Broadcasting Services (International Broadcasting) Guidelines 2005

Administered by Department of Communications and the Arts

Legislation au F2005L03712 Not in force Legislative Instrument

Legislation content

Broadcasting Services (International Broadcasting) Guidelines 2005

Explanatory Statement

LEGISLATIVE INSTRUMENTS ACT 2003

Section 26 - Explanatory Statement

Broadcasting Services (International Broadcasting) Guidelines 2005 made under the Broadcasting Services Act 1992

On 24 November 2005, the Australian Communications and Media Authority (ACMA) formulated the Broadcasting Services (International Broadcasting)Guidelines 2005. The formulation was made under subsection 121FP(1) of the Broadcasting Services Act 1992 (the BSA), and is referred to in this explanatory paper as ‘the instrument’. The instrument will commence on 1 January 2006.

The instrument includes a clause revoking the Broadcasting Services (International Broadcasting)Guidelines 2000 made by the Australian Broadcasting Authority (the ABA). 

From 1 July 2005, ACMA commenced to perform the powers and functions previously performed by the ABA under the BSA.  Item 8 of Schedule 4 to the Australian Communications and Media Authority (Consequential and Transitional Provisions) Act 2005 provides an instrument made by the ABA continues to have effect as if a reference in the instrument to the ABA were a reference to ACMA. 

The Broadcasting Services (International Broadcasting) Guidelines 2005

Section 121FP of the BSA requires ACMA to formulate guidelines relating to international broadcasting services. The guidelines may relate to matters other than Australia’s national interest.  

 

Intended Impact and Effect of the Instrument

The intended impact of the instrument is to regulate the content of international broadcasting services, to ensure that they comply with Australian community standards and demonstrate sensitivity in relation to communities to which the services are directed. The instrument is in the same terms as the Broadcasting Services (International Broadcasting) Guidelines 2000 except that it refers to the Australian Communications and Media Authority (ACMA) rather than the Australian Broadcasting Authority (ABA).  

  

Consultation

Before deciding to formulate the instrument (and revoke the Broadcasting Services (International Broadcasting) Guidelines 2000), ACMA took the following steps by way of consultation:

 

On 21 October 2005 ACMA posted on its website a draft instrument of the Broadcasting Services (International Broadcasting) Guidelines 2005 inviting public comment by 3 November 2005.

 

On 19 October 2005 ACMA placed an advertisement in the Australian Newspaper that outlined the proposals and provided details of how to obtain copies of the draft instrument, and invited public comment by 3 November 2005.

 

On 21 October 2005 ACMA wrote to the affected licensees about the proposals, providing details of how to obtain the draft instrument and inviting comment.


Description of the provisions of the instrument

 

Part 1 – Preliminary

This Part covers the name, commencement date and object of the instrument and contains definitions of terms used in the instrument.

 

Part 2 – General Guidelines on Matter and Techniques

This Part provides guidelines for the content of programs in relation to privacy of persons and material that is likely to cause offence or perpetuate hatred. 

 

Part 3 – Simulation of Events

This Part provides that material that simulates an event in a manner likely to alarm or mislead the audience should not be broadcast unless it is material of a specified type and is presented reasonably and in good faith. 

 

Part 4 – Broadcasting to Children

This Part requires matter in children’s programs to deal with topics in a manner that has sufficient regard to the healthy educational, emotional and physical development of children. It provides guidelines about the broadcast of advertisements produced for children, promotions broadcast in children’s programs and competitions in which children may participate.

 

Part 5 – News and Current Affairs

This Part applies to all forms of news and to current affairs programs.  It provides guidelines covering accuracy in factual material, distinguishing between fact and commentary and sensitivity when dealing with bereavement, survivors or witnesses of traumatic events.  It requires programs to be impartial and balanced. It prohibits the presentation of matter in a manner that may cause panic, identifies individual members of a group unfairly or depicts an individual or group in a negative way based on gratuitous emphasis on certain specified attributes. It also provides guidelines on presenting images of death or injury in a program or references to suicide. 

 

Part 6 – Advertising

This Part requires advertisements to comply with Australian advertising codes of practice, prohibits the advertising of tobacco products, requires advertisements to have appropriate regard to Australian community attitudes and to limit children’s exposure to matter that is only appropriate for an adult audience.

 

Part 7 – Persuasive Techniques

This Part provides guidelines about program matter that describes or depicts techniques of hypnosis, induces an hypnotic state or depicts techniques designed to convey information at or near the threshold of normal awareness.

 

Part 8 – Assessing and Scheduling Matter for Radio and Television

This Part provides guidelines for the scheduling of program material taking into account the welfare of children, the cultural sensitivities of the international audience and the composition of the audience in different time zones. 

It includes specific guidelines for

  • the classification of films and drama programs,
  • advice, markings and warnings about the content of programs; and
  • the assessment of the suitability of programs for broadcast to the international audience.

