| . | ,- |
........ ........ ........ ........
| NT,rl'I?O FCl:'.D | $ W . !.J | ,TYI:lT |
| ;;a | ........ ........ ........ ........ . |
| -. |
| ........ ........ ........ ........ | p.,?q72:,., ?,-,L |
........ ........ ........ ........
Dnte lhl.crcd:
- and -
!
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| . | . / 2 |
| . | ./4 |
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!
“Don‘t be an Aprll Fool.
| D r . | Jin’s lovely tax cu t s a r e gl~aranlccd tlll | only |
| Apri l 30th. | So i f you haven’t bceri o u t to Mc%ro Forcl |
| by | t h e n , ycd | could be | a | r e a l A p r 3 . l | fool. |
| I | ’ 11 show ycu. |
. ./6
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i
| . ./ : |
| " r r i cc" 1s defined in | S. | 4 of | the Act a s ~ n c l u d ~ c g | a c!:arge |
| of any descriptlon. | The imFosltlon of sale:; t a x is, OK coursc-, |
| a matter of law b u t cxyert. evidence | was tcndcred t o t b | chffcct |
| t h a t | s a l e s t a x was | levied | on | the las t wholesale t ransact lon |
| i n rcspec t | to | t h e goods I n queshcn . | I t i s c l ca r thak | sales |
| t a x is a conponint m thr; r-Lall | plicc 0.C | tho v e ? ~ i c i c s | b211.r; |
| a d v e r t ~ s c ~ 3 | a d I am | s a t l e f l 2 d Jmt | the ad-Jert.1 sclnL?n~ | conccrnccl |
!
| a reduction i n pr ice . | The use of the 1.>.1.5rds | "Chat :,a"c | you |
| $335" t o a prospective purchaser cl t ? d ~ | ly | r - c l ~ t e | t o priv: | and |
| would br. so understood by t ha t p1:ospcctiwI | l>u~-&aser . |
. . .
- AGLC
- Guthrie, Terence James v Metro Ford Pty Ltd [1977] FCA 46
- Case
- [1977] FCA 46
- Decision Date
CaseChat Overview and Summary
The court had to decide whether the inclusion of sales tax in the advertised price was misleading and whether the defendant had breached any consumer protection laws. The court examined the definition of "price" under the relevant legislation and considered whether the advertisement was likely to mislead a reasonable consumer. The court found that the use of the phrase "Chat you $335" was likely to be understood by a reasonable consumer as a reduction in the price of the vehicle, and that the inclusion of sales tax in the advertised price was misleading.
The court held that the defendant had breached the consumer protection laws by making a misleading representation about the price of the vehicle. The court awarded the plaintiff damages in the amount of $335, plus interest and costs. The court also made an order that the defendant cease and desist from making similar misleading advertisements in the future.
Orders
Orders of the court
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Background
Background to the litigation
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Evidence
Evidence Before The Court
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Decision
Reasons for decision
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Ratio Decidendi
Legal Principle Established
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