Miller, Frederick John v Sullivan Sprinklers Pty Ltd

Case

[1984] FCA 130

18 Apr 1984

No judgment structure available for this case.

IN THE FEDERAL COURT OF AUSTRALIA_

1 1

SOUTH AUSTRALIA DISTRICT REGISTRY

)

No. SAG 38 of 1983

)

GENERAL- jlJ!J-ISJDN

1

BETWEEN :

FHEPENJIj:- JOHN- M-ILLEH

P r o s e c u t o r

D e f e n d s n t

18 A p r i l ,

1984

KEELY J.

S u l l l v s n

S p r i n P - l e r s

P t y .

L i m i t e d

( t h e

c o m p a n y )

h a s

h e e n

c h a r g e d w l t h

f l v e o f f e n c e s

a g 3 i n s t

S .

59(2)

of

t h e TrCde

p p g c t l f e + - f i c $

( t h e

Act) .

Nobert

Brlar l

Sulllvan, t h e n13nsglng

d l r e c t o r

o f t h e

company

a t t h e

material

times,

h a s

h e e n

c h a r g e d

u n d e r

S .

5

of

t h e

~r~.me,s-Act

1914

w i t h

h c i n g

"k,nowirrgly

concerned

in

t h e commission of"

e a c h o f t h e f i v e

o f f e n c e s .

T h e

t e n

c h a r g e s

($ere h e a r d

t o g e t h e r

w l t h o u t

o b J e c t i o n .

M r .

P e r r y ,

R.C.,

appeared

u i t h Hr.

T.P.

t:av3nagh

f o r

t h e

p r o s e c u t o r .

A t t h e coooencement

of

the h e a r i n g Hr.

i

2 .

K e n d e l a a r s

a p p e a r e d

o n

b e h a l f

of

t h e l i q u i d a t o r

t h e

f

company

t o seek.

sn

o p p o r t u n i t y t o a d d r e s s

o

n

t h e

q u e s t i o n

o f

p e n a l t y

in

t h e

e v e n t

of

t h e company

be ing

conv ic t ed

bu t

ha5

t s k e n

n

o

a c t i v e

p a r t

i n

t h e

h e a r i n g .

H e

h a d

n o

i n s t r u c t l o n s

as .to

a plea by

t h e company

and

acco rd ing ly

a

p l e a

o f

n o t

g u i l t y bias

e n t e r e d as to each

of t h e f i v e c h a r g e s .

Hr.

M.

W r i g h t

a p p e a r e d

f o r

Mr.

S l s l l i v a n

o n l y

f o r

t h e

p u r p o s e

of

s e e l ~ i n g

leave

t o

w i t h d r a u ,

h a v i n g

a p p e a r e d

f o r

him

when

t h e

c h a r g e s

were

p r e v i o u s l y

b e f o r e

the

Court.

Mr.

S u l l l v a n

a p p e a r e d

in

p e r s o n ,

p l e a d e d

n o t

g u i l t y

t o

t h e

f i v e c h a r g e s

a n d c o n d u c t e d h i s

our1

d e f e n c e .

S e c t l o n 5 9 ( 2 ) of

t h e Act

p r o v i d e s

a s f o l l o w s

:-

"Where

a

c o r p o r a t i o n ,

r a d e

i n

or

comnlerce,

i n v i t e s ,

whether

bY

t

s d v e r t l s e o e n t

or

o t h e r w i s e ,

p e r s o n s

t o

e n g a g e

or

p a r t i c i p a t e ,

o r

t o f f e r

or

a p p l y

e n g a g e

t o

or

p s r t i c i p s t e ,

i n

s

b u s i n e s s a c t i v i t y rnvestnlent of

r e q u i r i n g

t h e

moneys by t h e

p

r s o n s

c o n c e r n e d

a n d

t h e

p e r f o r m a n c e

b y

then1

of

work

a s s o c i a t e d

w i t h

t h e

r n v e s t m e n t ,

t h e

c o r p o r a t i o n s h a l l

n o t mak.e,

w i t h respect

t o t h e p r o t i B 2 R i l i t y

or

r i s k or

any

o t h e r

m a t e r l x l

a s p e c t o f

t h e b u s r n e s c

3 c t i v l t y v

a

s t a t e m e n t

t h a t is

f a l s e

o r

l i i s l e a d l n g

lrl x msterisl particular.'

l

Each

of

t h e five

charges

a g a i n s t

t h e

company

a l l e g e s

t h a t

i t I n v i t e d a named

p e r s o n

( t h e

f r a n c h i s e e )

' t o

engsge

in

a

b u s i n e s s

a c t i v i t y

n a m e l y

t h e

s s l e

and

i n s t a l l a t i o n

of

i r r iga t icsn

and s p r i n k l e r

s y s t e m s

rcqul r lng

3.

t h e lnvestment of moneys

by

him

and

t h e p e r f o r m a n c e

by

h im

o f

uork

a s s o c i a t e d u i t h

t h e

i n v e s t m e n t , a n d

wade

w i t h

respect

t o

t h e

p r o f i t a b i l i t y

of

t h e bIJSiIWSS a c t i v i t y

a

s t a t e m e n t

t h a t

was

m i s l e a d i n g

i n

a

material

p a r t i c u l a r . "

P a r t i c u l a r s

were

i n c l u d e d

in

r e s p e c t o f e a c h c h s r g e .

I t

is c o n v e n i e n t

ta d e a l

f i r s t w i t h

t h e second

a n d

t h i r d

c h a r g e s

w h i c h ,

exce@5 3s

t o

t h e

d a t e s

of t h e

a l l e g e d

o f f e n c e s

a n d

t h e

nariIes of

t h e

f r a n c h i s e e s ,

are

i d e n t i c a l .

The

p a r t i c u l a r s were

i d e n t i c a l ,

s a v e

for

t h e name

of t h e

f r a n c h i s e e

se t

o u t

In

p a r a g r a p h

(c ) ,

and

were

i n

t h e

f o l l o w i n g

terms

:-

' P a r t i c u l a r s

The

Statement.

was made in

an u n d a t e d

l e t t e r

on

t h e

l e t t e r h e a d o f S u l l i v 2 n

S p r l n k . l e r s ,

P t y .

L i m i t e d

e n t i t l e d ' T o

whom

i t may

c o n c e r n -

T h i s

l e t t e r

is

i n f o r m

t o

y o u

of

p r o j e c t e d

ssles

volume and earnings Cor

a f r a n c h i s e e

S u l l i v a n

w l t h

S p r i n k l e r s

P t y .

L i m i t e d o v e r

t h e

f i r s t

12

months ' .

The

statement

forecast

B

g r o s s

n l o n t h l y

r s n g i n g

p r o f i t

from

42,000.00

in

t h e

f i r s t

month

t o

43,000.00 i n

t h e

t w e l f t h

month

w i t h

3

n e t p r o f i t

of $29,500.00.

T h e 5316 l e t t e r U ~ S

d e l i v e r e d t o t h e

s a i d

J o h n

Cameron

try

R o b e r t

H r ~ a n

S u l l l v a n . "

( I n

t h e

c h a r g e

r e l a t i n g

t o Mr.

O p i e

t h e

name

of

John

Bes

l

ey

O p i e

a p p e a r e d

i n

p a r a g r a p h

( c )

In

p l a c e o f

t h e name

John

Cameron)

.

T h e

l e t te r

r e f e r r e d

t o

i n

p a r a g r a p h s

( a )

and

( c )

t r i l l

be

4 .

r e f e r r e d t o

as t h e let ter

as t o projected

sales volume

and

earnings.

The

le t ter

was

d e l i v e r e d

by

Mr.

S ~ ~ l l i v m

t o

i4r. Cameron in November 1482 and t o Hr. Opie in March 1983

snd

in

e a c h case was

in

t h e f o l l o c ~ i n g terms

:-

"To whom it may conce rn .

