Benda Bili v 胡燕 (Yan Hu)

WIPO Case No. D2023-3220

ARBITRATION

AND

MEDIATION CENTER

ADMINISTRATIVE PANEL DECISION

Benda Bili v. 胡燕 (Yan Hu)

Case No. D2023-3220

1. The Parties

The Complainant is Benda Bili, France, represented by Nameshield, France.

The Respondent is 胡燕 (Yan Hu), China.

2. The Domain Names and Registrars

The disputed domain names <sezanee-outlet.shop>, <sezane-store.shop>, and <sezanestore.shop> (the
“Domain Names”) are registered with Chengdu West Dimension Digital Technology Co., Ltd. (the

“Registrar”).

3. Procedural History

The Complaint was filed with the WIPO Arbitration and Mediation Center (the “Center”) on July 26, 2023. On July 26, 2023, the Center transmitted by email to the Registrar a request for registrar verif ication in connection with the Domain Names. On August 1, 2023, the Registrar transmitted by email to the Center its verif ication response disclosing registrant and contact information for the Domain Names which differed from the named Respondent (Not Identified) and contact information in the Complaint. The Center sent an email communication to the Complainant on August 4, 2023, providing the registrant and contact information disclosed by the Registrar, and inviting the Complainant to submit an amendment to the Complaint. The Complainant f iled an amended Complaint on August 7, 2023.

On August 4, 2023, the Center informed the parties in Chinese and English, that the language of the
registration agreement for the Domain Names is Chinese. On August 7, 2023, the Complainant requested
English to be the language of the proceeding. The Respondent did not submit any comment on the

Complainant’s submission.

The Center verif ied that the Complaint together with the amended Complaint satisf ied the formal
requirements of the Uniform Domain Name Dispute Resolution Policy (the “Policy” or “UDRP”), the Rules for
Uniform Domain Name Dispute Resolution Policy (the “Rules”), and the WIPO Supplemental Rules for
Uniform Domain Name Dispute Resolution Policy (the “Supplemental Rules”).

page 2

In accordance with the Rules, paragraphs 2 and 4, the Center formally notif ied the Respondent of the Complaint, and the proceedings commenced on August 10, 2023. In accordance with the Rules, paragraph 5, the due date for Response was August 30, 2023. The Respondent did not submit any response. Accordingly, the Center notif ied the Respondent’s default on August 31, 2023.

The Center appointed Karen Fong as the sole panelist in this matter on September 14, 2023. The Panel
f inds that it was properly constituted. The Panel has submitted the Statement of Acceptance and
Declaration of Impartiality and Independence, as required by the Center to ensure compliance with the

Rules, paragraph 7.

4. Factual Background

The Complainant is a company headquartered in France specializing in ready to wear clothing and accessories. It trades under the name and brand Sezane. The name is a contraction of the name of its founder and president Morgane Sezalory. The Complainant has a portfolio of SÉZANE trade mark registrations including International Trade Mark Registration No 1170876 registered on June 3, 2013 (the “Trade Mark”). The Complainant also owns various domain names comprising the Trade Mark including <sezane.com> registered on April 3, 2003.

The Respondent who appears to be based in China registered <sezanestore.shop> on July 19, 2023 and both <sezane-store.shop> and <sezanee-outlet.shop> on July 20, 2023. All three Domain Names are connected to identical websites which bear the Trade Mark in the form of the Complainant’s logo, mimics the Complainant’s own website and purportedly of fers for sale merchandise that bears the Trade Mark at discounted prices and purports to be the Complainant’s products (the “Websites”).

5. Parties’ Contentions
A. Complainant

The Complainant contends that the Domain Names are confusingly similar to the Trade Mark, that the Respondent has no rights or legitimate interests with respect to the Domain Names, and that the Domain Names were registered and are being used in bad faith. The Complainant requests transfer of the Domain Names.

B. Respondent

The Respondent did not reply to the Complainant’s contentions.

