Duraflame, Inc. v Xindeng Chen

WIPO Case No. D2023-0352

ARBITRATION

AND

MEDIATION CENTER

ADMINISTRATIVE PANEL DECISION

Duraflame, Inc. v. Xindeng Chen

Case No. D2023-0352

1. The Parties

The Complainant is Duraflame, Inc., United States of America (“USA”), represented by Loeb & Loeb, LLP,

USA.

The Respondent is Xindeng Chen, China.

2. The Domain Name and Registrar

The disputed domain name <shopduraflame.com> is registered with Gname.com Pte. Ltd. (the “Registrar”).

3. Procedural History

The Complaint was filed in English with the WIPO Arbitration and Mediation Center (the “Center”) on January 26, 2023. On January 26, 2023, the Center transmitted by email to the Registrar a request for registrar verification in connection with the disputed domain name. On January 29, 2023, the Registrar transmitted by email to the Center its verification response disclosing registrant and contact information for the disputed domain name which differed from the named Respondent and contact information in the Complaint. The Center sent an email communication to the Complainant on January 31, 2023, providing the registrant and contact information disclosed by the Registrar, and inviting the Complainant to submit an amendment to the Complaint. The Complainant filed an amended Complaint in English on February 3, 2023.

On January 31, 2023, the Center transmitted an email communication to the Parties in English and Chinese regarding the language of the proceeding. On February 3, 2023, the Complainant submitted a request that English be the language of the proceeding. The Respondent did not comment on the language of the

proceeding.

The Center verified that the Complaint together with the amended Complaint satisfied the formal
requirements of the Uniform Domain Name Dispute Resolution Policy (the “Policy” or “UDRP”), the Rules for
Uniform Domain Name Dispute Resolution Policy (the “Rules”), and the WIPO Supplemental Rules for
Uniform Domain Name Dispute Resolution Policy (the “Supplemental Rules”).

In accordance with the Rules, paragraphs 2 and 4, the Center formally notified the Respondent in English and Chinese of the Complaint, and the proceedings commenced on February 9, 2023. In accordance with the Rules, paragraph 5, the due date for Response was March 1, 2023. The Respondent did not submit any

response. Accordingly, the Center notified the Respondent’s default on March 2, 2023.

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The Center appointed Deanna Wong Wai Man as the sole panelist in this matter on March 7, 2023.
The Panel finds that it was properly constituted. The Panel has submitted the Statement of Acceptance and
Declaration of Impartiality and Independence, as required by the Center to ensure compliance with the

Rules, paragraph 7.

4. Factual Background

The Complainant is a company incorporated in the USA, active in the artificial fire log market, where it uses the Duraflame brand for its artificial fire log products, and for other products including fire starters, matches, and lighters. The Complainant also licenses the use of the DURAFLAME trademarks for additional products,

for example electric heaters and outdoor fire pits. The Complainant claims that for many years, its annual
sales of Duraflame-branded products have exceeded USD 100 million. The Complainant also has a strong
online presence, and mainly promotes its products at the website linked to its official domain name
<duraflame.com>, registered since 1996.

The Complainant provides evidence that it owns an international portfolio of trademark registrations for DURAFLAME (word and device marks) in a large number of jurisdictions around the world, including in China, where the Respondent is located. Examples of such registrations include Chinese trademark

registration number 1536391 for the DURAFLAME word mark, registered on March 14, 2001; and USA
trademark registration number 1338716 for the DURAFLAME word mark, registered on June 4, 1985. The
relevant registered trademarks adduced by the Complainant were successfully registered prior to the date of
registration of the disputed domain name by the Respondent, which is November 5, 2022.

The Complainant submits evidence that the disputed domain name directed Internet users to an active website, which was operated as an e-commerce website purportedly selling and offering the Complainant’s Duraflame products as well as third party products of other commercial origin. However, on the date of this decision, the Panel notes that the disputed domain name directs to an inactive webpage.

5. Parties’ Contentions

A. Complainant

The Complainant essentially contends that the disputed domain name is confusingly similar to its trademarks for DURAFLAME, that the Respondent has no rights or legitimate interests in respect of the disputed domain name, and that the disputed domain name was registered, and is being used in bad faith.

