Miller, Frederick John v Sullivan Sprinklers Pty Ltd
[1984] FCA 130
•18 Apr 1984
| IN THE FEDERAL COURT OF AUSTRALIA_ | 1 1 | ||
| SOUTH AUSTRALIA DISTRICT REGISTRY |
| ||
| ) | |||
| GENERAL- jlJ!J-ISJDN | 1 | ||
| BETWEEN : |
FHEPENJIj:- JOHN- M-ILLEH
P r o s e c u t o r
D e f e n d s n t
| 18 A p r i l , | 1984 | KEELY J. |
| S u l l l v s n | S p r i n P - l e r s | P t y . | L i m i t e d | ( t h e | c o m p a n y ) | h a s |
| h e e n | c h a r g e d w l t h | f l v e o f f e n c e s | a g 3 i n s t | S . | 59(2) | of | t h e TrCde |
| p p g c t l f e + - f i c $ | ( t h e | Act) . | Nobert | Brlar l | Sulllvan, t h e n13nsglng |
| d l r e c t o r | o f t h e | company | a t t h e | material | times, | h a s | h e e n |
| c h a r g e d | u n d e r | S . | 5 | of | t h e | ~r~.me,s-Act | 1914 | w i t h | h c i n g |
| "k,nowirrgly | concerned | in | t h e commission of" | e a c h o f t h e f i v e |
| o f f e n c e s . | T h e | t e n | c h a r g e s | ($ere h e a r d | t o g e t h e r | w l t h o u t |
o b J e c t i o n .
| M r . | P e r r y , | R.C., | appeared | u i t h Hr. | T.P. | t:av3nagh |
| f o r | t h e | p r o s e c u t o r . | A t t h e coooencement | of | the h e a r i n g Hr. |
| i |
2 .
| K e n d e l a a r s | a p p e a r e d | o n | b e h a l f | of | t h e l i q u i d a t o r | t h e | f |
| company | t o seek. | sn | o p p o r t u n i t y t o a d d r e s s | o | n | t h e | q u e s t i o n | o f |
| p e n a l t y | in | t h e | e v e n t | of | t h e company | be ing | conv ic t ed | bu t | ha5 |
| t s k e n | n | o | a c t i v e | p a r t | i n | t h e | h e a r i n g . | H e | h a d | n o | i n s t r u c t l o n s |
| as .to | a plea by | t h e company | and | acco rd ing ly | a | p l e a | o f | n o t |
| g u i l t y bias | e n t e r e d as to each | of t h e f i v e c h a r g e s . | Hr. | M. |
| W r i g h t | a p p e a r e d | f o r | Mr. | S l s l l i v a n | o n l y | f o r | t h e | p u r p o s e | of |
| s e e l ~ i n g | leave | t o | w i t h d r a u , | h a v i n g | a p p e a r e d | f o r | him | when | t h e |
| c h a r g e s | were | p r e v i o u s l y | b e f o r e | the | Court. | Mr. | S u l l l v a n |
| a p p e a r e d | in | p e r s o n , | p l e a d e d | n o t | g u i l t y | t o | t h e | f i v e c h a r g e s |
| a n d c o n d u c t e d h i s | our1 | d e f e n c e . |
| S e c t l o n 5 9 ( 2 ) of | t h e Act | p r o v i d e s | a s f o l l o w s | :- |
| "Where | a | c o r p o r a t i o n , | r a d e | i n | or |
| comnlerce, | i n v i t e s , | whether | bY | t |
| s d v e r t l s e o e n t | or | o t h e r w i s e , | p e r s o n s | t o |
| e n g a g e | or | p a r t i c i p a t e , | o r | t o f f e r | or |
| a p p l y | e n g a g e | t o | or | p s r t i c i p s t e , | i n | s |
| b u s i n e s s a c t i v i t y rnvestnlent of | r e q u i r i n g | t h e |
| moneys by t h e | p | r s o n s |
| c o n c e r n e d | a n d | t h e | p e r f o r m a n c e | b y | then1 | of |
| work | a s s o c i a t e d | w i t h | t h e | r n v e s t m e n t , | t h e |
| c o r p o r a t i o n s h a l l | n o t mak.e, | w i t h respect |
| t o t h e p r o t i B 2 R i l i t y | or | r i s k or | any | o t h e r |
| m a t e r l x l | a s p e c t o f | t h e b u s r n e s c | 3 c t i v l t y v |
| a | s t a t e m e n t | t h a t is | f a l s e | o r | l i i s l e a d l n g |
| lrl x msterisl particular.' | l |
| Each | of | t h e five | charges | a g a i n s t | t h e | company |
| a l l e g e s | t h a t | i t I n v i t e d a named | p e r s o n | ( t h e | f r a n c h i s e e ) | ' t o |
| engsge | in | a | b u s i n e s s | a c t i v i t y | n a m e l y | t h e | s s l e | and |
| i n s t a l l a t i o n | of | i r r iga t icsn | and s p r i n k l e r | s y s t e m s | rcqul r lng |
3.
| t h e lnvestment of moneys | by | him | and | t h e p e r f o r m a n c e | by | h im | o f |
| uork | a s s o c i a t e d u i t h | t h e | i n v e s t m e n t , a n d | wade | w i t h | respect | t o |
| t h e | p r o f i t a b i l i t y | of | t h e bIJSiIWSS a c t i v i t y | a | s t a t e m e n t | t h a t |
| was | m i s l e a d i n g | i n | a | material | p a r t i c u l a r . " | P a r t i c u l a r s | were |
| i n c l u d e d | in | r e s p e c t o f e a c h c h s r g e . |
| I t | is c o n v e n i e n t | ta d e a l | f i r s t w i t h | t h e second | a n d |
| t h i r d | c h a r g e s | w h i c h , | exce@5 3s | t o | t h e | d a t e s | of t h e | a l l e g e d |
| o f f e n c e s | a n d | t h e | nariIes of | t h e | f r a n c h i s e e s , | are | i d e n t i c a l . |
| The | p a r t i c u l a r s were | i d e n t i c a l , | s a v e | for | t h e name | of t h e |
| f r a n c h i s e e | se t | o u t | In | p a r a g r a p h | (c ) , | and | were | i n | t h e |
| f o l l o w i n g | terms | :- |
' P a r t i c u l a r s
| The | Statement. | was made in | an u n d a t e d |
| l e t t e r | on | t h e | l e t t e r h e a d o f S u l l i v 2 n |
| S p r l n k . l e r s , | P t y . | L i m i t e d | e n t i t l e d ' T o |
| whom | i t may | c o n c e r n - | T h i s | l e t t e r | is |
| i n f o r m | t o | y o u | of | p r o j e c t e d | ssles |
| volume and earnings Cor | a f r a n c h i s e e |
| S u l l i v a n | w l t h | S p r i n k l e r s | P t y . |
| L i m i t e d o v e r | t h e | f i r s t | 12 | months ' . |
| The | statement | forecast | B | g r o s s |
| n l o n t h l y | r s n g i n g | p r o f i t | from |
| 42,000.00 | in | t h e | f i r s t | month | t o |
| 43,000.00 i n | t h e | t w e l f t h | month | w i t h |
| 3 | n e t p r o f i t | of $29,500.00. |
| T h e 5316 l e t t e r U ~ S | d e l i v e r e d t o t h e |
| s a i d | J o h n | Cameron | try | R o b e r t | H r ~ a n |
| S u l l l v a n . " | ( I n | t h e | c h a r g e | r e l a t i n g |
| t o Mr. | O p i e | t h e | name | of | John | Bes | l | ey |
| O p i e | a p p e a r e d | i n | p a r a g r a p h | ( c ) | In |
| p l a c e o f | t h e name | John | Cameron) | . |
| T h e | l e t te r | r e f e r r e d | t o | i n | p a r a g r a p h s | ( a ) | and | ( c ) | t r i l l | be |
4 .
| r e f e r r e d t o | as t h e let ter | as t o projected | sales volume | and |
| earnings. |
| The | le t ter | was | d e l i v e r e d | by | Mr. | S ~ ~ l l i v m | t o |
i4r. Cameron in November 1482 and t o Hr. Opie in March 1983
| snd | in | e a c h case was | in | t h e f o l l o c ~ i n g terms | :- |
"To whom it may conce rn .
