JUUL Labs, Inc. v emon Xll, Suntur

WIPO Case No. DAE2024-0017

ARBITRATION

AND

MEDIATION CENTER

ADMINISTRATIVE PANEL DECISION

JUUL Labs, Inc. v. emon Xll, Suntur

Case No. DAE2024-0017

1. The Parties

The Complainant is JUUL Labs, Inc., United States of America (“United States”), represented by Saba & Co.

Intellectual Property s.a.l. (Offshore) Head Office, Lebanon.

The Respondent is emon Xll, Suntur, United Arab Emirates.

2. The Domain Name and Registrar

The disputed domain name <juuldubaiuae.ae> is registered with AE Domain Administration (.aeDA).

3. Procedural History

The Complaint was filed with the WIPO Arbitration and Mediation Center (the “Center”) on October 7, 2024.
On October 7, 2024, the Center transmitted by email to AE Domain Administration (.aeDA) a request for
registrant verification in connection with the disputed domain name. On October 8, 2024, AE Domain
Administration (.aeDA) transmitted by email to the Center its verification response confirming that the

Respondent is listed as the registrant and providing the contact details

The Center verified that the Complaint the formal requirements of the UAE Domain Name Dispute Resolution
Policy for – UAE DRP approved by .aeDA (the “Policy”), the Rules for UAE Domain Name Dispute
Resolution Policy – UAE DRP (the “Rules”), and the Supplemental Rules for UAE Domain Name Dispute

Resolution Policy – UAE DRP (the “Supplemental Rules”).

In accordance with the Rules, paragraphs 2(a) and 4(a), the Center formally notified the Respondent of the
Complaint, and the proceedings commenced on October 14, 2024. In accordance with the Rules, paragraph
5(a), the due date for Response was November 3, 2024. The Respondent did not submit any Response.
Accordingly, the Center notified the Respondent’s default on November 6, 2024.

The Center appointed Edoardo Fano as the sole panelist in this matter on November 20, 2024. The Panel finds that it was properly constituted. The Panel has submitted the Statement of Acceptance and Declaration of Impartiality and Independence, as required by the Center to ensure compliance with the Rules, paragraph

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The Panel has not received any requests from the Complainant or the Respondent regarding further submissions, waivers or extensions of deadlines, and the Panel has not found it necessary to request any further information from the Parties.

Having reviewed the communication records in the case file provided by the Center, the Panel finds that the Center has discharged its responsibility under the Rules, paragraph 2(a), “to employ reasonably available means calculated to achieve actual notice to the Respondent”. Therefore, the Panel shall issue its Decision based upon the Complaint, the Policy, the Rules and the Supplemental Rules and without the benefit of a response from the Respondent.

The language of the proceeding is English, being the language of the Registration Agreement, as per paragraph 11(a) of the Rules.

4. Factual Background

The Complainant is JUUL Labs, Inc., a United States company operating in the field of vapes and electronic cigarettes, and owning several trademark registrations worldwide for JUUL, among which the following ones in the United Arab Emirates, namely the Respondent’s country:

- United Arab Emirates Trademark Registration No. 303365 for JUUL, registered on April 24, 2019;

- United Arab Emirates Trademark Registration No. 365558 for JUUL, registered on March 16, 2022;

- United Arab Emirates Trademark Registration No. 365559 for JUUL, registered on March 16, 2022.

The Complainant also operates on the Internet, its main website being “

The Complainant provided evidence in support of the above.

According to the information received from the Registry, the disputed domain name was registered by the Respondent on January 23, 2024, and it redirects to a website, intended for United Arab Emirates consumers, purportedly advertising and selling the same products as the Complainant, as well as offering for sale products of the Complainant’s competitors.

On July 5, 2024, the Complainant’s legal representatives sent a cease-and-desist letter to the Respondent, without receiving any reply.

5. Parties’ Contentions

A. Complainant

The Complainant states that the disputed domain name is confusingly similar to its trademark JUUL.

Moreover, the Complainant asserts that the Respondent has no rights or legitimate interests in respect of the disputed domain name, since it has not been authorized by the Complainant to register the disputed domain name or to use its trademark within the disputed domain name, it is not commonly known by the disputed

domain name, and it is not making either a bona fide offering of goods or services or a legitimate
noncommercial or fair use of the disputed domain name.

The Complainant submits that the Respondent has registered the disputed domain name in bad faith, since the Complainant’s trademark JUUL is known in the field of vapes and electronic cigarettes. Therefore, the Respondent targeted the Complainant’s trademark at the time of registration of the disputed domain name and the Complainant contends that the use of the disputed domain name to attract, for commercial gain,

Internet users to the Respondent’s website, creating a likelihood of confusion with the Complainant’s trademark as to the source, sponsorship, affiliation, or endorsement of the Respondent’s website, qualifies as bad faith registration and use.

