Drivetime Sales and Finance Company, LLC v Peter Vale, DriveTime

WIPO Case No. D2024-2323

ARBITRATION
AND
MEDIATION CENTER

ADMINISTRATIVE PANEL DECISION

Drivetime Sales and Finance Company, LLC v. Peter Vale, DriveTime

Case No. D2024-2323

1. The Parties

Complainant is Drivetime Sales and Finance Company, LLC, United States of America (“United States”), represented by Elster & McGrady LLC, United States.

Respondent is Peter Vale, DriveTime, United States.

2. The Domain Name and Registrar

The disputed domain name <jobs-drivetime.com> (the “Domain Name”) is registered with NameSilo, LLC

(the “Registrar”).

3. Procedural History

The Complaint was filed with the WIPO Arbitration and Mediation Center (the “Center”) on June 6, 2024. On June 7, 2024, the Center transmitted by email to the Registrar a request for registrar verification in connection with the Domain Name. On June 7, 2024, the Registrar transmitted by email to the Center its verification response disclosing registrant and contact information for the Domain Name which differed from the named Respondent (Domain Administrator, PrivacyGuardian.org LLC) and contact information in the Complaint. The Center sent an email communication to Complainant on June 13, 2024, providing the registrant and contact information disclosed by the Registrar, and inviting Complainant to submit an amendment to the Complaint. Complainant filed an amended Complaint on June 17, 2024.

The Center verified that the Complaint together with the amended Complaint satisfied the formal
requirements of the Uniform Domain Name Dispute Resolution Policy (the “Policy” or “UDRP”), the Rules for
Uniform Domain Name Dispute Resolution Policy (the “Rules”), and the WIPO Supplemental Rules for
Uniform Domain Name Dispute Resolution Policy (the “Supplemental Rules”).

In accordance with the Rules, paragraphs 2 and 4, the Center formally notified Respondent of the Complaint, and the proceedings commenced on June 18, 2024. In accordance with the Rules, paragraph 5, the due date for Response was July 8, 2024. Respondent did not submit any response. Accordingly, the Center notified Respondent’s default on July 9, 2024.

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The Center appointed Kimberley Chen Nobles as the sole panelist in this matter on July 15, 2024. The Panel finds that it was properly constituted. The Panel has submitted the Statement of Acceptance and Declaration of Impartiality and Independence, as required by the Center to ensure compliance with the

Rules, paragraph 7.

4. Factual Background

Complainant is a pre-owned car dealer that provides financing through its affiliated finance company. With around 140 dealerships in 29 states across the United States, Complainant assists consumers with their search for new automobiles and related financing options. Complainant sells over 100,000 vehicles every year and it now has 4,500 employees since its founding in 2002. Complainant also owns and operates its website at “ to provide marketing and financing services and uses a subpage of that website, “jobs.drivetime.com”, to provide information regarding its employment openings and communicate with prospective job candidates.

Complainant owns numerous registered trademarks for the DRIVETIME mark, including:

- United States Reg. No. 2,779,062, registered on November 4, 2003; and

- United States Reg. No. 2,792,416, registered on December 9, 2003.

The Domain Name was registered on February 27, 2024, and at the time of the filing of the Complaint, redirected to a webpage that provided Pay-Per-Click (“PPC”) links to third party websites.

5. Parties’ Contentions

A. Complainant

Complainant contends that it has satisfied each of the elements required under the Policy for a transfer of the
Domain Name.

Complainant contends that (i) the Domain Name is identical or confusingly similar to Complainant’s trademarks; (ii) Respondent has no rights or legitimate interests in the Domain Name; and (iii) Respondent registered and is using the Domain Name in bad faith.

In particular, Complainant contends that it has trademark registrations for DRIVETIME and that Respondent registered and is using the Domain Name with the intention to confuse Internet users looking for bona fide and well-known DRIVETIME services.

Complainant notes that it has no affiliation with Respondent, nor authorized Respondent to register or use a domain name, which includes Complainant’s trademark, and that Respondent has no rights or legitimate interests in the registration and use of the Domain Name. Rather, Complainant contends that Respondent has acted in bad faith in registering and setting up the Domain Name, when Respondent clearly knew of Complainant’s rights.

B. Respondent

Respondent did not reply to Complainant’s contentions.