| T h i s | le t ter | is | ( s i c ) | inform | you | of |
| pro.jected | ssles | v o l u m e a n d e a r n i n g s | f o r | a |
| f r a n c h i s e e | w i t h | S u l l i v a n | S p r i n k l e r s | Pty. |
| L t d . o v e r T h i s p r o j e c t i o n | t h e | f i r s t | I2 | months. |
| is bssed | upon | a 40 hour |
working week.
| We | h s v e | a l s o | assessed | t h i s | income |
| based | upon | our | e x p e r i e n c e and |
p o t e n t i a l
| knowledge s i n c e November | 1976. |
| The | l e t t e r t h e n s e t OWL., | under- the h e a d i n g | "Volurrle", | a | s e r i e s |
| of f i g u r e s | commencing at 34,000-00 | for t h e f i r s t | month and |
| r i s i n g , | b y | four- amounts | each of $500-00, | t o $6,000-00 | in | t h e |
| f i f t h | month. | I t a l so | c o n t a i n e d | a | column | headed | 'Gross |
| P r o f i t " , | c o n t a i n i n g f igures which | were | exac t ly | one-ha l f | o f |
| t h e | f i g u r e s | f o r | 'Volume", | connencing | a t 02,000-00 | f o r | t h e |
| 2 i r s t month | and r i s i n g , by Pour | amounts | each | of 0250-00, to |
| 33,000-00 | i n the f i f t h month. | For | t h e s i x t h to t h e t w e l f t h |
| o o n t h s | t h e | f i g u r e s | r e n a i r r e d | u n a l t e r e d | a t | $G,,OOO-00 | s n d |
| 33,000-00 | r e s p e c t i v e l y . | ||||
|
5.
| l e t t e r conveyed | t h e m e a n i n g | t h a t | t h e | f r a n c h i s e e | w o u l d | e a r n |
| t h e f i g u r e s | t h e r e set | OUE b e c a u s e | t h o s e | f i g u r e s | r e p r e s e n t e d |
| t h e | c o m p a n y ' s | e e p e r i e n c e | s i n c e | November | 1976. | Al though | t h e |
| m a t t e r | is | n o t f ree f rom | doub t | I | have | come | t o t h e c o n c l u s i o n |
| t h a t I | s h o u l d | n o t | u p h o l d | t h a t | s u b m i s s i o n . | As | a | matter | of |
| c o n t r u c t i o n it | must | be n o t e d | t h a t | t h e | l e t te r | e x p r e s s l y | u s e d |
| t h e word | " p o t e n t i a l ' | i n | t h e | sentence | i m m e d i a t e l y | b e f o r e | t h e |
| c o l u m n s | 04 | figures | h e r e | it | re i ' e~~ed | t o | " t h i s | income |
p o t e n t i a l " .
| In | cons ide r ing | r rhe the r | t he | mean | ing | conveyed | try | t h e |
| s t a t e m e n t | i n | t h e | le t ter | was | m i s l e a d i n g , | t h e | r e s p o n d e n t s | a r e |
| e n t i t l e d | t o | t h e b e n e f i t | 04 | o t h e r | s t a t e o e n t s | wade | t o or | g i v e n |
| to t h e f r a n c h i s e e at | t h e material | t i n e | t r h i c h | r e n d e r e d | i t less |
| Eik.ely | t h a t | t h e | s t a t e m e n t | w o u l d | b e | m l s l e a d i n g . | In | t h l s |
| eonnex ion | it is | relevant t h a t | t h e | a d v e r t i s e m e n t , | t o | w h i c h |
| Mr. | Cameron | had | responded, | a l so r e f e r r e d | to | "potential" |
| income, | u s i n g | t h e | words | "Very | h igh | income | p o t e n t i a l " . |
i
| E l J r the r , | Mr. | Camerorr | was | g i v e n a | l e t te r | ( e x h i b i t Z), | s l g n e d |
| by | Hr. | S u l l i v a n , | w h i c h | s t r e s s e d | t h e | i m p o r t a n c e | o f | t h e |
| compsny's | ' t ra ining | s G s s i o n s " | a n d | s a i d | t h a t | it wss | most |
| i m p o r t a n t | 'for | new | c o n t r a c t o r s | t o | l e a r n " | t h a t | t h e y | 'must |
| a t t e n d | t h e m | t o learn hou | to nake a | 3ood | p r o f i t " . | T h a t | l e t t e r |
| also | s a i d | . & h a t | a l l | rteu | c o n t r a c t o r s 'must | find -some | w o r k " | f o r |
| themselves, | s t r e s s e d t h e | i m p o r t a n c e | of | s a l e s | p r e s e n t a t i o n a n d |
| , | c o n c l u d e d | : |
6 .
| O I t b o i l s | down | t o | t h i s : | i f | y o u a t t e n d |
| and | s p p l y | t h e | t r a i n i n g | s e s s i o n s | 3 r d | i f |
| y o u | are | p r e p a r e d | t o | f o r | 40 | h o u r s | per |
| week | y o u will | make | a t l e a s t | $20,000 | in |
| your | f i r s t 15 | months | bus iness . | o f | We |
| w i l l do our | b i t and U@ | g u a r a n t e e you | t h a t |
| i f | you | d o y o u r s | t h e n | you | will | s u c c e e d . " |
| In my c o n s t r u c t i o n of | o p i n i o n | t h a t | l e t tm | is | n o t | c o n s i s t e n t | w i t h | t h e |
| t h e 1@tte~ | as to | t h e | p r o j e c t e d | sa les volume |
| a n d e a r n i n g s | f o r | which | Mr. | P e r r y c o n t e n d s | - | upon | which | l e t t e r |
| t h e p r o s e c u t i o n | bases | t h e charge r e l a t i n g t o | Mr. | Cgmeron. |
| The | ssme | c o n s i d e r a t i o n s | or | s u b s t a n t i a l l y | s i m i l a r |
| o n e s | a p p l y | t o t h e charge | r e l a t i n g t o Hr- | Opie | which | is based |
| upon | t h e | s a n e | l e t te r | as | t o | p r o j e c t e d sales | volume | a n d |
| earnings. | H i s v i s i t to t h e company a l s o | was | i n | r e s p o n s e | t o |
| an | a d v e r t i s e m e n t | w h i c h | referred | to | " p o t e n t i a l | i n c o m e ' . | A | t |
| t h e company's | o f f ice he had been g iven | a | document | headed | 'How |
| b e l n g | a | f r a n c h i s e e | w i t h | S u l l i v a n | S p r i n k l e r s | can | b r i n g | YOU |
| s e c u r i t y | a n d | p r o s p e r i b y " | m | That document | referred | t o | t h e |
| company | o f f e r i n g art | o p p o r t u n i t y "To | a l l o w | you t o | b u i l d a |
| b u s i n e s s | w h i c h | will | be | as | p r o f i t a b l e as t h e | e f f o r t | you | a r e |
| w l l l i n g t o p u t i n t o it t o make | it grou". | I t stressed t h a t it |
| p l a c e d | 'great | i n ~ p o r t a r r c e | t | o n | a i n i n g ' | i n c l u d i n g | S a l e 5 |
| t r a i n i n g , | a n d | t h a t | t h e company | 'don't | s i m p l y want | any | per son |
| t o h e | 3 | f r a n c h i s e e | w i t h i n | o u r | b u s i n e s s ; . | GJe | want | t h e | p e r s o n |
| t o b e | t e a c h a b l e | ... | p r e s e n t a b l e | ( a n d ) | p r e p a r e d | t o | work |
| 5 u f f i c i e n t l y | t o | be | s a t i s f i e d | u i t h | t h e | b u s i n e s s | o p p o r t u n i t y |
| ( i n s t e a d of) | w a i t i n g for | t h i n g s to | happen | for | them. | They |
7 "
| must come i n | p r e p a r e d | t o | uork..". | In | my o p i n i o n | t h a t | l e t t e r |
| is n o t t h e p ro jec ted | c o n s i s t e n t | w i t h | t h e | c o n s t r u c t i o n | of | the | le t te r | a s t o |
| sales v o l u m e | a n d | e a r n i n g s | f o r | u h i c h | Mr. | P e r r y |
| c o n t e n d s - | upon | rlhich | le t ter | t h e p r o s e c u t i o n bases | t h e c h a r g e |
| r e l a t i n g t o | M r . | Opie. |
