Carrefour SA, Atacadão S.A. v Bruno Da Silva

WIPO Case No. D2024-1996

ARBITRATION
AND
MEDIATION CENTER

ADMINISTRATIVE PANEL DECISION

Carrefour SA, Atacadão S.A. v. Bruno Da Silva

Case No. D2024-1996

1. The Parties

The Complainants are Carrefour SA, France (the “First Complainant”), and Atacadão S.A., Brazil, (the

“Second Complainant”), represented by IP Twins, France.

The Respondent is Bruno Da Silva, Brazil.

2. The Domain Name and Registrar

The disputed domain name <atacadaobrasilonline.com> is registered with GoDaddy.com, LLC (the

“Registrar”).

3. Procedural History

The Complaint was filed with the WIPO Arbitration and Mediation Center (the “Center”) on May 14, 2024. On
May 14, 2024, the Center transmitted by email to the Registrar a request for registrar verification in
connection with the disputed domain name. On May 14, 2024, the Registrar transmitted by email to the
Center its verification response disclosing registrant and contact information for the disputed domain name
which differed from the named Respondent (“Registration Private/Domains By Proxy, LLC”) and contact
information in the Complaint. The Center sent an email communication to the Complainants on May 15,
2024, providing the registrant and contact information disclosed by the Registrar, and inviting the
Complainants to submit an amendment to the Complaint. The Complainants filed an amended Complaint on

June 17, 2024.

The Center verified that the Complaint together with the amended Complaint satisfied the formal
requirements of the Uniform Domain Name Dispute Resolution Policy (the “Policy” or “UDRP”), the Rules for
Uniform Domain Name Dispute Resolution Policy (the “Rules”), and the WIPO Supplemental Rules for

Uniform Domain Name Dispute Resolution Policy (the “Supplemental Rules”).

In accordance with the Rules, paragraphs 2 and 4, the Center formally notified the Respondent of the the due date for Response was June 12, 2024. The Respondent sent an informal email communication to the Center on May 15, 2024. The Center notified the Commencement of Panel Appointment Process on June 13, 2024.

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The Center appointed Wilson Pinheiro Jabur as the sole panelist in this matter on June 20, 2024. The Panel finds that it was properly constituted. The Panel has submitted the Statement of Acceptance and Declaration of Impartiality and Independence, as required by the Center to ensure compliance with the Rules, paragraph 7.

4. Factual Background

The First Complainant operates in the retail business since 1968, with more than 12,000 stores in over 30 countries, having had a turnaround of EUR 83 billion in 2022. The First Complainant additionally offers travel, banking, insurance, and ticketing services.

The Second Complainant was established as a chain of warehouses in 1960, having been bought by the First Complainant in 2007, presently counting with over 300 stores and distribution centers in all Brazilian states.

The Second Complainant is the owner of the following trademark registrations (collectively hereinafter referred to as the “ATACADAO trademark”):

- Brazilian trademark registration No. 006785344 for the word mark ATACADÃO, filed on July 15, 1977,
registered on October 10, 1978, successively renewed, in local class 31.10;

- Brazilian trademark registration No. 006937497 for the word mark ATACADAO, filed on March 21,
1978, registered on May 25, 1979, successively renewed, in local class 35.10/20/30.

The disputed domain name was registered on April 29, 2024, and presently resolves to a parked webpage stating that “this store is currently unavailable”. The disputed domain name used to resolve to an anonymous e-commerce website.

5. Parties’ Contentions
A. Complainant

The Complainants contend that they have satisfied each of the elements required under the Policy for a transfer of the disputed domain name.

Notably, the Complainants contend that their ATACADAO trademark enjoys a wide-spread continuous
reputation, having already been found to be well-known in Brazil by past UDRP panels (Carrefour SA and
Atacadão S.A. v. atacado varejo, WIPO Case No. D2023-3011; Atacadão - Distribuição, Comércio E
Indústria LTDA. v. seong-chea park, WIPO Case No. D2022-4615, and Carrefour S.A., Atacadão S.A. v.
Gabriel Silva, WIPO Case No. D2023-4424).

