MacFarlane, David James v John Martin & Company Ltd

[1977] FCA 47

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f a c t 0: c ra t e on t h e mind of the p x s o n i jhos? pu rchase l ed t o tl;c

p r o s r c u t l o n . T h e dcfcnda11t did rLot dcl;!Jt-rately 1nCcn2 to 661c<=i\,r-.

t h e p u b l x ; b u t it had Sccn put on not jce t h a t t h e s tca te~+~: t

.. corr,plained of a t least might be parCiai1.y untrul= ancl I I C ~ . ~ C ~ ~ - I ~ ~ ~ . C S ~

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t o o k n o s t e p s , o r a t a n y r a t c i n s u f € l c i m t s t e p s , t o ch?ck ii-s

accuracy. I am not impressed by t h c f a c t t h a t the dcfcndzgt m?.g

at any time have on hand s3me 300,000 i t ens of c tock : Its €21.5~

a d v c r t i s e m e n t r e l a t e d o n l y t o t h i s one i t c m alicl it was t o i t s

s t a t e m e n t s a b c u t t h a t item t h a t i t s c a r c and at tent lcy~i shoulc! ll:lvc.

been d i r e c t e d . Its c o n t r a v e n t i o n of S. 5 3 ( a j waz caused by

c a r c l c s s n e s s , b u t c o n t r a v e n t i o n s c lue t o c a r c l e s s n c s s a r e n o t

permissiLle and mus t be pun i shed , t hmqh t hey o r e , lot of t h e sc>r,>z

order of c u l p a b i l i t y a s those involving an i l>tcnt ;or . i o A2cc11172:

Mctzcla C a w , p-.r Smitlwrs J.

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The> only appearance of 1 . h ~ aclvc.rt i~ement W?; in ' ' l ' ? ! ~

Adve r t i s e r " o f 2 3 Octobcr 1 9 7 5 , and it spoke e f f c c t i v c l l - 01,1;7

once, and o n l y t o those who c o u l d , I t t e n d a t om? cf the :2<:f~:~1:l<>I'l :

A . .

pecun ia ry pena l ty is a f l n e o f $ 2 , 0 0 0 . I o r d c r ; ~ c c c ~ ? . ~ i i ~ : q l y , ;l5

i n a d d i t i o n o r d e r t h c d e f e n d a n t t o pay the i r , for r :x l t ' S costs ,

which i f n o t a g r e e d are to be taxed .

I n f a i r n e s s t o J u l i u s Mdrlsw Pty L l m l t , v 3 , t11c ,na~~u?'.;i.tur<

of t h c a d v e r t i s e d shocs, and i t s sub: , idlar ies cGxccrflec1 i n t l w

r c l evan t t r ansac t ion : , 'I should add t h L : t n o t h i r : ~ i n t h l s cr17c

r e f l e c t s I n the s l i g h t c s t d c g r c c ori t h e commrcizti integrity c)?

any of thosc companies.