| In | a d d i t i o n | Nr, | S u P l i v s n made | a n o f f e r | t o | Mr. | Ople |
| t h a t t h e | company | would | refund | 75% o f t h e f r 3 n c h i s e | money | p a i d |
| by | Mr. | Opie | i f h e | d i d n o t | e a r n | 840,000 | in | ~ I J O | y e a r s . | A |
| c l a u s e | wa5 | i n s e r t e d | i n | h i s | c o n t r a c t | t a | t h a t | effect . | Mr. |
| P e r r y | s t t e n l p t e d | t o r e c o n c i l e | t h a t o f f e r a f | a | r e f u n d | w l t h | t h e |
| p r o s e c u t i o n ' s | c o n t e n t i o n | t h a t | t h e | l e t te r | a s ta | p r o j e c t e d |
| s a l e s | volunle | and | earrainss | (referred | t o | t h e | i n | c h s r g e ) |
| c o n v e y e d | t h e | m e a n l n g | t h a t | h e | f r a n c h i s e e | w o u l d | earn | *29,500 |
| in | t h e f i r s t t u e l v e months. | Horlever, | in | rdy | o p i n i o n | t h e y | a r e |
| n o t | r e c o n c i l s b l e | a n d | t h e | f i g u r e s | set | o u t | I n | t h e | l e t t e r | 3 s | t o |
| p r o j e c t e d | e a r n i n g s | u e r e | o n l y | ' p o t e n t i a l ' | e a r n i n g s | w h i c h | a |
| f r a n c h i s e e | o c a u l d ' | e a r n | d e p e n d i n g | o n | a | number | of | f s c t o r s |
| i n c l u d i n g | h o u | h a r d | h e | worked, | how | u e l l be | s p p l i e d | h i m s e l f | t o |
| t h e t r a i n i n g | s e s s i o n s | a n d | hoGJ | s u c c e s s f u l | he | was | i n | l e s r n i n g |
| t h e | s r t o f | s a l e s n m n s h l p . |
| As | t o t h e c h a r g e s g e n e r a l l y | it | was | s u b m i t t e d | b y | Mr. |
| P e r r y | t h a t | t h e | p r o s e c u t i o n | c o u l d | r e l y | u p o n | t h e | " c o n t e x t " |
| i n c l u d i n g a n | O r a l | s t a t e m e n t | r l h i c h , | o n | Mr. | Caweran ' s | ev ldence , |
| cla5 | made | by | iir- | S u l l i v a n as | t o t h e s o u r c e | of | t h e f i g u r e s se t |
| O I J ~ in | the | le t ter . | H m e v e r , | t h e | p a r t i c u l a r s | in | t h e |
i
8 .
| i n f o r m a t i o n | o n l y | refer t o | t h e | s t a t e m e n t | i n | t h e | l e t te r | and | do |
| n o t refer | t o | a n y | o t h e r | s t a t e n e n t | as | t o t h e | s o u r c e of | t h o s e |
| f i g u r e s . | i ls . | Perry | did | n o t c i t e a n y | a u t h o r i t y | i n | s u p p o r t | o f |
| hls | s u b a i s s i o n | t h a t | t h e | p r o s e c u t i o n | c o u l d | r e l y | upon | t h e oral |
| 5taternent | n o t r e f e r r e d | to in | t h e p a r t i c u l a r s ; | he | h a d | a l r e a d y |
| conceded | in h i s | o p e n i n g | address | t h a t | t h e | p r o s e c u t i o n | was |
| bound | b y | its | p a r t i c u l a r s a n d n o a p p l i c a t i o n | wss | made | t o amend |
| theml . |
| B e f o r e c o n s i d e r i n g w h e t h e r | t h e e v i d e n c e e s t a h l i s h e s |
| b e y o n d r e a s o n s h l e d o u b t | t h a t | Plr. | S u l l i v a n d i d n o t b e l i e v e | t h e |
| writ ten | s t a t e m e n t | g i v e n | by | him | t o iiessrs. Cameron | and | Ople, |
| i t | is | c o n v e n i e n t | t o c o n s i d e r p a r a g r a p h | (b) | o f | t h e p a r t i c u l a r s |
| nf e a c h of a n d Etevan srhich in each case refers to a n | t h e Chree c h a r g e s r e l a t i n g | to Hessrs . | Edge, | Hansen |
| a l l e g e d | o r a l |
| s t a t e m e n t | by | i2r- | S u l l i v s n . |
| As | t o Mr. | Edge it uas | a l l e g e d | t h a t | Hr. | S u l l l v a n |
| o r a l l y | f o r e c a s t | 3rt | income | of | $130,000.00 | 3 | y e s r " . | I n h l s |
| e v i d e n c e Hr. | Edge | i n i t i a l l y said | that | fir. | S u l l i v a n | "indicated |
| t o me | t h a t I | rmuld be | able to a c h i e v e | a n income | of a b o u t |
| $30,000 | a | y e a r " . | &sk.ed | w h a t | h e | meant | by | t h e | word |
| " i n d i c a t e d " | h e | s a i d | " P e r h a p s | I | shou ld | have | b en | a | b l t |
| c learer . | I | wanted to | a c h i e v e | a n | i n c o m e | of | a b o u t $30,000 | a |
| y e s r a n d t h a t e a s i l y ' " . | r e a l l y | u h a t | h e | said to we Has, 'Yes, you will IJO |
| His | wife, | Mrs. | E d g e , | g a v e | v i d e n c e | t h a t | Mr. |
| S u l l l v a n s a i d | Othat cre | would | be | a b l e | t o | e a r n | a | mininlum of |
9.
| G30,000 | a y e x | and | t h a t would | g r ~ w , h o p e f u l l y , | o v e r | t h e |
| y e a r s ' . |
| Mr. | E d g e a d m i t t e d | t h a t | i n | a | t e l e p h o n e c o n v e r s a t l o n |
| h e h a d h i s e v i d e n c e | r e f e r r e d | t o a | figclre of | 020,000 | p e r | year. | P u r t h e r , |
| as | t o t h e | time | t a k e n t o p e r f o r m t h e | work | of | both |
| g i v i n g | q u o t a t i o n s | for | jabs | .and | of | i n s t a l l i n g | s p r i n k l e r |
| s y s t e m s uas | so d i f f e r e n t | from | t h e | v i d e n c e | o f | a | number | of |
| o t h e r | w i t n e s s e s | t h a t | I | am | f o r c e d | t o | t h e | c o n c l u s i o n | t h a t |
| e l t h e r | h e | is rtlistal*.en | in | h i s e v i d e n c e | as | t o t h e | time | r e q u i r e d |
| or | worked | he | a t | a | c o n s i d e r a b l y | s l o r l e r | r a t e | t h a n | o t h e r |
| f r a n c h i s e e s . | N o t w i t h s t a n d i n g | t h o s e | tuo matters, | I | r e g a r d hlm |
| a n d a l s o p o s s i b l e | Hrs. | Edge as | t r u t h f u l | w i t n e s s e s | a n d | it | is q u l t e |
| t h a t | Mr. | S u l l i v a n used e i t h e r | t h e | rmrds | a t t r i b u t e d |
| t o hlm by fir. | Edge or t h o s e a t t r i b u t e d | to him | by | Mrs. Edge or |
| words | c o n v e y i n g | s u b s t a n t i a l l y | t h e same | meaning. | If t h l s were |
| a | c i v i l | p r o c e e d i n g it | might | v e r y (Jell | b e | h e l d | t h a t | t h e |
| e v i d e n c e | s a t i s f i e d | t h e | c i v i l | o n u s | of | proof . | Mouever , | t h e s e |
| a re cr iminal p r e c i s e l y u h a t | p r o c e e d i n g s a n d | t h e p o s s i b i l i t y | of | mistaLe as t o |
| was | sa id by | Mr. | S u l l i v a n 1s | s u c h t h a t | I | am | n o t |
| s a t i s f i e d | b e y o n d | r e a s o n a b l e | d o u b t | t h a t | t h o s e | w o r d s | were | used |
| r a t h e r | t h a n words | t h a t a b o u t | $30,000 | " c o u l d " | be | e a r n e d . |
| Mr. | S u l l i v a n said | i n h i s e v i d e n c e | i n | ch ief :- |
| " I | would | 1 i k . e | to c l a r i f y | t h e | p o i n t | o f |
| income t h a t | I t h i n k | I s t a r t ed t o | do a t |
| one | s t a g e . | I | d o | n o t | b e l i e v e | I | ever | s a i d |
| t o | anyone': | YOU will | earn it; | Y O U are |
I
10.
