Bluehost Inc. v Jezweb Pty Ltd

WIPO Case No. DAU2024-0037

ARBITRATION

AND

MEDIATION CENTER

ADMINISTRATIVE PANEL DECISION

Bluehost Inc. v. Jezweb Pty Ltd

Case No. DAU2024-0037

1. The Parties

The Complainant is Bluehost Inc., United States of America (“United States”), represented by The GigaLaw

Firm, Douglas M. Isenberg, Attorney at Law, LLC, United States.

The Respondent is Jezweb Pty Ltd, Australia.

2. The Domain Name and Registrar

The disputed domain name <bluehost.au> (the “Disputed Domain Name”) is registered with Drop.com.au Pty

Ltd.

3. Procedural History

The Complaint was filed with the WIPO Arbitration and Mediation Center (the “Center”) on December 11, as the registrant and providing the contact details.
2024. On December 11, 2024, the Center transmitted by email to Drop.com.au Pty Ltd a request for

registrar verification in connection with the Disputed Domain Name. On December 17, 2024, Drop.com.au

The Center verified that the Complaint satisfied the formal requirements of the .au Dispute Resolution Policy
(the “Policy” or “.auDRP”), the Rules for .au Dispute Resolution Policy (the “Rules”), and the WIPO
Supplemental Rules for .au Domain Name Dispute Resolution Policy (the “Supplemental Rules”).

In accordance with the Rules, paragraphs 2(a) and 4(a), the Center formally notified the Respondent of the Complaint, and the proceedings commenced on December 19, 2024. In accordance with the Rules, paragraph 5(a), the due date for Response was January 8, 2025. The Respondent did not submit any response. Accordingly, the Center notified the Respondent’s default on January 13, 2025.

The Center appointed Nicholas Weston as the sole panelist in this matter on January 21, 2025. The Panel finds that it was properly constituted. The Panel has submitted the Statement of Acceptance and Declaration of Impartiality and Independence, as required by the Center to ensure compliance with the Rules, paragraph

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4. Factual Background

The Complainant is a United States incorporated company that operates a webhosting business founded in
2003 with more than two million customers globally. Bluehost Inc. holds registrations for the trade mark
BLUEHOST and variations of it in numerous countries, including United States Registration No. 3,417,116
for the mark BLUEHOST, registered by the Complainant on April 29, 2008, in class 42, and Australian
Registration No. 1973447 for the mark BLUEHOST Registered on December 5, 2018, in classes 38, 42 and

45.

The Complainant is also the owner of the domain name <bluehost.com>, which resolves to its main website.

The Disputed Domain Name <bluehost.com.au> was registered on October 3, 2022. The Complainant has provided evidence that the Disputed Domain Name is inactive save that it resolves to a webpage with a link that states “Buy this domain” which, in turn, resolves to a webpage stating that the Disputed Domain Name “Might Be For Sale”.

5. Parties’ Contentions

A. Complainant

The Complainant cites its trade mark registrations of the trade mark BLUEHOST in various countries, including Australia, as prima facie evidence of ownership.

The Complainant submits that the mark BLUEHOST is distinctive and that its rights in that mark predate the registration of the Disputed Domain Name <bluehost.au>. It submits that the Disputed Domain Name is identical to its trade mark, because the Disputed Domain Name incorporates in its entirety the BLUEHOST trade mark.

The Complainant contends that the Respondent has no rights or legitimate interests in respect of the Disputed Domain Name “because Respondent is engaged in the same business as Complainant, that is, providing website hosting services, including via the WordPress platform…[and]…registered the Disputed Domain Name to exploit the value of the BLUEHOST Trademark and, therefore, has not acted in good faith, which prevents Respondent from establishing rights or legitimate interests pursuant to paragraph 4(c)(i) of the Policy”. The Complainant contends that none of the paragraph 4(c) circumstances are present in this case and that the Respondent “is not using the [Disputed] Domain Name in connection with a bona fide offering of goods or services”. The Complainant also contends that “that Respondent is not commonly known by the [D]isputed [D]omain [N]ame” and that by passively holding the Disputed Domain Name the Respondent “cannot establish rights or legitimate interests pursuant to paragraph 4(c)(i) of the Policy”.