T h i s

le t ter

is

( s i c )

inform

you

of

pro.jected

ssles

v o l u m e a n d e a r n i n g s

f o r

a

f r a n c h i s e e

w i t h

S u l l i v a n

S p r i n k l e r s

Pty.

L t d . o v e r T h i s p r o j e c t i o n

t h e

f i r s t

I2

months.

is bssed

upon

a 40 hour

working week.

We

h s v e

a l s o

assessed

t h i s

income

based

upon

our

e x p e r i e n c e and

p o t e n t i a l

knowledge s i n c e November

1976.

The

l e t t e r t h e n s e t OWL.,

under- the h e a d i n g

"Volurrle",

a

s e r i e s

of f i g u r e s

commencing at 34,000-00

for t h e f i r s t

month and

r i s i n g ,

b y

four- amounts

each of $500-00,

t o $6,000-00

in

t h e

f i f t h

month.

I t a l so

c o n t a i n e d

a

column

headed

'Gross

P r o f i t " ,

c o n t a i n i n g f igures which

were

exac t ly

one-ha l f

o f

t h e

f i g u r e s

f o r

'Volume",

connencing

a t 02,000-00

f o r

t h e

2 i r s t month

and r i s i n g , by Pour

amounts

each

of 0250-00, to

33,000-00

i n the f i f t h month.

For

t h e s i x t h to t h e t w e l f t h

o o n t h s

t h e

f i g u r e s

r e n a i r r e d

u n a l t e r e d

a t

$G,,OOO-00

s n d

33,000-00

r e s p e c t i v e l y .

T h e p r o s e c u t i o n c o n t e r c d e d

t h a t

t h e

ststeeent in

t h e

5.

l e t t e r conveyed

t h e m e a n i n g

t h a t

t h e

f r a n c h i s e e

w o u l d

e a r n

t h e f i g u r e s

t h e r e set

OUE b e c a u s e

t h o s e

f i g u r e s

r e p r e s e n t e d

t h e

c o m p a n y ' s

e e p e r i e n c e

s i n c e

November

1976.

Al though

t h e

m a t t e r

is

n o t f ree f rom

doub t

I

have

come

t o t h e c o n c l u s i o n

t h a t I

s h o u l d

n o t

u p h o l d

t h a t

s u b m i s s i o n .

As

a

matter

of

c o n t r u c t i o n it

must

be n o t e d

t h a t

t h e

l e t te r

e x p r e s s l y

u s e d

t h e word

" p o t e n t i a l '

i n

t h e

sentence

i m m e d i a t e l y

b e f o r e

t h e

c o l u m n s

04

figures

h e r e

it

re i ' e~~ed

t o

" t h i s

income

p o t e n t i a l " .

In

cons ide r ing

r rhe the r

t he

mean

ing

conveyed

try

t h e

s t a t e m e n t

i n

t h e

le t ter

was

m i s l e a d i n g ,

t h e

r e s p o n d e n t s

a r e

e n t i t l e d

t o

t h e b e n e f i t

04

o t h e r

s t a t e o e n t s

wade

t o or

g i v e n

to t h e f r a n c h i s e e at

t h e material

t i n e

t r h i c h

r e n d e r e d

i t less

Eik.ely

t h a t

t h e

s t a t e m e n t

w o u l d

b e

m l s l e a d i n g .

In

t h l s

eonnex ion

it is

relevant t h a t

t h e

a d v e r t i s e m e n t ,

t o

w h i c h

Mr.

Cameron

had

responded,

a l so r e f e r r e d

to

"potential"

income,

u s i n g

t h e

words

"Very

h igh

income

p o t e n t i a l " .

i

E l J r the r ,

Mr.

Camerorr

was

g i v e n a

l e t te r

( e x h i b i t Z),

s l g n e d

by

Hr.

S u l l i v a n ,

w h i c h

s t r e s s e d

t h e

i m p o r t a n c e

o f

t h e

compsny's

' t ra ining

s G s s i o n s "

a n d

s a i d

t h a t

it wss

most

i m p o r t a n t

'for

new

c o n t r a c t o r s

t o

l e a r n "

t h a t

t h e y

'must

a t t e n d

t h e m

t o learn hou

to nake a

3ood

p r o f i t " .

T h a t

l e t t e r

also

s a i d

. & h a t

a l l

rteu

c o n t r a c t o r s 'must

find -some

w o r k "

f o r

themselves,

s t r e s s e d t h e

i m p o r t a n c e

of

s a l e s

p r e s e n t a t i o n a n d

,

c o n c l u d e d

:

6 .

O I t b o i l s

down

t o

t h i s :

i f

y o u a t t e n d

and

s p p l y

t h e

t r a i n i n g

s e s s i o n s

3 r d

i f

y o u

are

p r e p a r e d

t o

f o r

40

h o u r s

per

week

y o u will

make

a t l e a s t

$20,000

in

your

f i r s t 15

months

bus iness .

o f

We

w i l l do our

b i t and U@

g u a r a n t e e you

t h a t

i f

you

d o y o u r s

t h e n

you

will

s u c c e e d . "

In my c o n s t r u c t i o n of

o p i n i o n

t h a t

l e t tm

is

n o t

c o n s i s t e n t

w i t h

t h e

t h e 1@tte~

as to

t h e

p r o j e c t e d

sa les volume

a n d e a r n i n g s

f o r

which

Mr.

P e r r y c o n t e n d s

-

upon

which

l e t t e r

t h e p r o s e c u t i o n

bases

t h e charge r e l a t i n g t o

Mr.

Cgmeron.

The

ssme

c o n s i d e r a t i o n s

or

s u b s t a n t i a l l y

s i m i l a r

o n e s

a p p l y

t o t h e charge

r e l a t i n g t o Hr-

Opie

which

is based

upon

t h e

s a n e

l e t te r

as

t o

p r o j e c t e d sales

volume

a n d

earnings.

H i s v i s i t to t h e company a l s o

was

i n

r e s p o n s e

t o

an

a d v e r t i s e m e n t

w h i c h

referred

to

" p o t e n t i a l

i n c o m e ' .

A

t

t h e company's

o f f ice he had been g iven

a

document

headed

'How

b e l n g

a

f r a n c h i s e e

w i t h

S u l l i v a n

S p r i n k l e r s

can

b r i n g

YOU

s e c u r i t y

a n d

p r o s p e r i b y "

m

That document

referred

t o

t h e

company

o f f e r i n g art

o p p o r t u n i t y "To

a l l o w

you t o

b u i l d a

b u s i n e s s

w h i c h

will

be

as

p r o f i t a b l e as t h e

e f f o r t

you

a r e

w l l l i n g t o p u t i n t o it t o make

it grou".

I t stressed t h a t it

p l a c e d

'great

i n ~ p o r t a r r c e

t

o n

a i n i n g '

i n c l u d i n g

S a l e 5

t r a i n i n g ,

a n d

t h a t

t h e company

'don't

s i m p l y want

any

per son

t o h e

3

f r a n c h i s e e

w i t h i n

o u r

b u s i n e s s ; .

GJe

want

t h e

p e r s o n

t o b e

t e a c h a b l e

...

p r e s e n t a b l e

( a n d )

p r e p a r e d

t o

work

5 u f f i c i e n t l y

t o

be

s a t i s f i e d

u i t h

t h e

b u s i n e s s

o p p o r t u n i t y

( i n s t e a d of)

w a i t i n g for

t h i n g s to

happen

for

them.

They

7 "

must come i n

p r e p a r e d

t o

uork..".

In

my o p i n i o n

t h a t

l e t t e r

is n o t t h e p ro jec ted

c o n s i s t e n t

w i t h

t h e

c o n s t r u c t i o n

of

the

le t te r

a s t o

sales v o l u m e

a n d

e a r n i n g s

f o r

u h i c h

Mr.

