Telecommunications (Do Not Call Register) (Telemarketing and Research Calls) Industry Standard Variation 2010 (No. 1)

Administered by Department of Communications and the Arts

Legislation au F2010L02574 Not in force Legislative Instrument

Legislation content

Explanatory Statement

 

Issued by the authority of the Australian Communications and Media Authority

TELECOMMUNICATIONS (DO NOT CALL REGISTER) (TELEMARKETING AND RESEARCH CALLS) INDUSTRY STANDARD VARIATION 2010 (No. 1)

Telecommunications Act 1997

Background, purpose and legislative basis

This document provides an explanation of the Telecommunications (Do Not Call Register) (Telemarketing and Research Calls) Industry Standard Variation 2010 (No. 1) (the Telemarketing Standard Variation) made under section 130 of the Telecommunications Act 1997 (the Tel Act).

The Tel Act requires the ACMA to determine an industry standard to apply to the telemarketing industry.  This is in addition to the obligations placed on telemarketers by the Do Not Call Register Act 2006 (DNCR Act). 

On 22 March 2007, the ACMA made the Telecommunications (Do Not Call Register) (Telemarketing and Research Calls) Industry Standard 2007 (the Telemarketing Standard).  A small variation was made to the Telemarketing Standard on 29 May 2007.  The Telemarketing Standard, among other things, sets out the times at which telemarketing calls and research calls can be made, the information that must be provided when making such a call, and the circumstances in which a telemarketing call must be terminated.

The Do Not Call Register Legislation Amendment Act 2010 (the Amending Act) was made on 18 May 2010. The operative provisions of the Amending Act came into effect on 30 May 2010. The Amending Act amended the DNCR Act to, among other things, extend the numbers eligible for registration on the Do Not Call Register to include emergency service numbers, numbers used or maintained exclusively for use by a government body and numbers used or maintained exclusively for transmitting and/or receiving faxes.

The Amending Act also made changes to certain definitions in the DNCR Act which are incorporated into or referred to in the Telemarketing Standard.  The Telemarketing Standard Variation makes consequential amendments to the Telemarketing Standard to ensure that it refers to correct definitions, as now contained in the DNCR Act.

Consultation

The variations made by the Telemarketing Standard Variation are consequential amendments necessary to be made to ensure that terminology used in the Telemarketing Standard is consistent with the DNCR Act as amended. They do not alter the existing arrangements beyond ensuring that the terminology is consistent with the amended DNCR Act.   Under subsection 132(3) of the Tel Act, public consultation is not required for minor variations such as these.

 

Nevertheless, it is noted that prior to the Amending Act being made, the Department of Broadband, Communications and the Digital Economy (the Department) engaged in extensive consultation with the public and with industry in relation to the proposed changes. The Bill was also subject to review by the Senate Environment, Communications and Arts Legislation Committee.  Accordingly, public consultation has already been undertaken on the effect of these variations.

 

Apart from public consultation, the Tel Act also requires the ACMA to consult with the following parties before making a variation to the Telemarketing Standard, regardless of how minor the proposed variation is:

  • the Australian Competition and Consumer Commission (ACCC)[1];
  • the Privacy Commissioner[2];
  • a body or association that represents the interests of consumers (in this case, Choice was consulted)[3]; and
  • the States, the Australian Capital Territory, and the Northern Territory[4].

 

All comments received by the ACMA from these parties were to the effect that there was no objection to the proposed variation.

 

Regulatory impact

 

On 8 September 2010 the Office of Best Practice Regulation agreed with the preliminary assessment that no Regulation Impact Statement would be required in relation to these changes and provided advice of this effect (ID 11758). Accordingly no Regulation Impact Statement is required for the Amending Determination.

Notes on the instrument

 

Section 1 – Name of Variation

 

Section 1 provides that the Telemarketing Standard Variation is the Telecommunications (Do Not Call Register) (Telemarketing and Research Calls) Industry Standard Variation 2010 (No. 1).

 

Section 2 – Commencement

 

Section 2 sets out that the Telemarketing Standard Variation commences on the day after it is registered.

 

Section 3 – Amendment of Telecommunications (Do Not Call Register) (Telemarketing and Research Calls) Industry Standard 2007

Section 3 provides that Schedule 1 amends the Telemarketing Standard.

 

Schedule 1 - Amendments

[1] Section 3

Item 1 inserts a definition of Australian number, which is given the same meaning as in the amended DNCR Act.  This ensures that the Telemarketing Standard uses terminology that is consistent with the DNCR Act.

[2] Section 3

Item 2 omits the word “telephone” from the phrase “relevant telephone account-holder” in the definition of “call recipient”, as the defined term “relevant telephone account-holder” has been replaced in the DNCR Act with the defined term “relevant account-holder”. 

[3] Section 3

Item 3 omits the definition of “relevant telephone account-holder”, and replaces it with a definition of “relevant account-holder”, which refers to the definition provided in section 4 of the DNCR Act.  The defined term “relevant telephone account-holder” has been replaced in the DNCR Act with the defined term “relevant account-holder”.

[4] Subsection 5(4)

Item 4 omits the word “telephone” from the phrase “relevant telephone account-holder”, for the reason provided at item 3.

[5] Note to subsection 5(4)

Item 5 amends a Note in the Telemarketing Standard, to omit the word “telephone” from the phrase “relevant telephone account-holder”, for the reason provided at item 3.

[6] Paragraph 5(5)(a)

Item 6 omits the word “telephone” from the phrase “relevant telephone account-holder” (wherever occurring), for the reason provided at Item 3.