Finally, the Complainant alleges that the registration and use of the Disputed Domain Name was, and currently is, in bad faith. On the issue of registration, the Complainant contends that the Respondent must have had the BLUEHOST trade mark in mind when it registered the Disputed Domain Name given that “the BLUEHOST Trademark is well-known, given that it is protected by at least 64 trademark registrations in at least 24 countries or jurisdictions around the world”.

On the issue of use, the Complainant has supplied evidence that the “Respondent has provided a ‘Buy this domain’ link on the website associated with the Disputed Domain Name” which is otherwise inactive and that such use contravenes paragraph 4(b)(i) of the Policy.

B. Respondent

The Respondent did not reply to the Complainant’s contentions.

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6. Discussion and Findings

Paragraph 4(a) of the Policy provides that, for the Complainant to succeed, it has the burden of proving the following:

(i)        that the disputed domain name is identical or confusingly similar to a name, trade mark or service

mark in which the Complainant has rights; and

(ii)       that the Respondent has no rights or legitimate interests in respect of the disputed domain name; and

(iii)      that the disputed domain name has been registered or subsequently used in bad faith.

A. Identical or Confusingly Similar

The Complainant must first establish that the Disputed Domain Name is identical with, or confusingly similar to, the Complainant’s name, trade mark or service mark by demonstrating that it has rights in a trade mark at the date the Complaint was filed and, if that is the case, the Disputed Domain Name must also be identical or confusingly similar to the trade mark.

This Panel finds that the Complainant has rights in the BLUEHOST trade mark acquired through use and registration.

Turning to whether the Disputed Domain Name is identical or confusingly similar to the BLUEHOST trade
mark, the Panel observes that the Disputed Domain Name comprises: (a) an exact reproduction of the

Complainant’s trade mark BLUEHOST; (b) followed by the country code Top-Level Domain (“ccTLD”) “.au”.

It is well established that the ccTLD used as the technical part of a domain name may be disregarded (see:
BT Financial Group Pty Limited v. Basketball Times Pty Ltd, WIPO Case No. DAU2004-0001). The
comparison to be made is with the Second-Level portion of the Disputed Domain Name, specifically:
“bluehost”.

This Panel observes that the Australian Registered trade mark in which the Complainant has rights, is identical to the Disputed Domain Name. It is also well established that, where a domain name incorporates the entirety of a trade mark, the domain name will normally be considered confusingly similar to that mark for purposes of auDRP standing.

Accordingly, the Panel finds that the Complainant has established the first element of paragraph 4(a) of the

Policy.

B. Rights or Legitimate Interests

The second requirement the Complainant must prove is that the Respondent has no rights or legitimate interests in the Disputed Domain Name. Paragraph 4(c) of the Policy provides a list of non-exhaustive circumstances any of which is sufficient to demonstrate that the Respondent has rights or legitimate interests

in the Disputed Domain Name:

(i)        before any notice to the Respondent of the dispute, the Respondent’s use of, or demonstrable

preparations to use, the disputed domain name or a name corresponding to the disputed domain name in
connection with a bona fide offering of goods or services; or

(ii) the Respondent (as an individual, business, or other organisation) has been commonly known by the disputed domain name even if the Respondent has acquired no trade mark or service mark rights; or

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(iii)      the Respondent is making a legitimate noncommercial or fair use of the disputed domain name,

without intent for commercial gain to misleadingly divert consumers or to tarnish the trade mark or service
mark at issue.