P e r r y

c o n t e n d s -

upon

rlhich

le t ter

t h e p r o s e c u t i o n bases

t h e c h a r g e

r e l a t i n g t o

M r .

Opie.

In

a d d i t i o n

Nr,

S u P l i v s n made

a n o f f e r

t o

Mr.

Ople

t h a t t h e

company

would

refund

75% o f t h e f r 3 n c h i s e

money

p a i d

by

Mr.

Opie

i f h e

d i d n o t

e a r n

840,000

in

~ I J O

y e a r s .

A

c l a u s e

wa5

i n s e r t e d

i n

h i s

c o n t r a c t

t a

t h a t

effect .

Mr.

P e r r y

s t t e n l p t e d

t o r e c o n c i l e

t h a t o f f e r a f

a

r e f u n d

w l t h

t h e

p r o s e c u t i o n ' s

c o n t e n t i o n

t h a t

t h e

l e t te r

a s ta

p r o j e c t e d

s a l e s

volunle

and

earrainss

(referred

t o

t h e

i n

c h s r g e )

c o n v e y e d

t h e

m e a n l n g

t h a t

h e

f r a n c h i s e e

w o u l d

earn

*29,500

in

t h e f i r s t t u e l v e months.

Horlever,

in

rdy

o p i n i o n

t h e y

a r e

n o t

r e c o n c i l s b l e

a n d

t h e

f i g u r e s

set

o u t

I n

t h e

l e t t e r

3 s

t o

p r o j e c t e d

e a r n i n g s

u e r e

o n l y

' p o t e n t i a l '

e a r n i n g s

w h i c h

a

f r a n c h i s e e

o c a u l d '

e a r n

d e p e n d i n g

o n

a

number

of

f s c t o r s

i n c l u d i n g

h o u

h a r d

h e

worked,

how

u e l l be

s p p l i e d

h i m s e l f

t o

t h e t r a i n i n g

s e s s i o n s

a n d

hoGJ

s u c c e s s f u l

he

was

i n

l e s r n i n g

t h e

s r t o f

s a l e s n m n s h l p .

As

t o t h e c h a r g e s g e n e r a l l y

it

was

s u b m i t t e d

b y

Mr.

P e r r y

t h a t

t h e

p r o s e c u t i o n

c o u l d

r e l y

u p o n

t h e

" c o n t e x t "

i n c l u d i n g a n

O r a l

s t a t e m e n t

r l h i c h ,

o n

Mr.

Caweran ' s

ev ldence ,

cla5

made

by

iir-

S u l l i v a n as

t o t h e s o u r c e

of

t h e f i g u r e s se t

O I J ~ in

the

le t ter .

H m e v e r ,

t h e

p a r t i c u l a r s

in

t h e

i

8 .

i n f o r m a t i o n

o n l y

refer t o

t h e

s t a t e m e n t

i n

t h e

l e t te r

and

do

n o t refer

t o

a n y

o t h e r

s t a t e n e n t

as

t o t h e

s o u r c e of

t h o s e

f i g u r e s .

i ls .

Perry

did

n o t c i t e a n y

a u t h o r i t y

i n

s u p p o r t

o f

hls

s u b a i s s i o n

t h a t

t h e

p r o s e c u t i o n

c o u l d

r e l y

upon

t h e oral

5taternent

n o t r e f e r r e d

to in

t h e p a r t i c u l a r s ;

he

h a d

a l r e a d y

conceded

in h i s

o p e n i n g

address

t h a t

t h e

p r o s e c u t i o n

was

bound

b y

its

p a r t i c u l a r s a n d n o a p p l i c a t i o n

wss

made

t o amend

theml .

B e f o r e c o n s i d e r i n g w h e t h e r

t h e e v i d e n c e e s t a h l i s h e s

b e y o n d r e a s o n s h l e d o u b t

t h a t

Plr.

S u l l i v a n d i d n o t b e l i e v e

t h e

writ ten

s t a t e m e n t

g i v e n

by

him

t o iiessrs. Cameron

and

Ople,

i t

is

c o n v e n i e n t

t o c o n s i d e r p a r a g r a p h

(b)

o f

t h e p a r t i c u l a r s

nf e a c h of a n d Etevan srhich in each case refers to a n

t h e Chree c h a r g e s r e l a t i n g

to Hessrs .

Edge,

Hansen

a l l e g e d

o r a l

s t a t e m e n t

by

i2r-

S u l l i v s n .

As

t o Mr.

Edge it uas

a l l e g e d

t h a t

Hr.

S u l l l v a n

o r a l l y

f o r e c a s t

3rt

income

of

$130,000.00

3

y e s r " .

I n h l s

e v i d e n c e Hr.

Edge

i n i t i a l l y said

that

fir.

S u l l i v a n

"indicated

t o me

t h a t I

rmuld be

able to a c h i e v e

a n income

of a b o u t

$30,000

a

y e a r " .

&sk.ed

w h a t

h e

meant

by

t h e

word

" i n d i c a t e d "

h e

s a i d

" P e r h a p s

I

shou ld

have

b en

a

b l t

c learer .

I

wanted to

a c h i e v e

a n

i n c o m e

of

a b o u t $30,000

a

y e s r a n d t h a t e a s i l y ' " .

r e a l l y

u h a t

h e

said to we Has, 'Yes, you will IJO

His

wife,

Mrs.

E d g e ,

g a v e

v i d e n c e

t h a t

Mr.

S u l l l v a n s a i d

Othat cre

would

be

a b l e

t o

e a r n

a

mininlum of

9.

G30,000

a y e x

and

t h a t would

g r ~ w , h o p e f u l l y ,

o v e r

t h e

y e a r s ' .

Mr.

E d g e a d m i t t e d

t h a t

i n

a

t e l e p h o n e c o n v e r s a t l o n

h e h a d h i s e v i d e n c e

r e f e r r e d

t o a

figclre of

020,000

p e r

year.

P u r t h e r ,

as

t o t h e

time

t a k e n t o p e r f o r m t h e

work

of

both

g i v i n g

q u o t a t i o n s

for

jabs

.and

of

i n s t a l l i n g

s p r i n k l e r

s y s t e m s uas

so d i f f e r e n t

from

t h e

v i d e n c e

o f

a

number

of

o t h e r

w i t n e s s e s

t h a t

I

am

f o r c e d

t o

t h e

c o n c l u s i o n

t h a t

e l t h e r

h e

is rtlistal*.en

in

h i s e v i d e n c e

as

t o t h e

time

r e q u i r e d

or

worked

he

a t

a

c o n s i d e r a b l y

s l o r l e r

r a t e

t h a n

o t h e r

f r a n c h i s e e s .

N o t w i t h s t a n d i n g

t h o s e

tuo matters,

I

r e g a r d hlm

a n d a l s o p o s s i b l e

Hrs.

Edge as

t r u t h f u l

w i t n e s s e s

a n d

it

is q u l t e

t h a t

Mr.

S u l l i v a n used e i t h e r

t h e

rmrds

a t t r i b u t e d

t o hlm by fir.

Edge or t h o s e a t t r i b u t e d

to him

by

Mrs. Edge or

words

c o n v e y i n g

s u b s t a n t i a l l y

t h e same

meaning.

If t h l s were

a

c i v i l

p r o c e e d i n g it

might

v e r y (Jell

b e

h e l d

t h a t

t h e

e v i d e n c e

s a t i s f i e d

t h e

c i v i l

o n u s

of

proof .

Mouever ,

t h e s e

a re cr iminal p r e c i s e l y u h a t

p r o c e e d i n g s a n d

t h e p o s s i b i l i t y

of

mistaLe as t o

was

sa id by

Mr.