6. Discussion and Findings

A. General

According to paragraph 4(a) of the Policy, for this Complaint to succeed in relation to the Domain Names, the
Complainant must prove each of the following, namely that:

(i)         The Domain Names are identical or confusingly similar to the trade marks or service marks in which the Complainant has rights; and

(ii)         The Respondent has no rights or legitimate interests in respect of the Domain Names; and

(iii)        The Domain Names were registered and are being used in bad faith.

page 3

B. Language of the Proceeding

The Rules, paragraph 11(a), provide that unless otherwise agreed by the parties or specified otherwise in the registration agreement, the language of the proceeding shall be the language of the registration agreement, subject to the authority of the panel to determine otherwise, having regard to the circumstances of the administrative proceeding. According to the information received f rom the Registrar, the language of the Registration Agreements for the Domain Names is Chinese.

The Complainant submits that the language of the proceeding should be English for the following reasons:

- English is the language of international relations and one of the working languages of the Center;

- the Domain Names comprise Roman rather than Chinese script;

- the costs of translation into Chinese if Chinese is adopted as the language of the proceeding would require there to be a significantly higher costs to the Complainant which is not proportional to the costs of UDRP proceedings.

In exercising its discretion to use a language other than that of the Registration Agreement, the Panel has to exercise such discretion judicially in the spirit of fairness and justice to both Parties, taking into account all relevant circumstances of the case, including matters such as the Parties’ ability to understand and use the proposed language, time and costs.

The Panel notes that the Domain Names and the Websites are not in Chinese script. Although the Center has sent the “Language of Proceedings” email and notified the Parties the commencement of administrative proceeding in both Chinese and English, the Respondent has not challenged the Complainant’s language request and in fact has failed to file a response in either English or Chinese. The Panel is also mindful of the need to ensure the proceeding conducted in a timely and cost ef fective manner. In this case, the

Complainant may be unduly disadvantaged by having to conduct the proceeding in Chinese. In all the circumstances, the Panel determines that English be the language of the proceeding.

C. Identical or Confusingly Similar

The Panel is satisf ied that the Complainant has established that it has rights to the Trade Mark.

The standing (or threshold) test for confusing similarity involves a reasoned but relatively straightforward comparison between the trade mark and the domain name to determine whether the domain name is confusingly similar to the trade mark. The test involves a side-by-side comparison of the domain name and the textual components of the relevant trade mark to assess whether the mark is recognizable within the domain name.

In this case, the three Domain Names contain the Complainant’s Trade Mark in its entirety with the addition of the word “store” after the Trade Mark in relation to one Domain Name, the addition of the symbol “-” and “store” af ter the Trade Mark in relation to the second and the addition of the term “e-outlet” af ter the Trade Mark of the third Domain Name.

The addition of these terms does not prevent a finding of confusing similarity between the Complainant’s Trade Mark and the Domain Names. For the purposes of assessing identity or confusing similarity under paragraph 4(a)(i) of the Policy, it is permissible for the Panel to ignore the generic Top-Level Domain which in this case is “.shop”. It is viewed as a standard registration requirement (section 1.11.1 of the WIPO Overview of WIPO Panel Views on Selected UDRP Questions, Third Edition (“WIPO Overview 3.0”)).

The Panel f inds that the Domain Names are confusingly similar to the Trade Mark in which the Complainant has rights, and that the requirements of paragraph 4(a)(i) of the Policy therefore are fulf illed.

page 4

D. Rights or Legitimate Interests

Pursuant to paragraph 4(c) of the Policy, a respondent may establish rights or legitimate interests in the domain name by demonstrating any of the following:

(i)        before any notice to it of the dispute, the respondent’s use of , or demonstrable preparations to use, the domain name or a name corresponding to the domain name in connection with a bona fide offering of goods or services; or

(ii)       the respondent has been commonly known by the domain name, even if it has acquired no trade mark or service mark rights; or

(iii)      the respondent is making a legitimate noncommercial or fair use of the domain name, without intent for commercial gain, to misleadingly divert consumers, or to tarnish the trade mark or service mark at issue.

Although the Policy addresses ways in which a respondent may demonstrate rights or legitimate interests in a domain name, it is well established that, as it is put in section 2.1 of the WIPO Overview 3.0, a complainant is required to make out a prima facie case that the respondent lacks rights or legitimate interests in the domain name. Once such prima facie case is made out, the burden of production shifts to the respondent to come forward with appropriate allegations or evidence demonstrating rights or legitimate interests in the domain name. If the respondent does come forward with relevant evidence of rights or legitimate interests, the panel weighs all the evidence, with the burden of proof always remaining on the complainant.

