Bubble Beauty, Inc. DBA Bubble Skincare v 郑振富 (Zheng Zhenfu)

WIPO Case No. D2023-4584

ARBITRATION
AND
MEDIATION CENTER

ADMINISTRATIVE PANEL DECISION

Bubble Beauty, Inc. DBA Bubble Skincare v. 郑振富 (Zheng Zhenfu)

Case No. D2023-4584

1. The Parties

Complainant is Bubble Beauty, Inc. DBA Bubble Skincare, United States of America (“USA”), represented by

VLP Law Group LLP, USA.

Respondent is 郑振富 (Zheng Zhenfu), China.

2. The Domain Name and Registrar

The disputed domain name <hellobubbleus.com> is registered with Jiangsu Bangning Science & technology

Co. Ltd. (the “Registrar”).

3. Procedural History

The Complaint was filed in English with the WIPO Arbitration and Mediation Center (the “Center”) on registrar verification in connection with the disputed domain name. On November 8, 2023, the Registrar transmitted by email to the Center its verification response disclosing registrant and contact information for the disputed domain name which differed from the named Respondent (REDACTED FOR PRIVACY) and contact information in the Complaint. The Center sent an email communication to Complainant on November 9, 2023, providing the registrant and contact information disclosed by the Registrar, and inviting Complainant to submit an amendment to the Complaint. Complainant filed an amended Complaint in English on November 15, 2023.

On November 9, 2023, the Center informed the Parties in Chinese and English, that the language of the registration agreement for the disputed domain name is Chinese. On November 15, 2023, Complainant requested English to be the language of the proceeding. Respondent did not submit any comment on

Complainant’s submission.

The Center verified that the Complaint together with the amended Complaint satisfied the formal
requirements of the Uniform Domain Name Dispute Resolution Policy (the “Policy” or “UDRP”), the Rules for
Uniform Domain Name Dispute Resolution Policy (the “Rules”), and the WIPO Supplemental Rules for
Uniform Domain Name Dispute Resolution Policy (the “Supplemental Rules”).

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In accordance with the Rules, paragraphs 2 and 4, the Center formally notified Respondent of the Complaint, and the proceedings commenced on November 15, 2023. In accordance with the Rules, paragraph 5, the due date for Response was December 5, 2023. Respondent did not submit any response. Accordingly, the Center notified Respondent’s default on December 6, 2023.

The Center appointed Yijun Tian as the sole panelist in this matter on January 15, 2024. The Panel finds that it was properly constituted. The Panel has submitted the Statement of Acceptance and Declaration of Impartiality and Independence, as required by the Center to ensure compliance with the Rules, paragraph 7.

4. Factual Background

A. Complainant

Complainant, Bubble Beauty, Inc. DBA Bubble Skincare, is a company incorporated in the USA. It is a
global skincare retailer known for its BUBBLE marks and official domain name <hellobubble.com>. Founded
in 2018 by Chief Executive Officer Shai Eisenman, Complainant offers a pioneering skincare line for young
skin, available in over 12,000 retail stores nationwide and online platforms such as Amazon, Beauty Bay,

and its official website (Annex 5 to the Complaint).

Complainant has rights in the BUBBLE SKINCARE marks. Complainant is the owner of the BUBBLE
SKINCARE trademarks, including the USA trademark registration for BUBBLE SKINCARE, registered on
May 2, 2023 (registration number: 7043262), and claiming a first use date of April 30, 2022 (Annex 6 to the

Complaint).

B. Respondent

Respondent is 郑振富 (Zheng Zhenfu), China.

The disputed domain name <hellobubbleus.com> was registered (with Jiangsu Bangning Science & technology Co. Ltd) by Respondent on August 14, 2023.

According to the Complaint and relevant evidence provided by Complainant, the disputed domain name was
resolved to a deceptive website purporting to be authorised online stores for Complainant’s products, and
the website was in English language and contained the contents copied from the original website of
Complainant. The disclaimers on the webpage resolved by the disputed domain name contain

Complainant’s BUBBLE SKINCARE mark entirely (Annex 10 to the Complaint).

5. Parties’ Contentions

A. Complainant

Complainant contends that the disputed domain name is confusingly similar to Complainant’s BUBBLE feature of the BUBBLE SKINCARE mark. The mere addition of terms such as “hello” and the country code “us” does not provide adequate distinction to negate the conclusion that the disputed domain name is confusingly similar to the trademark BUBBLE SKINCARE.

Complainant contends that Respondent lacks rights or legitimate interests in the disputed domain name.

Complainant contends that the disputed domain name was registered and are being used in bad faith.

Complainant requests that the disputed domain name be transferred to it.

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B. Respondent

Respondent did not reply to Complainant’s contentions.

6. Discussion and Findings

6.1. Language of the Proceeding

The language of the Registration Agreement for the disputed domain name <hellobubbleus.com> is unless specified otherwise in the registration agreement, the language of the administrative proceeding shall be the language of the registration agreement.

