De Jong, Michael Edgar v Prudential Assurance Co Ltd

Case [1977] FCA 22


.

and

Defendant

ORDERS OF

Thss C o u r t o r d e r s that

the Defendant

'TIE COURT :

pay

a

p e n a l t y of

Fxve Thousand Dollars

($5 ,000)

LII r e l a t l o n t o each of

two

con t raven t lons of

s e c ~ ~ o n

j 3 ( c )

of

t h e

Trade Practlccs A c t 1974.

?h15 Court orders the Det'andaulL L O pay

l-he Tnformant 's

costs.

PLACE AUD

DATE :

. -<

FEDERAL COIrRT O F

. -

AITSTFULIA

U ~ 0 . 1 8 4

o f

1976

B So.186 of' 1976

Genera l Dlv is lon

THE PRTJDENTTAL ASSVRhKCE COMPASI~

LIMITED

FOR

REASOUS

JTJDDGMEST

:

N - r n O ,

. T .

The Defendant, The Prudential Assurance Company LlmlLed,

by I t s Counsel, has pleaded gullty to two contraventions

of' s e c t ~ o n 5 3 ( c ) o f The

Trade Practices

Act

1974.

The

c h a r g e s a r e

t h a t

on

10 November

1375 In co l lnec t ion

wlth

the

poss lb l e

supp ly

of

services,

t o w l t ,

t h e r lgh ts o r b e n e f l t s

to

be provlded under

a

schcme

o r fund

d ~ ~ s c r l b n d

$35 'Tlx?

Prudential

Austral1 an Ernplo)-c?d P ~ r s o n s

Supernmluai 1011

Fund' I t

r c p r e s e n t e d t o Richard Mlchlel

Watsoll

a t R l 5 d o n

III

thc

StaLt?

o f Tasmania and

to Ashley

Stewart a t HobarL

Ln

the 3a ld

5 Ldte

t h a t s u c h

services had hener'lts

they dld not have, namely,

that

the

b e r w f ~

I S from snch scnr1ces h-ould be frcr rrom

_.

Tasmanian Death Dut les .

*I

-..

2. .;

.?

_.

1 L 1s noli conceded by t he Defendant tImL I L S

p o l l ~ ~ c s

15surd

About the end of 197'4, the

Defendant

began

t o doubt

xihether

r

11,s

l n t e r p r e t a t l o n o f

t h e r e l e v a n t p r o v l s l o n s

of'

the Act

afLer

t h e

1968 amendments %a5 correc t and

rook

t h c m a t t e r

up

w l t h t h e Tasmanian Commlssroner o f

raxatlon.

R y letter

da ted 6 May

1 9 7 j the

Commlssloner

Informed

thr

1)efendant

t h a t he

d l s a g r r e d w l t h ~

t

l n t r r p r e t a L l o u

s

and

stated

that

3-11

211s

v l e w the

p o l l c l e s

l s s u e d u n d e r

t h e

srhernc:

were not

f ree

from dury as c1almt.d.

i

3 .

Between 6 May 1973 and 7 January 1976 the Defendant

sought

and obtalned legal oprnior ls

from malrlland counsel

on whether

i t s i n t e r p r e t a t l o n or

that

of

the Commlssloner

wnb

t he

co r rec t one

to

p

l

ace

on

the

r e l evan t

l~ rov l s lons

oi

rhe

Act

w h l c h a r e n o t f r e e

f r o m

obhcur l ty and have not ye t heen

cons ldered by

a

cour t o f record .

A t the beglnnlng

of

1976 the Defendant

decldad

to accep t

t he

Comm~ss ioner ' s Interpretation,

b u t

It

w a s

n o t u n t l l O c t o b e r

1976 that I t proceeded

to ge t

111 touch wl th

a l l persona

t u

whom

a

pol icv had been issued and Inform

them

o f

t he t rue

p o s l t l o n .

When

i t

d i d

t h l s ,

~t gave

them

the

opportunxty

t o c a n c e l

their p o l l c y xrth

f u l l r e s t l t u t l o n or

t o

change

t h e

n a t u r e

o

f

t h c l r

c o v c r

If

they

so

deslred.

Only

one

p o l i c y h o l d e r d e c l d e d n o t t o c o n t l n u e

w l t h

t h e p o l l c y

a s

It

stood.

He

r eques t ed

cance l l a t lon

wh lch

was

granted

and all

premlums

paid by

h i m were refunded.

Not

one

o f

the

persons assured under

the

553

p o l x c i e s ~ s s u e d

under

the Defendant 's

scheme

ha5

d led .

I

a m

s a t l s f l e d that

u n t l l the

end of

1974

the

Defendant

genu lne ly be l i eved

that

the bene f l t s p rov lded unde r the

pol lcy

concerned

were

f ree

of

Tasmanian

Death

Dutles.