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B. Respondent

The Respondent has made no reply to the Complainant’s contentions and is in default. In reference to paragraphs 5(e) and 14 of the Rules, no exceptional circumstances explaining the default have been put forward or are apparent from the record.

A respondent is not obliged to participate in a proceeding under the Policy, but if it fails to do so, reasonable facts asserted by a complainant may be taken as true, and appropriate inferences, in accordance with paragraph 14(b) of the Rules, may be drawn. See WIPO Overview of WIPO Panel Views on Selected UDRP Questions, Third Edition (“WIPO Overview 3.0”), section 4.3.[1]

[1]In light of the substantive and procedural similarities between the uaeDRP and the Uniform Domain Name Dispute Resolution Policy

6. Discussion and Findings

Paragraph 6(a) of the Policy lists three elements, which the Complainant must satisfy in order to succeed:

(i)        the disputed domain name is identical or confusingly similar to a trademark or service mark in which the Complainant has rights;

(ii)       the Respondent has no rights or legitimate interests in respect of the disputed domain name; and

(iii)      the disputed domain name has been registered or is being used in bad faith.

A. Identical or Confusingly Similar

The Panel finds that the Complainant is the owner of the trademark JUUL both by registration and acquired reputation.

The entirety of the mark is reproduced within the disputed domain name. Accordingly, the disputed domain name is confusingly similar to the mark for the purposes of the Policy. WIPO Overview 3.0, section 1.7.

Although the addition of other terms, here “dubai” and “uae”, may bear on assessment of the second and third elements, the Panel finds the addition of such terms does not prevent a finding of confusing similarity between the disputed domain name and the mark for the purposes of the Policy. WIPO Overview 3.0, section 1.8.

It is also well accepted that a country code Top-Level Domain suffix, in this case “.ae”, is typically ignored when assessing the confusing similarity between a trademark and a domain name. WIPO Overview 3.0, section 1.11.1.

The Panel finds that the Complainant has therefore met its burden of proving that the disputed domain name is confusingly similar to the Complainant’s trademark, pursuant to the Policy, paragraph 6(a)(i).

B. Rights or Legitimate Interests

Paragraph 6(a)(ii) of the Policy requires the Complainant to prove that the Respondent has no rights or in accordance with paragraph 6(c) of the Policy any of the following circumstances, in particular but without limitation:
legitimate interests in the disputed domain name.

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“(i) before any notice to you of the dispute, your use of, or demonstrable preparations to use, the domain
name or a name corresponding to the domain name in connection with a bona fide offering of goods or

services; or

(ii) you (as an individual, business, or other organization) have been commonly known by the domain name,

even if you have acquired no trademark or service mark rights; or

(iii) you are making a legitimate noncommercial or fair use of the domain name, without intent for commercial
gain to misleadingly divert consumers or to tarnish the trademark or service mark at issue.”

According to paragraph 6(a) of the Policy, the Complainant has the burden of proving the three elements of the Policy. However, satisfying the burden of proving a lack of the Respondent’s rights or legitimate interests in respect of the disputed domain name according to paragraph 6(a)(ii) of the Policy is potentially quite difficult, since proving a negative circumstance is generally more complicated than establishing a positive one. As such, it is well accepted that it is sufficient for the Complainant to make a prima facie case that the Respondent has no rights or legitimate interests in the disputed domain name in order to shift the burden of production to the Respondent. If the Respondent fails to demonstrate rights or legitimate interests in the disputed domain name in accordance with paragraph 6(c) of the Policy or on any other basis, the Complainant is deemed to have satisfied paragraph 6(a)(ii) of the Policy.

Having reviewed the record, the Panel finds the Complainant has established a prima facie case that the rebutted the Complainant’s prima facie showing and has not come forward with any relevant evidence demonstrating rights or legitimate interests in the disputed domain name such as those enumerated in the Policy or otherwise.

The Complainant asserts that the Respondent is not using the disputed domain name for a legitimate noncommercial or fair use or in connection with a bona fide offering of goods or services because the Respondent is offering for sale the Complainant’s products, without being an authorized distributor or reseller, as well as other products of the Complainant’s competitors.

Should the vapes and electronic cigarettes purportedly sold on the website to which the disputed domain name is redirecting Internet users be genuine products, legitimately acquired by the Respondent, the question that would arise is whether the Respondent would therefore have a legitimate interest in using the disputed domain name that is confusingly similar to the Complainant’s trademark in circumstances that are likely to give rise to confusion.