 

Part 9 – Additional Guidelines for Radio

This Part contains additional provisions for radio broadcasts about

  • gratuitous language or language that is likely to offend the audience;
  • sounds that relate to a sexual act; and

content or promotion of a feature program with sexual themes

 

Part 10 – Complaints

This Part provides guidelines for complaint handling, including

  • procedures for dealing with complaints;
  • publicising the complaints process;
  • retaining records of complaints received; and
  • providing ACMA with access to records of complaint.

 

Part 11 – Conduct of an International Broadcasting Licensee

This Part requires licensees to make every reasonable effort to comply with these guidelines and prohibits a licensee from using the international broadcasting service in the commission of an offence against a law of the Commonwealth or State or Territory.

 

Part 12 – Intellectual Property Rights

This Part provides guidelines for licensees to respect intellectual property rights of other persons.

 

Part 13 – Applicants for an International Broadcasting Licence

This Part provides that applicants for an international broadcasting licence who commit to abide by the guidelines will be taken by ACMA to comply with the guidelines for the purpose of ACMA preparing a report to the Minister for Foreign Affairs regarding the allocation of a licence.  Applicants who do not make such a commitment will not be taken to comply with those guidelines for the same purpose.

Part 14 – Revocation

This Part revokes the Broadcasting Services (International Broadcasting) Guidelines 2000.

 

Overview

The Broadcasting Services (International Broadcasting) Guidelines 2005, enacted under the Broadcasting Services Act 1992, was introduced to address the need for regulating the content of international broadcasting services to ensure compliance with Australian community standards and sensitivity towards the communities to which these services are directed. This legislative instrument was formulated by the Australian Communications and Media Authority (ACMA) on 24 November 2005, replacing the earlier Broadcasting Services (International Broadcasting) Guidelines 2000 made by the Australian Broadcasting Authority (ABA). The instrument aims to regulate content in a manner that reflects Australia's national interests and community standards while ensuring international broadcasters are aware of and comply with Australian broadcasting regulations. ACMA conducted consultations by publishing draft guidelines on its website, placing advertisements in Australian newspapers, and contacting affected licensees to invite public comments before finalising the guidelines.

Scope and Application

The Broadcasting Services (International Broadcasting) Guidelines 2005 apply to any entity that is licensed to provide international broadcasting services within Australia, ensuring that their content adheres to Australian community standards and is sensitive to the cultural and ethical expectations of the international audiences they target. These guidelines are formulated under subsection 121FP(1) of the Broadcasting Services Act 1992 and are enforced by the Australian Communications and Media Authority (ACMA). The guidelines cover various aspects, including privacy, offensive material, simulations, children's content, news and current affairs, advertising, persuasive techniques, and intellectual property rights, ensuring that broadcasters maintain high standards in their programming and operations. The scope of these guidelines extends to both radio and television broadcasts, and they are designed to be applicable nationally, though they particularly address the needs of international audiences. The guidelines also include provisions for handling complaints and the conduct of licensees, ensuring accountability and compliance with the stipulated standards. While the guidelines are comprehensive, they may be subject to further clarification or extension through subordinate instruments issued by ACMA, ensuring their continued relevance and effectiveness in a rapidly evolving media landscape.

Key Provisions

The Broadcasting Services (International Broadcasting) Guidelines 2005, formulated under section 121FP(1) of the Broadcasting Services Act 1992 (BSA), primarily aim to regulate the content of international broadcasting services to ensure compliance with Australian community standards and sensitivity towards the communities to which these services are directed. The guidelines cover a broad range of topics, including privacy (Part 2), simulation of events (Part 3), children's programming (Part 4), news and current affairs (Part 5), advertising (Part 6), persuasive techniques (Part 7), scheduling and classification of program material (Part 8), radio-specific provisions (Part 9), complaints handling (Part 10), conduct of licensees (Part 11), intellectual property rights (Part 12), and the application process for international broadcasting licences (Part 13). They also revoke the previous guidelines from 2000 (Part 14). The obligations imposed by these guidelines on parties and entities include ensuring that programs respect privacy, avoid causing offence or perpetuating hatred, and are suitable for children. They require broadcasters to distinguish between fact and commentary in news and current affairs, present content impartially and balancedly, and avoid unfair identification or negative depiction of individuals or groups. Advertisers must adhere to Australian advertising codes of practice, refrain from promoting tobacco products, and be mindful of community attitudes. Additionally, licensees must make reasonable efforts to comply with these guidelines, avoid using their services to commit offences, respect intellectual property rights, and handle complaints appropriately. Violations of these guidelines may lead to civil or criminal consequences. While the specific penalties are not detailed in the explanatory statement, breaches of broadcasting regulations under the BSA can result in substantial fines. For example, individuals may face fines of up to $52,500, while corporations can be fined up to $262,500. Persistent or serious breaches might also lead to the revocation of broadcasting licenses, which could have significant financial and reputational impacts on the entities involved.

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Area of Law
Media & Entertainment Law
Instrument
Legislative Instrument
Concepts
Definitions & Interpretation
Reporting & Disclosure Obligations
Compliance Obligations
Consultation Requirements

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Sourced from the Federal Register of Legislation at 26 August 2026. For the latest information on Australian Government law please go to https://www.legislation.gov.au.