| d e f i n i t e l y | g o i n g | t o | e a r n X | anlount | of |
| money. | I made t h e | p o i n t | a l u a y s | t h s t It |
| C J ~ S | p o s s i b l e , | a n d | I | d w e l t | o n | t h e | f a c t |
| t h a t | if YOU | were | mot iva t ed | enough | and |
| s t r o n g | e n o u g h | a n d | your | d e s i r e | is | t h e r e |
| you | c m a c h i e v e | c e r t a i n | t h i n g s ; | it | is |
p o s ~ l b l e . ~
| No | c r o s s - e x a m i n a t i o n | was | d i r e c t e d | to | t h a t e v i d e n c e . |
| Mr. | Edge was g i v e n | a n d | r e a d | a copy of t h e docunlent |
| ( e x h i b i t | E) | headed | 'Hotj | b e i n g a | f r a n c h i s e e | w i t h | S u l l i v s n |
| SprinP.1ers | can | b r i n g | you | securi ty | a n d | p r o s p e r i t y ' | - | 3 |
| d o c u m e n t | a l s o | g i v e n | t o W. Opie. | The connerr t s made e a r l i e r |
| in | these r e a s o n s | a s Eo t h a t | document are | e q u a l l y re levant |
| here , | e . g . | t h e stress | it | p l a c e d | upon | s e l f - m o t i v a t i o n , | u p o n |
| t r3 in ing | i n sales | t e c h n i q u e s a n d | its | e x p r e s s r e f e r e n c e t o t h e |
| o p p o r t u n i t y | "To | a l l o t r | ~ C W J | to b u i l d a | b u s i n e s s | u h i c h | t r i l l be |
| as p r u f i t a b l e a5 t h e eflort YOU are u i l l i n g t o p | ~ | i n t o it t o | t |
| maP.e | 1% | grow". | In | c o n s i d e r i n g uhat | s t a t e m e n t ( J ~ S | made by M r . |
| S u l l i v a n | I | have | h a d | r e g a r d | to | t h a t | d o c u n e n t , | t o | Mr. |
| Sull ivsn 's | e v i d e n c e | o n | t h a t | aspec t | and t o t h e | f ac t t h a t in |
| May 1982 he had | been | made | aware | t h a t | h e | T r a d e | Pract ices |
| C o m m i s s i o n h a d | r e c e i v e d c o m p l a i n t s a b o u t | t h e c o m p a n y a n d | t o l d |
| of f i n e s | for b r e a c h e s of | t h e Act- | In t h e | r e s u l t | I am | n o t |
| s a t i s f i e d b e y o n d 5peaP.ing t o Hr. Edge | r e a s o n a b l e | d o u b t | that | M r - | S u l l i v a n | in |
.-
| used | the !lords | " Y O U t r i l l d o t h a t e a s i l y " |
| i . e . | earn | a b o u t | '$30,000 per | y e a s | ( a s | Mr. | Edge s a i d | in |
| e v i d e n c e ) or | t h a t | he t o l d fir. | Z | tirs. | E d g e | ' t h a t | tde | would | be | , | I |
| a b l e t o | earn a | m i m i n u m of | ~ 3 0 , 0 0 0 " p e r y e a r | ( a s | Mrs. | Edge |
| s a i d | in | e v i d e n c e ) . |
11. ..
| As t o Hr. | Hansen | it uas a l l e g e d | t h a t | l a t e | i n March |
| 1 9 8 3 | M r . | S u l l i v a n | o r a l l y | 'forecast | a | p r o f i t | o f | a t | l e a s t |
| 61,500.00 | t o $2,000.00 | per | month". | Mr. | Hansen | gave | v idence |
| t h a t | M r . | S u l l i v a n | s a i d | " a n | i n c o m e | o f | b e t r l e e n | Lslp500.00 | t o |
| 32,000.06 | c o u l d | e a s i l y | br | made | timnth". | per | Under |
| c ros s -ex3n ins t ion | hob jeve r , | asked | t o | r e c o n s i d e r | t h e | word, |
| " e a s i l y " | h e | said : 'As | f a r | as my Ernoulecige, | t h a t was t h e way |
| I | u n d e r s t o e d | it" and, | t o a | s u g g e s t i o n | t h a t | t h e | ~ m r d | " e a s i l y " |
| n o t | h a v e | b e e n | u s e d , | h e | s a i d | 'It | c o u l d | h a v e | b e e n | a n o t h e r |
| word". | He | a l s o | s a i d in | h i s | e v i d e n c e | i n | c h i e f | t h a t | Mr. |
| S u l l i v s n | t o l d | h im | t h a t | t h e | " f l r s t | week. | a y income | could | be |
| between | 5350.00 and $400.00". | Under | c | oss -examinat ion | M r . |
| Hansen | uas | u n a b l e t o g ive a n | e x p l a n a t i o n | for | t h e | d i f f e r e n c e |
| between | t h a t e v i d e n c e a n d | a | s t a t e w e n t by | him | i n an | a f f i d a v i t , |
| f i l e d | i n ea r l ie r | c o u r t p r o c e e d i n g s , | i n | r h i c h h e s a i d | t h a t | t h e |
| f i g u r e s uere | '$300.00 | to | M O O - 0 0 a | week.'. | Mr. | Hansen | a l so |
| a g r e e d in | cross-examination | t h a t Mr. | S u l l i v a n | t o l d | him | t h a t |
| t h e e s r n i n g s | were | p u t foruard | by M r . | S u l l i v a n | on t h e basls |
| t h a t Mr. | Hansen | " a t t e n d e d a l l t h e | t r a i n i n g s e s s i o n s " | and | t h a t |
| h e "worVed | hard". | t k s - | Hansen | gave | e v i d e n c e | t h a t | h e r | h u s b a n d |
| was t o l d $ lp50O t o !:2,000 | by Mr. | Sulli*>an " t h a t he c o u l d | e s r n p | t o h e g i n | w i h , |
| a month". |
| Hr. | Hsnsen | and | Mrs. | Hansen | weres in | my | o p i n i o n , |
| t r u t h f u l | u ihesses and | were | n o t seek.ing | t o | m i s l e a d | t h e | C o u r t |
| in | any way. | However, | on t h e etvidence | I 3m | n o t | s a t i s f i e d |
12.