S u l l i v a n 1s

s u c h t h a t

I

am

n o t

s a t i s f i e d

b e y o n d

r e a s o n a b l e

d o u b t

t h a t

t h o s e

w o r d s

were

used

r a t h e r

t h a n words

t h a t a b o u t

$30,000

" c o u l d "

be

e a r n e d .

Mr.

S u l l i v a n said

i n h i s e v i d e n c e

i n

ch ief :-

" I

would

1 i k . e

to c l a r i f y

t h e

p o i n t

o f

income t h a t

I t h i n k

I s t a r t ed t o

do a t

one

s t a g e .

I

d o

n o t

b e l i e v e

I

ever

s a i d

t o

anyone':

YOU will

earn it;

Y O U are

I

10.

d e f i n i t e l y

g o i n g

t o

e a r n X

anlount

of

money.

I made t h e

p o i n t

a l u a y s

t h s t It

C J ~ S

p o s s i b l e ,

a n d

I

d w e l t

o n

t h e

f a c t

t h a t

if YOU

were

mot iva t ed

enough

and

s t r o n g

e n o u g h

a n d

your

d e s i r e

is

t h e r e

you

c m a c h i e v e

c e r t a i n

t h i n g s ;

it

is

p o s ~ l b l e . ~

No

c r o s s - e x a m i n a t i o n

was

d i r e c t e d

to

t h a t e v i d e n c e .

Mr.

Edge was g i v e n

a n d

r e a d

a copy of t h e docunlent

( e x h i b i t

E)

headed

'Hotj

b e i n g a

f r a n c h i s e e

w i t h

S u l l i v s n

SprinP.1ers

can

b r i n g

you

securi ty

a n d

p r o s p e r i t y '

-

3

d o c u m e n t

a l s o

g i v e n

t o W. Opie.

The connerr t s made e a r l i e r

in

these r e a s o n s

a s Eo t h a t

document are

e q u a l l y re levant

here ,

e . g .

t h e stress

it

p l a c e d

upon

s e l f - m o t i v a t i o n ,

u p o n

t r3 in ing

i n sales

t e c h n i q u e s a n d

its

e x p r e s s r e f e r e n c e t o t h e

o p p o r t u n i t y

"To

a l l o t r

~ C W J

to b u i l d a

b u s i n e s s

u h i c h

t r i l l be

as p r u f i t a b l e a5 t h e eflort YOU are u i l l i n g t o p

~

i n t o it t o

t

maP.e

1%

grow".

In

c o n s i d e r i n g uhat

s t a t e m e n t ( J ~ S

made by M r .

S u l l i v a n

I

have

h a d

r e g a r d

to

t h a t

d o c u n e n t ,

t o

Mr.

Sull ivsn 's

e v i d e n c e

o n

t h a t

aspec t

and t o t h e

f ac t t h a t in

May 1982 he had

been

made

aware

t h a t

h e

T r a d e

Pract ices

C o m m i s s i o n h a d

r e c e i v e d c o m p l a i n t s a b o u t

t h e c o m p a n y a n d

t o l d

of f i n e s

for b r e a c h e s of

t h e Act-

In t h e

r e s u l t

I am

n o t

s a t i s f i e d b e y o n d 5peaP.ing t o Hr. Edge

r e a s o n a b l e

d o u b t

that

M r -

S u l l i v a n

in

.-

used

the !lords

" Y O U t r i l l d o t h a t e a s i l y "

i . e .

earn

a b o u t

'$30,000 per

y e a s

( a s

Mr.

Edge s a i d

in

e v i d e n c e ) or

t h a t

he t o l d fir.

Z

tirs.

E d g e

' t h a t

tde

would

be

,

I

a b l e t o

earn a

m i m i n u m of

~ 3 0 , 0 0 0 " p e r y e a r

( a s

Mrs.

Edge

s a i d

in

e v i d e n c e ) .

11. ..

As t o Hr.

Hansen

it uas a l l e g e d

t h a t

l a t e

i n March

1 9 8 3

M r .

S u l l i v a n

o r a l l y

'forecast

a

p r o f i t

o f

a t

l e a s t

61,500.00

t o $2,000.00

per

month".

Mr.

Hansen

gave

v idence

t h a t

M r .

S u l l i v a n

s a i d

" a n

i n c o m e

o f

b e t r l e e n

Lslp500.00

t o

32,000.06

c o u l d

e a s i l y

br

made

timnth".

per

Under

c ros s -ex3n ins t ion

hob jeve r ,

asked

t o

r e c o n s i d e r

t h e

word,

" e a s i l y "

h e

said : 'As

f a r

as my Ernoulecige,

t h a t was t h e way

I

u n d e r s t o e d

it" and,

t o a

s u g g e s t i o n

t h a t

t h e

~ m r d

" e a s i l y "

n o t

h a v e

b e e n

u s e d ,

h e

s a i d

'It

c o u l d

h a v e

b e e n

a n o t h e r

word".

He

a l s o

s a i d in

h i s

e v i d e n c e

i n

c h i e f

t h a t

Mr.

S u l l i v s n

t o l d

h im

t h a t

t h e

" f l r s t

week.

a y income

could

be

between

5350.00 and $400.00".

Under

c

oss -examinat ion

M r .

Hansen

uas

u n a b l e t o g ive a n

e x p l a n a t i o n

for

t h e

d i f f e r e n c e

between

t h a t e v i d e n c e a n d

a

s t a t e w e n t by

him

i n an

a f f i d a v i t ,

f i l e d

i n ea r l ie r

c o u r t p r o c e e d i n g s ,

i n

r h i c h h e s a i d

t h a t

t h e

f i g u r e s uere

'$300.00

to

M O O - 0 0 a

week.'.

Mr.

Hansen

a l so

a g r e e d in

cross-examination

t h a t Mr.

S u l l i v a n

t o l d

him

t h a t

t h e e s r n i n g s

were

p u t foruard

by M r .

S u l l i v a n

on t h e basls

t h a t Mr.

Hansen

" a t t e n d e d a l l t h e

t r a i n i n g s e s s i o n s "

and

t h a t

h e "worVed

hard".

t k s -

Hansen

gave

e v i d e n c e

t h a t

h e r

h u s b a n d

was t o l d $ lp50O t o !:2,000

by Mr.

Sulli*>an " t h a t he c o u l d

e s r n p

t o h e g i n

w i h ,

a month".

Hr.

Hsnsen

and

Mrs.

Hansen

weres in

my

o p i n i o n ,

t r u t h f u l

u ihesses and

were

n o t seek.ing

t o

m i s l e a d

t h e

C o u r t

in

any way.

However,

on t h e etvidence

I 3m

n o t

s a t i s f i e d

12.

beyond

r easonab le

doub t

t h a t

M r .

S u l l i v a n

s s i d

t o Mr.

Hsnsen

t h a t a n " e a s i l y " be

i n c o m e

of

b e t u e e n

31,500

t o 82,000

p e r

month

could

made or

(as a l l e g e d

i n

t h e

p a r t i c u l a r s )

t h a t " a t

l e a s t '

$1,500.00

t o 52,000.00

per

mon

th

cou

ld

be

e s rned .

As t o

Mr.

Bevan it uas a l l e g e d

t h a t

i n

A p r i l

1983

Kr.

S u l l i v a n

o r a l l y

'foreesst t h a t

a person

uho

engaged

in

t h e

s a i d b u s i n e s s a c t i v i t y

could

oake

$20,000-030,000

in t h e

f i r s t year

and u p t o

e80,OOQ

by t h e

t h i r d

or f o u r t h

y e a r ' .

In

e v i d e n c e Wr.

Bevan s a i d t h a t

Mr.

