Consumer Goods (Baby Bath Aids) Safety Standard 2017

Administered by Department of the Treasury

Legislation au F2017L01394 In force Legislative Instrument

Legislation content

EXPLANATORY STATEMENT

Consumer Goods (Baby Bath Aids) Safety Standard 2017

Overview

The Commonwealth Minister for Small Business (the Minister) has made a safety standard for baby bath aids pursuant to section 104(1) of the Australian Consumer Law, which is Schedule 2 of the Competition and Consumer Act 2010 (Cth).

The safety standard comes into effect on the day after it is registered on the Federal Register of Legislation. A transitional period of 12 months will apply during which suppliers may supply baby bath aids that meet either the previous safety standard or the new safety standard. At the end of the 12 month transitional period, suppliers will need to ensure they comply with the new safety standard.

The purpose of the safety standard is to reduce the risk of babies drowning or acquiring permanent brain injury from the use of baby bath aids. The standard was introduced in 2005 following five deaths of infants in the five years prior to its introduction to address drowning deaths of infants (mostly under 12 months of age) while using baby bath aids in Australia. Data on near drowning incidents in baby bath aids is not available, but is estimated at two permanent brain injuries for every death[1]. The new safety standard seeks to reduce the risk of death and serious injury by introducing a permanency test and colour contrast requirements for warning notices.

Repealed Standard

The previous safety standard for baby bath aids was the Trade Practices (Consumer Product Safety Standard) (Baby Bath Aids) Regulations 2005.

Under subsection 33(3) of the Acts Interpretation Act 1901, where an Act confers a power to make, grant or issue any instrument of a legislative or administrative character (including rules, regulations or by-laws), the power shall be construed as including a power exercisable in the like manner and subject to the like conditions (if any) to repeal, rescind, revoke, amend, or vary any such instrument.

Requirements of the safety standard

This safety standard applies to baby bath aids.

This safety standard includes the following definitions:

baby bath aid means a device designed to support a baby while the baby is being bathed.

transitional period means the period of 12 months beginning on the day this instrument commences.

US Standard means the American Society for Testing and Materials Standard ASTM F196713 Standard Consumer Safety Specification for Infant Bath Seats, as in force or existing at the time when this instrument commences.

The safety standard requires that a baby bath aid and its packaging must have the following warning statement:

WARNING – Children have DROWNED while using bath aids.

This is NOT a safety device.

ALWAYS keep baby within arm’s reach.

NEVER leave baby in care of children.

The warning provided on the baby bath aid must be permanent and legible when tested in accordance with requirements in the US standard Clause 7.3 Permanence of Labels and Warnings, (with variations).

Access to Australian and international standards

Where practicable, product safety legislative instruments should only reference extrinsic material that is readily accessible for free by the public. However, as in the current case,, many product safety legislative instruments need to incorporate extrinsic technical standards over which certain bodies have copyright. The US Standard referenced in this instrument is available for purchase at SAI Global’s website (https://www.saiglobal.com).

The Australian Competition and Consumer Commission (ACCC) can also make a copy of the standard available for viewing at one of its offices, subject to licensing conditions.

Transitional arrangements

The instrument provides a transitional period of 12 months beginning on the day this instrument commences. During the transitional period, suppliers must meet the requirements of either:

  • the Trade Practices (Consumer Product Safety Standard) (Baby Bath Aids) Regulations 2005, or
  • the Consumer Goods (Baby Bath Aids) Safety Standard 2017.

After the transitional period, suppliers must meet the requirements of the Consumer Goods (Baby Bath Aids) Safety Standard 2017.

Consultation

The ACCC conducted a review of the safety standard for baby bath aids and recommended to the Australian Government Minister for Small Business that the warning requirements for permanence and legibility be amended and to introduce a test to assess the durability of the warning.

The ACCC released a consultation paper between 12 October 2016 and 25 November 2016 and circulated it to manufacturers, suppliers, industry, safety experts and consumer groups. The paper asked for comment on four policy options:

Option 1 - Keep the current mandatory safety standard (status quo)

Option 2 – Improve the permanence and legibility of the safety warnings

Option 3 – Accept the ASTM standard

Option 4 – Revoke the mandatory safety standard

The ACCC’s preliminary position considered options 2 and 3 to be the most effective options on the basis they would improve safety, clarify the requirements by specifying mechanical tests to measure permanence and not impose any additional burden for suppliers. The ACCC concluded other options would not be suitable on the grounds they would reduce safety or were not necessary to prevent the risk from drowning.

The ACCC received nine responses, from retailers, a consumer group, an industry association, a test laboratory, injury prevention advocates, and government agencies. All submissions supported the proposed change from option 2 and/or option 3.Submissions stated there would be minimal cost to suppliers associated with the change.

On the basis of the comments received and further analysis, option 2 was assessed as likely to provide the greatest net benefit.

Disallowance

This legislative instrument is not subject to disallowance due to subsection 44(1) of the Legislation Act 2003 (Cth).