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6. Discussion and Findings

Under paragraph 4(a) of the Policy, to succeed Complainant must satisfy the Panel that:

(i)        the Domain Name is identical or confusingly similar to a trademark or service mark in which Complainant has rights; and

(ii)       Respondent has no rights or legitimate interests in respect of the Domain Name; and

(iii)      the Domain Name was registered and is being used in bad faith.

Section 4.3 of the WIPO Overview of WIPO Panel Views on Selected UDRP Questions, Third Edition
(“WIPO Overview 3.0”) states that failure to respond to the complainant’s contentions would not by itself
mean that the complainant is deemed to have prevailed; a respondent’s default is not necessarily an
admission that the complainant’s claims are true.

Thus, although in this case Respondent has failed to formally respond to the Complaint, the burden remains with Complainant to establish the three elements of paragraph 4(a) of the Policy by a preponderance of the evidence. See, e.g., The Knot, Inc. v. In Knot We Trust LTD, WIPO Case No. D2006-0340.

A. Identical or Confusingly Similar

Ownership of a trademark registration is generally sufficient evidence that a complainant has the requisite rights in a mark for purposes of paragraph 4(a)(i) of the Policy. See WIPO Overview 3.0, section 1.2.1. Complainant provided evidence of its rights in the DRIVETIME trademarks, as noted above. Complainant has also submitted evidence, which supports that the DRIVETIME trademarks are widely known and a source identifier of Complainant’s services. Complainant has therefore proven that it has the requisite rights in the DRIVETIME trademarks.

With Complainant’s rights in the DRIVETIME trademarks established, the remaining question under the first element of the Policy is whether the Domain Name, typically disregarding the Top-Level Domain (“TLD”) in which it is registered (in this case, “.com”), is identical or confusingly similar to Complainant’s trademark.

See, e.g., B & H Foto & Electronics Corp. v. Domains by Proxy, Inc. / Joseph Gross, WIPO Case No.
D2010-0842.

WIPO Overview 3.0, sections 1.7. and 1.8.

Here, the Domain Name is confusingly similar to Complainant’s DRIVETIME trademarks. The use of hyphen “-” preceding Complainant’s DRIVETIME trademarks, does not prevent a finding of confusing similarity between the Domain Name and the DRIVETIME trademark as it is recognizable in the Domain Name. See

Thus, the Panel finds that Complainant has satisfied the first element of the Policy.

B. Rights or Legitimate Interests

Under paragraph 4(a)(ii) of the Policy, a complainant must make a prima facie showing that a respondent possesses no rights or legitimate interests in a disputed domain name. See, e.g., Malayan Banking Berhad v. Beauty, Success & Truth International, WIPO Case No. D2008-1393. Once a complainant makes such a prima facie showing, the burden of production shifts to the respondent, though the burden of proof always remains on the complainant. If the respondent fails to come forward with relevant evidence showing rights or legitimate interests, the complainant will have sustained its burden under the second element of the UDRP.

From the record in this case, it is evident that Respondent was, and is, aware of Complainant and its
DRIVETIME trademarks, and does not have any rights or legitimate interests in the Domain Name.
Complainant has confirmed that Respondent is not affiliated with Complainant, or otherwise authorized or

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licensed to use the DRIVETIME trademarks or to seek registration of any domain name incorporating the
trademarks. Respondent is also not known to be associated with the DRIVETIME trademarks, and there is
no evidence showing that Respondent has been commonly known by the Domain Name.

In addition, Respondent has not used the Domain Name in connection with a bona fide offering of goods or services or a legitimate noncommercial or fair use. Rather, it reverts to a webpage with PPC links to third party websites with products and services unrelated to Complainant’s business. Such use does not constitute a bona fide offering of goods or services or a legitimate noncommercial or fair use and cannot under the circumstances confer on Respondent any rights or legitimate interests in the Domain Name. See, e.g., Intesa Sanpaolo S.p.A. v. Charles Duke / Oneandone Private Registration, WIPO Case No. D2013-0875.

Accordingly, Complainant has provided evidence supporting its prima facie claim that Respondent lacks any rights or legitimate interests in the Domain Name. Respondent has failed to produce countervailing evidence of any rights or legitimate interests in the Domain Name. Thus, the Panel concludes that Respondent does

not have any rights or legitimate interests in the Domain Name and Complainant has met its burden under

paragraph 4(a)(ii) of the Policy.

C. Registered and Used in Bad Faith

The Panel finds that Respondent’s actions indicate that Respondent registered and is using the Domain
Name in bad faith.