The Complainant particularly claims that its trademarks are famous and well-regarded among the consumers good name and reputation of the Complainant and its DURAFLAME trademarks and to mislead consumers. The Complainant essentially contends that such use does not confer any rights or legitimate interests in respect of the disputed domain name and constitutes registration and use in bad faith.

in the fire log sector, and provides printouts of its official website and of marketing materials. Moreover, the
Complainant provides evidence that the disputed domain name was linked to an active website, operating as
an e-commerce website. In this context, the Complainant essentially claims that the Respondent is using
this website as a scam website, set up to collect personal and credit card information from unsuspecting
consumers and to charge customers’ credit accounts without fulfilling the customers’ orders. The

The Complainant requests the transfer of the disputed domain name.

B. Respondent

The Respondent did not reply to the Complainant’s contentions.

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6. Discussion and Findings

6.1. Preliminary issue: Language of the Proceeding

Pursuant to paragraph 11(a) of the Rules, the language of the administrative proceeding shall be the language of the Registration Agreement, subject to the authority of the Panel to determine otherwise, having regard to the circumstances of the administrative proceeding.

According to the Registrar’s verification response, the language of the Registration Agreement for the merits of this proceeding.

disputed domain name is Chinese. Nevertheless, the Complainant filed its Complaint and its amended
Complaint in English, and requests that English be the language of the proceeding. The Panel notes that the

In considering this request, the Panel has carefully reviewed all elements of this case, and deems the following elements particularly relevant: the Complainant’s request that the language of the proceeding be English; the lack of comment on the language of the proceeding and the lack of response on the merits of this proceeding by the Respondent (the Panel notes that the Respondent was invited by the Center in Chinese and in English and in a timely manner to present his/her comments and response in either Chinese or English, but chose not to do so); the fact that the disputed domain name is written in Latin letters and not in Chinese characters, contains the English word “shop” and the fact that the website linked to the disputed domain name is exclusively in English and not in Chinese; and, finally, the fact that Chinese as the language of the proceeding could lead to unwarranted delays and additional costs for the Complainant. In view of all these elements, the Panel grants the Complainant’s request, and decides that the language of this proceeding shall be English.

6.2. Discussion and Findings on the Merits

The Policy requires the Complainant to prove three elements:

(a) the disputed domain name is identical or confusingly similar to a trademark or service mark in which the Complainant has rights;

(b) the Respondent has no rights or legitimate interests in respect of the disputed domain name; and

(c) the disputed domain name has been registered and is being used in bad faith.

Based on the evidence and arguments submitted, the Panel’s findings are as follows:

A. Identical or Confusingly Similar

The Panel finds that the Complainant has provided sufficient evidence that it has valid rights in the marks jurisdictions.

Further, as to confusing similarity of the disputed domain name with the Complainant’s DURAFLAME marks, domain name contains the entirety of the Complainant’s trademark for DURAFLAME, which remains easily recognizable, and the disputed domain name is therefore confusingly similar to the Complainant’s

the Panel finds that the disputed domain name consists of the combination of two elements, namely the
Complainant’s DURAFLAME trademark preceded by the term “shop”. According to the WIPO Overview of
WIPO Panel Views on Selected UDRP Questions, Third Edition (“WIPO Overview 3.0”), section 1.7, “in
cases where a domain name incorporates the entirety of a trademark, or where at least a dominant feature
of the relevant mark is recognizable in the domain name, the domain name will normally be considered
confusingly similar to that mark for purposes of UDRP standing” (see also Wal-Mart Stores, Inc. v. Richard

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DURAFLAME marks. The Panel also considers that the generic Top-Level Domain (“gTLD”), which is “.com” in this case, is viewed as a standard registration requirement, and may as such be disregarded by the Panel (see WIPO Overview 3.0, section 1.11.1).

Accordingly, based on the above elements, the Panel finds that the disputed domain name is confusingly similar to the Complainant’s trademarks. The Panel decides that the Complainant has satisfied the requirements of the first element under the Policy.

B. Rights or Legitimate Interests

On the basis of the evidence and arguments submitted, the Panel accepts that the Complainant makes out a prima facie case that that the Respondent is not, and has never been, an authorized reseller, service provider, licensee or distributor of the Complainant, is not a good faith provider of goods or services under the disputed domain name and is not making legitimate noncommercial use or fair use of the disputed domain name. The Panel also notes that the Respondent is not commonly known by the disputed domain name. As such, the Panel finds that the burden of production regarding this element shifts to the Respondent (see WIPO Overview 3.0, section 2.1). However, no evidence or arguments have been submitted by the Respondent in reply.