S u l l i v a n t o l d

him

t h a t h e

acoldld expect

t o fi1ak.e 520,000 t o $30,000

in

t h e f i r s t y e a r ,

g o i n g up t o

$20,000 in

t h e

t h i r d

or f o u r t h

y e a r ' .

I

a c c e p t

Mr.

Bevan's

e v i d e n c e .ss to what was s 3 i d

i n

relation t o t h e

f i r s t

year. .

In

c r o s s - e x a m i n a t i u n

h e

a g r e e d

t h 3 t in

a

l a t e r

t e l e p h o n e

c o n v e r s a t i o n

in

November

1983

h e

h a d

t o l d

Mr.

S u l l i v s n

t h a t

h e

P m e u t h a t

Mr.

S u l l i v a n

d i d

n o t

say

t o hlm

t h a t h e

(l$$-.. Bevan)

' c o u l d

e a r n

$80,000

a

y e a r ' .

Mr

m

Bevan

a g r e e d

t h a t

h e r e

c 1 8 5

'a

c o n t r a d i c t i o n

o n

face

v a l u e "

b u t

s a i d t h a t

3% t h e time

of t h e

t e l e p h o n e

c o n v e r s a t i o n

h e

had

been tal9,en

by surprise "and

I t h o u g h t by s a y i n g

t h a t

I would

get

r i d o f

y o l ~ as

quick.

a5

p o s s i b l e

I.I

I

t h o u g h t

t o g o a l o n g

w i t h

w h a t

y o u

s s i d

was

t h e

b e s t

u a y

of h a n d l i n g

i t Lhat

n i g h t " m

Ma.

Bevan

IcnerJ

t h a t

he

was

l i k e l y

b e

t o

c ross -exsmined

as

t o t h e

Nowember

1983 t e l e p h o n e c o n v e r s a t l o n

- as

was s h o u n

b y

t h e

f ac t

t h a t

h e

was

q u e s t i o n e d

on

t h a t

s u b j e c t

d u r i n 5

h i s

e v i d e n c e

in

c h i e f .

M r .

Bevan's

memory

o f

events uas a t times

poor.

I an n o t

s a t i s f i e d

b e y o n d

13 m

r e a s o n s b l e

d o u b t

t h a t

Mr.

S u l l i v a n

s p o k e

t o

him

o f

earnings

"going up

t o '380,000

in

t h e t h i r d

or

f o u r t h yearno

i

Mr.

S l J l l i v a n

sa id i n

h i s

e v i d e n c e

t h a t h e

wss

carefu l

in

w h a t

h e

s a i d

t o

t h e

p o t e n t i a l

f r a n c h i s e e s

-

p a r t i c u l a r l y a f te r

he uas

rrarned in

May 1982 try

firrn Davld

MacFarlane,

an o f f i c e s

of t h e

Trade

Bractices Commission,

t h a t f o r

a n y

b r e a c h

of

the Trade P r a c t i c e s Act

he

would

be

l i a b l e

t o a

f i n e of c510,000-#0

and t h e

r e s p o n d e n t

company

w o u l d

b

e

l i a b l e

t o

a f 5 n e of

450,000-00.

Mr.

HacFar l sne

g3ve

e v i d e n c e

t h a t

h e

h a d

p u t

Hr.

S u l l i v a n

on n o t i c e

t h a t

t h e

T rade

Practices

Commiss ion

had

r ece ived

compla in t s

atno,ut

t h e

p r a c t i c e s

of

t h e company;

f u r t h e r ,

t h a t

h e

h a d

e : : p l a i n e d

to

P5r.

S u l l i v a n

the

a c t i o n

u h i c h

m i g h t

b e

p u r s u e d

by

t h e

C o r n m i s s i o n

a n d

p

s s i b l y

r e f e r r e d

t o

c o n s e q u e n c e s

t h e

(p re sumab ly

in

the sense

of

f i n e s ) i f

any

b r e a c h of

t h e T r a d e

P r a c t i c e s

Act

o c c u r r e d .

I

am

n o t

s a t i s f e d

t h a t

Mr.

S u l l i v a n s t a t e d

t o

a n y

o f t h e Cameron,

f r a n c h i s e e s

r e f e r r e d

to

i n t h e

c h a r g e s ,

Messrs.

Edge,

Opie,

Hansen

and

Bevan,

t h a t

t h a t

p o t e n t i a l

f r a n c h i s e e

or

' a '

f r a n c h i s e e

" c r o u l d "

earn

t h e

a m o u n t

a l l e g e d

in

t h e

i n f o r m a t i o n .

Urr

a l l

the

e v i d e n c e ,

i n c l l J d i n g

t h e

d o c u m c n t a r y

e x h i b i t s

and

t h e

oral

e v i d e n c e

o f

t h e

f i v e

f r a n c h i s e e s ,

5f

t h e o t h e r f r a n c h i s e e s a n d

of

t h e o f f i c e

s t a f f

of

t h e company,

toge ther

r r i ih

that of

Mr.

S u l l i v a n a n d

of

t h e

w i t n e s s e s

s a l l e d

by

him,

I

c o n s i d e r

it

is p o s s i b l e

t h a t

M r .

14.

S u l l i v a n said

t h a t

t h e

amount i n

q u e s t l o n

i n

t h e

p s r t l cu l s r

i n s t a n c e

' c o u l d "

be

ea rned .

I

h a v e

a l s o

r e a c h e d

t h e

c o n c l u s i o n

t h a t

a l l o f

t h e

statements made

by

tlr-

S u l l i v a n as

to e a r n i n g s ,

t h e

s u b j e c t

of

t h e c h a r g e s ,

were

made

on

a

b a s i s t h a t d i d

n o t

e x c l u d e

t h e

need

for

t h e

franchisee, in

o r d e r

to

e a r n

t h e

m a t e r i a l

amount,

a

t o

t e n d

t r a i n i n g

sessions

c s i t h

u f f i c i e n t

r e g u l a r i t y

t o learn

ffon

fir.

S u l l i v a n

a n d

h i s

stsff

t h e

necessary

t e c h n i q u e s

s a l e s o a n s h i p ,

o f

to

a p p l y

t h o s e

t e c h n i q u e s

a n d

to work

hard.

In

t h i s

conne::ion

e x h i b i t s F

and D D ,

which uere r e a d by nessrs .

Edge

and

O p i e

r e s p e c t l v e l y

before

t h e y

p u r c h a s e d

t h e

f r a n c h i s e s ,

referred

i n s e v e r a l

p l a c e s

to

t h e

n e e d

for

a n d

t h e

i r d p o r t a n c e

of

t h e

f r a n c h i s e e s

b e i n g

t r a i n e d

in

s a l e s n a n s h i p .

S i m i l a r l y

Mr.

Cameron

before

P

p u r c h a s i n g

h i s

f r a n c h i s e

in

November

1982

r e a d

e x h i b l t

Z

w h i c h

s t r e s s e d

t h e

i m p o r t a n c e

of sales t r a i n i n g

a n d

t h e

need

!

f o r t h e

f r a n c h i s e e to work

hard.

Ra ment ioned ea r l l e r , Mr.

Hansen

a g r e e d

i n c r o s s - e x a m i n a t i o n

t h a t

Mr.

S u l l i v a n h a d

t o l d

him

t h a t t h e e a r n i n g s

I E P ~ put

f 0 ~ ~ 3 a s d

by

fir.

S u l l i v s n or1

t h e

b a s l s t h a t and that h e 'wort.ed hard".

Kr.

Hansen

"a t t ended

a l l t h e

t r a i n l n g

s e s s i o n s '

Hr.. Bevan s a i d

t h a t ,

when

h e

p u r c h a s e d

h i s

f r a n c h i s e

i n

A p r i l

19S3,

M r .