| beyond | r easonab le | doub t | t h a t | M r . | S u l l i v a n | s s i d | t o Mr. | Hsnsen |
| t h a t a n " e a s i l y " be | i n c o m e | of | b e t u e e n | 31,500 | t o 82,000 | p e r | month | could |
| made or | (as a l l e g e d | i n | t h e | p a r t i c u l a r s ) | t h a t " a t |
| l e a s t ' | $1,500.00 | t o 52,000.00 | per | mon | th | cou | ld | be | e s rned . |
| As t o | Mr. | Bevan it uas a l l e g e d | t h a t | i n | A p r i l | 1983 |
| Kr. | S u l l i v a n | o r a l l y | 'foreesst t h a t | a person | uho | engaged | in |
| t h e | s a i d b u s i n e s s a c t i v i t y | could | oake | $20,000-030,000 | in t h e |
| f i r s t year | and u p t o | e80,OOQ | by t h e | t h i r d | or f o u r t h | y e a r ' . |
| In | e v i d e n c e Wr. | Bevan s a i d t h a t | Mr. | S u l l i v a n t o l d | him | t h a t h e |
| acoldld expect | t o fi1ak.e 520,000 t o $30,000 | in | t h e f i r s t y e a r , |
| g o i n g up t o | $20,000 in | t h e | t h i r d | or f o u r t h | y e a r ' . | I | a c c e p t |
| Mr. | Bevan's | e v i d e n c e .ss to what was s 3 i d | i n | relation t o t h e |
| f i r s t | year. . | In | c r o s s - e x a m i n a t i u n | h e | a g r e e d | t h 3 t in | a | l a t e r |
| t e l e p h o n e | c o n v e r s a t i o n | in | November | 1983 | h e | h a d | t o l d | Mr. |
| S u l l i v s n | t h a t | h e | P m e u t h a t | Mr. | S u l l i v a n | d i d | n o t | say | t o hlm |
| t h a t h e | (l$$-.. Bevan) | ' c o u l d | e a r n | $80,000 | a | y e a r ' . | Mr | m | Bevan |
| a g r e e d | t h a t | h e r e | c 1 8 5 | 'a | c o n t r a d i c t i o n | o n | face | v a l u e " | b u t |
| s a i d t h a t | 3% t h e time | of t h e | t e l e p h o n e | c o n v e r s a t i o n | h e | had |
| been tal9,en | by surprise "and | I t h o u g h t by s a y i n g | t h a t | I would |
| get | r i d o f | y o l ~ as | quick. | a5 | p o s s i b l e | I.I | I | t h o u g h t | t o g o a l o n g |
| w i t h | w h a t | y o u | s s i d | was | t h e | b e s t | u a y | of h a n d l i n g | i t Lhat |
| n i g h t " m | Ma. | Bevan | IcnerJ | t h a t | he | was | l i k e l y | b e | t o |
| c ross -exsmined | as | t o t h e | Nowember | 1983 t e l e p h o n e c o n v e r s a t l o n |
| - as | was s h o u n | b y | t h e | f ac t | t h a t | h e | was | q u e s t i o n e d | on | t h a t |
| s u b j e c t | d u r i n 5 | h i s | e v i d e n c e | in | c h i e f . | M r . | Bevan's | memory | o f |
| events uas a t times | poor. | I an n o t | s a t i s f i e d | b e y o n d |
13 m
| r e a s o n s b l e | d o u b t | t h a t | Mr. | S u l l i v a n | s p o k e | t o | him | o f | earnings |
| "going up | t o '380,000 | in | t h e t h i r d | or | f o u r t h yearno |
i
| Mr. | S l J l l i v a n | sa id i n | h i s | e v i d e n c e | t h a t h e | wss |
| carefu l | in | w h a t | h e | s a i d | t o | t h e | p o t e n t i a l | f r a n c h i s e e s | - |
| p a r t i c u l a r l y a f te r | he uas | rrarned in | May 1982 try | firrn Davld |
| MacFarlane, | an o f f i c e s | of t h e | Trade | Bractices Commission, |
| t h a t f o r | a n y | b r e a c h | of | the Trade P r a c t i c e s Act | he | would | be |
| l i a b l e | t o a | f i n e of c510,000-#0 | and t h e | r e s p o n d e n t | company |
| w o u l d | b | e | l i a b l e | t o | a f 5 n e of | 450,000-00. | Mr. | HacFar l sne | g3ve |
| e v i d e n c e | t h a t | h e | h a d | p u t | Hr. | S u l l i v a n | on n o t i c e | t h a t | t h e |
| T rade | Practices | Commiss ion | had | r ece ived | compla in t s | atno,ut | t h e |
| p r a c t i c e s | of | t h e company; | f u r t h e r , | t h a t | h e | h a d | e : : p l a i n e d | to |
| P5r. | S u l l i v a n | the | a c t i o n | u h i c h | m i g h t | b e | p u r s u e d | by | t h e |
| C o r n m i s s i o n | a n d | p | s s i b l y | r e f e r r e d | t o | c o n s e q u e n c e s | t h e |
| (p re sumab ly | in | the sense | of | f i n e s ) i f | any | b r e a c h of | t h e T r a d e |
| P r a c t i c e s | Act | o c c u r r e d . |
| I | am | n o t | s a t i s f e d | t h a t | Mr. | S u l l i v a n s t a t e d | t o | a n y |
| o f t h e Cameron, | f r a n c h i s e e s | r e f e r r e d | to | i n t h e | c h a r g e s , | Messrs. | Edge, |
| Opie, | Hansen | and | Bevan, | t h a t | t h a t | p o t e n t i a l |
| f r a n c h i s e e | or | ' a ' | f r a n c h i s e e | " c r o u l d " | earn | t h e | a m o u n t | a l l e g e d |
| in | t h e | i n f o r m a t i o n . | Urr | a l l | the | e v i d e n c e , | i n c l l J d i n g | t h e |
| d o c u m c n t a r y | e x h i b i t s | and | t h e | oral | e v i d e n c e | o f | t h e | f i v e |
| f r a n c h i s e e s , | 5f | t h e o t h e r f r a n c h i s e e s a n d | of | t h e o f f i c e | s t a f f |
| of | t h e company, | toge ther | r r i ih | that of | Mr. | S u l l i v a n a n d | of | t h e |
| w i t n e s s e s | s a l l e d | by | him, | I | c o n s i d e r | it | is p o s s i b l e | t h a t | M r . |
14.
| S u l l i v a n said | t h a t | t h e | amount i n | q u e s t l o n | i n | t h e | p s r t l cu l s r |
| i n s t a n c e | ' c o u l d " | be | ea rned . |
| I | h a v e | a l s o | r e a c h e d | t h e | c o n c l u s i o n | t h a t | a l l o f | t h e |
| statements made | by | tlr- | S u l l i v a n as | to e a r n i n g s , | t h e | s u b j e c t |
| of | t h e c h a r g e s , | were | made | on | a | b a s i s t h a t d i d | n o t | e x c l u d e | t h e |
| need | for | t h e | franchisee, in | o r d e r | to | e a r n | t h e | m a t e r i a l |
| amount, | a | t o | t e n d | t r a i n i n g | sessions | c s i t h | u f f i c i e n t |
| r e g u l a r i t y | t o learn | ffon | fir. | S u l l i v a n | a n d | h i s | stsff | t h e |
| necessary | t e c h n i q u e s | s a l e s o a n s h i p , | o f | to | a p p l y | t h o s e |
| t e c h n i q u e s | a n d | to work | hard. | In | t h i s | conne::ion | e x h i b i t s F |
| and D D , | which uere r e a d by nessrs . | Edge | and | O p i e | r e s p e c t l v e l y |
| before | t h e y | p u r c h a s e d | t h e | f r a n c h i s e s , | referred | i n s e v e r a l |
| p l a c e s | to | t h e | n e e d | for | a n d | t h e | i r d p o r t a n c e | of | t h e | f r a n c h i s e e s |
| b e i n g | t r a i n e d | in | s a l e s n a n s h i p . | S i m i l a r l y | Mr. | Cameron | before |
| P |
| p u r c h a s i n g | h i s | f r a n c h i s e | in | November | 1982 | r e a d | e x h i b l t | Z |
| w h i c h | s t r e s s e d | t h e | i m p o r t a n c e | of sales t r a i n i n g | a n d | t h e | need | ! |
| f o r t h e | f r a n c h i s e e to work | hard. | Ra ment ioned ea r l l e r , Mr. |
| Hansen | a g r e e d | i n c r o s s - e x a m i n a t i o n | t h a t | Mr. | S u l l i v a n h a d | t o l d |
| him | t h a t t h e e a r n i n g s | I E P ~ put | f 0 ~ ~ 3 a s d | by | fir. | S u l l i v s n or1 | t h e |
| b a s l s t h a t and that h e 'wort.ed hard". | Kr. | Hansen | "a t t ended | a l l t h e | t r a i n l n g | s e s s i o n s ' |
| Hr.. Bevan s a i d | t h a t , | when | h e |
| p u r c h a s e d | h i s | f r a n c h i s e | i n | A p r i l | 19S3, | M r . | S u l l i v a n | t o l d | hlm |
| t h a t f o r | trso months | he | would | L e p r o v i d e d | by | t h e company | w l t h |
| n l e a d s " | b u t , | as | t o | t h e | p e r i o d | after | t h e | two months, | M r . |
| B ~ ~ l l i v s n | had | "made | it clear t h a t p a s t | of | t h e job t~as a d e a l I |
| was | e n t e r i n g | i n t o , | t h a t | I | would | L e r e q u i r e d | t o | d o | my | own |
15.
