h a r g e s

a g a i n s t Mr

S l J l l i v a n

must

a lso be

dismissed.

Dur ing

t h e

h e a r i n g

r e f e r e n c e

tms

made

t o S.

83 of

t h e

Act

w h i c h p r o v i d e s

t h a t

:-

l

'83.

I n a

p r o c e e d i n g

a g a i n s t a

p e r s o n

u n d e r

s e c t i o n

82

or

i n

a n

a p p l i c a t i o n

u n d e r

s u b - s e c t i o n

87

I1A)

for

a n

o r d e r

a g a i n s t a

p e r s o n ,

a

f i n d i n g

of

a n y

f a c t

b y 3

c o u r t made

i n

p r o c e e d i n g s

... f o r

3n

offence a g a i n s t s e c t i o n

79,

in

GJhich

t h a t

f o u n d c o n t r s v e n e d ,

b e

p e r s o n

h a

n

t o

have

or

t o

h a v e

b e e n

i n v o l v e d

i n

3

c o n t r a v e n t i o n

o f ,

a

p r o v i s i o n

o f

P a r t

1 U or

U

is pr ima

fac ie

e v i d e n c e

o f

t h a t

f a c t

a n d

t h e

f i n d i n g

nay

b e

proved by

p r o d u c t i o n of

a

document

under

t h e Se31

t h e

o f

c o u r t

from

w h i c h

t

f l n d i n g

e

a p p e a r s . "

The Court was

n o t

i n f o r m e d

w h e t h e r

a n y

p r o c e e d i n g s

u n d e r

t h e

Act

have

been

b rough t

try

any

f r a n s h i s e e

a g s i n s t

e i t h e r

Mr.

S u l l i v a n or

the company.

Having

regard to t h e

p o s s i b i l i t y

22 ,

!

of

s u c h

p r o c e e d i n g s

it

s h o u l d

b e

n o t e d

t h a t

t h e

c r i m i n a l

c h a r g e s

a g a i n s t

t h e

company

and

Hr.

S u l l i v a n

h a v e

h

e n

dismissed hecause

t h e

p r o s e c u t i o n

has f a i l e d

to s a t i s f y t h e

C o u r t

b e y o n d

r e a s o n a b l e

d o u b t

t h a t

t h e

r e s p o n d e n t s

uere

g u i l t y

o f

t h e

criwinal

offences c h a r g e d .

A p p l i c a n t s

in

any

l '.

c i v i l

x t i o n

u n d e r

t h e

Act

Hould

on ly

have

t o

s a t i s f y

t h e

C o u r t

o n

t h e

o n u s

of

p r o o f

a p p l i c a b l e

t o

c i v i l

p r o c e e d i n g s .

F u r t h e r

any

s u c h

s p p l i c m t s

u o u l d

n o t

be

c o n f i n e d

t o

t h e

narrow

" p a r t i c u l a r s '

u p o n

r r h i c h

t h e

p r o s e c u t i o n

re l ied

I n

t h e s e

p r o c e e d i n g s

-

p a r t i c u l a r s

w h i c h ,

a s

w a s

p o i n t e d

o u t

e a r l i e r ,

p r e v e n t

it

f r o m

r e l y i n g

u p o n

c e r t a i n

e v i d e n c e

t o

e s t a t a l i s h

c o n t r a v e n t i o n s

of

t h e

Act.

Accord ing ly ,

it

d o e s

n o t f o l l o w p r o c e c d i n g s

Prom

t h e

d i s m i s s a l

of

t h e

c h a r g e s

i n

t h e

p r e s e n t

t h a t

a n y

c i v i l

p r o c e e d i n g s

b r o u g h t

by

sny o f

t h e

f r a n c h i s e e s ssould

f a i l .

Details
AGLC
Miller, Frederick John v Sullivan Sprinklers Pty Ltd [1984] FCA 130
Case
[1984] FCA 130
Decision Date

CaseChat Overview and Summary

In the Federal Court of Australia, Frederick John Miller brought charges against Sullivan Sprinklers Pty Ltd and Robert Brian Sullivan, its managing director, under the Trade Practices Act. The charges against the company were for making false or misleading statements regarding the profitability of the business, specifically in relation to the sale and installation of irrigation and sprinkler systems. The charges against Sullivan were for knowingly being concerned in the commission of these offences. The case proceeded without objection, and the company pleaded not guilty to all charges. The court had to determine whether the statements made by Sullivan to potential franchisees regarding the income that could be earned were misleading and whether Sullivan genuinely believed in the truth of those statements. The court found that the statements were not misleading as they were presented as potential earnings that depended on various factors, including the effort and skill of the franchisee. Furthermore, the court concluded that Sullivan did not genuinely believe the statements to be true, and thus, the charges against both the company and Sullivan were dismissed. The court emphasized that the dismissal of the criminal charges did not preclude potential civil proceedings by franchisees under the Act, as civil proceedings would have a lower burden of proof.

Orders

Orders of the court

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Background

Background to the litigation

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Evidence

Evidence Before The Court

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Decision

Reasons for decision

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Ratio Decidendi

Legal Principle Established

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