1

corlsider,

however,

that once 11.

en te r t a l l l ed ~i doubt

In

the

matter and even

more so when ~t recelved

the Commlssionor

's

l e t t e r of

6 May

1975 i t shou ld have Ins t ruc t ed

Its

r e p r e s e n t a t l v e s n o t t o

sell

on

the

basis

of

t h e a l l e g e d

.

.

4.

exemptlon

a t

l e a s t u n t l l t h e m a t t e r h a d h e e n

finally

de termlnad.

I

am

a l so

s a t ~ s l ' l e d

that

t h e

f a l s e

r e p r e s e n r a t l o n

t h a L

11112

b e n e f ~ t s u n d e r Lhe

pol lcy x-crc f rcc

from

deaLh

du t l e s w a 5

'

l l k e l y

t o

I n d u c e p e o p l e

t o

take

our

a pollcy %-It11 tllo

Defendant.

It IS p e r h a p s

f o r t u n a t e

t h a t

Lo

d a t e nothing

whlch

mlcht

Involve

a

p o l l c y h o l d e r

311

loss o r damage

has

L

occurred

and

I

am

s a t l s f l e d that

It

15

u n l l k e l y LhaL

a n y

..

%

such th lng

1 s

l xke ly

to occur

III

the

i 'nture.

,*

.-

It

IS

a l s o f o r t u n a t e

for

the

Defcndant

that only O I L ~

ol' che

5 5 3

p o l l c y h o l d e r s t o

whom

t h e f a l s e a s s e r t l o n

w a s

made

has

e l e c t e d t o h a v c

hIs

po l l cy cance l l ed

or

var l ed .

L- c

4.

I n

de te rmin lng

t he

pena l ty

t o

be Imposed for the

Defendant ' s

.

-

*<l

*

contraventions, I am ob l lged

to

have

r ega rd

to

the

de t e rmlna t lon

o f

t h e l e g l r l a t u r e t h a t t h e p r o v l s r o n s

of

Dlvlslon

1 - U n f a l r Practices - o f P a r t V - Consumer

Protection - of

the Trade P rdc t l ces

A C L , among whlch 3 S

.

L

.

s e c t l o n 5 3 ( c )

shall

be observed dnd, where necessary,

enforced.

T i n s

j s c lea r ly

demonr t r a t cd

l.)>-

t he nla::nlLude

+

of

Lhe maximum p e n a l t y of $50,000 for. each contravention

by

a

body corporate .

=,

,.

-L

G

-

The Defendant i n t h e s e c a s e s

i s a world-wide

company of

high

I

.

t

..-

r e p u t a t i o n b u t

It

was

prepared

to

s e l l i t s s e r v i c e s when

It

..

e n t e r t a i n e d a

doubt

as

to whether

a

mater la l repre ' sen ta t lon

.c

c .

t

.-...

1

1.

.*

5.

I

can only

regard

the Defendant ' s cont rnventz~ons

as

s c r l o u s

and

accord lne ly the pcna l ty

In

r e l a t l o r l

t o

each contrdvent-Ion

1 s Five

Thousand

Dollars

($5,000).

I order

the

Defendant

"

t o pay

t h e Informant's

c o s t s .

i

Details
AGLC
De Jong, Michael Edgar v Prudential Assurance Co Ltd [1977] FCA 22
Case
[1977] FCA 22
Decision Date

CaseChat Overview and Summary

In the Federal Court of Australia, Michael Edgar de Jong brought a case against Prudential Assurance Company Limited for two contraventions of section 53(c) of the Trade Practices Act 1974. The charges were related to the possible supply of services, specifically the benefits provided under the 'Prudential Australian Employed Persons Superannuation Fund', to Richard Michael Watson at Risdon in Tasmania and Ashley Stewart at Hobart. Prudential had represented to these individuals that the benefits from such services were free from Tasmanian Death Duties, which was not the case.

The primary legal issue before the court was whether the defendant's conduct constituted a contravention of section 53(c) of the Trade Practices Act 1974. The court examined the defendant's actions, which involved providing misleading information to potential policyholders about the tax status of the benefits under the superannuation fund. The court also considered the defendant's internal doubts about the tax implications and its subsequent correspondence with the Tasmanian Commissioner of Taxation. The court noted that despite internal doubts, Prudential continued to sell policies based on the false representation until it was legally advised otherwise.

The court found that the defendant's actions were serious enough to warrant a penalty under the Trade Practices Act. It imposed a penalty of Five Thousand Dollars ($5,000) for each contravention. The court further ordered the defendant to pay the informant's costs. The decision highlighted the importance of ensuring that representations made to consumers are accurate and that companies take prompt action to correct any misleading information once doubts arise.

Orders

Orders of the court

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Background

Background to the litigation

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Evidence

Evidence Before The Court

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Decision

Reasons for decision

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Ratio Decidendi

Legal Principle Established

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