S u l l i v a n

t o l d

hlm

t h a t f o r

trso months

he

would

L e p r o v i d e d

by

t h e company

w l t h

n l e a d s "

b u t ,

as

t o

t h e

p e r i o d

after

t h e

two months,

M r .

B ~ ~ l l i v s n

had

"made

it clear t h a t p a s t

of

t h e job t~as a d e a l I

was

e n t e r i n g

i n t o ,

t h a t

I

would

L e r e q u i r e d

t o

d o

my

own

15.

a c q u ~ r i n g of

l eads" .

T h e

p o s i t i o n

is less

clear on

t h e

e v i d e n c e 3s

to what was s a i d by

tlr-

S u l l i v a n

o n

t h i s

a s p e c t

t o t h e

other

Pour

f r a n c h i s e e s ,

t h e

s u b j e c t

o f

t h e

c h a r g e s .

It is

n o t

n e c e s s a r y

to wake

P i n d i n g s

on

t h a t matter

b e c a u s e

t h e p a r t i c u l a r s statements were

o f

t h e

fiwe charges

do n o t s t a t e

t h 3 t any

made

t o

any of

the f i v e f r a n c h i s e e s

t h a t

t h e

company

r-rould

p r o v i d e

a l l

" l e a d s '

n e c e s s a r y

t o

e a r n

t h e

i n c o m e s

s p e c i f i e d

in

t h e

p a r t i c u l a r s .

T h e

p r o s e c u t z o n

a r g u e d t h a t i n d i f f e r e n t as t o u h e t h s r a

t$rm S u l l i v a n ,

h a v i n g

s o l d

t h e

f r a n c h z s e ,

was

Zrsncbisee s u c c e e d e d or

n o t but

I

r e j e c t

t h a t

s u b m i s s i o n

p a r t l y

b e c a u s e

o f

t h e

e v i d e n c e

as

t o

at tempts

by

the

cmpany

to

get

more

' l e a d s '

for

t h e

f r a n c h i s e e s a n d p a r t l y b e c a u s e

it

blould have been aga ins t

t h e

corllpany's

interest

t o h a v e b e e n

i n d i f f e r e n t .

T h e

p r o s e c u t i o n

h a s

f a i l e d

t o

s a t i s f y

me

beyond

r e a s o n a b l e

d o u b t

h a t ,

a t t h e m a t e r i a l

times

a l l e g e d in

t h e

e h a r g e s ,

i lr-

S u l l i v a n

d i d

n o t

b e l i e v e

t h e

s t a t e m e n t s

made

by

hzm t o

t h e

f i v e

f r a n c h i s e e s as

t o incomes

t h a t

" c o u l d "

b e

e a r n e d .

Hr.

S u l l i v a n

is

n o t

r e q u i r e d

t o s a t i s f y

t h e

C o u r t

t h a t a t t h e

material times he d i d

b e l i e v e

any

statements

h e

had made

and was

n o t o b l i g e d to

g i v e

v i d e n c e

i n

t h e case

a l t h o u g h h e e l e c t e d

t o

do

S O .

I

do

n o t

z c c e p t

e v e r y

statement

made

by

Mr.

S u l l i v a n

in

h i s

e v i d e n c e

as

b e i n g

a c c u r a t e ;

f u r t h e r ,

on

a

number

of

o c c a s i o n s

h e

s a i d

tinat

h e 113s

u n a b l e

t o

remember

16.

d e t a i l s .

He

s a i d

t h a t

:-

’ I

f e e l

a

lit-Lle b i t n e r v o u s

a b o u t

w h a t

I

am

s a y i n g ,

i n

t h e

sense of

comml t t ing

myself

t o spec i f ic

t h i n g s , b e i n g

aware

o f

t h e c ross -examinat ion coming up . B l J t I am t r y ~ n g t o be as accurate as I can, o f c o u r s e , r d i t h o u t b e i n g t o o c o m m i t t a l on

. jomething

I

am

not a b s o l u t e l y s u r e on.

Hordever,

h i s

ev idence g 3 i n e d

sone s u p p o r t frao

t h e

e v i d e n c e

of

v a r i o u s

clitnesses c a l l e d by

h i m ,

i n c l u d i n g

i n

p a r t i c u l a r

t h e

e v i d e n c e

of Mr.

Riggs ,

Nr.

Wak.ely

and Mr L.

Kevin McMshon.

I n

a d d i t i o n ,

t h e

v i d e n c e

of

Mrs.

Knoblauch,

a

u i t n e s s for

t h e

p r o s e c u t i o n ,

s u p p o r t e d

Hr-

S u l l i v a n

o n

a number of

m a t t e r s .

ilr.

S u l l i v s n uas

c r o s s - e x a u i n e d

by

ilr.

Perry

f o r

a l m o s t a

f u l l day

o f

t h e h e a r i n g

-

a

c r o s s - e x a n i n a t i o n

tdhich

o c c u p i e d

more

t h a n

80

pages

of

t h e

t r a n s c r i p t .

T h a t

c r o s s - e x a ~ l i n a t i o n

d O U b t l e S S

g a i n e d

c o n s i d e r a b l e

s u p p o r t

f r o m

t h e

d e t a i l e d

i n v e s t i g a t i o n

w h i c h

h a d

b e e n

c a r r i e d

o u t

by

t h e

T r a d e

Pract ices

Commiss ion ,

pa r t i cu la r ly

abou

t

Apr i l -May

1’383

b u t

i n c l u d i n g ,

as ment ioned

ear l ier ,

some

c o n s i d e r s t i o n

of

t h e

a f f a i r s

o f

M r .

Sull iwara

nd

tine

company

as e a r l y a s May

1982.

The

Conuission

i n

p r e p a r i n g

a n d

p r e s e n t i n g

i ts

c a s e

h a d t h e a c c o u n t a n t

b e n e f i t

of

information

s u p p l i e d

by

t h e

r e s p o n d e n t ’ s

(Mr.

Mitehell) ,

and a member

o f

t h e

o f f i c e

staff

(Mrs.

C n o b l a u c h l ,

b o t h

of

rlhom

were

c a l l e d a s w i t n e s s e s f o r

t h e

p r o s e c u t i o n ,

t o g e t h e r

r d i t h

t h e

f i v e

f r a n c h i s e e s

r e f e r r e d

t o i n

t h e .

c h a r g e s

a n d

a s u b s t a n t i a l

number o f

o t h e r

p e r s o n s

rlho

h a d b e e n f r a n c h i s e e s o f

t h e

company.

17.

The

importance

a t t a c h e d by

i$r.

S u l l i v a n

t o

t h e

f r a n c h i s e e s m a s t e r i n g t h e t e c h n i q u e s o f s e l l i n g t a u g h t

hy

h lm

a t t h e as f r a n c h i s e e s is o b v i o u s

" t r a i n i n g s e s s i o n s " a n d

t h e n a p p l y i n g

t h o s e

t e c h n i q u e s

from

s o m of

t h e exhibits t o whlch

Z

h a v e

a l r e a d y

referred and

a l so from

t h e a r t i c l e

by Mr.

S u l l i v a n ,

" S u c c e s s

M o t i v a t i o n ,

D e v e l o p m e n t " ,

( e x h i b i t

H ) .

M r .

Edge

s a i d i n h i s e v i d e n c e

t h a t

it uas handed t o hlm a s a

P r a n c h i s e e

at

a

c o n f e r e n c e of

t h e

f r a n c h i s e e s

h e l d

by

t h e

company

at

K a n g a r o o

I s l a n d

in

Navember

1932.

In

t h e

i n t r o d u c t i o n

t o

t h e

l a t t e r d o c u m e n t

Kr.

S u l l i v a n s a i d

' L e t

me

cIarn you

t h a t you a n d y013

a l o n e are t h e key

t o y o u r

h e t t e r

future.

You will

h a v e ZO

l i e i n the

bed YOU

mak.e,

d o n ' t

d i s a p p o i n t

y o u r s e l f " .