From the evidence presented on the record, no agreement appears to have been entered into between be the language of the proceeding for the following reasons:

Complainant and Respondent to the effect that the language of the proceeding should be English.

(a)	Complainant, based in the USA where English is the primary language, lacks proficiency in Chinese.
(b)	Complainant’s official website, “ primarily markets products in English and transacts in US dollars.
(c)	The Registrar Jiangsu Bangning’s website and correspondence are predominantly in English, suggesting the registration agreement may also be in English.
(d)	Conducting proceedings in Chinese would impose high translation costs and cause delays for Complainant.
(e)	Past UDRP cases indicate Respondent’s proficiency in English, as evidenced by their English- language domain names and websites.
(f)	The disputed domain name’s Latin script suggests an understanding of English.
(g)	The disputed domain name incorporates English terms consistent with Complainant’s trademark and business, indicating an understanding of English.
(h)	Respondent’s copycat website uses English extensively, indicating proficiency in the language.

(i)        The “Contact Us” page on the Respondent’s website is in English, suggesting an expectation of English correspondence.

(j) Respondent’s demonstrated proficiency in English warrants conducting the proceedings in English, despite the potential availability of the registration agreement in both English and Chinese.

Respondent did not make any submissions with respect to the language of the proceeding.

In exercising its discretion to use a language other than that of the registration agreement, the Panel has to exercise such discretion judicially in the spirit of fairness and justice to both parties, taking into account all relevant circumstances of the case, including matters such as the parties’ ability to understand and use the proposed language, time and costs (see WIPO Overview of WIPO Panel Views on Selected UDRP Questions, Third Edition (“WIPO Overview 3.0”), section 4.5.1).

On the record, Respondent appears to be located in China and thus presumably not a native English speaker, but considering the following aspects, the Panel has decided that the language of the proceeding

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shall be English: (a) the disputed domain name is registered in Latin characters, particularly in English (e.g., English words “hello” and “us”, rather than Chinese script; (b) the generic Top-Level Domain (“gTLD”) of the disputed domain name is “.com”, so the disputed domains name seems to be prepared for users worldwide, particularly English speaking countries; (c) the webpage which the disputed domain name resolves to are in the English languages, which contained English words, such as “Your skin deserves better than old-school

skincare. It deserves healthier ingredients, perfected formulas, and face-changing results” (Annex 10 to the Complaint); (d) the Center has notified Respondent of the language of the proceeding in both Chinese and English, and Respondent has indicated no objection to Complainant’s request that English be the language of the proceeding; (e) the Center also notified Respondent in both Chinese and English of the Complaint,
and informed Respondent that it would accept a response in either English or Chinese, but Respondent
chose not to file any response.

Having considered all the matters above, the Panel determines under paragraph 11(a) of the Rules that the language of the proceeding shall be English.

6.2 Substantive Issues: Three Elements

A. Identical or Confusingly Similar

It is well accepted that the first element functions primarily as a standing requirement. The standing (or
threshold) test for confusing similarity involves a reasoned but relatively straightforward comparison between
Complainant’s trademark and the disputed domain name. WIPO Overview 3.0, section 1.7.

Based on the available record, the Panel finds Complainant has shown rights in respect of a trademark or service mark for the purposes of the Policy. WIPO Overview 3.0, section 1.2.1.

The Panel finds the entirety of the main part of Complainant’s BUBBLE SKINCARE mark (“bubble”) is reproduced within the disputed domain name. WIPO Overview 3.0, section 1.10. More specifically, accordingly, the disputed domain name is confusingly similar to the mark for the purposes of the Policy. WIPO Overview 3.0, section 1.7.

While the addition of other characters “hello” and “us” may bear on assessment of the second and third elements, the Panel finds the addition of such characters does not prevent a finding of confusing similarity between the disputed domain name and the mark for the purposes of the Policy. WIPO Overview 3.0, section 1.8.

The Panel also finds the content of the website associated with the disputed domain name confirms the confusing similarity. WIPO Overview 3.0, section 1.15.

Based on the available record, the Panel finds the first element of the Policy has been established.

B. Rights or Legitimate Interests

Paragraph 4(c) of the Policy provides a list of circumstances in which Respondent may demonstrate rights or legitimate interests in a disputed domain name.

While the overall burden of proof in UDRP proceedings is on the complainant, panels have recognized that proving a respondent lacks rights or legitimate interests in a domain name may result in the often impossible task of “proving a negative”, requiring information that is often primarily within the knowledge or control of the respondent. As such, where a complainant makes out a prima facie case that the respondent lacks rights or legitimate interests, the burden of production on this element shifts to the respondent to come forward with relevant evidence demonstrating rights or legitimate interests in the domain name. If the respondent fails to come forward with such relevant evidence, the complainant is deemed to have satisfied the second element. WIPO Overview 3.0, section 2.1.