| a c q u ~ r i n g of | l eads" . | T h e | p o s i t i o n | is less | clear on | t h e |
| e v i d e n c e 3s | to what was s a i d by | tlr- | S u l l i v a n | o n | t h i s | a s p e c t |
| t o t h e | other | Pour | f r a n c h i s e e s , | t h e | s u b j e c t | o f | t h e | c h a r g e s . |
| It is | n o t | n e c e s s a r y | to wake | P i n d i n g s | on | t h a t matter | b e c a u s e |
| t h e p a r t i c u l a r s statements were | o f | t h e | fiwe charges | do n o t s t a t e | t h 3 t any |
| made | t o | any of | the f i v e f r a n c h i s e e s | t h a t | t h e |
| company | r-rould | p r o v i d e | a l l | " l e a d s ' | n e c e s s a r y | t o | e a r n | t h e |
| i n c o m e s | s p e c i f i e d | in | t h e | p a r t i c u l a r s . | T h e | p r o s e c u t z o n |
| a r g u e d t h a t i n d i f f e r e n t as t o u h e t h s r a | t$rm S u l l i v a n , | h a v i n g | s o l d | t h e | f r a n c h z s e , | was |
| Zrsncbisee s u c c e e d e d or | n o t but | I |
| r e j e c t | t h a t | s u b m i s s i o n | p a r t l y | b e c a u s e | o f | t h e | e v i d e n c e | as | t o |
| at tempts | by | the | cmpany | to | get | more | ' l e a d s ' | for | t h e |
| f r a n c h i s e e s a n d p a r t l y b e c a u s e | it | blould have been aga ins t | t h e |
| corllpany's | interest | t o h a v e b e e n | i n d i f f e r e n t . |
| T h e | p r o s e c u t i o n | h a s | f a i l e d | t o | s a t i s f y | me | beyond |
| r e a s o n a b l e | d o u b t | h a t , | a t t h e m a t e r i a l | times | a l l e g e d in | t h e |
| e h a r g e s , | i lr- | S u l l i v a n | d i d | n o t | b e l i e v e | t h e | s t a t e m e n t s | made | by |
| hzm t o | t h e | f i v e | f r a n c h i s e e s as | t o incomes | t h a t | " c o u l d " | b e |
| e a r n e d . | Hr. | S u l l i v a n | is | n o t | r e q u i r e d | t o s a t i s f y | t h e | C o u r t |
| t h a t a t t h e | material times he d i d | b e l i e v e | any | statements | h e |
| had made | and was | n o t o b l i g e d to | g i v e | v i d e n c e | i n | t h e case |
| a l t h o u g h h e e l e c t e d | t o | do | S O . |
| I | do | n o t | z c c e p t | e v e r y | statement | made | by | Mr. |
| S u l l i v a n | in | h i s | e v i d e n c e | as | b e i n g | a c c u r a t e ; | f u r t h e r , | on | a |
| number | of | o c c a s i o n s | h e | s a i d | tinat | h e 113s | u n a b l e | t o | remember |
16.
| d e t a i l s . | He | s a i d | t h a t | :- |
| ’ I | f e e l | a | lit-Lle b i t n e r v o u s | a b o u t | w h a t | I |
| am | s a y i n g , | i n | t h e | sense of | comml t t ing |
| myself | t o spec i f ic | t h i n g s , b e i n g | aware | o f |
t h e c ross -examinat ion coming up . B l J t I am t r y ~ n g t o be as accurate as I can, o f c o u r s e , r d i t h o u t b e i n g t o o c o m m i t t a l on
| . jomething | I | am | not a b s o l u t e l y s u r e on. |
| Hordever, | h i s | ev idence g 3 i n e d | sone s u p p o r t frao | t h e | e v i d e n c e |
| of | v a r i o u s | clitnesses c a l l e d by | h i m , | i n c l u d i n g | i n | p a r t i c u l a r |
| t h e | e v i d e n c e | of Mr. | Riggs , | Nr. | Wak.ely | and Mr L. | Kevin McMshon. |
| I n | a d d i t i o n , | t h e | v i d e n c e | of | Mrs. | Knoblauch, | a | u i t n e s s for |
| t h e | p r o s e c u t i o n , | s u p p o r t e d | Hr- | S u l l i v a n | o n | a number of |
| m a t t e r s . | ilr. | S u l l i v s n uas | c r o s s - e x a u i n e d | by | ilr. | Perry | f o r |
| a l m o s t a | f u l l day | o f | t h e h e a r i n g | - | a | c r o s s - e x a n i n a t i o n | tdhich |
| o c c u p i e d | more | t h a n | 80 | pages | of | t h e | t r a n s c r i p t . | T h a t |
| c r o s s - e x a ~ l i n a t i o n | d O U b t l e S S | g a i n e d | c o n s i d e r a b l e | s u p p o r t | f r o m |
| t h e | d e t a i l e d | i n v e s t i g a t i o n | w h i c h | h a d | b e e n | c a r r i e d | o u t | by | t h e |
| T r a d e | Pract ices | Commiss ion , | pa r t i cu la r ly | abou | t | Apr i l -May | 1’383 |
| b u t | i n c l u d i n g , | as ment ioned | ear l ier , | some | c o n s i d e r s t i o n | of |
| t h e | a f f a i r s | o f | M r . | Sull iwara | nd | tine | company | as e a r l y a s May |
| 1982. | The | Conuission | i n | p r e p a r i n g | a n d | p r e s e n t i n g | i ts | c a s e |
| h a d t h e a c c o u n t a n t | b e n e f i t | of | information | s u p p l i e d | by | t h e | r e s p o n d e n t ’ s |
| (Mr. | Mitehell) , | and a member | o f | t h e | o f f i c e | staff |
| (Mrs. | C n o b l a u c h l , | b o t h | of | rlhom | were | c a l l e d a s w i t n e s s e s f o r |
| t h e | p r o s e c u t i o n , | t o g e t h e r | r d i t h | t h e | f i v e | f r a n c h i s e e s | r e f e r r e d |
| t o i n | t h e . | c h a r g e s | a n d | a s u b s t a n t i a l | number o f | o t h e r | p e r s o n s |
| rlho | h a d b e e n f r a n c h i s e e s o f | t h e | company. |
17.