According to the Complainants, the disputed domain name is highly similar to the Second Complainant’s well-known ATACADAO trademark given its entire reproduction in the disputed domain name, not being the addition of the terms “brasil” and “online” capable of avoiding a finding of confusing similarity thereof.

As to the Respondent’s lack of rights or legitimate interests in the disputed domain name, the Complainants argue that:

i.         the Respondent does not hold trademark rights in the term “atacadao”;

ii.        the Respondent has not been commonly known by the disputed domain name as an individual, business, or other organization;

iii.       the Complainants have not authorized the use of their trademarks or terms similar thereto in the disputed domain name in any manner or form; and

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iv.       the Respondent has not, before the original filing of the Complaint, used or prepared to use the disputed domain name in relation to a bona fide offering of goods or services, rather having used it in connection with what appear to be a fraudulent offer of various products.

The Complainants further contend that the Respondent has registered and is using the disputed domain name in bad faith, being it inconceivable that the Respondent ignored the Complainants or their earlier rights in the ATACADAO trademark, necessarily having the Second Complainant’s name and trademark in mind when registering the disputed domain name so as to attract Internet users by creating a likelihood of

confusion with the Complainants’ earlier marks.

In addition, the Complainants further contend that the passive holding of the disputed domain name may not be considered a good faith use since the Respondent is preventing the Complainants from reflecting their trademarks in a corresponding domain name.

B. Respondent

The Respondent did not formally reply to the Complainant’s contentions, having merely sent an informal message to the Center on May 15, 2024, inquiring, in Portuguese, what was the case about (“Bom dia! Do que se trata este e-mail?”).

6. Discussion and Findings

Paragraph 4(a) of the Policy sets forth three requirements, which have to be met for this Panel to order the transfer of the disputed domain name to the Complainants:

(i)        the disputed domain name is identical or confusingly similar to a trademark or service mark in which the Complainants have rights; and

(ii) the Respondent has no rights or legitimate interests in respect of the disputed domain name; and The Complainants must prove in this administrative proceeding that each of the aforesaid three elements is present in order to obtain the transfer of the disputed domain name.

(iii)      the disputed domain name has been registered and is being used in bad faith.

A. Identical or Confusingly Similar

It is well-accepted that the first element functions primarily as a standing requirement. The standing (or threshold) test for confusing similarity involves a reasoned but relatively straightforward comparison between the Complainant’s trademark and the disputed domain name. WIPO Overview of WIPO Panel Views on Selected UDRP Questions, Third Edition, (“WIPO Overview 3.0”), section 1.7.

The Complainants have shown rights in respect of a trademark or service mark for the purposes of the
Policy. WIPO Overview 3.0, section 1.2.1.

The entirety of the ATACADAO trademark is reproduced within the disputed domain name. Accordingly, the disputed domain name is confusingly similar to the mark for the purposes of the Policy. WIPO Overview 3.0, section 1.7.

Although the addition of other terms (“brasil” and “online”) may bear on assessment of the second and third elements, the Panel finds the addition of such terms does not prevent a finding of confusing similarity between the disputed domain name and the mark for the purposes of the Policy. WIPO Overview 3.0, section 1.8.

The Panel finds the first element of the Policy has been established.

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B. Rights or Legitimate Interests

Paragraph 4(c) of the Policy provides a list of circumstances in which the Respondent may demonstrate rights or legitimate interests in a disputed domain name.

Although the overall burden of proof in UDRP proceedings is on the complainant, panels have recognized that proving a respondent lacks rights or legitimate interests in a domain name may result in the difficult task of “proving a negative”, requiring information that is often primarily within the knowledge or control of the respondent. As such, where a complainant makes out a prima facie case that the respondent lacks rights or legitimate interests, the burden of production on this element shifts to the respondent to come forward with relevant evidence demonstrating rights or legitimate interests in the domain name (although the burden of proof always remains on the complainant). If the respondent fails to come forward with such relevant

evidence, the complainant is deemed to have satisfied the second element. WIPO Overview 3.0, section
2.1.