The Complainant contends that the Respondent has not been licensed or authorised to use the Trade Mark
as a domain name or in any other way. Neither has the Complainant endorsed or sponsored the
Respondent or the Websites. There is no evidence that the Respondent is commonly known by the Domain
Names or owns any trade marks for the Domain Names. The of fer for sale of discounted goods, which
appear to bear the Trade Mark on the Websites, suggests a connection, sponsorship, or endorsement by the
Complainant, when this is not the case, and as such cannot be considered legitimate noncommercial use or
fair use. Moreover, the fact that the Respondent was impersonating the Complainant further reinforces the
Panel’s f inding that such use cannot constitute a bona fide offering of goods. See section 2.8 of the WIPO
Overview 3.0.

The Panel f inds that the Complainant has made out a prima facie case, a case calling for an answer f rom the Respondent. The Respondent has not responded and the Panel is unable to conceive of any basis upon which the Respondent could sensibly be said to have any rights or legitimate interests in respect of the Domain Names.

The Panel f inds that the Respondent has no rights or legitimate interests in respect of the Domain Names.

The requirements of paragraph 4(a)(ii) of the Policy therefore are fulf illed.

E. Registered and Used in Bad Faith

To succeed under the Policy, the Complainant must show that the Domain Names have been registered and are being used in bad faith.

The Panel is satisfied that the Respondent was aware of the Trade Mark when he registered the Domain Names given the reputation of the Trade Mark and the fact that it was registered prior to the registration of the Domain Names. The very incorporation of the Trade Mark in the Domain Names, use of the

Complainant’s logo and Trade Mark on the Websites, the impersonation of the Complainant’s website and the of fer for sale of products bearing the Trade Mark on the Website at discounted prices, conf irm the Respondent’s awareness of the Trade Mark. It is therefore implausible that the Respondent was unaware of the Complainant when he registered the Domain Names.

page 5

The section 3.2.2 of the WIPO Overview 3.0 states as follows:

“Noting the near instantaneous and global reach of the Internet and search engines, and particularly in circumstances where the complainant’s mark is widely known (including in its sector) or highly specific and a respondent cannot credibly claim to have been unaware of the mark (particularly in the case of domainers), panels have been prepared to infer that the respondent knew, or have found that the respondent should have known, that its registration would be identical or confusingly similar to a complainant’s mark. Further factors including the nature of the domain name, the chosen top-level domain, any use of the domain name, or any respondent pattern, may obviate a respondent’s claim not to have been aware of the complainant’s mark.”

The above together with the fact that there is a clear absence of rights or legitimate interests coupled with no credible explanation for the Respondent’s choice of the Domain Names are also signif icant factors to consider. The Panel f inds that the Respondent’s registration is in bad faith.

The Panel also finds that the use of the Domain Names is in bad faith. The products offered for sale on the Websites are likely to be unauthorised and heavily discounted SÉZANE products considering the dif ference in prices and the fact that there is no relationship between the Parties. The use by a respondent of a domain name which includes a well-known trade mark to resolve to a website which of fers and sells possible counterfeit products under that trade mark is evidence of bad faith registration and use. (See Burberry Limited v. Jonathan Schefren, WIPO Case No. D2008-1546; and Prada S.A. v. Domains for Life, WIPO Case No. D2004-1019).

The content of these Websites is calculated to give the impression that they have been authorized by or connected to the Complainant when this is not the case. The Websites were set up to deliberately mislead Internet users that they are connected to, authorised by or affiliated with the Complainant. From the above, the Panel concludes that the Respondent has intentionally attempted to attract, for commercial gain, by misleading Internet users into believing that the Respondent’s Websites are and the products sold on them are those of or authorised or endorsed by the Complainant. Accordingly, the Complaint has satisf ied the third element of the UDRP, i.e., the Domain Name was registered and is being used in bad faith.

The Panel therefore concludes that the Domain Names were registered and have been used in bad faith under paragraph 4(b)(iv) of the Policy, and paragraph 4(a)(iii) of the Policy.

7. Decision

For the foregoing reasons, in accordance with paragraphs 4(i) of the Policy and 15 of the Rules, the Panel orders that the Domain Names, <sezanee-outlet.shop>, <sezane-store.shop> and <sezanestore.shop> be transferred to the Complainant.

/Karen Fong/ Karen Fong Sole Panelist Date: October 1, 2023