| The | importance | a t t a c h e d by | i$r. | S u l l i v a n | t o | t h e |
| f r a n c h i s e e s m a s t e r i n g t h e t e c h n i q u e s o f s e l l i n g t a u g h t | hy | h lm |
| a t t h e as f r a n c h i s e e s is o b v i o u s | " t r a i n i n g s e s s i o n s " a n d | t h e n a p p l y i n g | t h o s e | t e c h n i q u e s |
| from | s o m of | t h e exhibits t o whlch |
| Z | h a v e | a l r e a d y | referred and | a l so from | t h e a r t i c l e | by Mr. |
| S u l l i v a n , | " S u c c e s s | M o t i v a t i o n , | D e v e l o p m e n t " , | ( e x h i b i t | H ) . |
| M r . | Edge | s a i d i n h i s e v i d e n c e | t h a t | it uas handed t o hlm a s a |
| P r a n c h i s e e | at | a | c o n f e r e n c e of | t h e | f r a n c h i s e e s | h e l d | by | t h e |
| company | at | K a n g a r o o | I s l a n d | in | Navember | 1932. | In | t h e |
| i n t r o d u c t i o n | t o | t h e | l a t t e r d o c u m e n t | Kr. | S u l l i v a n s a i d | ' L e t | me |
| cIarn you | t h a t you a n d y013 | a l o n e are t h e key | t o y o u r | h e t t e r |
| future. | You will | h a v e ZO | l i e i n the | bed YOU | mak.e, | d o n ' t |
| d i s a p p o i n t | y o u r s e l f " . | He | a l s o | s a i d | t h a t | ' i n | b u s i n e s s | 3 | good |
| a t t i t u d e | is | v i t a l " | a n d | i n a | s e c t i o n | h e a d e d | " C o l d | C o n t s c t i n g ' |
| s a i d : | " I h a v e made | a n a r t o f | creating hUSi reSS | ou t | of | ' t h i n |
| a i r ' . | I | p r i d e | m y s e l f | o n | b e i n g | e x p e r t | t h i s | i n | a r e a . | I |
| b e l i e v e t h a t | t o h e a n e f f i c i e n t | small | b u s i n e s s p e r s o n | I t | 1s | a |
| nust t o | cu l t iva te sone o e t h o d s of | c o l d | c o n t a c t i n g , | t h e y | may |
| s i m p l y | b e | d o o r | t o | door, | b u s i n e s s to b u s i n e s s " . | Amongst | o t h e r |
| t h i n g s h e s a i d | t h a t " y o u | can't | e x p e c t | t o b e | p a i d | i f | you | have |
| n o t d o n e a s p e c t | t h e | uork". | He | l a i d | p a r t i c u l a r | e m p h a s i s | u p o n | t h a t |
| in | a | s e p a r a t e | s e c t i o n | h e a d e d , | "If | You P a i l | - Keep |
| E o i n g " . | A n o t h e r | s e c t i o n | s t r e s s e d | t h a t | success depends | upon |
| t h e l n d l v i d u a l . p e r s e v e r a n c e | t l r . S u l l i v a n | a l s o | s t r e s s e d | t h e | i n p o r t s n c e | o f |
| a n d | s a i d | in | t h e | d o c u m e n t | "No mat te r | wha t | I | t e l l |
| y o u , no | natter what you r e a d , | I can | o n l y | s t i m u l a t e | you | i n t o |
18.
| b e i n g | s u c c e s s f u l , | you | N I J S ~ c h o o s e | t o tak.e t h e motivation and |
| ,do i t st y o u r own | v o l l t l o n 3nd do I t Lecmse ygy | want to". |
| T h a t | njocument i n | g e n e r a l | sets | o u t | Mr. | S c r l l i v s n ' s |
| " p h i l o s o p h y " , | a s | c a l l e d | h e | it | in | cross -examin ing | t h e |
| p r o s e c u t i o n ' s | o i t n e s s e s , | t h a t | in | o r d e r | to | s u c c e e d | t h e |
| f r a n c h i s e e s m u s t | work., | must | p e r s e v e r e | a n d | i f | t h e y | f a i l | must |
| k e e p | o n | t r y i n g . | T h e r e | nay | b e | d i 2 f e r e n t | v i e u s | as | t o | w h e t h e r |
| Hr. | S u l l i v a n ' s | a p p r o a c h | t o | t h e | s u b j e c t | of | s a l e s m a n s h i p | LS |
| correct b u t | it is | n o t Cor t h i s | C o u r t | t o seek | to d e t e r m i n e |
| t h a t | q u e s t i o n . | T h e | p r o s e c u t i o n | h a s | t h e | o n u s | of | s a t i s f y i n g |
| t h e C o u r t ststenlents a l l e g e d | t h a t | Hr. | S u l l i v a n , | a t t h e | time | of | msking | t h e |
| i n | t h e | i n f o r m a t i o n , | d i d | n o t | b e l i e v e | then1 |
| t o be | t r u e . |
| tjr- | P e r r y | s o u g h t to r e l y | upon a passage | f rom | t h e |
| Judgment | of | Frank1 | J . | i n Phnsmlpson | v | M a s t e r t o u c h | T.U. | S e r v i c e s |
| Pj,yp. Ljpjte!j, (1977) 15 ALR 487 s t 495 | uh ich | has | b e e n c i t e d | I n |
| 2 | nuabe r | o f | la ter | j u d q n r n t s | o f | t h e | C o u r t . | T h a t | p s s s a g e | r e a d s |
| .ss | f o l l o w s | :- |
" T h e r e f o r e , in o r d e r t o e s t a b l i s h t h a t
t h e words 'Should earn $400 per week
m i n l m u s ' c o n s t i t u t e d a fa l se s t a t e m e n t
| c o n c e r n i n g | p r o f i t a b i l i t y | t h e | o f | a |
| b u s i n e s s | a c t i v i t y | i t | is | n e c e s s 3 r y | f o r | t h e |
| i n f o r m a n t t o | p r o v e t h a t | t h e d e f e n d a n t | did |
| n o t | b e l i e v e | t h a t | t h e | f o r e c a s t | or |
| p r e d i c t l o n | r r o u l d | b e | s a t i s f i e d | or | was |
| r e c k l e s s l y | i n d i f f e r e n t | c o n c e r n i n g | t h e |
| f o r e c a s t | or | p r e d l c t i o n . " |
19.
| In | my | o p i n i o n t h a t s ta tement | of | t h e law | d o e s | n o t | assist t h e |
| p r o s e c u t i o n | in | t h e | p r s e n t | case. | The | rsords | 'or | wss |
| r e c l . . l e s s l y | i n d i f f e r e n t c o n c e r n i n g | t h e f o r e c a s t | or | p r e d i c t i o n n |
| re fer | t o a | s i t u a t i o n | u h e r e | t h e | p e r s o n | c h a r g e d | d i d | n o t | st | t h e |
| mater ia l | tinte | p o s i t i v e l y | b e l i e v e | t h a t | h i s | statement | was |
| untrue but had no b e l i e f t h a t | it r ~ a s | t r u e a n d | was | " r e c k l e s s l y |
| i n d i f f e r e n t " | as t o | rshether t h e words | uere true | or u n t r u e . |
| T h a t | c o n c e p t | must | b e d i s t i n g u i s h e d | from | what , | as | I | u n d e r s t a n d |
| Mr. | P e r r y ' s | argrJment, | t h e | p r o s e c u t i o n | seelr.5 | t o do | i n | t h e |
| present | proceed ings , | name ly , | r e l y | upon | t h e | e v i d e n t i a r y |
| m 3 t e r ~ s l ss | s h o w i n g | t h a t , | e v e n | i f | M r . | S u l l i v a n | b e l i e v e d | t h e |
| s t a t e m e n t s , | h e | uas | r e c k l e s s | i n | f o r m i n g | t h e | b e l i e f . | M r . | P e r r y |
| handed | in | rrsitten | s u b m i s s i o n s | u h i c h | made | it clear t h a t | " t h e |
| p r o s e c u t i o n ' s | p r i m a r y | c o n t e n t i o r a | ( is) | r e c k l e s s | t h a t |
| i n d i f f e r e n c e " | a t t r ac t s | l i a b i l i t y . | In | my | o p i n i o n | t h e |
| p r o s e c u t i o n | must | e s t a b l i s h more | t h a n | t h a t , | i n t h e | l i g h t | o f |
| t h e | i n f o r m a t i o n | Ir.noun | to him, | it | uas | " r e c k l e s s " | o f | Mr. |
| Sclllivan | to | b e l i e v e t h e s t a t e m e n t s | made | t o t h e P r a n c h i s e e s | as |
| t o | i n c o m e | t h a t | " c o u l d " | b e | a r n e d . | I t | m u s t | s a t i s f y | t h e | C o u r t |
| b e y o n d r e a s o n a b l e statements at | d o u b t | t h a t | d i d | n o t | e | l i e v e | t h e |
| t h e time | uhen | he | made | thew. | Evidence | as t o |
| w h a t Mr. | SuPlivarr knerl at t h e t i n e is, of C O ~ J P ~ ~ , | r e l e v a n t t o |
| [ ; h e t h e r | h e | i n | f a c t b e l i e v e d . | But i f | Hr. | S u l l i v a n | was a n |
| i n c u r a b l e | o p t i n l i s t | rlho | b e l i e v e d | t h a t | i n c o m e s | n c o u l d ' | h e |
| e s r n e d | in | circumstances | u h e r e nest | o t h e r | p e o p l e , | w i t h | t h e |
| same | k.rnoIlledge, | r l ou ld | no t | have | had t h e | s a m e | b e l i e f | , t h e n | in |
| my | o p i n i o n | t h e statement | made | d o e s n o t c o n t r a v e n e | S. | 5 9 ( 2 ) | o f |
20
t h e Act.