Having reviewed the record, the Panel finds the Complainants have established a prima facie case that the Respondent lacks rights or legitimate interests in the disputed domain name. The Respondent has not rebutted the Complainants’ prima facie showing and has not come forward with any relevant evidence demonstrating rights or legitimate interests in the disputed domain name.

The Panel considers that the record of this case reflects that:

- before any notice to the Respondent of the dispute, the Respondent did not use, nor has it made
demonstrable preparations to use, the disputed domain name or a name corresponding to the
disputed domain name in connection with a bona fide offering of goods or services, given the initial
use of the disputed domain name in connection with what appears to be the fraudulent offer of various
competing products. Paragraph 4(c)(i) of the Policy, and WIPO Overview 3.0, section 2.2.

- the Respondent (as an individual, business, or other organization) has not been commonly known by the disputed domain name. Paragraph 4(c)(ii) of the Policy, and WIPO Overview 3.0, section 2.3;

- the Respondent is not making a legitimate noncommercial or fair use of the disputed domain name, without intent for commercial gain to misleadingly divert consumers or to tarnish the trademark or service mark at issue. Paragraph 4(c)(iii) of the Policy, and WIPO Overview 3.0, section 2.4;

- the record contains no other factors demonstrating rights or legitimate interests of the Respondent in
the disputed domain name; and

- the disputed domain name reproduces the Second Complainant’s well-known mark in its entirety, and
thus, there is a risk of implied affiliation with it.

Based on the available record, the Panel finds the second element of the Policy has been established.

C. Registered and Used in Bad Faith

The Panel notes that, for the purposes of paragraph 4(a)(iii) of the Policy, paragraph 4(b) of the Policy establishes circumstances, in particular, but without limitation, that, if found by the Panel to be present, shall be evidence of the registration and use of a domain name in bad faith.

The Panel considers that the evidence of this case reflects that: the Complainants hold a well-known trademark in the Brazilian territory, where the Respondent is located and that the disputed domain name chosen by the Respondent indicates a risk of association with the Complainants and their activities, and the disputed domain name used to resolve to an anonymous e-commerce website selling competing goods with no disclaimer clarifying the lack of association with the Complainants.

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In addition to that, Panels have found that the current non-use of a domain name (including a blank or “coming soon” page) would not prevent a finding of bad faith under the doctrine of passive holding. Having reviewed the available record, the Panel finds the non-use of the disputed domain name does not prevent a finding of bad faith in the circumstances of this proceeding. Although panelists will look at the totality of the circumstances in each case, factors that have been considered relevant in applying the passive holding doctrine include: (i) the degree of distinctiveness or reputation of the complainant’s mark, (ii) the failure of the respondent to submit a response or to provide any evidence of actual or contemplated good-faith use, and (iii) the respondent’s concealing its identity or use of false contact details (noted to be in breach of its registration agreement). WIPO Overview 3.0, section 3.3. Having reviewed the available record, the Panel notes the Respondent failed to participate in this proceeding, thereby failing to provide any good faith explanation as to its registration and intended use of the disputed domain name, and the Respondent seemingly engaged the use of a privacy service to conceal its contact details on the publicly-available WhoIs, which supports an inference of bad faith. Additionally, given the reputation of the Complainants’ ATACADÃO trademark and the composition of the disputed domain name, the Panel finds that in the circumstances of this case the passive holding of the disputed domain name does not prevent a finding of bad faith under the Policy.

Based on the available record, the Panel finds that the Complainants have established the third element of the Policy.

7. Decision

For the foregoing reasons, in accordance with paragraphs 4(i) of the Policy and 15 of the Rules, the Panel orders that the disputed domain name <atacadaobrasilonline.com> be transferred to the Complainants.

/Wilson Pinheiro Jabur/
Wilson Pinheiro Jabur
Sole Panelist
Date: July 2, 2024