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Having reviewed the record, the Panel finds Complainant has established a prima facie case that Complainant’s prima facie showing and has not come forward with any relevant evidence demonstrating rights or legitimate interests in the disputed domain name such as those enumerated in the Policy or otherwise.

More specifically,

(i) there has been no evidence adduced to show that Respondent used the disputed domain name in
connection with a bona fide offering of goods or services. Respondent has not provided evidence of reasons
to justify the choice of the term “bubble”, the most distinctive part of Complainant’s BUBBLE SKINCARE
trademark, in the disputed domain name. There has been no evidence to show that Complainant has
licensed or otherwise permitted Respondent to use the BUBBLE SKINCARE trademark or to apply for or use

any domain name incorporating the BUBBLE SKINCARE marks;

(ii) there has been no evidence adduced to show that Respondent has been commonly known by the
disputed domain name. There has been no evidence adduced to show that Respondent has any registered
trademark rights with respect to the disputed domain name. Respondent registered the disputed domain
name in 2023, after the BUBBLE SKINCARE marks became widely known. The disputed domain name is

confusingly similar to Complainant’s BUBBLE SKINCARE marks; and

(iii) there has been no evidence adduced to show that Respondent was making a legitimate noncommercial
or fair use of the disputed domain name. By contrast, the disputed domain name resolved to a website
purporting to be authorised online stores for Complainant’s products, contained content copied from the
original website of Complainant, and purport to offer Complainant’s goods for sale. Additionally, the
disclaimers on the webpage resolved by the disputed domain name contain Complainant’s BUBBLE
SKINCARE mark entirely (Annex 10 to the Complaint). It seems likely that Respondent was making profits
through the Internet traffic attracted to the website under the disputed domain name. (See BKS Bank AG v.
Jianwei Guo, WIPO Case No. D2017-1041; and Pet Plan Ltd. v. 权中俊 and 李金梁 (Li Jin Liang), WIPO
Case No. D2020-3358.)

Panels have held that the use of a domain name for illegal activity (e.g., the sale of counterfeit goods or illegal pharmaceuticals, phishing, distributing malware, unauthorized account access/hacking, impersonation/passing off, or other types of fraud) can never confer rights or legitimate interests on a respondent. WIPO Overview 3.0, section 2.13.1.

Based on the available record, the Panel finds the second element of the Policy has been established.

C. Registered and Used in Bad Faith

The Panel notes that for the purposes of paragraph 4(a)(iii) of the Policy, paragraph 4(b) of the Policy establishes circumstances, in particular but without limitation, that if found by the Panel to be present, shall be evidence of the registration and use of a domain name in bad faith.

In the present case, the Panel notes that Respondent has registered and used the disputed domain name in bad faith.

Paragraph 4(b) of the Policy sets out a list of non-exhaustive circumstances that may indicate that a domain name was registered and used in bad faith, but other circumstances may be relevant in assessing whether a respondent’s registration and use of a domain name is in bad faith. WIPO Overview 3.0, section 3.2.1.

UDRP panels have held that the use of a domain name for illegal activity (e.g., the sale of counterfeit goods or illegal pharmaceuticals, phishing, distributing malware, unauthorized account access/hacking, impersonation/passing off, or other types of fraud) constitutes bad faith. WIPO Overview 3.0, section 3.4. Having reviewed the record, the Panel finds Respondent registration and use of the disputed domain name constitute bad faith under the Policy.

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Based on the information provided by Complainant, the Panel finds that Complainant has a widespread reputation in the BUBBLE SKINCARE marks with regard to its products and services. It is not conceivable that Respondent would not have had Complainant’s trademark in mind at the time of the registration of the disputed domain name (in 2023). This has been reinforced by the fact that the disputed domain name incorporates the most distinctive part of Complainant’s BUBBLE SKINCARE trademark, “bubble”, entirely.

Respondent has used the website resolved by the disputed domain name for displaying the contents copied from the original website of Complainant, and purports to offer Complainant’s goods for sale. And, the disclaimers on the webpage resolved by the disputed domain name contain Complainant’s BUBBLE SKINCARE mark entirely (Annex 10 to the Complaint).

Thus, the Panel concludes that Respondent is using a confusingly similar disputed domain name with the intention to attract, for commercial gain, Internet users to Respondent’s website by creating a likelihood of confusion with Complainant. Such use constitutes bad faith pursuant to paragraph 4(b)(iv) of the Policy.

Based on the available record, the Panel finds the third element of the Policy has been established.

7. Decision

For the foregoing reasons, in accordance with paragraphs 4(i) of the Policy and 15 of the Rules, the Panel orders that the disputed domain name <hellobubbleus.com> be transferred to Complainant.

/Yijun Tian/
Yijun Tian
Sole Panelist
Date: February 15, 2024