Paragraph 4(b) of the Policy provides a non-exhaustive list of circumstances indicating bad faith registration and use on the part of a domain name registrant, namely:

“(i) circumstances indicating that you have registered or you have acquired the domain name primarily for the
purpose of selling, renting, or otherwise transferring the domain name registration to the complainant who is
the owner of the trademark or service mark or to a competitor of that complainant, for valuable consideration

in excess of your documented out-of-pocket costs directly related to the domain name; or

(ii) you have registered the domain name in order to prevent the owner of the trademark or service mark from
reflecting the mark in a corresponding domain name, provided that you have engaged in a pattern of such

conduct; or

(iii) you have registered the domain name primarily for the purpose of disrupting the business of a

competitor; or

(iv) by using the domain name, you have intentionally attempted to attract, for commercial gain, Internet
users to your web site or other on-line location, by creating a likelihood of confusion with the complainant’s
mark as to the source, sponsorship, affiliation, or endorsement of your website or location or of a product or
service on your web site or location.”

WIPO Overview 3.0, section 3.2.2.; see also TTT Moneycorp Limited v. Privacy Gods / Privacy Gods Limited, WIPO Case No. D2016-1973.

The Panel finds that Complainant has provided ample evidence to show that registration and use of the trademarks when he registered the Domain Name, or knew or should have known that the Domain Name was identical to Complainant’s trademarks. See
DRIVETIME trademarks predate the registration of the Domain Name. Complainant is also well established
and known. Indeed, the record shows that Complainant’s DRIVETIME trademarks and related services are
widely known and recognized. Moreover, the addition of the term “jobs” followed by a hyphen
“-” before Complainant’s trademark in the Domain Name suggests activities potentially related to engaging in

The Panel therefore finds that Respondent’s awareness of Complainant’s trademark rights at the time of registration suggests bad faith. See Red Bull GmbH v. Credit du Léman SA, Jean-Denis Deletraz, WIPO

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Case No. D2011-2209; Nintendo of America Inc v. Marco Beijen, Beijen Consulting, Pokemon Fan Clubs
Org., and Pokemon Fans Unite, WIPO Case No. D2001-1070; BellSouth Intellectual Property Corporation v.
Serena, Axel, WIPO Case No. D2006-0007.

Further, the registration of the Domain Name incorporating Complainant’s DRIVETIME trademark in its entirety suggests Respondent’s actual knowledge of Complainant’s rights in the DRIVETIME trademarks at the time of registration of the Domain Name and its effort to opportunistically capitalize on the registration and use of the Domain Name. Further, UDRP panels have consistently found that the mere registration of a domain name that is identical or confusingly similar (particularly domain names comprising typos or incorporating the mark plus a descriptive term) to a famous or widely-known trademark by an unaffiliated entity can by itself create a presumption of bad faith. See WIPO Overview 3.0, section 3.1.4. Here, the addition of the term “jobs” to Complainant’s trademark in the Domain Name suggests activities potentially related to engaging in Complainant’s industry and activities.

Respondent registered and is using the Domain Name to confuse and mislead consumers looking for well- known DRIVETIME services of Complainant or authorized partners of Complainant. The use of the DRIVETIME trademarks in the Domain Name is intended to capture Internet traffic from Internet users who are looking for Complainant’s services. The use of the Domain Name to divert Internet users to the webpage with PPC links to third party websites, for commercial gain, by creating a likelihood of confusion with Complainant’s mark is in bad faith. In addition, Respondent’s activation of MX records for the Domain Name, together with the inclusion of the term “jobs” in the Domain Name, may potentially result in Internet users receiving emails and phishing activity perceived to have originated from Complainant. Such activities may result in tarnishing Complainant’s reputation.

Finally, the Panel also notes the reputation of the DRIVETIME trademarks, and the failure of Respondent to submit a response to the Complaint or to provide any evidence of actual or contemplated good-faith use, and the implausibility of any good-faith use to which the Domain Name may be put.

Accordingly, the Panel finds that Respondent has registered and is using the Domain Name in bad faith and

Complainant succeeds under the third element of paragraph 4(a) of the Policy.

7. Decision

For the foregoing reasons, in accordance with paragraphs 4(i) of the Policy and 15 of the Rules, the Panel orders that the Domain Name <jobs-drivetime.com> be transferred to Complainant.

/Kimberley Chen Nobles/
Kimberley Chen Nobles
Sole Panelist
Date: July 26, 2024