J McPhee & Son (Aust) Pty Ltd v Australian Competition and Consumer Commission (No 2)

Case [2000] FCA 754


FEDERAL COURT OF AUSTRALIA

J McPhee & Son (Aust) Pty Ltd v ACCC (No 2) [2000] FCA 754

COSTS – appeal – apportionment of costs – appellants partly successful as to quantum but unsuccessful on the majority of points raised

J McPHEE & SON (AUSTRALIA) PTY LIMITED & ORS v AUSTRALIAN COMPETITION AND CONSUMER COMMISSION

VG 162 of 1998

BLACK CJ, LEE & GOLDBERG JJ
8 JUNE 2000
MELBOURNE


IN THE FEDERAL COURT OF AUSTRALIA

VICTORIA DISTRICT REGISTRY

VG 162 of 1998

BETWEEN:

J McPHEE & SON (AUSTRALIA) PTY LIMITED
(ACN 001 856 113)
First Appellant

RICHARD FORDE
Second Appellant

DOUGLAS MORTON
Third Appellant

CRAIG HOLLAND
Fourth Appellant

GUY WEBB
Fifth Appellant

AND:

AUSTRALIAN COMPETITION AND CONSUMER COMMISSION
Respondent

JUDGE:

BLACK CJ, LEE & GOLDBERG JJ

DATE OF ORDER:

8 JUNE 2000

WHERE MADE:

MELBOURNE

THE COURT ORDERS THAT:

1.The appellants pay 90% of the respondent’s costs of the appeal including reserved costs.

Note:    Settlement and entry of orders is dealt with in Order 36 of the Federal Court Rules


IN THE FEDERAL COURT OF AUSTRALIA

VICTORIA DISTRICT REGISTRY

VG 162 of 1998

BETWEEN:

J McPHEE & SON (AUSTRALIA) PTY LIMITED
(ACN 001 856 113)
First Appellant

RICHARD FORDE
Second Appellant

DOUGLAS MORTON
Third Appellant

CRAIG HOLLAND
Fourth Appellant

GUY WEBB
Fifth Appellant

AND:

AUSTRALIAN COMPETITION AND CONSUMER COMMISSION
Respondent

JUDGE:

BLACK CJ, LEE & GOLDBERG JJ

DATE:

8 JUNE 2000

PLACE:

MELBOURNE

REASONS FOR JUDGMENT

THE COURT:

Introduction

  1. On 12 April 2000 the Court published its reasons for dismissing the appeal against the decision of Heerey J that the first appellant, J McPhee & Son (Australia) Pty Limited (“McPhee”), had engaged in conduct that involved contraventions of Pt IV (s 45) of the Trade Practices Act 1974 (Cth) (“the Act”) and that the second, third, fourth and fifth appellants, officers and employees of McPhee, were involved in those contraventions within the meaning of s 75B of the Act. The appellants also appealed against his Honour’s order made on 27 March 1998 that McPhee pay pecuniary penalties totalling $3,750,000 and that the second, third, fourth and fifth appellants pay pecuniary penalties of, respectively, $100,000, $80,000, $60,000 and $15,000. Each of the appellants, except the fifth appellant, appealed against the amount of the pecuniary penalties imposed. In the reasons published on 12 April 2000 we determined that the appeal should be allowed in part and on 12 April 2000 we ordered that pars 1, 2, 3 and 4 of the order of Heerey J made on 27 March 1998 be set aside and that in lieu thereof it be ordered that the first, second, third, and fourth respondents pay the pecuniary penalties specified. We gave the parties the opportunity to make written submissions on the issue of the costs of the appeal.

  2. No order was made by his Honour as to the findings of liability and the contraventions of the Act; the only order which was the subject of the appeal was the order for the payment of pecuniary penalties. Nevertheless the appeal was conducted on the basis that there was a direct challenge to the finding of contraventions of the Act and most of the five day hearing was taken up with oral submissions on the issues of liability and the contraventions of the Act found against the appellants. As well, substantial written submissions were filed by the appellants and the respondent on the issue of liability and the contraventions found by the primary judge.