He

a l s o

s a i d

t h a t

' i n

b u s i n e s s

3

good

a t t i t u d e

is

v i t a l "

a n d

i n a

s e c t i o n

h e a d e d

" C o l d

C o n t s c t i n g '

s a i d :

" I h a v e made

a n a r t o f

creating hUSi reSS

ou t

of

' t h i n

a i r ' .

I

p r i d e

m y s e l f

o n

b e i n g

e x p e r t

t h i s

i n

a r e a .

I

b e l i e v e t h a t

t o h e a n e f f i c i e n t

small

b u s i n e s s p e r s o n

I t

1s

a

nust t o

cu l t iva te sone o e t h o d s of

c o l d

c o n t a c t i n g ,

t h e y

may

s i m p l y

b e

d o o r

t o

door,

b u s i n e s s to b u s i n e s s " .

Amongst

o t h e r

t h i n g s h e s a i d

t h a t " y o u

can't

e x p e c t

t o b e

p a i d

i f

you

have

n o t d o n e a s p e c t

t h e

uork".

He

l a i d

p a r t i c u l a r

e m p h a s i s

u p o n

t h a t

in

a

s e p a r a t e

s e c t i o n

h e a d e d ,

"If

You P a i l

- Keep

E o i n g " .

A n o t h e r

s e c t i o n

s t r e s s e d

t h a t

success depends

upon

t h e l n d l v i d u a l . p e r s e v e r a n c e

t l r . S u l l i v a n

a l s o

s t r e s s e d

t h e

i n p o r t s n c e

o f

a n d

s a i d

in

t h e

d o c u m e n t

"No mat te r

wha t

I

t e l l

y o u , no

natter what you r e a d ,

I can

o n l y

s t i m u l a t e

you

i n t o

18.

b e i n g

s u c c e s s f u l ,

you

N I J S ~ c h o o s e

t o tak.e t h e motivation and

,do i t st y o u r own

v o l l t l o n 3nd do I t Lecmse ygy

want to".

T h a t

njocument i n

g e n e r a l

sets

o u t

Mr.

S c r l l i v s n ' s

" p h i l o s o p h y " ,

a s

c a l l e d

h e

it

in

cross -examin ing

t h e

p r o s e c u t i o n ' s

o i t n e s s e s ,

t h a t

in

o r d e r

to

s u c c e e d

t h e

f r a n c h i s e e s m u s t

work.,

must

p e r s e v e r e

a n d

i f

t h e y

f a i l

must

k e e p

o n

t r y i n g .

T h e r e

nay

b e

d i 2 f e r e n t

v i e u s

as

t o

w h e t h e r

Hr.

S u l l i v a n ' s

a p p r o a c h

t o

t h e

s u b j e c t

of

s a l e s m a n s h i p

LS

correct b u t

it is

n o t Cor t h i s

C o u r t

t o seek

to d e t e r m i n e

t h a t

q u e s t i o n .

T h e

p r o s e c u t i o n

h a s

t h e

o n u s

of

s a t i s f y i n g

t h e C o u r t ststenlents a l l e g e d

t h a t

Hr.

S u l l i v a n ,

a t t h e

time

of

msking

t h e

i n

t h e

i n f o r m a t i o n ,

d i d

n o t

b e l i e v e

then1

t o be

t r u e .

tjr-

P e r r y

s o u g h t to r e l y

upon a passage

f rom

t h e

Judgment

of

Frank1

J .

i n Phnsmlpson

v

M a s t e r t o u c h

T.U.

S e r v i c e s

Pj,yp. Ljpjte!j, (1977) 15 ALR 487 s t 495

uh ich

has

b e e n c i t e d

I n

2

nuabe r

o f

la ter

j u d q n r n t s

o f

t h e

C o u r t .

T h a t

p s s s a g e

r e a d s

.ss

f o l l o w s

:-

" T h e r e f o r e , in o r d e r t o e s t a b l i s h t h a t

t h e words 'Should earn $400 per week

m i n l m u s ' c o n s t i t u t e d a fa l se s t a t e m e n t

c o n c e r n i n g

p r o f i t a b i l i t y

t h e

o f

a

b u s i n e s s

a c t i v i t y

i t

is

n e c e s s 3 r y

f o r

t h e

i n f o r m a n t t o

p r o v e t h a t

t h e d e f e n d a n t

did

n o t

b e l i e v e

t h a t

t h e

f o r e c a s t

or

p r e d i c t l o n

r r o u l d

b e

s a t i s f i e d

or

was

r e c k l e s s l y

i n d i f f e r e n t

c o n c e r n i n g

t h e

f o r e c a s t

or

p r e d l c t i o n . "

19.

In

my

o p i n i o n t h a t s ta tement

of

t h e law

d o e s

n o t

assist t h e

p r o s e c u t i o n

in

t h e

p r s e n t

case.

The

rsords

'or

wss

r e c l . . l e s s l y

i n d i f f e r e n t c o n c e r n i n g

t h e f o r e c a s t

or

p r e d i c t i o n n

re fer

t o a

s i t u a t i o n

u h e r e

t h e

p e r s o n

c h a r g e d

d i d

n o t

st

t h e

mater ia l

tinte

p o s i t i v e l y

b e l i e v e

t h a t

h i s

statement

was

untrue but had no b e l i e f t h a t

it r ~ a s

t r u e a n d

was

" r e c k l e s s l y

i n d i f f e r e n t "

as t o

rshether t h e words

uere true

or u n t r u e .

T h a t

c o n c e p t

must

b e d i s t i n g u i s h e d

from

what ,

as

I

u n d e r s t a n d

Mr.

P e r r y ' s

argrJment,

t h e

p r o s e c u t i o n

seelr.5

t o do

i n

t h e

present

proceed ings ,

name ly ,

r e l y

upon

t h e

e v i d e n t i a r y

m 3 t e r ~ s l ss

s h o w i n g

t h a t ,

e v e n

i f

M r .

S u l l i v a n

b e l i e v e d

t h e

s t a t e m e n t s ,

h e

uas

r e c k l e s s

i n

f o r m i n g

t h e

b e l i e f .

M r .

P e r r y

handed

in

rrsitten

s u b m i s s i o n s

u h i c h

made

it clear t h a t

" t h e

p r o s e c u t i o n ' s

p r i m a r y

c o n t e n t i o r a

( is)

r e c k l e s s

t h a t

i n d i f f e r e n c e "

a t t r ac t s

l i a b i l i t y .

In

my

o p i n i o n

t h e

p r o s e c u t i o n

must

e s t a b l i s h more

t h a n

t h a t ,

i n t h e

l i g h t

o f

t h e

i n f o r m a t i o n

Ir.noun

to him,

it

uas

" r e c k l e s s "

o f

Mr.

Sclllivan

to

b e l i e v e t h e s t a t e m e n t s

made

t o t h e P r a n c h i s e e s

as

t o

i n c o m e

t h a t

" c o u l d "

b e

a r n e d .

I t

m u s t

s a t i s f y

t h e

C o u r t

b e y o n d r e a s o n a b l e statements at

d o u b t

t h a t

d i d

n o t

e

l i e v e

t h e

t h e time

uhen

he

made

thew.

Evidence

as t o

w h a t Mr.

SuPlivarr knerl at t h e t i n e is, of C O ~ J P ~ ~ ,

r e l e v a n t t o

[ ; h e t h e r

h e

i n

f a c t b e l i e v e d .

But i f

Hr.

S u l l i v a n

was a n

i n c u r a b l e

o p t i n l i s t

rlho

b e l i e v e d

t h a t

i n c o m e s

n c o u l d '

h e

e s r n e d

in

circumstances

u h e r e nest

o t h e r

p e o p l e ,

w i t h

t h e

same

k.rnoIlledge,

r l ou ld

no t

have

had t h e

s a m e

b e l i e f

, t h e n

in

my

o p i n i o n

t h e statement

made

d o e s n o t c o n t r a v e n e

S.