According to the current state of UDRP decisions in relation to the issue of resellers as summarized in the

WIPO Overview 3.0, section 2.8.1:

“(...) resellers, distributors, or service providers using a domain name containing the complainant’s trademark
to undertake sales or repairs related to the complainant’s goods or services may be making a bona fide
offering of goods and services and thus have a legitimate interest in such domain name. Outlined in the “Oki
Data test”, the following cumulative requirements will be applied in the specific conditions of a UDRP case:

(i)        the respondent must actually be offering the goods or services at issue;

(ii)       the respondent must use the site to sell only the trademarked goods or services;

(iii)      the site must accurately and prominently disclose the registrant’s relationship with the trademark holder; and

(iv) the respondent must not try to ‘corner the market’ in domain names that reflect the trademark.”

This summary is based on the UDRP decision in Oki Data Americas, Inc. v. ASD, Inc., WIPO Case No.
D2001-0903.

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However, the website at the disputed domain name is not only making no prominent reference to the lack of relationship between the Respondent and the Complainant, but it is also offering for sale products of the Complainant’s competitors. Thus, the Panel is of the opinion that this is sufficient to support the allegation of lack of rights or legitimate interests of the Respondent in relation to this disputed domain name.

Moreover, the Panel finds that the composition of the disputed domain name carries a risk of implied affiliation as it effectively impersonates or suggests sponsorship or endorsement by the Complainant. WIPO Overview 3.0, section 2.5.1.

Based on the available record, the Panel finds the second element of the Policy has been established.

C. Registered or Used in Bad Faith

While paragraph 6(a)(iii) of the Policy requires a demonstration that a domain name has either been
registered or is being used in bad faith, the Complainant has argued that the Respondent has both registered
and used the disputed domain name in bad faith. Paragraph 6(b) of the Policy provides that “for the
purposes of paragraph 6(a)(iii), the following circumstances, in particular but without limitation, if found by the
Panel to be present, shall be evidence of the registration or use of a domain name in bad faith:

(i)        circumstances indicating that [the respondent has] registered or has acquired the domain name

primarily for the purpose of selling, renting, or otherwise transferring the domain name registration to the complainant who is the owner of the trademark or service mark or to a competitor of the complainant, for valuable consideration in excess of its documented out-of-pocket costs directly related to the domain name;
or

(ii) that [the respondent has] registered the domain name in order to prevent the owner of the trademark

or service mark from reflecting the mark in a corresponding domain name, provided that [the respondent has]
engaged in a pattern of such conduct; or

(iii)      that [the respondent has] registered the domain name primarily for the purpose of disrupting the

business of the complainant; or

(iv) that by using the domain name, [the respondent has] intentionally attempted to attract, for commercial

gain, Internet users to [the respondent’s] website or other online location, by creating a likelihood of
confusion with the complainant’s mark as to the source, sponsorship, affiliation, or endorsement of [the
respondent’s] website or location or of a product or service on [the respondent’s] website or location”.

Regarding the registration in bad faith of the disputed domain name, the reputation of the Complainant’s trademark JUUL in the field of vapes and electronic cigarettes is clearly established and the Panel finds that the Respondent must have known of the Complainant, and deliberately registered the disputed domain name in bad faith, especially because the disputed domain name is used in relation to a website in which the Complainant’s trademark is reproduced and the same products as the Complainant are purportedly offered for sale.

The Panel notes that the disputed domain name is also being used in bad faith since the Respondent is trying to attract, for commercial gain, Internet users to its website by creating likelihood of confusion with the Complainant’s trademark as to the disputed domain name’s source, sponsorship, affiliation or endorsement, an activity clearly detrimental to the Complainant’s business.

The above suggests to the Panel that the Respondent intentionally registered and is using the disputed domain name in order both to disrupt the Complainant’s business, and to attract Internet users to its website in accordance with paragraph 6(b)(iv) of the Policy.

Having reviewed the record, the Panel finds the Respondent’s registration and use of the disputed domain name constitutes bad faith under the Policy.

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Furthermore, the Panel considers that the nature of the inherently misleading disputed domain name, which includes the Complainant’s trademark in its entirety with the mere addition of the terms “dubai” and “uae”, further supports a finding of bad faith. WIPO Overview 3.0, section 3.2.1.

The Panel finds that the Complainant has presented evidence to satisfy its burden of proof with respect to the issue of whether the Respondent has registered or is using the disputed domain name in bad faith.

The Panel therefore finds that paragraph 6(a)(iii) of the Policy has been satisfied.

7. Decision

For the foregoing reasons, in accordance with paragraphs 6(i) of the Policy and 15 of the Rules, the Panel orders that the disputed domain name <juuldubaiuae.ae> be transferred to the Complainant.

/Edoardo Fano/
Edoardo Fano
Panelist
Date: November 25, 2024

(“UDRP”), the Panel has cited decisions under the UDRP and the WIPO Overview of WIPO Panel Views on Selected UDRP Questions,
Third Edition (“WIPO Overview 3.0”), where appropriate.