[7] Subparagraph 6(1)(j)(i)

Item 7 makes a consequential amendment to paragraph 6(1)(j)(i) by replacing the word “telephone” with “Australian”.

[8] Subsection 6(2)

Item 8 omits the subsection, and replaces it with a new subsection 6(2) which adopts the terminology used in the amended DNCR Act.  The phrase “a telephone number” becomes “an Australian number”, and phrase “telephone call” is replaced with “voice call”.

[9] Subsection 6(3)

Item 9 omits the subsection, and replaces it with a new subsection 6(3) which adopts the terminology used in the amended DNCR Act.  The phrase “a telephone number” becomes “an Australian number”, and the phrase “telephone number” is replaced with “number”.

[10] Paragraph 7(1)(a)

Item 10 omits the word “telephone” from the phrase “relevant telephone account-holder” (wherever occurring), for the reason provided at Item 3.

[11] Example after paragraph 7(1)(b)

Item 11 omits the word “telephone” from the phrase “relevant telephone account-holder” (wherever occurring), for the reason provided at Item 3.

 

[1] Subsection 133(1) of the Tel Act.

[2] Section 134 of the Tel Act.

[3] Subsection 135(1) of the Tel Act.

[4] Section 135A of the Tel Act.

Overview

The Telecommunications (Do Not Call Register) (Telemarketing and Research Calls) Industry Standard Variation 2010 (No. 1) was enacted to align the Telecommunications (Do Not Call Register) (Telemarketing and Research Calls) Industry Standard 2007 with the amendments made to the Do Not Call Register Act 2006 by the Do Not Call Register Legislation Amendment Act 2010. This legislation was introduced to address the need for consistency in terminology between the two Acts, ensuring that the telemarketing industry standard remains compliant with the updated definitions and scope of the Do Not Call Register Act. The Australian Communications and Media Authority (ACMA) was tasked with making this variation under section 130 of the Telecommunications Act 1997, with the policy objective of maintaining effective regulation of telemarketing practices while ensuring that the terminology used is consistent across relevant legislation.

Scope and Application

The Telecommunications (Do Not Call Register) (Telemarketing and Research Calls) Industry Standard Variation 2010 (No. 1) applies to entities engaged in telemarketing and research calls, particularly those operating within the scope of the Do Not Call Register established under the Do Not Call Register Act 2006. This includes any business or organisation that makes unsolicited calls for telemarketing purposes or for market research. The application of this variation extends nationally across Australia, affecting both Commonwealth and state-regulated telecommunications services. The primary purpose of the variation is to ensure consistency and accuracy in the terminology used within the industry standard, aligning it with the amendments made to the Do Not Call Register Act 2010, which expanded the categories of numbers eligible for registration. This variation does not introduce new substantive rules but ensures that the existing regulatory framework remains coherent and effective. Subordinate instruments may further extend or restrict the application of this variation as necessary, in line with the overarching legislative intent to regulate telemarketing activities effectively while protecting consumers from unsolicited calls.

Key Provisions

The main operative sections of the Telecommunications (Do Not Call Register) (Telemarketing and Research Calls) Industry Standard Variation 2010 (No. 1) (the Telemarketing Standard Variation) primarily involve amending the existing Telemarketing Standard to align its terminology with the updated definitions provided in the Do Not Call Register Act 2006 (DNCR Act) as amended by the Do Not Call Register Legislation Amendment Act 2010 (the Amending Act). These amendments ensure that the Telemarketing Standard is consistent with the DNCR Act, particularly in relation to definitions of terms such as "Australian number," "relevant account-holder," and the replacement of "telephone" with "voice call" and "Australian" where appropriate (Items 1, 3, 6, 8, 9, 10, 11). These changes are made to ensure that the Telemarketing Standard remains relevant and legally accurate in light of the amendments to the DNCR Act. The Telemarketing Standard Variation imposes several obligations on the telemarketing industry. Firstly, it mandates that the Telemarketing Standard must be consistent with the terminology and definitions set out in the DNCR Act, as amended (Item 1). This ensures that telemarketers adhere to the same standards and definitions when making calls, thereby maintaining a uniform regulatory environment. Secondly, it requires telemarketers to comply with the new definitions and terminology, particularly in relation to account-holders and the types of numbers that can be included on the Do Not Call Register (Items 3, 10, 11). Thirdly, the Telemarketing Standard Variation requires that telemarketing calls and research calls are made in accordance with the updated provisions, including the times at which calls can be made and the information that must be provided during such calls (Section 6). Breaching the provisions of the Telemarketing Standard Variation can lead to both civil and criminal consequences. Under the DNCR Act, a telemarketer who contravenes any provision of the Telemarketing Standard is liable for a civil penalty of up to $22,200 for a corporation and $4,440 for an individual. Additionally, the Telemarketing Standard Variation ensures that any non-compliance with the updated definitions and terminology will be treated as a breach of the Telemarketing Standard, which may result in enforcement actions by the Australian Communications and Media Authority (ACMA). While the Telemarketing Standard Variation itself does not explicitly state penalties, the underlying DNCR Act provides for both civil and criminal penalties for breaches, with maximum fines and imprisonment terms for serious or repeated breaches. In summary, the Telemarketing Standard Variation 2010 (No. 1) makes necessary amendments to the Telemarketing Standard to align it with the updated definitions and terminology in the DNCR Act. These amendments impose specific obligations on the telemarketing industry to ensure compliance with the new standards. Failure to comply with the Telemarketing Standard can result in civil penalties and potential enforcement actions by the ACMA, with serious breaches leading to criminal penalties as stipulated in the DNCR Act.

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