5 9 ( 2 )

o f

20

t h e Act.

H a v i n g

r e - r e a d

t h e

t r a n s c r i p t

o f

Mr.

S u l l i v a n ' s

e v i d e n c e I

am

n o t

s a t i s f i e d

b e y o n d

r e a s o n s b l e

d o u b t

t h a t a t

t h e

mater ia l

times

h e d l d n o t b e l i e v e

t h e

statements made as

t o

income t h a t

" c o u l d "

b e

e a r n e d .

It was

u r g e d by

t h e

p r o s e c u t i o n

t h a t ,

e v e n

i f

t h e

C o u r t

uere

n o t s a t i s f i e d

as t o

t h e c h a r g e s November,

r e l a t i n g

t o t h e

s t a t e m e n t s

made

in

October

and

1982,

it s h o u l d

b e

s a t i s f i e d

b e y o n d

r e a s o n a b l e

d o u b t

t h a t

Mr.

S u l l i v a n

d l d

n o t

in

Harch

3 r d

A p r i l ,

1 9 8 3

b e l a e v e

t h e

statements made

b y

h i n

t o

Messrs.

Opie,

Hsnsen

and Bevan. t h e company's

T h i s

u b m i s s i o n

uas

s u p p o r t e d

by

e v i d e n c e

as

t o

C i n s n c i a l

p o s i t i o n ,

as t o

c o m p l a i n t s

w h i c h

h

a

d

been

made

by

t h e

f r a n c h i s e e s b o t h

t o

tlr.

S u l l i v a n a n d

t o

h i s

o f f i ce 5 ta f f

and .as

ta s t a t e n e n t s

made

t o

S u l l i v a n I n

e a r l y March

1983 by a

commi t t ee

r

rh

i

ch

had

been

e l ec t ed

by

t h e

f r a n c h i s e e s t o

make

r e p r e s e n t a t i o n s

t o

t h e

company

on

t h e l r

b e h a l f .

There

1s

c o n s i d e r a b l e

f o r c e

i n t h l s

a r g u a e n t

b u t

I

am

n o t

s a t i s f i e d

b e y o n d

r e a s o n a b l e

d o u b t

t h a t

Mr

m

S u l l l v a n

d i d

n o t

b e l i e v e

t h e

sta-Lements h e

made

i n March

and

Apri l

1 9 8 3

t o Messrs.

Opie,

Mansen

and

Bevan .

The

op t lmis t1c

a p p r o a c h u h i c h

Mr.

S u l l i v a n apparent ly

t o o k e v e n

a t t h a t time

is i l l u s t r a t e d by

t h e A p r i l

1983 "Ne ts Letter" r-lhich was

r e s d

by Mr.

Hansen and

u 'nich

uas

a n

e x h i b i t

t e n d e r e d

by

t h e

p r o s e c u t i o n .

T h e

f i n a l

p a r a q r a p h

0

2

t h a t

k w s Let te r

r e a d a s

21.

f o l l o w s

E -

'Hopefu l ly

rre

are well o n

t h e

road t o a

more e f f i c i e n t l y r u n b u s i n e s s , a t t h e

sswe time sales are still the number 1

c o n c e r n .

So

many

f a c t o r s

a f f e c t

y o u r

I

s e l l i n g

from

p e r s o n a l i t y

t o haw

c l e a n

your

s h o e s

are.

C o n c e n t r s t e

a n d

d i s c i p l i n e y o u r s e l v e s a n d h a v e

f a i t h

t h a t

I

Y O U

a c h i e v e

c a n

s u c c e s s

t h e

t h a t

S u l l i v a n s

~ ~ D I J S

is

a u t

t h e r e

f o r

t h e

t s k i n g . "

A c c o r d i n g l y

a l l

t h e

c h a r g e s

a g a i n s t

t h e

r e s p o n d e n t

conlpsny must be dismissed and it f o l l o r ~ s ,

t h a t a l l

t h e c h a r g e s

a g a i n s t Mr

S l J l l i v a n

must

a lso be

dismissed.

Dur ing

t h e

h e a r i n g

r e f e r e n c e

tms

made

t o S.

83 of

t h e

Act

w h i c h p r o v i d e s

t h a t

:-

l

'83.

I n a

p r o c e e d i n g

a g a i n s t a

p e r s o n

u n d e r

s e c t i o n

82

or

i n

a n

a p p l i c a t i o n

u n d e r

s u b - s e c t i o n

87

I1A)

for

a n

o r d e r

a g a i n s t a

p e r s o n ,

a

f i n d i n g

of

a n y

f a c t

b y 3

c o u r t made

i n

p r o c e e d i n g s

... f o r

3n

offence a g a i n s t s e c t i o n

79,

in

GJhich

t h a t

f o u n d c o n t r s v e n e d ,

b e

p e r s o n

h a

n

t o

have

or

t o

h a v e

b e e n

i n v o l v e d

i n

3

c o n t r a v e n t i o n

o f ,

a

p r o v i s i o n

o f

P a r t

1 U or

U

is pr ima

fac ie

e v i d e n c e

o f

t h a t

f a c t

a n d

t h e

f i n d i n g

nay

b e

proved by

p r o d u c t i o n of

a

document

under

t h e Se31

t h e

o f

c o u r t

from

w h i c h

t

f l n d i n g

e

a p p e a r s . "

The Court was

n o t

i n f o r m e d

w h e t h e r

a n y

p r o c e e d i n g s

u n d e r

t h e

Act

have

been

b rough t

try

any

f r a n s h i s e e

a g s i n s t

e i t h e r

Mr.

S u l l i v a n or

the company.

Having

regard to t h e

p o s s i b i l i t y

22 ,

!

of

s u c h

p r o c e e d i n g s

it

s h o u l d

b e

n o t e d

t h a t

t h e

c r i m i n a l

c h a r g e s

a g a i n s t

t h e

company

and

Hr.

S u l l i v a n

h a v e

h

e n

dismissed hecause

t h e

p r o s e c u t i o n

has f a i l e d

to s a t i s f y t h e

C o u r t

b e y o n d

r e a s o n a b l e

d o u b t

t h a t

t h e

r e s p o n d e n t s

uere

g u i l t y

o f

t h e

criwinal

offences c h a r g e d .

A p p l i c a n t s

in

any

l '.

c i v i l

x t i o n

u n d e r

t h e

Act

Hould

on ly

have

t o

s a t i s f y

t h e

C o u r t

o n

t h e

o n u s

of

p r o o f

a p p l i c a b l e

t o

c i v i l

p r o c e e d i n g s .

F u r t h e r

any

s u c h

s p p l i c m t s

u o u l d

n o t

be

c o n f i n e d

t o

t h e

narrow

" p a r t i c u l a r s '

u p o n

r r h i c h

t h e

p r o s e c u t i o n

re l ied

I n

t h e s e

p r o c e e d i n g s

-

p a r t i c u l a r s

w h i c h ,

a s

w a s

p o i n t e d

o u t

e a r l i e r ,

p r e v e n t

it

f r o m

r e l y i n g

u p o n

c e r t a i n

e v i d e n c e

t o

e s t a t a l i s h

c o n t r a v e n t i o n s

of

t h e

Act.

Accord ing ly ,

it

d o e s

n o t f o l l o w p r o c e c d i n g s

Prom

t h e

d i s m i s s a l

of

t h e

c h a r g e s

i n

t h e

p r e s e n t

t h a t

a n y

c i v i l

p r o c e e d i n g s

b r o u g h t

by

sny o f

t h e

f r a n c h i s e e s ssould

f a i l .

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