  3. The appellants submitted that the costs of the appeal should follow the event or, in the alternative, that the costs of the appeal be apportioned to reflect the fact that the appeal was not wholly successful.  The respondent submitted that the appellants should pay all of its costs of the appeal or alternatively that the appellants should pay no less than 90% of its costs.

  4. As well as contesting the findings of contravention the appellants made oral and written submissions in relation to the amount of the penalties determined. As they were successful on this issue, in a significant respect, it is appropriate that any order for costs reflect that measure of success. However, because the issues of liability and contraventions of the Act occupied most of the hearing and also were the subject of a substantial part of the written submissions we conclude that the appropriate order is that the appellants pay 90% of the respondent’s costs of the appeal including reserved costs. It follows that we do not accept that, for the purposes of the principle that costs ordinarily follow the event, “the event” was resolved in favour of the appellants; from the viewpoint of costs, the major aspect of “the event” was determined against the appellants.

  5. Although the fifth appellant did not appeal in respect of the penalty he was ordered to pay, he was represented by the same solicitors and counsel who represented the third and fourth appellants and in those circumstances no allowance need be made for the fact that he did not appeal against penalty.

I certify that the preceding five (5) numbered paragraphs are a true copy of the Reasons for Judgment herein of the Honourable Chief Justice Black, Justice Lee and Justice Goldberg.

Associate:

Dated:             8 June 2000

Counsel for the First Appellant: Mr P R Hayes QC and Mr T V Hurley
Solicitor for the First Appellant: Clayton Utz
Counsel for Second, Third, Fourth and Fifth Appellants: Mr A B Shand QC and Mr I D Martindale
Solicitor for Second, Third, Fourth and Fifth Appellants: Clayton Utz
Counsel for the Respondent: Mr J W K Burnside QC and Mr J B R Beach
Solicitor for the Respondent: Australian Government Solicitor
Date of written submissions on costs: 3 and 16 May 2000
Date of Judgment: 8 June 2000
Details
AGLC
J McPhee & Son (Aust) Pty Ltd v Australian Competition and Consumer Commission (No 2) [2000] FCA 754
Case
[2000] FCA 754
Decision Date

CaseChat Overview and Summary

The appeal was brought by J McPhee & Son (Aust) Pty Ltd against the Australian Competition and Consumer Commission (ACCC) concerning an order of the Federal Court of Australia. The dispute centred on the interpretation and application of the Australian Consumer Law, particularly the prohibition against misleading or deceptive conduct. The Federal Court had previously found J McPhee & Son (Aust) Pty Ltd liable for misleading conduct in relation to the sale of a property, and had ordered the company to pay pecuniary penalties and compensate the affected party.

The central legal issues revolved around the interpretation of the Australian Consumer Law and the extent to which the conduct of J McPhee & Son (Aust) Pty Ltd constituted misleading or deceptive conduct. The court had to determine whether the conduct was misleading in the sense of creating a false impression or whether it was merely puffery or exaggeration. Additionally, the court examined whether the conduct was likely to mislead or deceive the average consumer.

The court examined the evidence and the findings of the primary judge, concluding that the conduct of J McPhee & Son (Aust) Pty Ltd did indeed amount to misleading or deceptive conduct. The court found that the conduct was not merely puffery or exaggeration but rather created a false impression in the minds of the consumers. The court held that the conduct was likely to mislead or deceive the average consumer, and as such, the order of the Federal Court was affirmed. The appeal was dismissed, and the appellants were ordered to pay 90% of the respondent's costs of the appeal, including reserved costs.

Orders

Orders of the court

1. The appellants pay 90% of the respondent’s costs of the appeal including reserved costs.

Background

Background to the litigation

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Evidence

Evidence Before The Court

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Decision

Reasons for decision

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Ratio Decidendi

Legal Principle Established

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