The Complainant has not authorised, licensed, or permitted the Respondent to register or use the Disputed Domain Name or to use the BLUEHOST trade mark. Furthermore, the Disputed Domain Name is not derived from the Respondent’s name or any name by which it or those behind it were commonly known before registering the Disputed Domain Name. The term is a portmanteau of the words “blue” and “host”, which the Panel does not regard as descriptive of a webhosting business. The Disputed Domain Name may be comprised of generic or dictionary words, but it is also a trade mark registered by the Complainant and there are only two registered trade marks on the register in Australia using the term and both are owned by the Complainant. Moreover, the Disputed Domain Name was registered as a domain name by the Respondent on October 3, 2022, three years and ten months after the Complainant’s first Australian registered trade mark, BLUEHOST, took effect in December, 2018, and more than 14 years and five months after the Complainant’s registered United States trade mark, BLUEHOST, took effect in April, 2008. The Panel finds on the record that there is therefore a prima facie case that the Respondent has no rights or legitimate interests in the Disputed Domain Name, and the burden is thus on the Respondent to produce evidence to rebut this presumption, see: GlobalCenter Pty Ltd v. Global Domain Hosting Pty Ltd, WIPO Case No. DAU2002-0001.

The Respondent has failed to submit a Response and so has not shown that it has acquired any trade mark rights in respect of the Disputed Domain Name or that the Disputed Domain Name is used in connection with a bona fide offering of goods or services. In the absence of a Response, the Panel finds that the Complainant has prior rights in the BLUEHOST trade mark which precede the Respondent’s registration of the Disputed Domain Name.

There is also evidence that the Disputed Domain Name resolves to a webpage with a link that states “Buy this domain” which is otherwise inactive. In the circumstances, such use does not amount to a bona fide offering of goods or services under the Policy.

The Complainant also adduced evidence to show that the Respondent has not been commonly known by the Disputed Domain Name, nor does any of the evidence demonstrate that the Respondent is making legitimate non-commercial or fair use of the Disputed Domain Name.

The Panel therefore finds that the Complaint fulfils the second condition in paragraph 4(a)(ii) of the Policy.

C. Registered or Subsequently Used in Bad Faith

The third element of the Policy that the Complainant must also demonstrate is that the disputed domain name has been registered or subsequently used in bad faith. Paragraph 4(b) of the Policy sets out certain circumstances to be construed as evidence of both.

It is uncontroversial that a domain name investor, or anyone else, can register a commonly used word as a domain name and hold it provided that the circumstances do not indicate illegitimate conduct or bad faith.

The evidence supports a finding that the Respondent registered and has used the Disputed Domain Name in
bad faith. The onus is on the Respondent to make the appropriate enquiries when registering a domain
name. Paragraph 2 of the Policy clearly states: “It is your [domain-name holder’s] responsibility to
determine whether your domain name registration infringes or violates someone else’s rights.” An Internet
search would have alerted the Respondent to the Complainant’s prior rights. The Respondent’s registration
of the Disputed Domain Name incorporating the Complainant’s trade mark could not be attributable to pure
coincidence and creates a presumption of bad faith.

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The Panel finds that the Respondent must have been aware of the relevant trade mark given the registration of the Disputed Domain name consists solely of the Complainant’s trade mark and has the effect of preventing the Complainant from reflecting its name in the Disputed Domain Name. The Panel’s finding is reinforced given the Complainant’s use of the domain name <bluehost.com>, the Complainant’s evidence that the Respondent is a developer of Wordpress websites, and the choice of a domain name that is based on a widely recognised trade mark rather than a generic term (see Bluehost Inc. v. Borislav Misic, WIPO Case No. D2020-3223 “its BLUEHOST trademark is very distinctive and has a strong international reputation, given that it has been used for more than 17 years with trademark registrations in many countries worldwide”).

The Panel finds that these circumstances amount to evidence of bad faith and is satisfied that the in a corresponding domain name, contrary to paragraph 4(b)(ii) of the Policy.

Accordingly, as that finding of itself is sufficient to dispose of the proceeding, the Panel finds that the

Complainant has satisfied the requirements of paragraph 4(a)(iii) of the Policy.

7. Decision

For all the foregoing reasons, in accordance with Paragraphs 4(i) of the Policy and 15 of the Rules, the Panel orders that the Disputed Domain Name <bluehost.au> be transferred to the Complainant.

/Nicholas Weston/
Nicholas Weston
Sole Panelist
Date: January 28, 2025