domain name directed to a website which showed a clear intent on the part of the Respondent to obtain unlawful commercial gain from misleading Internet users. The Respondent did this by using the Complainant’s DURAFLAME trademark in the disputed domain name with the goal to purportedly offer Duraflame-branded products and/or to set up a clone website in a fraudulent scheme to collect personal and credit card information from unsuspecting Internet users. The Respondent prominently displayed the Complainant’s DURAFLAME logos and word marks on such website and used the Complainant’s own product images likely protected by copyright, thereby misleading consumers into believing that the Respondent was licensed by, or otherwise affiliated with the Complainant or its DURAFLAME trademarks. Moreover, the website did not accurately and prominently disclose the lack of relationship between the Respondent and the Complainant and also offered for sale third party products of other commercial origin. It is clear to the Panel from the foregoing elements that the Respondent was not acting as a good faith provider of goods or services under the disputed domain name (see Oki Data Americas, Inc. v. ASD, Inc.,	Further, reviewing the facts and the evidence submitted in this proceeding, the Panel notes that the disputed legitimate interests in the disputed domain name on the Respondent. Furthermore, the Panel notes that on the date of this decision, the disputed domain name directs to an inactive webpage. In this regard, the Panel finds that holding a domain name passively, without making any use of it, also does not confer any rights or legitimate interests in the disputed domain name on the Respondent (see in this regard earlier UDRP decisions such as Bollore SE v. 赵竹飞 (Zhao Zhu Fei), WIPO Case No. D2020-0691 and Vente-Privee.Com and Vente-Privee.com IP S.à.r.l. v. 崔郡 (jun cui), WIPO Case No. D2021-1685).
Moreover, the nature of the disputed domain name carries a risk of implied affiliation with Complainant. See WIPO Overview 3.0, section 2.5.1.
On the basis of the foregoing elements, the Panel considers that none of the circumstances of rights or legitimate interests envisaged by paragraph 4(c) of the Policy apply, and that the Complainant has satisfied the requirements of the second element under the Policy.
C. Registered and Used in Bad Faith
Given the intensive use and longstanding registration of the Complainant’s registered trademarks, which precede the registration date of the disputed domain name by several decades, the Panel finds that the subsequent registration of the disputed domain name clearly and consciously targeted the Complainant’s
prior registered trademarks for DURAFLAME. The Panel deducts from these efforts to consciously target the associated with the disputed domain name that the Respondent knew of the existence of the Complainant’s

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trademarks at the time of registering the disputed domain name. The Panel also considers the disputed therefore finds that it has been demonstrated that the Respondent registered the disputed domain name in bad faith.

domain name to be so closely linked and so obviously connected to the Complainant and its trademarks that
the Respondent’s registration of this disputed domain name points toward the Respondent’s bad faith. In the

As to use of the disputed domain name in bad faith, the Complainant provides evidence that the disputed domain name directed to an active website as an e-commerce website purportedly selling and offering the Complainant’s DURAFLAME products, as well as third party products of other commercial origin. Such

at the home page and elsewhere on the home page and throughout the rest of the website, without the authorization of the Complainant. The Respondent also prominently used the Complainant’s official product images (thereby likely violating its copyrights) throughout such website. The Panel concludes from these facts that the Respondent intentionally attracted Internet users for commercial gain to the website associated with the disputed domain name, by creating consumer confusion between the website associated with the disputed domain name and the Complainant’s trademarks, which is direct evidence of the Respondent’s bad faith under paragraph 4(b)(iv) of the Policy. However, on the date of this decision, the disputed domain name links to an inactive website. In this regard, the WIPO Overview 3.0, section 3.3 provides: “From the inception of the UDRP, panelists have found that the non-use of a domain name (including a blank or ‘coming soon’ page) would not prevent a finding of bad faith under the doctrine of passive holding.” The	website also clearly displayed the Complainant’s well-known trademark DURAFLAME in the website banner the fact that the disputed domain name contains the entirety of the Complainant’s trademark for DURAFLAME, the distinctiveness and intensive use of the Complainant’s trademark and the unlikelihood of any good faith use to which the disputed domain name might be put by the Respondent. In these circumstances, the Panel considers that the passive holding of the disputed domain name constitutes use of the disputed domain name in bad faith. The Panel therefore finds that it has been demonstrated that the Respondent has used, and is using the disputed domain name in bad faith.
Finally, the Respondent has failed to provide any response or evidence to establish its good faith or absence of bad faith. The Panel therefore finds that the Complainant has satisfied the requirements of the third requirement under the Policy.
7. Decision
For the foregoing reasons, in accordance with paragraphs 4(i) of the Policy and 15 of the Rules, the Panel orders that the disputed domain name <shopduraflame.com> be transferred to the Complainant.
/Deanna Wong Wai Man/ Deanna Wong Wai Man Sole Panelist Date: March 10, 2023