Broadcasting Services (Commercial Radio Advertising) Standard 2000 (Cth)

Broadcasting Services (Commercial Radio Advertising) Standard 2000

as amended

made under subsection 125 (1) of the

Broadcasting Services Act 1992

This compilation was prepared on 23 August 2010
taking into account amendments up to Variation to the Broadcasting Services (Commercial Radio Advertising) Standard 2000

Prepared by the Office of Legislative Drafting and Publishing,
Attorney‑General’s Department, Canberra

Contents

Part 1Introduction  

1Name of standard [see Note 1]   3

2Duration   3

3Object of standard   3

4What this standard does   3

Part 2Terms used in this standard  

5Definitions   4

Part 3Advertisements clearly distinguishable by listeners          

6Distinguishing Advertisements   5

Notes 6

Advertisements distinguishable from other commercial radio programs

Part 1  Introduction

1. Name of standard [see Note 1]

This standard is the Broadcasting Services (Commercial Radio Advertising) Standard 2000.

1. Duration

This standard commences on 15 January 2001.

1. Object of standard

The object of this standard is to encourage commercial radio broadcasting licensees to respect community standards by ensuring advertising is clearly distinguishable from all other programs.

1. What this standard does

This standard requires licensees to ensure that advertisements are distinguishable from other programs.

Part 2                 Terms used in this standard

1. Definitions

In this standard:

Act means the Broadcasting Services Act 1992.

advertisement means

(a)    material broadcast a substantial purpose of which is to draw public attention to, or to promote, directly or indirectly, an organisation, a product, service, belief or course of action; and

(b)    consideration has been provided by or on behalf of an organisation or a supplier of the product or service to a licensee, or to a presenter, or an associate of a presenter for the broadcast of that material.

associate of a presenter means any person including without limitation, a corporation or a trustee of a trust) which has, or purports to have, the right to provide the services of the presenter to any person.

consideration means any valuable consideration other than the provision, at no charge, of a product or service solely for review.

licensee means a holder of a commercial radio broadcasting licence.

presenter means the on‑air presenter of a program broadcast by the licensee.

Part 3  Advertisements clearly distinguishable by listeners

1. Distinguishing Advertisements

Advertisements broadcast by the licensee must be presented in such a manner that the reasonable listener is able to distinguish them from other program material.

Notes to the Broadcasting Services (Commercial Radio Advertising) Standard 2000

Note 1

The Broadcasting Services (Commercial Radio Advertising) Standard 2000 (in force under subsection 125 (1) of the Broadcasting Services Act 1992) as shown in this compilation is amended as indicated in the Tables below.

Table of Instruments

Title	Date of notification in Gazette or FRLI registration	Date of commencement	Application, saving or transitional provisions
Broadcasting Services (Commercial Radio Advertising) Standard 2000 (F2006B00450)	29 Nov 2000 (see Gazette 2000, No. GN47)	15 Jan 2001
Variation to the Broadcasting Services (Commercial Radio Advertising) Standard 2000 (F2005B03340)	26 Mar 2003 (see Gazette 2003, No. GN12)	26 Mar 2003	—

Table of Amendments

ad. = added or inserted      am. = amended      rep. = repealed      rs. = repealed and substituted
Provision affected	How affected
Part 1
C. 2..........................................	am. F2005B03340