| H a v i n g | r e - r e a d | t h e | t r a n s c r i p t | o f | Mr. | S u l l i v a n ' s |
| e v i d e n c e I | am | n o t | s a t i s f i e d | b e y o n d | r e a s o n s b l e | d o u b t | t h a t a t |
| t h e | mater ia l | times | h e d l d n o t b e l i e v e | t h e | statements made as |
| t o | income t h a t | " c o u l d " | b e | e a r n e d . | It was | u r g e d by | t h e |
| p r o s e c u t i o n | t h a t , | e v e n | i f | t h e | C o u r t | uere | n o t s a t i s f i e d | as t o |
| t h e c h a r g e s November, | r e l a t i n g | t o t h e | s t a t e m e n t s | made | in | October | and |
| 1982, | it s h o u l d | b e | s a t i s f i e d | b e y o n d | r e a s o n a b l e |
| d o u b t | t h a t | Mr. | S u l l i v a n | d l d | n o t | in | Harch | 3 r d | A p r i l , | 1 9 8 3 |
| b e l a e v e | t h e | statements made | b y | h i n | t o | Messrs. | Opie, | Hsnsen |
| and Bevan. t h e company's | T h i s | u b m i s s i o n | uas | s u p p o r t e d | by | e v i d e n c e | as | t o |
| C i n s n c i a l | p o s i t i o n , | as t o | c o m p l a i n t s | w h i c h | h | a | d |
| been | made | by | t h e | f r a n c h i s e e s b o t h | t o | tlr. | S u l l i v a n a n d | t o | h i s |
| o f f i ce 5 ta f f | and .as | ta s t a t e n e n t s | made | t o | S u l l i v a n I n |
| e a r l y March | 1983 by a | commi t t ee | r | rh | i | ch | had | been | e l ec t ed | by | t h e |
| f r a n c h i s e e s t o | make | r e p r e s e n t a t i o n s | t o | t h e | company | on | t h e l r |
| b e h a l f . |
| There | 1s | c o n s i d e r a b l e | f o r c e | i n t h l s | a r g u a e n t | b u t | I |
| am | n o t | s a t i s f i e d | b e y o n d | r e a s o n a b l e | d o u b t | t h a t | Mr | m | S u l l l v a n |
| d i d | n o t | b e l i e v e | t h e | sta-Lements h e | made | i n March | and | Apri l |
| 1 9 8 3 | t o Messrs. | Opie, | Mansen | and | Bevan . | The | op t lmis t1c |
| a p p r o a c h u h i c h | Mr. | S u l l i v a n apparent ly | t o o k e v e n | a t t h a t time |
| is i l l u s t r a t e d by | t h e A p r i l | 1983 "Ne ts Letter" r-lhich was | r e s d |
| by Mr. | Hansen and | u 'nich | uas | a n | e x h i b i t | t e n d e r e d | by | t h e |
| p r o s e c u t i o n . | T h e | f i n a l | p a r a q r a p h | 0 | 2 | t h a t | k w s Let te r | r e a d a s |
21.
| f o l l o w s | E - |
| 'Hopefu l ly | rre | are well o n | t h e | road t o a |
more e f f i c i e n t l y r u n b u s i n e s s , a t t h e
sswe time sales are still the number 1
| c o n c e r n . | So | many | f a c t o r s | a f f e c t | y o u r |
I
| s e l l i n g | from | p e r s o n a l i t y | t o haw | c l e a n |
| your | s h o e s | are. | C o n c e n t r s t e | a n d |
| d i s c i p l i n e y o u r s e l v e s a n d h a v e | f a i t h | t h a t | I |
| Y O U | a c h i e v e | c a n | s u c c e s s | t h e | t h a t |
| S u l l i v a n s | ~ ~ D I J S | is | a u t | t h e r e | f o r | t h e |
| t s k i n g . " |
| A c c o r d i n g l y | a l l | t h e | c h a r g e s | a g a i n s t | t h e | r e s p o n d e n t |
| conlpsny must be dismissed and it f o l l o r ~ s , | t h a t a l l | t h e c h a r g e s |
| a g a i n s t Mr | S l J l l i v a n | must | a lso be | dismissed. |
| Dur ing | t h e | h e a r i n g | r e f e r e n c e | tms | made | t o S. | 83 of |
| t h e | Act | w h i c h p r o v i d e s | t h a t | :- |
l
| '83. | I n a | p r o c e e d i n g | a g a i n s t a | p e r s o n |
| u n d e r | s e c t i o n | 82 | or | i n | a n | a p p l i c a t i o n |
| u n d e r | s u b - s e c t i o n | 87 | I1A) | for | a n | o r d e r |
| a g a i n s t a | p e r s o n , | a | f i n d i n g | of | a n y | f a c t |
| b y 3 | c o u r t made | i n | p r o c e e d i n g s | ... f o r | 3n |
| offence a g a i n s t s e c t i o n | 79, | in | GJhich | t h a t |
| f o u n d c o n t r s v e n e d , | b e | p e r s o n | h a | n | t o | have |
| or | t o | h a v e | b e e n | i n v o l v e d | i n |
| 3 | c o n t r a v e n t i o n | o f , | a | p r o v i s i o n | o f | P a r t |
| 1 U or | U | is pr ima | fac ie | e v i d e n c e | o f | t h a t |
| f a c t | a n d | t h e | f i n d i n g | nay | b e | proved by |
| p r o d u c t i o n of | a | document | under | t h e Se31 |
| t h e | o f | c o u r t | from | w h i c h | t | f l n d i n g | e |
| a p p e a r s . " |
| The Court was | n o t | i n f o r m e d | w h e t h e r | a n y | p r o c e e d i n g s | u n d e r | t h e |
| Act | have | been | b rough t | try | any | f r a n s h i s e e | a g s i n s t | e i t h e r | Mr. |
| S u l l i v a n or | the company. | Having | regard to t h e | p o s s i b i l i t y |
22 ,
!
| of | s u c h | p r o c e e d i n g s | it | s h o u l d | b e | n o t e d | t h a t | t h e | c r i m i n a l |
| c h a r g e s | a g a i n s t | t h e | company | and | Hr. | S u l l i v a n | h a v e | h | e n |
| dismissed hecause | t h e | p r o s e c u t i o n | has f a i l e d | to s a t i s f y t h e |
| C o u r t | b e y o n d | r e a s o n a b l e | d o u b t | t h a t | t h e | r e s p o n d e n t s | uere |
| g u i l t y | o f | t h e | criwinal | offences c h a r g e d . | A p p l i c a n t s | in | any |
l '.
| c i v i l | x t i o n | u n d e r | t h e | Act | Hould | on ly | have | t o | s a t i s f y | t h e |
| C o u r t | o n | t h e | o n u s | of | p r o o f | a p p l i c a b l e | t o | c i v i l | p r o c e e d i n g s . |
| F u r t h e r | any | s u c h | s p p l i c m t s | u o u l d | n o t | be | c o n f i n e d | t o | t h e |
| narrow | " p a r t i c u l a r s ' | u p o n | r r h i c h | t h e | p r o s e c u t i o n | re l ied | I n |
| t h e s e | p r o c e e d i n g s | - | p a r t i c u l a r s | w h i c h , | a s | w a s | p o i n t e d | o u t |
| e a r l i e r , | p r e v e n t | it | f r o m | r e l y i n g | u p o n | c e r t a i n | e v i d e n c e | t o |
| e s t a t a l i s h | c o n t r a v e n t i o n s | of | t h e | Act. | Accord ing ly , | it | d o e s |
| n o t f o l l o w p r o c e c d i n g s | Prom | t h e | d i s m i s s a l | of | t h e | c h a r g e s | i n | t h e | p r e s e n t |
| t h a t | a n y | c i v i l | p r o c e e d i n g s | b r o u g h t | by | sny o f | t h e |
| f r a n c h i s e e s ssould | f a i l . |
0