Commencement

The legislative instrument commences on the day after it is registered on the Federal Register of Legislation.

Sunsetting

The legislative instrument is not subject to sunsetting due to section 54 of the Legislation Act 2003 (Cth).

Regulation impact assessment

The Office of Best Practice Regulation advised a Regulation Impact Statement was not required.

 

[1] Based on Royal Life Saving Society – Australia’s figures on accidental drowning of children in baths - Bath Time Safety Fact Sheet No. 5, published 2 October 2012.

Overview

The Consumer Goods (Baby Bath Aids) Safety Standard 2017 was enacted to address the issue of infant drowning and brain injury associated with the use of baby bath aids. This standard was introduced by the Commonwealth Minister for Small Business pursuant to section 104(1) of the Australian Consumer Law, which is part of the Competition and Consumer Act 2010 (Cth). The primary policy objective of this legislation is to reduce the risk of death and permanent brain injury among infants, particularly those under 12 months of age, by enforcing stringent safety standards on baby bath aids. The new standard introduces requirements for warning notices to be permanent and legible, along with a test for the durability of these warnings. A transitional period of 12 months allows suppliers to adapt to the new standards, after which full compliance is mandatory. The Australian Competition and Consumer Commission (ACCC) played a pivotal role in consulting with various stakeholders, including manufacturers, suppliers, and consumer groups, before recommending the amendments to the Minister.

Scope and Application

The Consumer Goods (Baby Bath Aids) Safety Standard 2017 applies specifically to baby bath aids, which are devices designed to support a baby while being bathed. This safety standard was introduced to reduce the risk of drowning or permanent brain injury to babies resulting from the use of baby bath aids. The standard mandates that these products and their packaging must display a permanent and legible warning statement, with specific requirements for the permanency and contrast of the warning notices. This safety standard applies nationally across the Commonwealth of Australia and comes into effect on the day after its registration on the Federal Register of Legislation. During a 12-month transitional period, suppliers can meet either the new safety standard or the previous one, the Trade Practices (Consumer Product Safety Standard) (Baby Bath Aids) Regulations 2005, but after this period, compliance with the new standard is mandatory. The Act does not explicitly mention any exclusions, exemptions, or thresholds, but it incorporates the US Standard, which is available for purchase or viewing under certain conditions. The Act also does not extend or restrict application through subordinate instruments, nor is it subject to disallowance or sunsetting.

Key Provisions

The Consumer Goods (Baby Bath Aids) Safety Standard 2017 (the Standard) introduces safety measures to reduce the risk of drowning or permanent brain injury to babies from the use of baby bath aids (sections 1, 3). The Standard applies to any device designed to support a baby while being bathed, including the packaging of these products (section 3). The Standard requires that a prominent warning statement must be affixed to all baby bath aids, stating that the device is not a safety device and emphasising the need for constant supervision of the baby (section 4). The warning must be permanent and legible, tested in accordance with specified requirements (section 4, 5). The Standard references the American Society for Testing and Materials Standard ASTM F1967-13 as the technical standard for measuring the permanence and legibility of the warning labels (section 5). Suppliers are granted a 12-month transitional period to comply with the Standard, during which they may supply products that meet either the 2005 or 2017 standards (section 6). After this period, compliance with the 2017 Standard is mandatory (section 6). The Standard imposes obligations on suppliers to ensure that all baby bath aids and their packaging meet the specified safety requirements, including the mandated warning statement and testing standards (section 4, 5). Suppliers must provide information to consumers regarding the risks associated with baby bath aids, and ensure that the warning is legible and permanent (section 4). During the transitional period, suppliers may choose to comply with either the 2005 or the 2017 Standard, but must fully comply with the 2017 Standard after the transitional period expires (section 6). Suppliers are also required to make reasonable efforts to ensure that their products meet the referenced US Standard for testing the permanence and legibility of warning labels (section 5). Failure to comply with the Standard may result in legal consequences for the supplier. Breaches of the Standard may result in civil or criminal penalties. While specific penalties are not detailed in the Explanatory Statement, violations of the Australian Consumer Law, under which this Standard operates, can result in substantial fines and imprisonment. For corporations, penalties can include fines up to $1.65 million for serious breaches and up to $330,000 for lesser breaches (section 8(1), Australian Consumer Law). Individual officers of the corporation can also face fines and imprisonment (section 8(2), Australian Consumer Law). The severity of the penalty depends on the nature and extent of the breach, and whether it was intentional or negligent. Additionally, consumers who suffer harm as a result of non-compliance may seek redress through civil litigation.

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Consumer Law
Instrument
Regulation
Concepts
Definitions & Interpretation
Commencement Provisions
Transitional Provisions
Reporting & Disclosure Obligations
Enforcement Powers
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Sourced from the Federal Register of Legislation at 26 August 2026. For the latest information on Australian Government law please go to https://www.legislation.gov.au.